Rosewater Growth · Weekly report
Alaskan King Crab Co. Weekly Report
Sale creative ran 6.18x on 64% of sale-window spend; evergreen held 2.33x alongside, and September is 143% of plan
Creative first: sale assets against evergreen, every launch since Aug 24, winners and iterations, then plan pacing and channels.
1 · Pacing vs plan · Statlas actuals against the MLTO forecast · Sep 1 to 6 complete
143% of the revenue plan and 167% of the contribution margin plan through Sep 6
Statlas actuals against the September plan. Sep 7 closes overnight and is excluded; Aug 31 sits outside the September plan.
Revenue · Sep 1 to 6
$295.6K
143% vs plan47% of the $634.2K month goal
Spend · Sep 1 to 6
$43.5K
135% of plan35% of the $125.0K month budget
Contribution margin
$71.5K
167% vs plan68% of the $105.6K month goal
New customer revenue
$115.8K
116% vs planplan $100.0K to date
Returning revenue
$179.8K
169% vs planplan $106.2K to date
New customers
182
123% vs planplan 148 to date
CAC
$204
103% of planplan $198
aMER
2.66x
85% of planplan 3.11x
MER
6.79x
106% of planplan 6.42x
The sale banked 47% of the month goal in six days; the post-sale weekend ran under plan. $295.6K vs $206.2K plan on $43.5K spend (135%); Sep 4 to 6 came in at 93% of plan with CAC $347 vs $216, the weekday number to watch.
How the month is being built: daily revenue against plan
StatlasActual revenue, complete daysDaily plansale = planned sale days
Left to hit the month goal
$338.6K
$634.2K goal less $295.6K banked
Needed per day, Sep 7 to 30
$14.1K
plan already asks $17.8K/day for the same days
Sep 4 to 6 daily run rate
$12.4K
88% of the needed pacepost-sale weekend, no next-day delivery; weekday pace reads differently
Channel plan vs actual, Sep 1 to 6
Statlas channel attribution| Channel | Spend | Plan | Pacing | Revenue (Statlas) | Plan | ROAS | Plan |
|---|---|---|---|---|---|---|---|
| Meta acquisition | $24,791 | $21,732 | 114% | $75,979 | $38,684 | 3.06x | 1.78x |
| Meta returning | $5,176 | $1,636 | 316% | $83,182 | $5,840 | 16.07x | 3.57x |
| Google non-brand | $11,423 | $6,368 | 179% | $45,309 | $18,149 | 3.97x | 2.85x |
| Google brand | $1,181 | $1,124 | 105% | $32,763 | $8,012 | 27.74x | 7.13x |
| YouTube | $962 | $1,268 | 76% | $3,967 | $9,041 | 4.12x | 7.13x |
| Total | $43,530 | $32,129 | 135% | $295,639 | $206,161 | 6.79x | 6.42x |
Statlas channel attribution, for plan pacing only.
Meta returning and Google brand are the over-delivery; YouTube is under its spend plan. Meta returning $83.2K on $5.2K, Google brand $32.8K on $1.2K; YouTube $962 of $1,268 planned.
The Labor Day sale in Shopify: Fri Aug 28 to Thu Sep 3
Shopify orders · Meta and Google spend · vs the seven days beforeSeven sale days: $418.7K, 3.3x the week before, at a $247 new customer CAC.
Sale revenue · Shopify
$418.7K
▲ 234%vs $125.3K the 7 days before
Orders
568
▲ 202%243 new · 325 returning
AOV
$737
▲ 11%$666 before the sale
New customer revenue
$168.3K
▲ 136%40% of sale revenue
Returning revenue
$250.4K
▲ 365%60% of sale revenue
Paid spend · Meta + Google
$60.0K
▲ 112%Meta $44.3K · Google $15.7K
MER
6.97x
▲ 57%4.43x before the sale
aMER
2.80x
▲ 11%2.53x before the sale
New customer CAC
$247
▼ 7%$267 before the sale
Returning customers led the sale. 568 orders (243 new, 325 returning); returning revenue $250.4K vs $53.9K the week before; MER 6.97x, CAC $247 vs $267 pre-sale.
Day by day through the sale and the days after
Shopify · Meta pixel · Google Ads| Day | Store revenue | Orders | New | Returning | Paid spend | MER | aMER | Meta ROAS |
|---|---|---|---|---|---|---|---|---|
| Aug 28 | $26,383 | 33 | $9,945 | $16,438 | $6,397 | 4.12x | 1.55x | 1.43x |
| Aug 29 | $35,861 | 38 | $10,246 | $25,614 | $4,176 | 8.59x | 2.45x | 2.13x |
| Aug 30 | $36,145 | 47 | $15,046 | $21,099 | $8,376 | 4.32x | 1.80x | 3.15x |
| Aug 31 | $70,295 | 97 | $31,402 | $38,893 | $8,927 | 7.87x | 3.52x | 4.48x |
| Sep 1 | $63,065 | 85 | $27,164 | $35,900 | $10,248 | 6.15x | 2.65x | 3.54x |
| Sep 2 | $94,782 | 126 | $33,803 | $60,979 | $10,617 | 8.93x | 3.18x | 5.35x |
| Sep 3 | $92,154 | 142 | $40,714 | $51,440 | $11,291 | 8.16x | 3.61x | 4.35x |
| Sep 4after sale | $34,217 | 48 | $7,856 | $26,361 | $3,994 | 8.57x | 1.97x | 2.14x |
| Sep 5after sale | $12,859 | 19 | $6,314 | $6,545 | $3,411 | 3.77x | 1.85x | 3.09x |
| Sep 6after sale | $14,859 | 23 | $8,784 | $6,075 | $3,967 | 3.75x | 2.21x | 1.99x |
| Sep 7after salein progress | $19,064 | 22 | $7,062 | $12,002 | $3,777 | 5.05x | 1.87x | 2.11x |
| Sale total Fri Aug 28 to Thu Sep 3 | $418,685 | 568 | $168,320 | $250,364 | $60,032 | 6.97x | 2.80x | 3.78x |
Tints vs the sale window average. Sep 7 partial (10pm PT).
New customer revenueReturning revenueSale window
Revenue peaked Wednesday and Thursday, the last two next-day delivery days. Sep 2 $94.8K and Sep 3 $92.2K; the post-sale weekend ran $12.9K to $34.2K a day, the normal weekend shape.
2 · Sale creative vs evergreen creative · Motion, Meta pixel · Aug 21 to Sep 7
The sale assets carried the moment: 64% of sale window spend at 6.18x; evergreen ran 2.33x alongside, and 2.06x after
Windows from Motion: the seven days before the sale, the seven sale days, and the four days after (Sep 7 partial). Sale assets = Labor Day or football creative in the sale campaigns; everything else is evergreen. Meta pixel throughout.
