Alaskan King Crab Co. Weekly Report
The Free Shipping window turned a quiet post-Labor Day stretch into the best week since the sale: $180,823 of order revenue, +119% on the week before and +9% on the same week last year, with new-customer revenue of $97,774 at a $216 blended CAC. Meta ran 2.77x on $22,849 against 1.69x, and the evergreen set lifted alongside the promo assets.
- Channel week in review
- Pacing against plan
- Month in context
- Launches & Creative Review
- Winners and iterations
- Top 10 by spend
- What we do next
- Action items
Meta 2.77x on $22,849, up from 1.69x on $14,034, with 95 purchases against 33
Platform numbers only, Meta and Google, this week against the previous seven days. Shopify revenue and the Free Shipping window are tab 3.
Spend stepped up +63% for the window and efficiency improved with it. CPM fell −29% to $33.26 as the promo reached a wider audience, cart-to-purchase went 5.6% to 8.0%, and platform CAC dropped to $241 from $425. The Top Ads Consolidated campaign went 1.42x to 2.74x on the same spend, so the consolidated structure carried the lift, not only the promo campaign.
Meta by tactic, this week over the previous seven days
Source: Meta (Supermetrics FA), 7d click / 1d view| Spend | Purchases | ROAS | CPA | Link CTR | |
|---|---|---|---|---|---|
| Acquisition | $14,419 $11,453 +25.9% | 44 22 +100.0% | 2.31x 1.30x +77.5% | $328 $521 −37.1% | 2.40% 2.69% −10.8% |
| Moment campaigns | $6,647 $0 new | 27 0 new | 3.01x – new | $246 – new | 2.15% – new |
| Retention and retargeting (legacy) | $1,783 $1,732 +2.9% | 24 9 +166.7% | 5.60x 4.03x +38.8% | $74 $192 −61.4% | 1.22% 1.33% −8.3% |
| Creative testing | $0 $849 −100.0% | 0 2 −100.0% | – 2.11x paused | – $424 paused | – 3.01% paused |
| Meta total | $22,849 $14,034 +62.8% | 95 33 +187.9% | 2.77x 1.69x +64.3% | $241 $425 −43.4% | 2.28% 2.59% −11.9% |
Current value on top, the previous seven days (Sep 13 to 19) underneath, and a change chip for every metric: green better, red worse, grey within 3% or a spend change. Moment campaigns is the Free Ship September CBO, live Sep 21 to 24. The Retention line is a legacy retargeting campaign left running; it is not a recommendation.
Meta campaign by campaign
Source: Meta (Supermetrics FA), 7d click / 1d view| Spend | Purchases | ROAS | CPA | Link CTR | |
|---|---|---|---|---|---|
| RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG Acquisition | $7,909 $7,671 +3.1% | 27 16 +68.8% | 2.74x 1.42x +93.5% | $293 $479 −38.9% | 2.33% 2.57% −9.2% |
| RSG - Acquisition - CBO - Free Ship September - RG Moment campaigns | $6,647 – new | 27 – new | 3.01x – new | $246 – new | 2.15% – new |
| RSG - Acquisition - CBO - Evergreen Batches - RG Acquisition | $4,785 $3,782 +26.5% | 15 6 +150.0% | 2.18x 1.07x +104.6% | $319 $630 −49.4% | 2.79% 2.96% −5.7% |
| RSG - RTN - Top Performing Ads (7dc) - RG Retention and retargeting (legacy) | $1,783 $1,732 +2.9% | 24 9 +166.7% | 5.60x 4.03x +38.8% | $74 $192 −61.4% | 1.22% 1.33% −8.3% |
| RSG - Acquisition - CBO - New September Evergreen Ads - RG Acquisition | $1,725 – new | 2 – new | 0.68x – new | $863 – new | 1.61% – new |
| RSG - Acquisition - ABO - Evergreen Testing - RG Creative testing | – $849 paused | – 2 paused | – 2.11x paused | – $424 paused | – 3.01% paused |
Every established acquisition campaign improved week over week. Top Ads Consolidated 1.42x to 2.74x on 27 purchases; Evergreen Batches 1.07x to 2.18x on 15; the Free Ship CBO 3.01x on 27. The New September Evergreen Ads campaign opened Sep 22 and has $1,725 and 2 orders behind it, which is not yet a read. Evergreen Testing rested as planned.
Google Ads by tactic
Source: Google Ads (Supermetrics AW), account default conversions| Spend | Conversions | ROAS | Cost / conv | CTR | |
|---|---|---|---|---|---|
| Performance Max | $4,327 $5,093 −15.0% | 21.0 26.4 −20.3% | 2.39x 2.79x −14.2% | $206 $193 +6.6% | 2.94% 2.48% +18.6% |
| Non-Brand | $1,796 $1,903 −5.6% | 14.9 12.3 +21.1% | 6.65x 5.15x +29.2% | $120 $154 −22.0% | 16.66% 16.14% +3.3% |
| Demand Gen | $870 $901 −3.4% | 1.0 0.0 new | 1.77x – new | $870 – new | 1.15% 0.83% +39.4% |
| Brand | $616 $717 −14.2% | 15.3 17.0 −10.1% | 15.94x 15.58x +2.3% | $40 $42 −4.6% | 2.79% 2.25% +23.6% |
| Google total | $7,608 $8,614 −11.7% | 52.3 55.7 −6.2% | 4.42x 4.08x +8.3% | $146 $155 −5.8% | 2.22% 2.03% +9.6% |
Google conversions are model-based and fractional; read the platform view as directional.
Google campaign by campaign
Source: Google Ads (Supermetrics AW)| Spend | Conversions | ROAS | Cost / conv | CTR | |
|---|---|---|---|---|---|
| RSG - Performance Max - NB - Crab Performance Max | $2,173 $3,384 −35.8% | 8.0 13.1 −39.2% | 2.23x 1.95x +14.3% | $273 $259 +5.6% | 3.24% 2.57% +26.2% |
| RSG - Performance Max - NB - Other Catches Performance Max | $2,154 $1,709 +26.0% | 13.1 13.3 −1.7% | 2.56x 4.45x −42.5% | $165 $129 +28.1% | 2.57% 2.32% +10.4% |
| RSG - NB Search - Crab - Exact Match [AI Max Enabled April 8th] Non-Brand | $1,796 $1,903 −5.6% | 14.9 12.3 +21.1% | 6.65x 5.15x +29.2% | $120 $154 −22.0% | 16.66% 16.14% +3.3% |
| RSG - Demand Gen (YouTube) - NCA - Welcome Offer Demand Gen | $870 $901 −3.4% | 1.0 0.0 new | 1.77x – new | $870 – new | 1.15% 0.83% +39.4% |
| RSG - Shopping - Brand Brand | $369 $393 −6.1% | 1.6 2.0 −22.2% | 3.25x 3.53x −8.1% | $233 $194 +20.6% | 1.03% 0.93% +11.0% |
| RSG - Search - Brand - Exact Match Brand | $247 $325 −23.9% | 13.7 15.0 −8.4% | 34.90x 30.16x +15.7% | $18 $22 −16.9% | 32.21% 27.60% +16.7% |
Google spent $7,608 at 4.42x platform ROAS, −12% on the week before, so the paid lift was a Meta lift. Non-brand exact-match search ran $1,796 at 6.65x on 15 conversions, the strongest non-brand line; Performance Max took $4,327 at 2.39x. Demand Gen (YouTube) has one modelled conversion on $870 and stays on monitor with a creative refresh pending.
The Meta funnel, this week against the previous seven days
Source: Meta (Supermetrics FA), 7d click / 1d viewWhat moved, metric by metric
Source: Meta (Supermetrics FA), 7d click / 1d view| Metric | Sep 13 to 19 | Sep 20 to 26 | Change |
|---|---|---|---|
| CPM | $47.13 | $33.26 | −29.4% |
| Link CTR | 2.59% | 2.28% | −11.9% |
| Click to landing page | 89.4% | 85.8% | −4.0% |
| Page to cart | 8.5% | 8.8% | +3.7% |
| Cart to purchase | 5.6% | 8.0% | +42.2% |
| CVR, purchases / page views | 0.48% | 0.71% | +47.5% |
| Platform AOV | $717 | $666 | −7.1% |
| ROAS | 1.69x | 2.77x | +64.3% |
Two metrics moved: CPM and cart-to-purchase. CPM $47.13 to $33.26 bought +131% more impressions for +63% more spend; link CTR eased −11.9% and page-to-cart held (8.5% to 8.8%), then cart-to-purchase went 5.6% to 8.0% with free shipping removing the last objection at checkout. Platform AOV eased to $666 from $717 as free shipping pulled in smaller first orders.