Sale assets · Aug 28 to Sep 3
36 creatives
$30.1K · 64% of spend · 25 video, 11 static
Sale assets ROAS
6.18x
account 4.80x · 242 purchases at $124
Evergreen ROAS, Aug 28 to Sep 3
2.33x
account 4.80x · 55 purchases at $289 on $15.9K
Evergreen before → sale → after
2.7x → 2.3x → 2.1x
CVR 0.6% → 0.7% → 0.5%
The offer only converted when the ad carried it. Sale assets converted 1.4% of landing visits at $768 AOV against 0.7% and $672 for evergreen in the same days, both landing on the sale site; evergreen CVR was 0.6% before the sale.
Sale assets vs evergreen assets, Aug 28 to Sep 3
Motion · Meta pixel · tints vs the account rate over the window| Metric | Sale assets | Evergreen assets | Account |
|---|---|---|---|
| Creatives | 36 | 39 | 317 |
| Spend | $30,091 | $15,868 | $46,782 |
| Share of spend | 64% | 34% | 100% |
| Purchases | 242 | 55 | 300 |
| ROAS | 6.18x | 2.33x | 4.80x |
| Cost per purchase | $124 | $289 | $156 |
| Outbound CTR | 2.7% | 2.7% | 2.7% |
| CVR (purchases / LPV) | 1.4% | 0.7% | 1.2% |
| AOV | $768 | $672 | $748 |
| Thumbstop (video) | 33.4% | 34.1% | 33.7% |
Spend mix and ROAS across the windows
share of account spend per window · MotionBefore the sale Aug 21 to 27Evergreen 94% at 2.66x
Sale window Aug 28 to Sep 3Sale 64% at 6.18x · Evergreen 34% at 2.33x
After the sale Sep 4 to 7Evergreen 93% at 2.06x
Sale assetsEvergreen assets
| Window | Segment | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR | AOV |
|---|---|---|---|---|---|---|---|---|---|---|
| Before the sale Aug 21 to 27 | Evergreen assets | 50 | $21,972 | 94% | 84 | 2.66x | $262 | 2.6% | 0.6% | $695 |
| Before the sale | Account | 298 | $23,301 | 100% | 91 | 2.71x | $256 | 2.5% | 0.7% | $695 |
| Sale window Aug 28 to Sep 3 | Sale assets | 36 | $30,091 | 64% | 242 | 6.18x | $124 | 2.7% | 1.4% | $768 |
| Sale window Aug 28 to Sep 3 | Evergreen assets | 39 | $15,868 | 34% | 55 | 2.33x | $289 | 2.7% | 0.7% | $672 |
| Sale window | Account | 317 | $46,782 | 100% | 300 | 4.80x | $156 | 2.7% | 1.2% | $748 |
| After the sale Sep 4 to 7 | Evergreen assets | 49 | $8,814 | 93% | 26 | 2.06x | $339 | 2.9% | 0.5% | $698 |
| After the sale | Account | 325 | $9,428 | 100% | 36 | 2.80x | $262 | 2.8% | 0.6% | $734 |
Tints vs the account rate in the same window. Sep 7 partial.
Evergreen held its pre-sale rate through the sale. Evergreen ROAS went 2.66x before and 2.33x during and 2.06x after on CVR 0.6% and 0.7% and 0.5%; the account ran 4.80x over the sale window.
The same evergreen creatives before and during and after
largest evergreen spenders in the sale window · Motion · ROAS and purchases per window| Evergreen creative | Message | Spend before | ROAS | Purch. | Spend sale | ROAS | Purch. | Spend after | ROAS | Purch. |
|---|---|---|---|---|---|---|---|---|---|---|
| BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HPvideo | Shipped Overnight | $4,227 | 4.16x | 20 | $4,594 | 1.80x | 12 | $1,248 | 1.53x | 4 |
| Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi v…video | Perfect Gift | $719 | 0.98x | 1 | $1,987 | 1.56x | 4 | – | – | – |
| Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi v…video | Perfect Gift | $646 | 1.09x | 1 | $1,987 | 1.56x | 4 | $456 | – | 0 |
| Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Evergr…video | Reliable Delivery | $186 | – | 0 | $668 | 0.99x | 1 | $105 | – | 0 |
| BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP – Copyimage | Effortless Feast | $438 | 3.06x | 1 | $665 | 6.65x | 7 | $365 | – | 0 |
| Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Ever…video | Reliable Delivery | $662 | 1.81x | 2 | $638 | 5.48x | 4 | $148 | – | 0 |
| Insense - MSGREENEBEAUTY - Splurge - POV Treat Yourself - Evergreen - V2_Video_2…video | Massive Size | $251 | 5.90x | 2 | $427 | 1.38x | 3 | $146 | – | 0 |
| Insense - MSGREENEBEAUTY - Splurge - POV Treat Yourself - Evergreen - V1_Video_2…video | Treat Yourself | $223 | – | 0 | $358 | – | 0 | $113 | – | 0 |
| Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1video | Massive Size | $385 | 3.12x | 2 | $357 | 3.93x | 3 | $103 | – | 0 |
| BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat…video | Special Occasion Elevation | $251 | 2.79x | 1 | $356 | 0.64x | 1 | $282 | – | 0 |
| BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat…video | Special Occasion Elevation | $205 | 3.41x | 1 | $349 | 0.66x | 1 | $275 | – | 0 |
| BD - Host - NotaChef - UGCVideo - Evergreen - V1 (2)video | Easy Preparation | $731 | – | 0 | $335 | 3.61x | 2 | $278 | 6.60x | 2 |
| x05/01/2026_202605 - BD - Foodie - First Time - Fulfillment Highlight-lo-fi-vid-…video | Superior Quality | $472 | 4.45x | 3 | $308 | 5.94x | 3 | $155 | 1.34x | 1 |
| BD - FirstTimer - ThinkingForWeeks - UGCVid - Evergreen - V1video | Shipped Overnight | $223 | 2.68x | 1 | $279 | 5.45x | 3 | $158 | 3.03x | 1 |
Tints vs the account rate of each window. Dash = did not spend in that window.
Inside the sale set: what separated the winners
sale creatives only · Aug 28 to Sep 3 · tints vs the sale-set rateTheme
LDay vs FBall in the ad name · tints vs the sale set rate| Theme | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Labor Day framing | 22 | $22,909 | 76% | 200 | 6.80x | $115 | 2.7% | 1.7% |
| Football framing | 14 | $7,182 | 24% | 42 | 4.19x | $171 | 2.8% | 0.8% |
Format
tints vs the sale set rate| Format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| UGC | 20 | $14,143 | 47% | 83 | 4.62x | $170 | 2.7% | 1.1% |
| Lifestyle Image with Text | 10 | $8,401 | 28% | 62 | 5.46x | $136 | 2.7% | 1.0% |
| UGC Mashup | 5 | $7,154 | 24% | 93 | 10.15x | $77 | 2.8% | 2.6% |
| Text Only | 1 | $392 | 1% | 4 | 5.52x | $98 | 1.1% | 3.8% |
Audience
tints vs the sale set rate| Audience | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Social Hosts | 23 | $14,718 | 49% | 131 | 6.59x | $112 | 2.7% | 1.5% |
| Celebrators | 8 | $12,053 | 40% | 81 | 5.51x | $149 | 2.8% | 1.1% |
| Home Grillers | 1 | $1,843 | 6% | 16 | 6.07x | $115 | 2.0% | 2.1% |
| Seafood Enthusiasts | 1 | $1,165 | 4% | 12 | 9.05x | $97 | 3.2% | 2.6% |
| Broad | 3 | $311 | 1% | 2 | 2.76x | $156 | 1.9% | 1.5% |
Message
tints vs the sale set rate| Message | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Price Promotion | 21 | $14,113 | 47% | 122 | 6.66x | $116 | 2.8% | 1.4% |
| Better Value Than Restaurants | 2 | $8,650 | 29% | 88 | 7.71x | $98 | 2.9% | 1.6% |
| Buy More, Save More | 3 | $2,982 | 10% | 14 | 3.60x | $213 | 2.0% | 1.6% |
| Easy Preparation | 1 | $1,615 | 5% | 5 | 2.37x | $323 | 2.9% | 0.8% |
| Special Occasion Elevation | 5 | $1,591 | 5% | 12 | 6.46x | $133 | 2.7% | 1.3% |
| Double Points | 2 | $838 | 3% | 1 | 0.54x | $838 | 1.8% | 0.3% |
Hook tactic
tints vs the sale set rate| Hook tactic | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Offer Only | 7 | $8,684 | 29% | 100 | 8.47x | $87 | 2.9% | 2.3% |
| Aspirational | 1 | $3,625 | 12% | 15 | 3.06x | $242 | 2.9% | 0.5% |
| Curiosity | 1 | $2,904 | 10% | 14 | 3.69x | $207 | 2.0% | 1.7% |
| Contrast | 4 | $2,144 | 7% | 19 | 7.66x | $113 | 2.7% | 2.2% |
| Other | 1 | $1,843 | 6% | 17 | 9.44x | $108 | 2.4% | 2.3% |
| Urgency | 4 | $1,031 | 3% | 4 | 3.41x | $258 | 2.7% | 0.7% |
Visual format
tints vs the sale set rate| Visual format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Montage | 23 | $20,579 | 68% | 169 | 6.42x | $122 | 2.7% | 1.6% |
| Offer-First Banner | 9 | $8,525 | 28% | 65 | 5.57x | $131 | 2.7% | 1.1% |
| Demo | 2 | $718 | 2% | 7 | 8.18x | $103 | 2.4% | 2.1% |
| Headline | 2 | $269 | 1% | 1 | 2.09x | $269 | 1.6% | 1.0% |
UGC Mashup out-earned the larger UGC line. UGC Mashup ran 10.15x on $7,154 and 93 purchases (CVR 2.6%); UGC ran 4.62x on $14.1K and 83. Best funded hook: Offer Only at 8.47x on $8,684 and 100 purchases.
Labor Day framing beat the football framing on the same offer; football hooked harder but converted less. Labor Day framed creative ran 6.80x on $22.9K and 200 purchases at CVR 1.7%; football framed ran 4.19x on $7,182 and 42 at CVR 0.8%, with video thumbstop 35.2% against 32.2%.
Every sale creative, ranked by spend (36)
Aug 28 to Sep 3 · Motion · Meta pixel · tints vs the account rate · click a thumbnail to play
1Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Spend
$5,025
10.7% of spend
ROAS
11.07x
acct 4.80x
Cost / purch.
$69
acct $156
Outbound CTR
2.9%
acct 2.7%
CVR
2.7%
acct 1.2%
Thumbstop
35.9%
acct 33.7%
Retention · 36% thumbstopholds 9% to 50% acct 14%
73 purch. · Aug 28
UGC Mashup · Montage · Labor Day · Promo · launched Aug 28
Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 35.9% vs 33.7% account: the hook is average.
- Outbound CTR 2.9% vs 2.7%: in line with the account.
- CVR 2.7% vs 1.2% account, AOV $762 vs $748: converts the visit above the account rate.
Suggested iteration
Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
Opens with: “Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time o…” (Offer Only hook)
08/27/2026_202608 - Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP – Copy
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
2Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image…
Spend
$4,851
10.4% of spend
ROAS
6.88x
acct 4.80x
Cost / purch.
$113
acct $156
Outbound CTR
3.2%
acct 2.7%
CVR
1.0%
acct 1.2%
AOV
$776
acct $748
43 purch. · Aug 28
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Aug 28
Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image…
Why it is performing this way
- Outbound CTR 3.2% vs 2.7%: earns the click well.
- CVR 1.0% vs 1.2% account, AOV $776 vs $748: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No co…”
08/27/2026_202608 - Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image_Buy More Save More LP
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
3Host - ScoreBIGGER - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Spend
$3,625
7.7% of spend
ROAS
3.06x
acct 4.80x
Cost / purch.
$242
acct $156
Outbound CTR
2.9%
acct 2.7%
CVR
0.5%
acct 1.2%
Thumbstop
34.8%
acct 33.7%
Retention · 35% thumbstopholds 14% to 50% acct 14%
15 purch. · Aug 28
UGC · Montage · Super Bowl · Promo · launched Aug 28
Host - ScoreBIGGER - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 34.8% vs 33.7% account: the hook is average.
- Outbound CTR 2.9% vs 2.7%: in line with the account.
- CVR 0.5% vs 1.2% account, AOV $739 vs $748: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, d…” (Aspirational hook)
08/27/2026_202608 - Host - ScoreBIGGER - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP – Copy
Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, don’t wait months for the big game.
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, don’t wait months for the big game.
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
4First Timer - ADealSoGood - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Spend
$2,904
6.2% of spend
ROAS
3.69x
acct 4.80x
Cost / purch.
$207
acct $156
Outbound CTR
2.0%
acct 2.7%
CVR
1.7%
acct 1.2%
Thumbstop
28.0%
acct 33.7%
Retention · 28% thumbstopholds 8% to 50% acct 14%
14 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
First Timer - ADealSoGood - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 28.0% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 2.0% vs 2.7%: fewer clicks per impression than the account.
- CVR 1.7% vs 1.2% account, AOV $766 vs $748: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No cod…” (Curiosity hook)
08/27/2026_202608 - First Timer - ADealSoGood - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
5First Timer - LaborDaySale - LDay - Static - BuyMoreSaveMoreXXL_PercentOff - V1_…
Spend
$1,843
3.9% of spend
ROAS
6.07x
acct 4.80x
Cost / purch.
$115
acct $156
Outbound CTR
2.0%
acct 2.7%
CVR
2.1%
acct 1.2%
AOV
$699
acct $748
16 purch. · Aug 28
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Aug 28
First Timer - LaborDaySale - LDay - Static - BuyMoreSaveMoreXXL_PercentOff - V1_…
Why it is performing this way
- Outbound CTR 2.0% vs 2.7%: fewer clicks per impression than the account.
- CVR 2.1% vs 1.2% account, AOV $699 vs $748: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Opens with: “Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No cod…”
08/27/2026_202608 - First Timer - LaborDaySale - LDay - Static - BuyMoreSaveMoreXXL_PercentOff - V1_Image_Buy more save more LP
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
6FirstTimer - LongWeekendLineup - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$1,843
3.9% of spend
ROAS
9.44x
acct 4.80x
Cost / purch.