Day by day
Source: Meta (Supermetrics FA), 7d click / 1d view| Day | Spend | Impressions | Page views | Carts | Purchases | Revenue | ROAS | CAC |
|---|---|---|---|---|---|---|---|---|
| Sun Sep 20 | $2,341 | 52,696 | 1,130 | 117 | 8 | $7,065 | 3.02x | $293 |
| Mon Sep 21 | $3,049 | 76,759 | 1,715 | 193 | 15 | $8,326 | 2.73x | $203 |
| Tue Sep 22 | $4,211 | 107,885 | 2,216 | 184 | 23 | $16,239 | 3.86x | $183 |
| Wed Sep 23 | $5,328 | 252,025 | 4,021 | 264 | 23 | $13,309 | 2.50x | $232 |
| Thu Sep 24 | $2,959 | 60,307 | 1,427 | 179 | 6 | $2,951 | 1.00x | $493 |
| Fri Sep 25 | $2,522 | 61,629 | 1,344 | 125 | 9 | $7,213 | 2.86x | $280 |
| Sat Sep 26 | $2,438 | 75,616 | 1,589 | 124 | 11 | $8,195 | 3.36x | $222 |
| Sun Sep 27 partial | $2,296 | 60,917 | 1,187 | 128 | 10 | $7,080 | 3.08x | $230 |
Sunday Sep 27 is shown as pulled on the evening of the 27th and is not in the week totals.
Revenue movers, ad by ad
Source: Meta ad-level, 7d click / 1d viewAll channels in one table
| Sep 13 to 19 | Sep 20 to 26 | Change | |
|---|---|---|---|
| Meta spend | $14,034 | $22,849 | +62.8% |
| Meta platform revenue | $23,666 | $63,298 | +167.5% |
| Google spend | $8,614 | $7,608 | −11.7% |
| Google platform conversion value | $35,179 | $33,654 | −4.3% |
| Shopify order revenue | $82,458 | $180,823 | +119.3% |
| Shopify orders | 140 | 289 | +106.4% |
| Blended MER (Shopify / paid) | 3.64x | 5.94x | +63.1% |
| aMER (new-customer revenue / paid) | 1.85x | 3.21x | +73.3% |
Each row is one source. Platform revenue and Shopify revenue attribute differently and are never added or compared to each other.
The week ran 147% of plan revenue on 115% of planned spend, with contribution margin at 194%; September to the 26th is at 114% of revenue plan and 128% of contribution margin
This tab is the business revenue plan, measured against the Statlas target forecast (Statlas attribution, used for goals and pacing only). Platform performance on Meta and Google is tab 1 and Shopify revenue is tab 3; the three layers are never mixed in one comparison.
The week ran 147% of the revenue plan on 115% of planned spend, with contribution margin at 194% of goal. Acquisition revenue came in at 131% of goal at a $199 new-customer CAC against $217, aMER 3.18x against 2.80x, and five of the seven days beat their revenue goal; the two that did not were the Sunday before the window and the Saturday after it. The week before ran 67% of plan, so the Free Shipping window is what pulled September back to 114%.
Window by window against the plan
Source: Statlas Calendar Report, calculated by daily| Window | Days | Revenue | Goal | Contribution margin | Goal | Spend | Goal | Acquisition revenue | Goal | aMER | Goal | CAC | Goal | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sep 13 to 19 | 7 | $81,177 | $121,737 | 67% of goal | $4,940 | $17,897 | 28% of goal | $22,648 | $26,413 | 86% of goal | $41,299 | $73,986 | 56% of goal | 1.82x | 2.80x | $277 | $217 |
| Sep 20 to 26 | 7 | $178,876 | $121,737 | 147% of goal | $34,655 | $17,897 | 194% of goal | $30,459 | $26,413 | 115% of goal | $96,738 | $73,986 | 131% of goal | 3.18x | 2.80x | $199 | $217 |
| Sep 1 to 26, month to date | 26 | $632,278 | $554,643 | 114% of goal | $120,167 | $93,920 | 128% of goal | $115,677 | $107,738 | 107% of goal | $292,191 | $311,797 | 94% of goal | 2.53x | 2.89x | $225 | $211 |
New customers are derived as acquisition spend divided by CAC (the Statlas definition), so they are shown to the nearest customer. Statlas actuals run through Sep 26; the Sep 27 row in the export is partial and is held out of every window.
Day by day: 5 of 7 days beat the revenue goal
Source: Statlas Calendar Report| Day | Revenue | Goal | CM | Goal | Spend | Goal | Acq revenue | Goal | aMER | Goal | CAC | Goal | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sun Sep 20 | $11,114 | $16,729 | 66% of goal | $822 | $2,459 | $3,465 | $3,630 | $8,275 | $10,167 | 2.39x | 2.80x | $281.28 | $221.12 |
| Mon Sep 21 | $29,768 | $23,065 | 129% of goal | $6,933 | $3,404 | $4,178 | $5,004 | $15,904 | $14,018 | 3.81x | 2.80x | $159.65 | $217.77 |
| Tue Sep 22 | $39,087 | $19,597 | 199% of goal | $8,567 | $2,871 | $5,384 | $4,252 | $21,752 | $11,910 | 4.04x | 2.80x | $162.57 | $215.85 |
| Wed Sep 23 | $52,175 | $20,177 | 259% of goal | $11,651 | $2,988 | $6,387 | $4,378 | $23,523 | $12,263 | 3.68x | 2.80x | $163.23 | $222.25 |
| Thu Sep 24 | $13,901 | $18,641 | 75% of goal | $1,136 | $2,761 | $3,989 | $4,044 | $8,773 | $11,329 | 2.20x | 2.80x | $284.02 | $217.40 |
| Fri Sep 25 | $18,284 | $11,758 | 156% of goal | $3,274 | $1,706 | $3,590 | $2,551 | $7,928 | $7,146 | 2.21x | 2.80x | $299.89 | $211.92 |
| Sat Sep 26 | $14,547 | $11,770 | 124% of goal | $2,272 | $1,708 | $3,466 | $2,554 | $10,583 | $7,153 | 3.05x | 2.80x | $215.19 | $212.14 |
September, actual against goal by day
Source: Statlas Calendar Report; Sep 27 partial, Sep 28 to 30 goal onlyAcquisition by channel against plan
Source: Statlas Calendar Report (Statlas attribution)| Channel line | Spend, week | Goal | Revenue, week | Goal | ROAS | Goal | Spend, MTD | Goal | Revenue, MTD | Goal | ROAS | Goal | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Facebook acquisition | $21,066 | $17,662 | $53,322 | $31,438 | 170% of goal | 2.53x | 1.78x | $67,941 | $72,291 | $163,324 | $128,678 | 127% of goal | 2.40x | 1.78x |
| Facebook non-acquisition | $1,783 | $1,329 | $9,977 | $4,746 | 210% of goal | 5.60x | 3.57x | $9,462 | $5,440 | $101,099 | $19,426 | 520% of goal | 10.68x | 3.57x |
| Google acquisition | $6,125 | $5,366 | $34,991 | $15,294 | 229% of goal | 5.71x | 2.85x | $31,755 | $21,728 | $137,766 | $61,929 | 222% of goal | 4.34x | 2.85x |
| Google brand | $616 | $947 | $10,817 | $6,751 | 160% of goal | 17.56x | 7.13x | $3,048 | $3,835 | $69,148 | $27,337 | 253% of goal | 22.69x | 7.13x |
| YouTube acquisition | $871 | $1,107 | $1,538 | $7,899 | 19% of goal | 1.77x | 7.14x | $3,476 | $4,437 | $4,881 | $31,652 | 15% of goal | 1.40x | 7.13x |
Facebook acquisition returned $53,322 against a $31,438 goal on $21,066 of spend (119% of its spend goal). Google acquisition ran $34,991 against $15,294 on Statlas attribution. YouTube carried $1,538 against a $7,899 goal on $871 of spend; the unspent budget there is headroom still available.
September to the 26th sits at 114% of the revenue plan and 128% of contribution margin. Acquisition revenue is at 94% of its goal with CAC $225 against $211, because the Labor Day week front-loaded returning revenue (140% of goal for the month); the Free Shipping window closed most of the acquisition gap, and October's plan starts from a better efficiency base than the post-sale trough suggested.
$180,823 of order revenue on 289 orders, +119% on last week; September to the 26th stands at $642,623
Shopify is the revenue truth layer here; Meta and Google platform numbers stay in tab 1. The Free Shipping window day by day, then September in context and the same week last year.
New customers led the week. New-customer revenue was $97,774, +133% on the week before, taking 54.1% of revenue against 50.9%; returning revenue was $83,048. Blended new-customer CAC came in at $216 against $310 and aMER at 3.21x against 1.85x. The month's aMER is 2.55x on $115,675 of paid.