$108
acct $156
Outbound CTR
2.4%
acct 2.7%
CVR
2.3%
acct 1.2%
Thumbstop
31.1%
acct 33.7%
Retention · 31% thumbstopholds 11% to 50% acct 14%
17 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
FirstTimer - LongWeekendLineup - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 31.1% vs 33.7% account: the hook is average.
- Outbound CTR 2.4% vs 2.7%: in line with the account.
- CVR 2.3% vs 1.2% account, AOV $1,023 vs $748: converts the visit above the account rate.
Suggested iteration
Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
Opens with: “Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time of…” (Other hook)
08/27/2026_202608 - FirstTimer - LongWeekendLineup - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
7Hosting - LaborDayLessWork - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9X16
Spend
$1,615
3.5% of spend
ROAS
2.37x
acct 4.80x
Cost / purch.
$323
acct $156
Outbound CTR
2.9%
acct 2.7%
CVR
0.8%
acct 1.2%
Thumbstop
32.0%
acct 33.7%
Retention · 32% thumbstopholds 11% to 50% acct 14%
5 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
Hosting - LaborDayLessWork - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9X16
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 32.0% vs 33.7% account: the hook is average.
- Outbound CTR 2.9% vs 2.7%: in line with the account.
- CVR 0.8% vs 1.2% account, AOV $766 vs $748: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No cod…” (Offer Only hook)
08/27/2026_202608 - Hosting - LaborDayLessWork - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
8Skeptic - TheDealThatStartedMyObsession - LDay - UGCVid - BuyMoreSaveMoreXXL$Off…
Spend
$1,165
2.5% of spend
ROAS
9.05x
acct 4.80x
Cost / purch.
$97
acct $156
Outbound CTR
3.2%
acct 2.7%
CVR
2.6%
acct 1.2%
Thumbstop
26.7%
acct 33.7%
Retention · 27% thumbstopholds 10% to 50% acct 14%
12 purch. · Sep 2
UGC Mashup · Montage · Labor Day · Promo · launched Sep 2
Skeptic - TheDealThatStartedMyObsession - LDay - UGCVid - BuyMoreSaveMoreXXL$Off…
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 26.7% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 3.2% vs 2.7%: earns the click well.
- CVR 2.6% vs 1.2% account, AOV $879 vs $748: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. T…” (Contrast hook)
08/31/2026_202608 - Skeptic - TheDealThatStartedMyObsession - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1-_Video_Buy More Save More LP
The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
9Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1
Spend
$1,031
2.2% of spend
ROAS
9.66x
acct 4.80x
Cost / purch.
$69
acct $156
Outbound CTR
2.4%
acct 2.7%
CVR
3.9%
acct 1.2%
Thumbstop
31.3%
acct 33.7%
Retention · 31% thumbstopholds 13% to 50% acct 14%
15 purch. · Sep 2
UGC · Montage · Labor Day · Promo · launched Sep 2
Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 31.3% vs 33.7% account: the hook is average.
- Outbound CTR 2.4% vs 2.7%: in line with the account.
- CVR 3.9% vs 1.2% account, AOV $664 vs $748: converts the visit above the account rate.
Suggested iteration
Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
Opens with: “LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more.…” (Offer Only hook)
08/27/2026_202608 - Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1_Video_Buy More Save More LP
LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more. HURRY this sale ends soon.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more. HURRY this sale ends soon.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
10Host - KickoffWithACrack - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$697
1.5% of spend
ROAS
5.95x
acct 4.80x
Cost / purch.
$100
acct $156
Outbound CTR
3.5%
acct 2.7%
CVR
1.1%
acct 1.2%
Thumbstop
32.2%
acct 33.7%
Retention · 32% thumbstopholds 13% to 50% acct 14%
7 purch. · Aug 28
UGC · Montage · Football Season · Promo · launched Aug 28
Host - KickoffWithACrack - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 32.2% vs 33.7% account: the hook is average.
- Outbound CTR 3.5% vs 2.7%: earns the click well.
- CVR 1.1% vs 1.2% account, AOV $593 vs $748: converts at the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch part…” (Offer Only hook)
08/27/2026_202608 - Host - KickoffWithACrack - FBall - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
11Hosting - WingsnChips - Fball- UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Spend
$672
1.4% of spend
ROAS
8.74x
acct 4.80x
Cost / purch.
$96
acct $156
Outbound CTR
2.4%
acct 2.7%
CVR
2.4%
acct 1.2%
Thumbstop
41.2%
acct 33.7%
Retention · 41% thumbstopholds 12% to 50% acct 14%
7 purch. · Aug 28
UGC Mashup · Demo · Game Day · Promo · launched Aug 28
Hosting - WingsnChips - Fball- UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 41.2% vs 33.7% account: the hook holds.
- Outbound CTR 2.4% vs 2.7%: in line with the account.
- CVR 2.4% vs 1.2% account, AOV $839 vs $748: converts the visit above the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code …” (Contrast hook)
08/27/2026_202608 - Hosting - WingsnChips - Fball- UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
12Splurge - LaborDayWkndSale - LDay - Static - BuyMoreSaveMoreXXL%Off - V1.png_105
Spend
$667
1.4% of spend
ROAS
0.67x
acct 4.80x
Cost / purch.
$667
acct $156
Outbound CTR
1.6%
acct 2.7%
CVR
0.4%
acct 1.2%
AOV
$448
acct $748
1 purch. · Aug 28
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Aug 28
Splurge - LaborDayWkndSale - LDay - Static - BuyMoreSaveMoreXXL%Off - V1.png_105
Why it is performing this way
- Outbound CTR 1.6% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.4% vs 1.2% account, AOV $448 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.”
08/27/2026_202608 - Splurge - LaborDayWkndSale - LDay - Static - BuyMoreSaveMoreXXLPercentOff - V1_Image_Buy more save more LP
Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
13Host - OneWeekendLeft - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$649
1.4% of spend
ROAS
2.00x
acct 4.80x
Cost / purch.
$649
acct $156
Outbound CTR
2.0%
acct 2.7%
CVR
0.5%
acct 1.2%
Thumbstop
27.5%
acct 33.7%
Retention · 27% thumbstopholds 9% to 50% acct 14%
1 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
Host - OneWeekendLeft - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 27.5% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 2.0% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.5% vs 1.2% account, AOV $1,294 vs $748: the landing visit converts below the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.” (Urgency hook)
08/27/2026_202608 - Host - OneWeekendLeft - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP – Copy
Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
14Host - TalkAboutBesidesScore - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$436
0.9% of spend
ROAS
1.38x
acct 4.80x
Cost / purch.
$436
acct $156
Outbound CTR
3.5%
acct 2.7%
CVR
0.3%
acct 1.2%
Thumbstop
38.2%
acct 33.7%
Retention · 38% thumbstopholds 16% to 50% acct 14%
1 purch. · Aug 28
UGC · Montage · Football Season · Promo · launched Aug 28
Host - TalkAboutBesidesScore - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 38.2% vs 33.7% account: the hook holds.
- Outbound CTR 3.5% vs 2.7%: earns the click well.