The Free Shipping window, Sep 21 to 23: $123,825 of order revenue on $15,948 of paid, aMER 3.96x
Source: Shopify order revenue (total sales, Pacific days); spend Meta + Google; Free Ship campaign from Meta campaign-level| Day | Order revenue | New-customer revenue | Returning revenue | Orders | Paid spend | aMER | New-customer CAC | Free Ship campaign spend | Free Ship purchases | Free Ship ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| Mon Sep 21 | $30,141 | $16,127 | $14,015 | 48 | $4,178 | 3.86x | $174 | $1,058 | 3 | 1.43x |
| Tue Sep 22 | $41,176 | $22,136 | $19,040 | 71 | $5,384 | 4.11x | $168 | $1,607 | 10 | 5.62x |
| Wed Sep 23 | $52,508 | $24,943 | $27,565 | 92 | $6,387 | 3.91x | $173 | $2,494 | 10 | 2.96x |
| Average of the other four days (Sep 20, 24, 25, 26) | $14,249 | $8,642 | $5,607 | 20 | $3,627 | 2.38x | – | – | – | – |
| Three promo days | $123,825 | $63,205 | $60,620 | 211 | $15,948 | 3.96x | $171 | $5,159 | 23 | 3.47x |
Against the Statlas plan the window finished 17% above its spend target, 60% above the new-customer revenue goal and 142% above the returning revenue expectation; the daily target on Monday was $23,065 and the day closed at $30,141. Statlas has its own attribution and is used for goals only; the table above is Shopify.
Free shipping alone did this, at premium pricing, and it built through the three days. Wednesday was the biggest day since the Labor Day sale closed, at $52,508 on 92 orders. Each promo day ran roughly 2.9x the revenue of the week's other days on 1.5x the spend, and new-customer CAC across the window was $171 against $216 for the week as a whole. Thursday Sep 24 carried the hangover ($16,133), and spend was cooled into it as planned.
September day by day: order revenue, new-customer share and paid spend
Source: Shopify (Supermetrics SHP), America/Los_Angeles days; spend from Meta and Google AdsSep 27 is partial at the time of the pull.
Window by window
Source: Shopify (Supermetrics SHP); paid spend Meta + Google| Window | Days | Revenue | New revenue | New share | Orders | AOV | Paid spend | MER | aMER | Blended CAC |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 1 to 12 | 12 | $379,342 | $154,905 | 40.8% | 557 | $681 | $62,568 | 6.06x | 2.48x | $259 |
| Sep 13 to 19 | 7 | $82,458 | $41,959 | 50.9% | 140 | $589 | $22,649 | 3.64x | 1.85x | $310 |
| Sep 20 to 26 | 7 | $180,823 | $97,774 | 54.1% | 289 | $626 | $30,458 | 5.94x | 3.21x | $216 |
| Sep 1 to 26 | 26 | $642,623 | $294,639 | 45.8% | 986 | $652 | $115,675 | 5.56x | 2.55x | $254 |
Same week last year
Source: Shopify (Supermetrics SHP), Sep 20 to 26, 2025| Sep 20 to 26, 2025 | Sep 20 to 26, 2026 | YoY | |
|---|---|---|---|
| Order revenue | $165,437 | $180,823 | +9.3% |
| New-customer revenue | $63,179 | $97,774 | +54.8% |
| Returning revenue | $102,258 | $83,048 | −18.8% |
| Orders | 321 | 289 | −10.0% |
| AOV | $515 | $626 | +21.4% |
Against the same week last year the week is +9% on revenue and +55% on new-customer revenue, on 289 orders against 321, so the growth is order value and new customers rather than order count. Sunday Sep 27 is running at $22,350 at the time of the pull, above every non-promo day of the week.
63 new ad IDs went live this week and already carry 37% of Meta spend at 2.53x; September is at 230 launches against a floor of 216
Creative vintage, asset-type concentration and the promo assets against evergreen, then every launch as a tile with its metrics, promo set first.
Creative vintage: every delivering ad assigned to the period it first spent, summing to 100% of Meta spend
Source: Meta ad-level; first spend by ad IDConcentration by asset type
Source: Motion tags x Meta ad-level spend| Asset type | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| UGC video | 111 | $19,028 | 83.3% | 2.44% | 8.7% | 76 | 2.76x |
| Lifestyle Image with Text | 54 | $3,018 | 13.2% | 1.57% | 9.4% | 13 | 2.14x |
| Product Image with Text | 12 | $649 | 2.8% | 1.45% | 11.1% | 6 | 6.60x |
| Everything else, 2 tagged values | 8 | $154 | 0.7% | – | – | 0 | – |
UGC and UGC Mashup are merged into one "UGC video" row (most are combined clips), summing spend, orders and revenue with rates recomputed from the totals.
UGC video is 83% of Motion-covered spend at 2.76x on 76 orders. Statics took $3,667 at 2.93x on 19 orders and reach far fewer page views; the static shelf is still thin against the video shelf.
July and August creative still hold 44% of spend at 2.79x on 43 orders, and the Sep 13 to 19 cohort (59 of the 68 evergreen launches still delivering) holds 14.3% at 2.18x on 11. This week's 63 are mostly the 27 promo assets plus the New September Evergreen batch, which has $1,725 behind it so far.
Promo assets against evergreen: Free Shipping creative 3.01x on $6,647, evergreen 2.64x on $16,195, up from 1.69x
Source: Meta ad-level (Motion pull), 7d click / 1d view; split by campaign| Ads | Spend | Orders | ROAS | CAC | oCTR | Page to cart | CVR | |
|---|---|---|---|---|---|---|---|---|
| Free Shipping assets, Sep 20 to 26 (live Sep 21 to 24) | 27 | $6,647 | 27 | 3.01x | $246 | 2.15% | 9.1% | 0.76% |
| Evergreen assets, Sep 20 to 26 | 160 | $16,195 | 67 | 2.64x | $242 | 2.32% | 8.8% | 0.68% |
| Evergreen assets the week before, Sep 13 to 19 | 403 | $14,034 | 33 | 1.69x | $425 | 2.58% | 8.7% | 0.48% |
The two rows sum to $7 under the week's Meta total, one ad with no Motion row.
The promo lifted the evergreen set too. Evergreen ran 2.64x this week against 1.69x the week before on the same site with free shipping switched on, and its page-view conversion went 0.48% to 0.68%. Inside the promo set, the two UGC videos led: PlayoffSavings $2,167 at 4.30x on 9 orders and SickofExpensiveShip $1,693 at 3.10x on 8, while the 11 promo statics carried $1,829 at 1.32x on 5. The tiles are in the launches gallery below; every one of the 27 went live this week.
Mid-month review against the Creative Demand Model
Source: Launch counts: Meta ad IDs by first spendSeptember closed its floor early: 230 ad IDs launched against 216 for the month, 106% with four days left. That is 99 launches in the first twelve days, the 68 evergreen launches of Sep 15 to 17, the 27 promo assets and the 36-ad New September Evergreen batch of Sep 22 to 23. October's slate is 216 live in the month with 112 in week one; the giveaway wave (14) kit was due Fri Sep 26.
Free Shipping launches: 27 ads, $6,647, 27 orders
Source: Meta ad-level for metrics; Motion for assets and tags
| Spend | $2,167 | 9.5% of week |
|---|---|---|
| ROAS | 4.30x | acct 2.77x |
| CAC | $241 | acct $241 |
| Outbound CTR | 2.83% | acct 2.27% |
| AOV | $1,036 | acct $666 |
| Page to cart | 8.6% | acct 8.8% |
| CVR (purchases / page views) | 0.72% | acct 0.71% |
| Purchases | 9 | 1,256 page views |
Video retention against the account
09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 5.5% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 14.2% | 17.7% | −3.5 pts |
| 50% watched | 8.7% | 10.2% | −1.5 pts |
| 75% watched | 6.1% | 7.0% | −1.0 pts |
| 95% watched | 3.3% | 3.9% | −0.6 pts |
| 100% watched | 2.7% | 2.9% | −0.2 pts |
Full ad name & copy
09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP
King Crab delivered fast—and shipping's on us. For a limited time, get FREE Overnight Shipping straight to your door. Stock up while it lasts.
FREE Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $1,693 | 7.4% of week |
|---|---|---|
| ROAS | 3.10x | acct 2.77x |
| CAC | $212 | acct $241 |
| Outbound CTR | 2.45% | acct 2.27% |
| AOV | $656 | acct $666 |
| Page to cart | 8.0% | acct 8.8% |
| CVR (purchases / page views) | 0.83% | acct 0.71% |
| Purchases | 8 | 960 page views |
Video retention against the account
09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 6.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 11.6% | 17.7% | −6.1 pts |
| 50% watched | 5.4% | 10.2% | −4.8 pts |
| 75% watched | 3.3% | 7.0% | −3.7 pts |
| 95% watched | 2.3% | 3.9% | −1.6 pts |
| 100% watched | 1.9% | 2.9% | −1.1 pts |
Full ad name & copy
09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
For 3 days only, overnight shipping is FREE. Every order gets free overnight shipping— no minimum, no catch. Just King Crab delivered overnight. Use code CRABSHIP at checkout.