- CVR 0.3% vs 1.2% account, AOV $600 vs $748: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch part…” (Directive hook)
08/27/2026_202608 - Host - TalkAboutBesidesScore - FBall - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
15Host - Footballisback - Fball - Static - BuyMoreSaveMoreXXL%Off - V1.png_105
Spend
$392
0.8% of spend
ROAS
5.52x
acct 4.80x
Cost / purch.
$98
acct $156
Outbound CTR
1.1%
acct 2.7%
CVR
3.8%
acct 1.2%
AOV
$541
acct $748
4 purch. · Aug 28
Text Only · Offer-First Banner · Football Season · Promo · launched Aug 28
Host - Footballisback - Fball - Static - BuyMoreSaveMoreXXL%Off - V1.png_105
Why it is performing this way
- Outbound CTR 1.1% vs 2.7%: fewer clicks per impression than the account.
- CVR 3.8% vs 1.2% account, AOV $541 vs $748: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Opens with: “Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code …”
08/27/2026_202608 - Host - Footballisback - Fball - Static - BuyMoreSaveMoreXXLPercentOff - V1_Image_Buy more save more LP
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
16FirstTimer - BigGameBigSavings - Fball - Static - BuyMoreSaveMoreXXL%Off - V1.pn…
Spend
$283
0.6% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.0%
acct 2.7%
CVR
0.0%
acct 1.2%
AOV
$0
acct $748
0 purch. · Aug 28
Lifestyle Image with Text · Offer-First Banner · Football Season · Promo · launched Aug 28
FirstTimer - BigGameBigSavings - Fball - Static - BuyMoreSaveMoreXXL%Off - V1.pn…
Why it is performing this way
- Outbound CTR 2.0% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch part…”
08/27/2026_202608 - FirstTimer - BigGameBigSavings - Fball - Static - BuyMoreSaveMoreXXLPercentOff - V1_Image_Buy more save more LP
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
17Splurger - YourExcusefor10Lbs - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Spend
$262
0.6% of spend
ROAS
8.47x
acct 4.80x
Cost / purch.
$87
acct $156
Outbound CTR
3.7%
acct 2.7%
CVR
1.0%
acct 1.2%
Thumbstop
35.0%
acct 33.7%
Retention · 35% thumbstopholds 15% to 50% acct 14%
3 purch. · Aug 28
UGC · Montage · Football Season · Promo · launched Aug 28
Splurger - YourExcusefor10Lbs - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 35.0% vs 33.7% account: the hook is average.
- Outbound CTR 3.7% vs 2.7%: earns the click well.
- CVR 1.0% vs 1.2% account, AOV $741 vs $748: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Season opener, served. 🏈🦀 Take up to $410 off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your wat…” (Urgency hook)
08/27/2026_202608 - Splurger - YourExcusefor10Lbs - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP
Season opener, served. 🏈🦀 Take up to $410 off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Season opener, served. 🏈🦀 Take up to $410 off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
18Host - GuestsWontBelieveIt - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$256
0.5% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
1.9%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
38.9%
acct 33.7%
Retention · 39% thumbstopholds 7% to 50% acct 14%
0 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
Host - GuestsWontBelieveIt - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 38.9% vs 33.7% account: the hook holds.
- Outbound CTR 1.9% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.” (Contrast hook)
08/27/2026_202608 - Host - GuestsWontBelieveIt - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Up to 25% off XXL King Crab Legs this Labor Day, no code needed. Skip the debate over what's going on the grill — king crab settles it.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
19Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Spend
$242
0.5% of spend
ROAS
2.47x
acct 4.80x
Cost / purch.
$242
acct $156
Outbound CTR
2.6%
acct 2.7%
CVR
0.6%
acct 1.2%
Thumbstop
37.3%
acct 33.7%
Retention · 37% thumbstopholds 11% to 50% acct 14%
1 purch. · Aug 28
UGC Mashup · Montage · Football Season · Promo · launched Aug 28
Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 37.3% vs 33.7% account: the hook holds.
- Outbound CTR 2.6% vs 2.7%: in line with the account.
- CVR 0.6% vs 1.2% account, AOV $598 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Football season's back. Save up to 25% on XXL King Crab Legs, no code needed. Sundays just got a lot more interesting.” (Relatability hook)
08/27/2026_202608 - Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Football season's back. Save up to 25% on XXL King Crab Legs, no code needed. Sundays just got a lot more interesting.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Football season's back. Save up to 25% on XXL King Crab Legs, no code needed. Sundays just got a lot more interesting.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
20FirstTimer - EndofSummerBlues - LDay - UGCVid - BuyMoreSaveMoreXXL_Off - V1
Spend
$239
0.5% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.9%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
33.4%
acct 33.7%
Retention · 33% thumbstopholds 10% to 50% acct 14%
0 purch. · Aug 28
UGC · Montage · Summer · Promo · launched Aug 28
FirstTimer - EndofSummerBlues - LDay - UGCVid - BuyMoreSaveMoreXXL_Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 33.4% vs 33.7% account: the hook is average.
- Outbound CTR 2.9% vs 2.7%: in line with the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time of…” (Offer Only hook)
08/27/2026_202608 - FirstTimer - EndofSummerBlues - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
21Skeptic - Final48Hours - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - v1-_I…
Spend
$219
0.5% of spend
ROAS
1.36x
acct 4.80x
Cost / purch.
$219
acct $156
Outbound CTR
1.9%
acct 2.7%
CVR
1.1%
acct 1.2%
AOV
$298
acct $748
1 purch. · Sep 2
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Sep 2
Skeptic - Final48Hours - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - v1-_I…
Why it is performing this way
- Outbound CTR 1.9% vs 2.7%: fewer clicks per impression than the account.
- CVR 1.1% vs 1.2% account, AOV $298 vs $748: converts at the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. T…”
08/31/2026_202608 - Skeptic - Final48Hours - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - v1-_Image_Buy More Save More LP
The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
22FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXL%Off - V1.png_…
Spend
$212
0.5% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
1.5%
acct 2.7%
CVR
0.0%
acct 1.2%
AOV
$0
acct $748
0 purch. · Aug 28
Lifestyle Image with Text · Headline · Summer · Promo · launched Aug 28
FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXL%Off - V1.png_…
Why it is performing this way
- Outbound CTR 1.5% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time of…”
08/27/2026_202608 - FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXLPercentOff - V1_Image_Buy more save more LP
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
23Host - DontwaitforBigGam - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$198
0.4% of spend
ROAS
13.29x
acct 4.80x
Cost / purch.
$99
acct $156
Outbound CTR
2.0%
acct 2.7%
CVR
1.9%
acct 1.2%
Thumbstop
34.9%
acct 33.7%
Retention · 35% thumbstopholds 9% to 50% acct 14%
2 purch. · Aug 28
UGC · Montage · Super Bowl · Promo · launched Aug 28
Host - DontwaitforBigGam - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 34.9% vs 33.7% account: the hook is average.
- Outbound CTR 2.0% vs 2.7%: fewer clicks per impression than the account.
- CVR 1.9% vs 1.2% account, AOV $1,318 vs $748: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Opens with: “Football season's back. Save up to 25% on XXL King Crab Legs, no code needed. Sundays just got a lot more interesting.” (Directive hook)
08/27/2026_202608 - Host - DontwaitforBigGam - FBall - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Football season's back. Save up to 25% on XXL King Crab Legs, no code needed. Sundays just got a lot more interesting.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Football season's back. Save up to 25% on XXL King Crab Legs, no code needed. Sundays just got a lot more interesting.
Headline: Up to 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
24Hosting - DitchTheWings - FBall - Static - BuyMoreSaveMoreXXL_Off - V1_Image_Buy…
Spend
$171
0.4% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.1%
acct 2.7%
CVR
0.0%
acct 1.2%
AOV
$0
acct $748
0 purch. · Aug 28
Lifestyle Image with Text · Offer-First Banner · Super Bowl · Always-On Offer · launched Aug 28
Hosting - DitchTheWings - FBall - Static - BuyMoreSaveMoreXXL_Off - V1_Image_Buy…
Why it is performing this way
- Outbound CTR 2.1% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code …”
08/27/2026_202608 - Hosting - DitchTheWings - FBall - Static - BuyMoreSaveMoreXXL_Off - V1_Image_Buy more save more LP – Copy
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
25FirstTmer - SkipRegularLaborDay- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1 (1)
Spend
$80
0.2% of spend
ROAS
7.54x
acct 4.80x
Cost / purch.
$80
acct $156
Outbound CTR
2.4%
acct 2.7%
CVR
2.0%
acct 1.2%
Thumbstop
30.9%
acct 33.7%
Retention · 31% thumbstopholds 11% to 50% acct 14%
1 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
FirstTmer - SkipRegularLaborDay- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1 (1)
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 30.9% vs 33.7% account: the hook is average.
- Outbound CTR 2.4% vs 2.7%: in line with the account.
- CVR 2.0% vs 1.2% account, AOV $600 vs $748: converts the visit above the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Save up to $410 on XXL King Crab Legs — already marked down, no code needed. Labor Day's the last real excuse to fire up the grill this summ…” (Directive hook)
08/27/2026_202608 - FirstTmer - SkipRegularLaborDay- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1 (1)_Video_Buy More Save More LP
Save up to $410 on XXL King Crab Legs — already marked down, no code needed. Labor Day's the last real excuse to fire up the grill this summer, so put king crab on it.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Save up to $410 on XXL King Crab Legs — already marked down, no code needed. Labor Day's the last real excuse to fire up the grill this summer, so put king crab on it.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
26FirstTimer - FinalHours - FBall - UGCVid - BuyMoreSaveMoreXXL%Off+FreeShip - V1
Spend
$73
0.2% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.4%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
28.1%
acct 33.7%
Retention · 28% thumbstopholds 11% to 50% acct 14%
0 purch. · Sep 2
UGC · Montage · Football Season · Promo · launched Sep 2
FirstTimer - FinalHours - FBall - UGCVid - BuyMoreSaveMoreXXL%Off+FreeShip - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 28.1% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 2.4% vs 2.7%: in line with the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “Hurry!! Up to 25% OFF king crab ends at SOON. Football season is kicking off, and the more king crab you bring to the table, the more you sa…” (Urgency hook)
08/27/2026_202608 - FirstTimer - FinalHours - FBall - UGCVid - BuyMoreSaveMoreXXLPercentOff+FreeShip - V1_Video_Buy more save more LP
Hurry!! Up to 25% OFF king crab ends at SOON. Football season is kicking off, and the more king crab you bring to the table, the more you save. Shop XXL king crab today and save up to 25% just in time for the first whistle.
Headline: UP TO 25% OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
Hurry!! Up to 25% OFF king crab ends at SOON. Football season is kicking off, and the more king crab you bring to the table, the more you save. Shop XXL king crab today and save up to 25% just in time for the first whistle.
Headline: UP TO 25% OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
27Skeptic - HolyShip - LDay - Static - BuyMoreSaveMoreXXL_PercentOff+FreeShip - v1…
Spend
$63
0.1% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
1.7%
acct 2.7%
CVR
0.0%
acct 1.2%
AOV
$0
acct $748
0 purch. · Sep 2
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Sep 2
Skeptic - HolyShip - LDay - Static - BuyMoreSaveMoreXXL_PercentOff+FreeShip - v1…
Why it is performing this way
- Outbound CTR 1.7% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “The final 48 hours are here! Save 25% on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arr…”
08/31/2026_202608 - Skeptic - HolyShip - LDay - Static - BuyMoreSaveMoreXXL_PercentOff+FreeShip - v1-_Image_Buy More Save More LP
The final 48 hours are here! Save 25% on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
The final 48 hours are here! Save 25% on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
28FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXL$Off - V1.png_…
Spend
$57
0.1% of spend
ROAS
9.88x
acct 4.80x
Cost / purch.
$57
acct $156
Outbound CTR
1.9%
acct 2.7%
CVR
3.7%
acct 1.2%
AOV
$561
acct $748
1 purch. · Aug 28
Lifestyle Image with Text · Headline · Summer · Promo · launched Aug 28
FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXL$Off - V1.png_…
Why it is performing this way
- Outbound CTR 1.9% vs 2.7%: fewer clicks per impression than the account.
- CVR 3.7% vs 1.2% account, AOV $561 vs $748: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Opens with: “Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time o…”
08/27/2026_202608 - FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXL$Off - V1_Image_Buy More Save More LP
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
29First Timer - WinGameDay - Fball - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Spend
$50
0.1% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.2%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
34.4%
acct 33.7%
Retention · 34% thumbstopholds 10% to 50% acct 14%
0 purch. · Aug 28
UGC Mashup · Montage · Football Season · Promo · launched Aug 28
First Timer - WinGameDay - Fball - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 34.4% vs 33.7% account: the hook is average.
- Outbound CTR 2.2% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code …” (Contrast hook)
08/27/2026_202608 - First Timer - WinGameDay - Fball - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Get up to 25% off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
30Hosting - LessLabor- LDay -UGCVid - BuyMoreSaveMoreXXL$Off - V1-9X16
Spend
$46
0.1% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
1.6%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
32.4%
acct 33.7%
Retention · 32% thumbstopholds 12% to 50% acct 14%
0 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
Hosting - LessLabor- LDay -UGCVid - BuyMoreSaveMoreXXL$Off - V1-9X16
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 32.4% vs 33.7% account: the hook is average.
- Outbound CTR 1.6% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No co…” (Offer Only hook)
08/27/2026_202608 - Hosting - LessLabor- LDay -UGCVid - BuyMoreSaveMoreXXL$Off - V1-9X16_Video_Buy More Save More LP – Copy
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
31First Timer - BestDealYet - LDay - UGCVid - MoreSaveMoreXXL$Off - V1-9x16
Spend
$46
0.1% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.5%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
28.9%
acct 33.7%
Retention · 29% thumbstopholds 11% to 50% acct 14%
0 purch. · Aug 28
UGC · Demo · Labor Day · Promo · launched Aug 28
First Timer - BestDealYet - LDay - UGCVid - MoreSaveMoreXXL$Off - V1-9x16
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 28.9% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 2.5% vs 2.7%: in line with the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No co…” (Urgency hook)
08/27/2026_202608 - First Timer - BestDealYet - LDay - UGCVid - MoreSaveMoreXXL$Off - V1-9x16_Video_Buy More Save More LP
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
32Hosting - FantasyRoster - FBall - UGCVid - MoreSaveMoreXXL$Off - V1-9x16
Spend
$43
0.1% of spend
ROAS
13.29x
acct 4.80x
Cost / purch.