Free Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $813 | 3.6% of week |
|---|---|---|
| ROAS | 1.50x | acct 2.77x |
| CAC | $271 | acct $241 |
| Outbound CTR | 1.74% | acct 2.27% |
| AOV | $408 | acct $666 |
| Page to cart | 6.1% | acct 8.8% |
| CVR (purchases / page views) | 0.80% | acct 0.71% |
| Purchases | 3 | 377 page views |
Full ad name & copy
09/08/2026_202609 - BD - First Timer - HolyCrab - Static - FreeShip - V1_Image_Free Overnight Shipping LP
King Crab delivered fast—and shipping’s on us. For a limited time, get FREE Overnight Shipping straight to your door. Stock up while it lasts.
FREE Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $396 | 1.7% of week |
|---|---|---|
| ROAS | 1.64x | acct 2.77x |
| CAC | $396 | acct $241 |
| Outbound CTR | 1.30% | acct 2.27% |
| AOV | $652 | acct $666 |
| Page to cart | 8.1% | acct 8.8% |
| CVR (purchases / page views) | 0.48% | acct 0.71% |
| Purchases | 1 | 210 page views |
Full ad name & copy
09/08/2026_202609 - BD - First Timer - OrderTodayEatToms - Static - FreeShipSep - V3_Image_Free Overnight Shipping LP
For 3 days only, overnight shipping is FREE. Every order gets free overnight shipping— no minimum, no catch. Just King Crab delivered overnight. Use code CRABSHIP at checkout.
Free Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $333 | 1.5% of week |
|---|---|---|
| ROAS | 5.09x | acct 2.77x |
| CAC | $111 | acct $241 |
| Outbound CTR | 2.10% | acct 2.27% |
| AOV | $564 | acct $666 |
| Page to cart | 22.6% | acct 8.8% |
| CVR (purchases / page views) | 2.42% | acct 0.71% |
| Purchases | 3 | 124 page views |
Video retention against the account
09/08/2026_202609_Gifter-ForgotGift-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 4.9% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 11.6% | 17.7% | −6.1 pts |
| 50% watched | 6.8% | 10.2% | −3.4 pts |
| 75% watched | 3.9% | 7.0% | −3.1 pts |
| 95% watched | 2.2% | 3.9% | −1.7 pts |
| 100% watched | 1.9% | 2.9% | −1.1 pts |
Full ad name & copy
09/08/2026_202609_Gifter-ForgotGift-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
For 3 days only, overnight shipping is FREE. Every order gets free overnight shipping— no minimum, no catch. Just King Crab delivered overnight. Use code CRABSHIP at checkout.
Free Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $292 | 1.3% of week |
|---|---|---|
| ROAS | – | acct 2.77x |
| CAC | – | acct $241 |
| Outbound CTR | 1.79% | acct 2.27% |
| AOV | – | acct $666 |
| Page to cart | 5.6% | acct 8.8% |
| CVR (purchases / page views) | 0.00% | acct 0.71% |
| Purchases | 0 | 143 page views |
Full ad name & copy
09/14/2026_202609 - Hosting - UpgradeSpread - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP
King Crab delivered fast—and shipping's on us. For a limited time, get FREE Overnight Shipping straight to your door. Stock up while it lasts.
King Crab at Home
https://www.alaskankingcrab.com/pages/free-overnight-shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $188 | 0.8% of week |
|---|---|---|
| ROAS | 3.65x | acct 2.77x |
| CAC | $188 | acct $241 |
| Outbound CTR | 1.62% | acct 2.27% |
| AOV | $686 | acct $666 |
| Page to cart | 18.3% | acct 8.8% |
| CVR (purchases / page views) | 1.67% | acct 0.71% |
| Purchases | 1 | 60 page views |
Video retention against the account
09/14/2026_202609 - BD - FirstTimer - NotCloseToOcean - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shi
The steepest loss is between the 25% and 50% marks: 5.4% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 9.5% | 17.7% | −8.2 pts |
| 50% watched | 4.2% | 10.2% | −6.1 pts |
| 75% watched | 2.9% | 7.0% | −4.1 pts |
| 95% watched | 1.8% | 3.9% | −2.1 pts |
| 100% watched | 1.7% | 2.9% | −1.3 pts |
Full ad name & copy
09/14/2026_202609 - BD - FirstTimer - NotCloseToOcean - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP
King Crab delivered fast, like overnight fast,—and shipping’s on us. For a limited time, get FREE Overnight Shipping straight to your door. Stock up while it lasts.
FREE Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $101 | 0.4% of week |
|---|---|---|
| ROAS | – | acct 2.77x |
| CAC | – | acct $241 |
| Outbound CTR | 1.65% | acct 2.27% |
| AOV | – | acct $666 |
| Page to cart | 0.0% | acct 8.8% |
| CVR (purchases / page views) | 0.00% | acct 0.71% |
| Purchases | 0 | 50 page views |
Video retention against the account
09/08/2026_202609_Host-Fallishere-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 25.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 54.4% | 17.7% | +36.7 pts |
| 50% watched | 29.2% | 10.2% | +19.0 pts |
| 75% watched | 20.1% | 7.0% | +13.1 pts |
| 95% watched | 15.8% | 3.9% | +12.0 pts |
| 100% watched | 14.6% | 2.9% | +11.7 pts |
Full ad name & copy
09/08/2026_202609_Host-Fallishere-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
For 3 days only, overnight shipping is FREE. Every order gets free overnight shipping— no minimum, no catch. Just King Crab delivered overnight. Use code CRABSHIP at checkout.
Free Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
19 more launched ads under $100 of spend
| Ad | Campaign | Spend | Orders | ROAS |
|---|---|---|---|---|
| 09/14/2026_202609 - BD - First Timer - 3DayUrgency - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $95 | 0 | – |
| 09/14/2026_202609 -Gifting - AGiftYouCantGoWrongWith - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $94 | 0 | – |
| 09/14/2026_202609 - Hosting - DinnerPartyMadeEasy - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $76 | 1 | 8.98x |
| 09/08/2026_202609 - BD - First Timer - OrderTodayEatToms - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $70 | 0 | – |
| 09/08/2026_202609 - Gifter - SeptBirthday - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $64 | 0 | – |
| 09/08/2026_202609 - BD - Foodie - OrderPallet - Video - FreeShip - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $45 | 0 | – |
| 09/08/2026_202609 - BD - Repeat Buyer - OvernightShipTestimonial - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $40 | 0 | – |
| 09/08/2026_202609 - Host - FallIntoFlavor- Static - FreeShipSep - V1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $32 | 1 | 16.57x |
| 09/14/2026_202609 - BD - First Timer - ShellYeah - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $29 | 0 | – |
| 09/08/2026_202609 - BD - First Timer - OrderTodayEatToms - Static - FreeShipSep - V2_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $25 | 0 | – |
| 09/14/2026_202609 - BD - Gifter - IDidn'tAskForThis - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $25 | 0 | – |
| 09/08/2026_Untitled - September 04, 2026 at 15.20.25-1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $21 | 0 | – |
| 09/14/2026_202609 - BD - Host - FootballSeasoninFullSwing - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $20 | 0 | – |
| 09/16/2026_202609 - BD - First Timer - 72HoursFree - Carousel - FreeShipSep - V1 - 1_Carousel_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $9 | 0 | – |
| 09/08/2026_202609 - BD - First Timer - RealPeople - Video - FreeShip - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $5 | 0 | – |
| 09/08/2026_202609 - Gifter - WeddingAnniversary - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $5 | 0 | – |
| 09/14/2026_202609 - Hosting - TailgatingSzn - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $3 | 0 | – |
| 09/14/2026_202609 - BD - Gifter - FallBirthdayComing - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP | Acquisition - CBO - Free Ship September | $3 | 0 | – |
| 09/16/2026_202609 - BD - First Timer - 72HoursFree - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping | Acquisition - CBO - Free Ship September | $2 | 0 | – |
Evergreen launches: 36 ads, $1,725, 2 orders
Source: Meta ad-level for metrics; Motion for assets and tags
| Spend | $407 | 1.8% of week |
|---|---|---|
| ROAS | – | acct 2.77x |
| CAC | – | acct $241 |
| Outbound CTR | 2.03% | acct 2.27% |
| AOV | – | acct $666 |
| Page to cart | 1.7% | acct 8.8% |
| CVR (purchases / page views) | 0.00% | acct 0.71% |
| Purchases | 0 | 174 page views |
Video retention against the account
09/23/2026_202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HP
The steepest loss is between the 25% and 50% marks: 9.1% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 17.1% | 17.7% | −0.6 pts |
| 50% watched | 8.1% | 10.2% | −2.1 pts |
| 75% watched | 4.9% | 7.0% | −2.1 pts |
| 95% watched | 3.3% | 3.9% | −0.6 pts |
| 100% watched | 2.5% | 2.9% | −0.4 pts |
Full ad name & copy
09/23/2026_202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HP
Now is the time to spoil yourself. You deserve it. Order King Crab.
King Crab Feast
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $216 | 0.9% of week |
|---|---|---|
| ROAS | – | acct 2.77x |
| CAC | – | acct $241 |
| Outbound CTR | 2.05% | acct 2.27% |
| AOV | – | acct $666 |
| Page to cart | 10.2% | acct 8.8% |
| CVR (purchases / page views) | 0.00% | acct 0.71% |
| Purchases | 0 | 118 page views |
Video retention against the account
09/23/2026_202609 - BD - Host - InChargeOfFood - UGCVideo - Evergreen - V1_Video_HP
The steepest loss is between the 25% and 50% marks: 4.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 8.9% | 17.7% | −8.8 pts |
| 50% watched | 4.7% | 10.2% | −5.5 pts |
| 75% watched | 3.1% | 7.0% | −3.9 pts |
| 95% watched | 1.9% | 3.9% | −2.0 pts |
| 100% watched | 1.5% | 2.9% | −1.4 pts |
Full ad name & copy
09/23/2026_202609 - BD - Host - InChargeOfFood - UGCVideo - Evergreen - V1_Video_HP
Alaskan King Crab Co. saved my dinner party and my marriage ...
King Crab Feast
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $182 | 0.8% of week |
|---|---|---|
| ROAS | – | acct 2.77x |
| CAC | – | acct $241 |
| Outbound CTR | 1.85% | acct 2.27% |
| AOV | – | acct $666 |
| Page to cart | 35.7% | acct 8.8% |
| CVR (purchases / page views) | 0.00% | acct 0.71% |
| Purchases | 0 | 42 page views |
Video retention against the account
09/22/2026_202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1 (1)_Video_HP
The steepest loss is between the 25% and 50% marks: 4.0% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 9.2% | 17.7% | −8.5 pts |
| 50% watched | 5.2% | 10.2% | −5.0 pts |
| 75% watched | 2.8% | 7.0% | −4.2 pts |
| 95% watched | 1.3% | 3.9% | −2.6 pts |
| 100% watched | 1.0% | 2.9% | −1.9 pts |
Full ad name & copy
09/22/2026_202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1 (1)_Video_HP
The best time to try king crab for the first time isn't Thanksgiving Day. Order now — it ships as fast as overnight, and you'll already be the expert by November.
Order King Crab Legs
RSG - Acquisition - CBO - New September Evergreen Ads - RG
33 more launched ads under $100 of spend
| Ad | Campaign | Spend | Orders | ROAS |
|---|---|---|---|---|
| 09/23/2026_202609 - BD - Repeat Buyer - TimeforFeast - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $91 | 1 | 5.67x |
| 09/23/2026_202609 - BD - Gifter - OneDay'sNotice - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $82 | 0 | – |
| 09/22/2026_202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $76 | 0 | – |
| 09/22/2026_202609 - BD - Splurger - Restaurant-QualityatHome - UGCVideo - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $73 | 0 | – |
| 09/23/2026_202609 - BD - Foodie - FarmersMarkets - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $70 | 0 | – |
| 09/22/2026_202609 - BD - First Timer - Reviews - UGCVideo - Evergreen - V1 (1)_Video_HP | Acquisition - CBO - New September Evergreen Ads | $65 | 0 | – |
| 09/23/2026_202609 - BD - Foodie - WhatCome'sinAPack - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $60 | 0 | – |
| 09/23/2026_202609 - BD - Splurger - SwappedYourCloset - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $51 | 0 | – |
| 09/23/2026_202609 - BD - Foodie - SoupSeasonUpgrade - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $42 | 0 | – |
| 09/22/2026_202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP | Acquisition - CBO - New September Evergreen Ads | $39 | 0 | – |
| 09/23/2026_1_Carousel_HP | Acquisition - CBO - New September Evergreen Ads | $38 | 1 | 17.49x |
| 09/22/2026_202609 - BD - Host - YourStartingLineUp - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $34 | 0 | – |
| 09/23/2026_202609 - BD - Host - YourStartingLineUp - Static - Evergreen - V1 (1)_Image_HP | Acquisition - CBO - New September Evergreen Ads | $33 | 0 | – |
| 09/23/2026_202609 - BD - Splurger - CrackInTomorrow - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $23 | 0 | – |
| 09/22/2026_202609 - BD - First Timer - POVFire - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $21 | 0 | – |
| 09/22/2026_202609 - BD - Skeptic - IminHeavan - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $19 | 0 | – |
| 09/22/2026_202609 - BD - First Timer - Reviews - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $18 | 0 | – |
| 09/23/2026_202609 - BD - Host - TenMinutes - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $15 | 0 | – |
| 09/22/2026_202609 - BD - Splurge - WarningCraving - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $15 | 0 | – |
| 09/23/2026_202609 - BD - Skeptic - NoPrepWork - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $10 | 0 | – |
| 09/23/2026_202609 - BD - Host - SavedMyMarriage - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $8 | 0 | – |
| 09/22/2026_202609 - BD - Splurger - Noteverythingpumpkin - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $7 | 0 | – |
| 09/23/2026_202609 - BD - Gifter - FallWeddingRegistry - UGCVideo - Evergreen - V1_Video_gift-king-crab LP | Acquisition - CBO - New September Evergreen Ads | $6 | 0 | – |
| 09/21/2026_202609 - BD - First Timer - RealCrabNoGoingBack - Static - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads | $5 | 0 | – |
| 09/22/2026_202609 - BD - First Timer - Swap for crab - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads | $4 | 0 | – |
| 09/22/2026_202609 - BD - Host - SeafoodBoil - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $4 | 0 | – |
| 09/23/2026_202609 - BD - Foodie - FallinInLoveWKingCrab - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $4 | 0 | – |
| 09/21/2026_202609 - BD - Host - TouchdownTailgate- Static - Evergreen - V2_Image_HP | Acquisition - CBO - New September Evergreen Ads | $2 | 0 | – |
| 09/21/2026_202609 - BD - Host - TouchdownTailgate- Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $2 | 0 | – |
| 09/23/2026_202609 - BD - FirstTimer - KingCrabCravingReview - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $2 | 0 | – |
| 09/22/2026_202609 - BD - First Timer - CrackLegs - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $2 | 0 | – |
| 09/23/2026_202609 - BD - Foodie - FallinInLoveWKingCrab - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads | $1 | 0 | – |
| 09/14/2026_202609 - BD - Host - King CrabCold BeerFootball - Static - Evergreen - V1_Image_HP – Copy | Acquisition - CBO - Evergreen Batches | $0 | 0 | – |
Social Hosts took 29% of spend at 3.82x; 6 ads cleared the AKC winner bar
Creative cut by the Motion taxonomy, never by ad-name keywords. Funded winners, winning combinations and three iteration cards.
The Host lane and the shipping message did the week. Social Hosts ran 3.82x on $6,713 and 35 orders; Free Overnight Shipping messaging 3.18x on $5,876; Montage format 3.05x on $12,469, more than half of covered spend. Seafood Enthusiasts is the second-largest audience at 1.82x on $4,481, carried by the welcome-offer video that leads the top ten; it stays on monitor.