$43
acct $156
Outbound CTR
2.5%
acct 2.7%
CVR
2.9%
acct 1.2%
Thumbstop
28.9%
acct 33.7%
Retention · 29% thumbstopholds 14% to 50% acct 14%
1 purch. · Aug 28
UGC · Montage · Game Day · Promo · launched Aug 28
Hosting - FantasyRoster - FBall - UGCVid - MoreSaveMoreXXL$Off - V1-9x16
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 28.9% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 2.5% vs 2.7%: in line with the account.
- CVR 2.9% vs 1.2% account, AOV $570 vs $748: converts the visit above the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Get up to $410 off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code…” (Directive hook)
08/27/2026_202608 - Hosting - FantasyRoster - FBall - UGCVid - MoreSaveMoreXXL$Off - V1-9x16_Video_Buy More Save More LP – Copy
Get up to $410 off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Get up to $410 off King Crab Legs — same tailgate, same crowd, just better. Ships fully cooked, just heat them right before kickoff. No code needed. Stock up for the season ahead and save.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
33_202608 - Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V…
Spend
$37
0.1% of spend
ROAS
6.13x
acct 4.80x
Cost / purch.
$37
acct $156
Outbound CTR
1.4%
acct 2.7%
CVR
11.1%
acct 1.2%
Thumbstop
28.4%
acct 33.7%
Retention · 28% thumbstopholds 12% to 50% acct 14%
1 purch. · Aug 28
UGC · Montage · Football Season · Promo · launched Aug 28
_202608 - Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V…
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 28.4% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 1.4% vs 2.7%: fewer clicks per impression than the account.
- CVR 11.1% vs 1.2% account, AOV $225 vs $748: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, d…” (Relatability hook)
08/27/2026__202608 - Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP – Copy
Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, don’t wait months for the big game.
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, don’t wait months for the big game.
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
34FirstTimer - FinalCall - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - V1.pn…
Spend
$35
0.1% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.0%
acct 2.7%
CVR
0.0%
acct 1.2%
AOV
$0
acct $748
0 purch. · Sep 2
Lifestyle Image with Text · Offer-First Banner · Evergreen · Promo · launched Sep 2
FirstTimer - FinalCall - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - V1.pn…
Why it is performing this way
- Outbound CTR 2.0% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more.…”
08/27/2026_202608 - FirstTimer - FinalCall - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - V1_Image_Buy More Save More LP
LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more. HURRY this sale ends soon.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more. HURRY this sale ends soon.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
35FirstTmer - EyeonXXL- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Spend
$31
0.1% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
1.6%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
36.2%
acct 33.7%
Retention · 36% thumbstopholds 3% to 50% acct 14%
0 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
FirstTmer - EyeonXXL- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 36.2% vs 33.7% account: the hook is average.
- Outbound CTR 1.6% vs 2.7%: fewer clicks per impression than the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Save up to $410 on XXL King Crab Legs — already marked down, no code needed. Labor Day's the last real excuse to fire up the grill this summ…” (Offer Only hook)
08/27/2026_202608 - FirstTmer - EyeonXXL- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP – Copy
Save up to $410 on XXL King Crab Legs — already marked down, no code needed. Labor Day's the last real excuse to fire up the grill this summer, so put king crab on it.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Save up to $410 on XXL King Crab Legs — already marked down, no code needed. Labor Day's the last real excuse to fire up the grill this summer, so put king crab on it.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
36FirstTimer - Don'tLeave$410onTheTable - LDay - UGCVid - BuyMoreSaveMoreXXL$Off -…
Spend
$31
0.1% of spend
ROAS
–
acct 4.80x
Cost / purch.
–
acct $156
Outbound CTR
2.8%
acct 2.7%
CVR
0.0%
acct 1.2%
Thumbstop
26.5%
acct 33.7%
Retention · 27% thumbstopholds 18% to 50% acct 14%
0 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
FirstTimer - Don'tLeave$410onTheTable - LDay - UGCVid - BuyMoreSaveMoreXXL$Off -…
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 26.5% vs 33.7% account: the hook loses viewers early.
- Outbound CTR 2.8% vs 2.7%: in line with the account.
- CVR 0.0% vs 1.2% account, AOV $0 vs $748: the landing visit converts below the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time o…” (Directive hook)
08/27/2026_202608 - FirstTimer - Don'tLeave$410onTheTable - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
3 · Launches since Aug 24, life to date · Motion, Meta pixel · Aug 24 to Sep 7
37 launches since Aug 24 and 36 were sale assets at 6.21x; only 1 evergreen creative launched ($32 so far), so the evergreen batch is the gap
Every creative with a Motion launch date on or after Aug 24, measured over its life within Aug 24 to Sep 7 (Sep 7 partial). Sale moment first, then evergreen. Tints vs the account rate over the same span.
Launched since Aug 24
37 creatives
$30.2K · 38% of account spend · 243 purchases
Sale moment launches
36 creatives
$30.1K at 6.21x · 243 purchases at $124
Evergreen launches
1 creative
$32 at – · 0 purchases at –
Account, same span
3.95x
$79.5K spend · $186 per purchase · CVR 0.9%
Launches by campaign
life to date · Motion campaign name · tints vs account| Campaign | Launches | Spend | Share of launches | Purch. | ROAS | Cost / purch. | CTR | CVR | Thumbstop |
|---|---|---|---|---|---|---|---|---|---|
| Acquisition - CBO - Aquisition - Labor Day Promo - CCsale | 23 | $19,341 | 64% | 150 | 6.13x | $129 | 2.7% | 1.4% | 33.8% |
| RTN - Top Performing Ads (7dc) - RGsale | 7 | $8,193 | 27% | 65 | 5.83x | $126 | 2.7% | 1.1% | – |
| Acquisition - CBO - Aquisition - Labor Day Last Chance - RGsale | 6 | $2,587 | 9% | 28 | 8.04x | $92 | 2.6% | 2.8% | 29.0% |
| Acquisition - CBO - Evergreen August Batch - RG | 1 | $32 | 0% | 0 | – | – | 1.9% | 0.0% | – |
The sale got the launches; evergreen did not. 36 sale assets took $30.1K and 243 purchases; the 1 evergreen creative launched in the same span has $32 and 0 purchases (0 past $300), so the evergreen pipeline, not evergreen performance, is the read.