Intended Audience
Motion tag x Meta spend| Intended Audience | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Social Hosts | 37 | $6,713 | 29.4% | 2.27% | 9.7% | 35 | 3.82x |
| Seafood Enthusiasts | 20 | $4,481 | 19.6% | 2.57% | 12.3% | 12 | 1.82x |
| Broad | 44 | $3,247 | 14.2% | 1.72% | 10.0% | 15 | 2.92x |
| Online Food Shoppers | 9 | $2,571 | 11.3% | 3.38% | 6.4% | 12 | 2.87x |
| Gift Givers | 18 | $1,591 | 7.0% | 2.04% | 3.8% | 5 | 2.00x |
| At-Home Gourmets | 1 | $994 | 4.4% | 3.28% | 9.3% | 2 | 1.21x |
| Home Cooks | 7 | $766 | 3.4% | 1.98% | 11.7% | 3 | 3.52x |
| Last Minute Gift Givers | 4 | $537 | 2.4% | 2.09% | 15.9% | 3 | 3.15x |
| Everything else, 15 tagged values | 45 | $1,949 | 8.5% | – | – | 8 | 1.98x |
Messaging theme
Motion tag x Meta spend| Messaging theme | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Free Overnight Shipping | 18 | $5,876 | 25.7% | 2.32% | 8.4% | 25 | 3.18x |
| Free Product | 14 | $4,791 | 21.0% | 2.52% | 11.7% | 11 | 2.21x |
| Shipped Overnight | 15 | $3,148 | 13.8% | 2.68% | 6.7% | 7 | 1.63x |
| Perfect Gift | 21 | $1,726 | 7.6% | 2.06% | 3.8% | 5 | 1.85x |
| Restaurant Quality At Home | 5 | $1,198 | 5.2% | 2.94% | 9.4% | 2 | 1.00x |
| Easy Preparation | 7 | $1,176 | 5.1% | 1.99% | 11.7% | 10 | 5.89x |
| Special Occasion Elevation | 23 | $1,067 | 4.7% | 1.59% | 13.3% | 8 | 3.20x |
| Massive Size | 11 | $705 | 3.1% | 2.34% | 14.1% | 4 | 1.74x |
| Everything else, 20 tagged values | 71 | $3,162 | 13.8% | – | – | 23 | 4.09x |
Hook Tactic
Motion tag x Meta spend| Hook Tactic | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Shocking Statement | 4 | $3,104 | 13.6% | 2.73% | 10.8% | 5 | 1.30x |
| Question | 14 | $3,044 | 13.3% | 2.32% | 13.3% | 17 | 3.51x |
| Urgency | 8 | $2,643 | 11.6% | 2.53% | 7.9% | 10 | 3.79x |
| How To | 3 | $2,010 | 8.8% | 3.52% | 5.1% | 6 | 2.23x |
| Bold Claim | 15 | $1,854 | 8.1% | 2.40% | 11.4% | 5 | 2.44x |
| Storytelling | 6 | $1,319 | 5.8% | 2.03% | 8.9% | 8 | 4.17x |
| Directive | 5 | $1,219 | 5.3% | 2.03% | 2.2% | 3 | 1.55x |
| Direct Address | 1 | $994 | 4.4% | 3.28% | 9.3% | 2 | 1.21x |
| Everything else, 13 tagged values | 63 | $2,995 | 13.1% | – | – | 20 | 3.42x |
Untagged in Motion: $3,667 of spend, left out of this table.
Visual Format
Motion tag x Meta spend| Visual Format | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Montage | 68 | $12,469 | 54.6% | 2.39% | 11.5% | 53 | 3.05x |
| Behind The Scenes | 14 | $3,883 | 17.0% | 3.33% | 6.5% | 11 | 1.86x |
| Offer-First Banner | 26 | $2,780 | 12.2% | 1.64% | 8.4% | 12 | 2.73x |
| Demo | 11 | $2,582 | 11.3% | 2.67% | 8.7% | 10 | 3.86x |
| Unboxing | 19 | $2,116 | 9.3% | 2.38% | 8.1% | 9 | 2.80x |
| Reaction Video | 5 | $1,811 | 7.9% | 2.04% | 3.4% | 5 | 2.24x |
| Testimonial | 15 | $948 | 4.1% | 2.52% | 8.4% | 1 | 0.70x |
| Greenscreen | 5 | $530 | 2.3% | 1.33% | 37.0% | 6 | 6.39x |
| Everything else, 17 tagged values | 77 | $2,622 | 11.5% | – | – | 13 | 2.52x |
Offer Type
Motion tag x Meta spend| Offer Type | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Promo | 37 | $10,770 | 47.1% | 2.34% | 10.0% | 34 | 2.47x |
| No Offer | 119 | $9,310 | 40.7% | 2.30% | 6.8% | 45 | 2.56x |
| Always-On Offer | 29 | $2,769 | 12.1% | 1.94% | 13.9% | 16 | 4.64x |
Seasonality
Motion tag x Meta spend| Seasonality | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Evergreen | 118 | $17,292 | 75.7% | 2.33% | 10.2% | 79 | 2.82x |
| Playoff Season | 1 | $2,167 | 9.5% | 2.83% | 8.6% | 9 | 4.30x |
| Birthday | 24 | $1,894 | 8.3% | 2.04% | 4.0% | 5 | 1.68x |
| Fall | 27 | $858 | 3.8% | 1.73% | 4.4% | 1 | 0.62x |
| Super Bowl | 2 | $294 | 1.3% | 1.78% | 5.6% | 0 | – |
| Everything else, 6 tagged values | 13 | $344 | 1.5% | – | – | 1 | 4.26x |
Shares are of Motion-covered spend ($22,849 of $22,849); an ad tagged with two values in one category counts in both rows. Rows tinted green sit above the account ROAS of 2.77x, red below. Page to cart above 100% means shoppers added to cart from a collection page without a tracked landing-page view.
Funded winners: 6 ads cleared the bar
Source: Meta ad-level, 7d click / 1d view| Ad | Spend | Orders | ROAS | CAC | CVR | Iteration call |
|---|---|---|---|---|---|---|
| 09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September | $2,167 | 9 | 4.30x | $241 | 0.72% | Promo asset; brief two new openings on this body for the October window. |
| 09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September | $1,693 | 8 | 3.10x | $212 | 0.83% | Promo asset; iterate the objection open for first-timers. |
| 08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP – Copy Acquisition - CBO - Evergreen Batches | $1,006 | 6 | 4.11x | $168 | 0.85% | Evergreen host frame; brief a Gifter cut on the same body. |
| 07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) | $594 | 3 | 4.89x | $198 | 1.03% | Welcome offer value frame; monitor whether it earns more budget. |
| 05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2 RTN - Top Performing Ads (7dc) | $384 | 4 | 4.39x | $96 | 6.15% | Repeat-buyer proof; a signal on 4 orders, keep it running. |
| 09/08/2026_202609_Gifter-ForgotGift-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September | $333 | 3 | 5.09x | $111 | 2.42% | Last-minute gifter promo cut; the frame reads well for Q4 gifting. |
The bar is $300+ of spend, 3 or more orders, at or above the account rate of 2.77x. The bar is lowered to 3 orders for AKC because the account runs 25 to 100 orders a week on Meta; read these as signals; the two promo videos at 8 and 9 orders are the strongest of them, and nothing this week is settled at the 15-order mark.
Winning combinations: audience, message and asset type together
Source: Motion tags x Meta ad-level| Audience | Message | Asset type | Ads | Spend | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Social Hosts | Free Overnight Shipping | UGC video | 2 | $3,860 | 8.3% | 17 | 3.77x |
| Seafood Enthusiasts | Free Product | UGC video | 3 | $3,678 | 11.9% | 8 | 1.89x |
| Online Food Shoppers | Shipped Overnight | UGC video | 2 | $2,009 | 5.1% | 6 | 2.23x |
| Gift Givers | Perfect Gift | UGC video | 11 | $1,556 | 3.9% | 5 | 2.05x |
| Social Hosts | Easy Preparation | UGC video | 2 | $1,046 | 9.2% | 8 | 5.26x |
| At-Home Gourmets | Restaurant Quality At Home | UGC video | 1 | $994 | 9.3% | 2 | 1.21x |
| Broad | Free Overnight Shipping | Lifestyle Image with Text | 2 | $908 | 5.9% | 3 | 1.35x |
| Home Cooks | Free Product | UGC video | 2 | $636 | 11.8% | 2 | 3.40x |
Spend-ranked. A combination is only settled at roughly 15 orders or more; below that it is a signal.
Iteration cards
Source: Meta ad-level; assets and retention from Motion| Spend | $2,167 | 9.5% of week |
|---|---|---|
| ROAS | 4.30x | acct 2.77x |
| CAC | $241 | acct $241 |
| Outbound CTR | 2.83% | acct 2.27% |
| AOV | $1,036 | acct $666 |
| Page to cart | 8.6% | acct 8.8% |
| CVR (purchases / page views) | 0.72% | acct 0.71% |
| Purchases | 9 | 1,256 page views |
Video retention against the account
09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 5.5% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 14.2% | 17.7% | −3.5 pts |
| 50% watched | 8.7% | 10.2% | −1.5 pts |
| 75% watched | 6.1% | 7.0% | −1.0 pts |
| 95% watched | 3.3% | 3.9% | −0.6 pts |
| 100% watched | 2.7% | 2.9% | −0.2 pts |
Full ad name & copy
09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP
King Crab delivered fast—and shipping's on us. For a limited time, get FREE Overnight Shipping straight to your door. Stock up while it lasts.
FREE Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $1,693 | 7.4% of week |
|---|---|---|
| ROAS | 3.10x | acct 2.77x |
| CAC | $212 | acct $241 |
| Outbound CTR | 2.45% | acct 2.27% |
| AOV | $656 | acct $666 |
| Page to cart | 8.0% | acct 8.8% |
| CVR (purchases / page views) | 0.83% | acct 0.71% |
| Purchases | 8 | 960 page views |
Video retention against the account
09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 6.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 11.6% | 17.7% | −6.1 pts |
| 50% watched | 5.4% | 10.2% | −4.8 pts |
| 75% watched | 3.3% | 7.0% | −3.7 pts |
| 95% watched | 2.3% | 3.9% | −1.6 pts |
| 100% watched | 1.9% | 2.9% | −1.1 pts |
Full ad name & copy
09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
For 3 days only, overnight shipping is FREE. Every order gets free overnight shipping— no minimum, no catch. Just King Crab delivered overnight. Use code CRABSHIP at checkout.
Free Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $1,006 | 4.4% of week +69.9% |
|---|---|---|
| ROAS | 4.11x | acct 2.77x +141.9% |
| CAC | $168 | acct $241 −71.7% |
| Outbound CTR | 1.95% | acct 2.27% −22.5% |
| AOV | $688 | acct $666 |
| Page to cart | 8.8% | acct 8.8% +128.9% |
| CVR (purchases / page views) | 0.85% | acct 0.71% +165.8% |
| Purchases | 6 | 702 page views |
Video retention against the account
08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP – Copy
The steepest loss is between the 25% and 50% marks: 16.1% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 46.0% | 17.7% | +28.3 pts |
| 50% watched | 30.0% | 10.2% | +19.8 pts |
| 75% watched | 22.7% | 7.0% | +15.7 pts |
| 95% watched | 11.7% | 3.9% | +7.8 pts |
| 100% watched | 8.0% | 2.9% | +5.1 pts |
Full ad name & copy
08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP – Copy
Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen.
Order King Crab Legs
RSG - Acquisition - CBO - Evergreen Batches - RG
The ten largest ads carried $13,742 of $22,849, 60% of Meta spend and 45 of 95 orders
Every tile plays or opens in the lightbox. Seven metrics per ad with the account rate beside each, and the week-over-week chip where the ad ran last week.
The biggest spender is the one to watch, not to cut. The 4lbsNotEnough welcome-offer video took $3,059 at 1.32x on 5 orders, down from 1.69x; it holds a 2.7% outbound CTR and 10.9% page-to-cart, above account on both, so the loss is at checkout on a $807 AOV. Three of the ten are promo assets that will rest; NotaChef (4.11x on $1,006, 6 orders) is the evergreen video earning above the account rate; the $139 Value and IntroBigger frames are above it on 3 and 2 orders, which is a signal.
Page to cart above 100% means shoppers added to cart from a collection page without a tracked landing-page view.
| Spend | $3,059 | 13.4% of week +6.8% |
|---|---|---|
| ROAS | 1.32x | acct 2.77x −21.9% |
| CAC | $612 | acct $241 +49.6% |
| Outbound CTR | 2.74% | acct 2.27% −8.5% |
| AOV | $807 | acct $666 |
| Page to cart | 10.9% | acct 8.8% −4.6% |
| CVR (purchases / page views) | 0.32% | acct 0.71% −32.7% |
| Purchases | 5 | 1,549 page views |
Video retention against the account
07/01/2026_202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer LP
The steepest loss is between the 25% and 50% marks: 9.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 15.5% | 17.7% | −2.2 pts |
| 50% watched | 6.3% | 10.2% | −3.9 pts |
| 75% watched | 3.3% | 7.0% | −3.7 pts |
| 95% watched | 2.1% | 3.9% | −1.8 pts |
| 100% watched | 1.7% | 2.9% | −1.2 pts |
Full ad name & copy
07/01/2026_202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer LP
Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.
Get 5th Pound Free
https://www.alaskankingcrab.com/pages/welcome-to-alaskan-king-crab-co?utm_campaign=welcome-pound
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $2,167 | 9.5% of week |
|---|---|---|
| ROAS | 4.30x | acct 2.77x |
| CAC | $241 | acct $241 |
| Outbound CTR | 2.83% | acct 2.27% |
| AOV | $1,036 | acct $666 |
| Page to cart | 8.6% | acct 8.8% |
| CVR (purchases / page views) | 0.72% | acct 0.71% |
| Purchases | 9 | 1,256 page views |
Video retention against the account
09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 5.5% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 14.2% | 17.7% | −3.5 pts |
| 50% watched | 8.7% | 10.2% | −1.5 pts |
| 75% watched | 6.1% | 7.0% | −1.0 pts |
| 95% watched | 3.3% | 3.9% | −0.6 pts |
| 100% watched | 2.7% | 2.9% | −0.2 pts |
Full ad name & copy
09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP
King Crab delivered fast—and shipping's on us. For a limited time, get FREE Overnight Shipping straight to your door. Stock up while it lasts.
FREE Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $1,693 | 7.4% of week |
|---|---|---|
| ROAS | 3.10x | acct 2.77x |
| CAC | $212 | acct $241 |
| Outbound CTR | 2.45% | acct 2.27% |
| AOV | $656 | acct $666 |
| Page to cart | 8.0% | acct 8.8% |
| CVR (purchases / page views) | 0.83% | acct 0.71% |
| Purchases | 8 | 960 page views |
Video retention against the account
09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
The steepest loss is between the 25% and 50% marks: 6.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 11.6% | 17.7% | −6.1 pts |
| 50% watched | 5.4% | 10.2% | −4.8 pts |
| 75% watched | 3.3% | 7.0% | −3.7 pts |
| 95% watched | 2.3% | 3.9% | −1.6 pts |
| 100% watched | 1.9% | 2.9% | −1.1 pts |
Full ad name & copy
09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP
For 3 days only, overnight shipping is FREE. Every order gets free overnight shipping— no minimum, no catch. Just King Crab delivered overnight. Use code CRABSHIP at checkout.
Free Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $1,623 | 7.1% of week +11.0% |
|---|---|---|
| ROAS | 1.91x | acct 2.77x +237.7% |
| CAC | $406 | acct $241 −44.5% |
| Outbound CTR | 3.42% | acct 2.27% +1.6% |
| AOV | $777 | acct $666 |
| Page to cart | 4.5% | acct 8.8% +7.6% |
| CVR (purchases / page views) | 0.30% | acct 0.71% +35.0% |
| Purchases | 4 | 1,314 page views |
Video retention against the account
08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
The biggest drop is between the 75% and 95% marks, 6.0% of impressions.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 14.9% | 17.7% | −2.9 pts |
| 50% watched | 12.0% | 10.2% | +1.8 pts |
| 75% watched | 9.1% | 7.0% | +2.1 pts |
| 95% watched | 3.1% | 3.9% | −0.8 pts |
| 100% watched | 1.6% | 2.9% | −1.4 pts |
Full ad name & copy
08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.
Fresh King Crab. Guaranteed.
https://www.alaskankingcrab.com/
RSG - Acquisition - CBO - Evergreen Batches - RG
| Spend | $1,159 | 5.1% of week +23.9% |
|---|---|---|
| ROAS | 1.63x | acct 2.77x +71.5% |
| CAC | $386 | acct $241 −58.7% |
| Outbound CTR | 2.03% | acct 2.27% −6.2% |
| AOV | $630 | acct $666 |
| Page to cart | 2.2% | acct 8.8% −58.9% |
| CVR (purchases / page views) | 0.14% | acct 0.71% −30.2% |
| Purchases | 3 | 2,094 page views |
Video retention against the account
04/10/2026_202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthday - Evergre
The steepest loss is between the 25% and 50% marks: 17.3% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 52.5% | 17.7% | +34.8 pts |
| 50% watched | 35.2% | 10.2% | +25.0 pts |
| 75% watched | 27.3% | 7.0% | +20.3 pts |
| 95% watched | 15.0% | 3.9% | +11.1 pts |
| 100% watched | 11.1% | 2.9% | +8.2 pts |
Full ad name & copy
04/10/2026_202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthday - Evergreen - V1
🦀Don't buy your king crab legs or seafood from anywhere else 🚫 Experience the mouthwatering difference of wild-caught king crab legs from Alaskan King Crab Co. 🤤 🚚 Get them delivered straight to your door with free overnight shipping on orders over $350. Order now and taste the difference! 👉🦀
Enjoy $20 off your first order
https://www.alaskankingcrab.com/pages/gift-king-crab
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $1,006 | 4.4% of week +69.9% |
|---|---|---|
| ROAS | 4.11x | acct 2.77x +141.9% |
| CAC | $168 | acct $241 −71.7% |
| Outbound CTR | 1.95% | acct 2.27% −22.5% |
| AOV | $688 | acct $666 |
| Page to cart | 8.8% | acct 8.8% +128.9% |
| CVR (purchases / page views) | 0.85% | acct 0.71% +165.8% |
| Purchases | 6 | 702 page views |
Video retention against the account
08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP – Copy
The steepest loss is between the 25% and 50% marks: 16.1% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 46.0% | 17.7% | +28.3 pts |
| 50% watched | 30.0% | 10.2% | +19.8 pts |
| 75% watched | 22.7% | 7.0% | +15.7 pts |
| 95% watched | 11.7% | 3.9% | +7.8 pts |
| 100% watched | 8.0% | 2.9% | +5.1 pts |
Full ad name & copy
08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP – Copy
Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen.
Order King Crab Legs
RSG - Acquisition - CBO - Evergreen Batches - RG
| Spend | $994 | 4.4% of week +67.1% |
|---|---|---|
| ROAS | 1.21x | acct 2.77x new |
| CAC | $497 | acct $241 new |
| Outbound CTR | 3.28% | acct 2.27% +1.8% |
| AOV | $600 | acct $666 |
| Page to cart | 9.3% | acct 8.8% +237.1% |
| CVR (purchases / page views) | 0.30% | acct 0.71% new |
| Purchases | 2 | 677 page views |
Video retention against the account
09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
The steepest loss is between the 25% and 50% marks: 3.9% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 9.4% | 17.7% | −8.3 pts |
| 50% watched | 5.5% | 10.2% | −4.7 pts |
| 75% watched | 3.3% | 7.0% | −3.7 pts |
| 95% watched | 2.0% | 3.9% | −1.8 pts |
| 100% watched | 1.6% | 2.9% | −1.4 pts |
Full ad name & copy
09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Bering Sea to your door.
Straight From the Bering Sea to Your Doorstep
RSG - Acquisition - CBO - Evergreen Batches - RG
| Spend | $813 | 3.6% of week |
|---|---|---|
| ROAS | 1.50x | acct 2.77x |
| CAC | $271 | acct $241 |
| Outbound CTR | 1.74% | acct 2.27% |
| AOV | $408 | acct $666 |
| Page to cart | 6.1% | acct 8.8% |
| CVR (purchases / page views) | 0.80% | acct 0.71% |
| Purchases | 3 | 377 page views |
Full ad name & copy
09/08/2026_202609 - BD - First Timer - HolyCrab - Static - FreeShip - V1_Image_Free Overnight Shipping LP
King Crab delivered fast—and shipping’s on us. For a limited time, get FREE Overnight Shipping straight to your door. Stock up while it lasts.
FREE Overnight Shipping
RSG - Acquisition - CBO - Free Ship September - RG
| Spend | $634 | 2.8% of week +467.0% |
|---|---|---|
| ROAS | 3.41x | acct 2.77x new |
| CAC | $317 | acct $241 new |
| Outbound CTR | 2.06% | acct 2.27% −8.0% |
| AOV | $1,081 | acct $666 |
| Page to cart | 11.8% | acct 8.8% +30.1% |
| CVR (purchases / page views) | 0.68% | acct 0.71% new |
| Purchases | 2 | 296 page views |
Video retention against the account
07/13/2026_202607 - Foodie - IntroBigger - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
The steepest loss is between the 25% and 50% marks: 12.4% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 21.3% | 17.7% | +3.6 pts |
| 50% watched | 8.9% | 10.2% | −1.3 pts |
| 75% watched | 5.1% | 7.0% | −1.9 pts |
| 95% watched | 2.8% | 3.9% | −1.1 pts |
| 100% watched | 2.2% | 2.9% | −0.8 pts |
Full ad name & copy
07/13/2026_202607 - Foodie - IntroBigger - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.
Get 5th Pound Free
https://www.alaskankingcrab.com/pages/welcome-to-alaskan-king-crab-co?utm_campaign=welcome-pound
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $594 | 2.6% of week +125.3% |
|---|---|---|
| ROAS | 4.89x | acct 2.77x +88.9% |
| CAC | $198 | acct $241 −24.9% |
| Outbound CTR | 2.50% | acct 2.27% −4.1% |
| AOV | $969 | acct $666 |
| Page to cart | 18.3% | acct 8.8% −14.5% |
| CVR (purchases / page views) | 1.03% | acct 0.71% +35.5% |
| Purchases | 3 | 290 page views |
Video retention against the account
07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
The steepest loss is between the 25% and 50% marks: 7.4% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 12.8% | 17.7% | −4.9 pts |
| 50% watched | 5.4% | 10.2% | −4.8 pts |
| 75% watched | 3.3% | 7.0% | −3.8 pts |
| 95% watched | 2.0% | 3.9% | −1.9 pts |
| 100% watched | 1.6% | 2.9% | −1.4 pts |
Full ad name & copy
07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.
Get 5th Pound Free
https://www.alaskankingcrab.com/pages/welcome-to-alaskan-king-crab-co?utm_campaign=welcome-pound
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
Four moves for the week to Oct 3, and last week's six calls scored
The moves. Owners, dates and the number each one moves are the assignment sheet in tab 8; nothing is repeated across the two.
- Hold spend to the forecast through the hangover and let efficiency settle. Thursday to Saturday after the window ran $15,247 a day; the plan is to keep spend tight to the daily targets and lean back in when aMER holds, not on a calendar date.
- Judge the Free Shipping window on new-customer revenue and aMER, and log it as the reference for Oct 19 to 21. Three days, $123,825, aMER 3.96x, new-customer CAC $171; the October window is planned on the same structure.
- Give the New September Evergreen Ads campaign a full week before any budget decision. $1,725 and 2 orders since Sep 22 is not a read.
- Add layouts to the static shelf and refresh Demand Gen creative. Statics are 16% of covered spend and the Demand Gen line has one modelled conversion on $870; both are headroom rather than problems.
Last week’s calls, marked
Carried forward from the Sep 14 to 19 editionOctober week one is 112 assets live by Oct 7, the giveaway wave opens Oct 1 and the retention promo runs Oct 5 to 6
The assignment sheet: owner, due date and the number each action moves. The strategic moves are tab 7; nothing is repeated.
This week’s directives
Source: Owners as agreed on the weekly call| Action | Owner | Due | The number it moves |
|---|---|---|---|
| 1. Confirm the October week-one batch on the Monday.com board The giveaway wave (14 assets, live Oct 1) and the first evergreen lanes; the October Giveaway CBO is built and scheduled Oct 1 to 30, the October Retention Promotion CBO is built for Oct 5 to 6. | Anna Lane Patterson and Ava Schwarze, with Mylene tagging builds | Tue Sep 29 | 112 of 216 October assets in week one |
| 2. Send the updated October numbers for the recommendation The October spend and revenue plan is being finalised this week; any updated targets go in before it is locked. | Sarah Giblin | Tue Sep 29 | October daily targets in Statlas |
| 3. Brief two new openings on each of the two promo video bodies for the Oct 19 to 21 window PlayoffSavings and SickofExpensiveShip: keep the body, offer and close, change the first ten seconds. Kit due Tue Oct 14. | Sarah Giblin, Black Drum | Fri Oct 9 | 18 Free Shipping assets for Oct 19 to 21 |
| 4. Brief four closing assets for the unconverted cart pool Two proof-led (reviews, the overnight-arrival guarantee) and two objection-led (how much to order, how it arrives). 1,091 carts did not convert this week. | Sarah Giblin, Black Drum | Fri Oct 2 | Cart to purchase, 8.0% this week |
| 5. Confirm the Wagyu gift-with-purchase (GWP) retention promo scope for Oct 5 to 6 The campaign is built; the offer and the audience need confirming so the six assets can be finalised. | Anna Lane Patterson | Wed Sep 30 | 6 assets, live Oct 5 |
| 6. Approve the Google Ads manager-account link and GA4 / GTM access for the Q4 support GA4 and GTM access was confirmed Sep 24; the manager link is the remaining step. | Anna Lane Patterson | Tue Sep 29 | Unblocks the Google Q4 work |
October’s first batch: 216 live in October, 112 of them in week one
Source: October 2026 Creative Demand ModelEvergreen lanes for October: Host 50, Gifter 36, Foodie 36 (National Seafood Month), First Timer 30, Splurger 16. Moments: giveaway Oct 1 (14), Wagyu gift-with-purchase Oct 5 to 6 (6), Halloween refresh Oct 15 (10, kit Oct 10), Free Shipping Oct 19 to 21 (18, kit Oct 14), Thanksgiving pre-build (24, kit Nov 10).
How to hit the number: one concept produces five statics by holding the layout and changing the headline and the image, and one finished video produces three ads by changing only the first ten seconds. This week’s proof is the Host lane, where one hosting body became the largest new winner in the account.
A kit is the dated batch of briefs your creative team builds from, approved five days before the ads go live. A lane is one persona group in the Creative Demand Model.
September beat its floor with four days to spare, 230 against 216, and it did it while running the best week since the Labor Day sale. Two of the three biggest earners this week were built for the window and went live on day one, which is the rhythm the October plan is built on. If week one of October lands short of 112 that is fine; the Host and Foodie lanes and the two promo bodies above are the cheapest places to get closer.
Rosewater plans, briefs, schedules and measures this slate. Every ad is made by your team and your creative partners.