Sale moment launches (36), life to date
ranked by spend · tints vs the account rate · cards for each of these sit in tab 2| Creative | Audience | Message | Format | Launched | Spend | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1video | Social Hosts | Better Value Than Restaurants | UGC Mashup | Aug 28 | $5,025 | 73 | 11.07x | $69 | 2.9% | 2.7% |
| Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image…image | Celebrators | Price Promotion | Lifestyle Image with Text | Aug 28 | $4,851 | 43 | 6.88x | $113 | 3.2% | 1.0% |
| Host - ScoreBIGGER - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1video | Social Hosts | Better Value Than Restaurants | UGC | Aug 28 | $3,656 | 16 | 3.37x | $229 | 2.9% | 0.5% |
| First Timer - ADealSoGood - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16video | Celebrators | Buy More, Save More | UGC | Aug 28 | $2,904 | 14 | 3.69x | $207 | 2.0% | 1.7% |
| First Timer - LaborDaySale - LDay - Static - BuyMoreSaveMoreXXL_PercentOff - V1_…image | Home Grillers | Price Promotion | Lifestyle Image with Text | Aug 28 | $1,843 | 16 | 6.07x | $115 | 2.0% | 2.1% |
| FirstTimer - LongWeekendLineup - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1video | Celebrators | Price Promotion | UGC | Aug 28 | $1,843 | 17 | 9.44x | $108 | 2.4% | 2.3% |
| Hosting - LaborDayLessWork - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9X16video | Celebrators | Easy Preparation | UGC | Aug 28 | $1,615 | 5 | 2.37x | $323 | 2.9% | 0.8% |
| Skeptic - TheDealThatStartedMyObsession - LDay - UGCVid - BuyMoreSaveMoreXXL$Off…video | Seafood Enthusiasts | Price Promotion | UGC Mashup | Sep 2 | $1,165 | 12 | 9.05x | $97 | 3.2% | 2.6% |
| Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1video | Social Hosts | Price Promotion | UGC | Sep 2 | $1,031 | 15 | 9.66x | $69 | 2.4% | 3.9% |
| Host - KickoffWithACrack - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1video | Social Hosts | Price Promotion | UGC | Aug 28 | $697 | 7 | 5.95x | $100 | 3.5% | 1.1% |
| Hosting - WingsnChips - Fball- UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16video | Social Hosts | Special Occasion Elevation | UGC Mashup | Aug 28 | $672 | 7 | 8.74x | $96 | 2.4% | 2.4% |
| Splurge - LaborDayWkndSale - LDay - Static - BuyMoreSaveMoreXXL%Off - V1.png_105image | Celebrators | Double Points | Lifestyle Image with Text | Aug 28 | $667 | 1 | 0.67x | $667 | 1.6% | 0.4% |
| Host - OneWeekendLeft - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1video | Social Hosts | Price Promotion | UGC | Aug 28 | $649 | 1 | 2.00x | $649 | 2.0% | 0.5% |
| Host - TalkAboutBesidesScore - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1video | Social Hosts | Special Occasion Elevation | UGC | Aug 28 | $436 | 1 | 1.38x | $436 | 3.5% | 0.3% |
| Host - Footballisback - Fball - Static - BuyMoreSaveMoreXXL%Off - V1.png_105image | Social Hosts | Price Promotion | Text Only | Aug 28 | $392 | 4 | 5.52x | $98 | 1.1% | 3.8% |
| FirstTimer - BigGameBigSavings - Fball - Static - BuyMoreSaveMoreXXL%Off - V1.pn…image | Social Hosts | Price Promotion | Lifestyle Image with Text | Aug 28 | $283 | 0 | – | $0 | 2.0% | 0.0% |
| Splurger - YourExcusefor10Lbs - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1video | Social Hosts | Price Promotion | UGC | Aug 28 | $262 | 3 | 8.47x | $87 | 3.7% | 1.0% |
| Host - GuestsWontBelieveIt - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1video | Social Hosts | Massive Size | UGC | Aug 28 | $256 | 0 | – | $0 | 1.9% | 0.0% |
| Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1video | Social Hosts | Special Occasion Elevation | UGC Mashup | Aug 28 | $242 | 1 | 2.47x | $242 | 2.6% | 0.6% |
| FirstTimer - EndofSummerBlues - LDay - UGCVid - BuyMoreSaveMoreXXL_Off - V1video | Social Hosts | Price Promotion | UGC | Aug 28 | $239 | 0 | – | $0 | 2.9% | 0.0% |
| Skeptic - Final48Hours - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - v1-_I…image | Broad | Price Promotion | Lifestyle Image with Text | Sep 2 | $219 | 1 | 1.36x | $219 | 1.9% | 1.1% |
| FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXL%Off - V1.png_…image | Social Hosts | Price Promotion | Lifestyle Image with Text | Aug 28 | $212 | 0 | – | $0 | 1.5% | 0.0% |
| Host - DontwaitforBigGam - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1video | Social Hosts | Special Occasion Elevation | UGC | Aug 28 | $198 | 2 | 13.29x | $99 | 2.0% | 1.9% |
| Hosting - DitchTheWings - FBall - Static - BuyMoreSaveMoreXXL_Off - V1_Image_Buy…image | Social Hosts | Double Points | Lifestyle Image with Text | Aug 28 | $171 | 0 | – | $0 | 2.1% | 0.0% |
| FirstTmer - SkipRegularLaborDay- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1 (1)video | Celebrators | Price Promotion | UGC | Aug 28 | $80 | 1 | 7.54x | $80 | 2.4% | 2.0% |
| FirstTimer - FinalHours - FBall - UGCVid - BuyMoreSaveMoreXXL%Off+FreeShip - V1video | Social Hosts | Price Promotion | UGC | Sep 2 | $73 | 0 | – | $0 | 2.4% | 0.0% |
| Skeptic - HolyShip - LDay - Static - BuyMoreSaveMoreXXL_PercentOff+FreeShip - v1…image | Celebrators | Price Promotion | Lifestyle Image with Text | Sep 2 | $63 | 0 | – | $0 | 1.7% | 0.0% |
| FirstTimer - EndofSummerBlues - LDay - Static - BuyMoreSaveMoreXXL$Off - V1.png_…image | Broad | Price Promotion | Lifestyle Image with Text | Aug 28 | $57 | 1 | 9.88x | $57 | 1.9% | 3.7% |
| First Timer - WinGameDay - Fball - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16video | Social Hosts | Price Promotion | UGC Mashup | Aug 28 | $50 | 0 | – | $0 | 2.2% | 0.0% |
| Hosting - LessLabor- LDay -UGCVid - BuyMoreSaveMoreXXL$Off - V1-9X16video | Social Hosts | Effortless Feast | UGC | Aug 28 | $46 | 0 | – | $0 | 1.6% | 0.0% |
| First Timer - BestDealYet - LDay - UGCVid - MoreSaveMoreXXL$Off - V1-9x16video | Social Hosts | Buy More, Save More | UGC | Aug 28 | $46 | 0 | – | $0 | 2.5% | 0.0% |
| Hosting - FantasyRoster - FBall - UGCVid - MoreSaveMoreXXL$Off - V1-9x16video | Social Hosts | Special Occasion Elevation | UGC | Aug 28 | $43 | 1 | 13.29x | $43 | 2.5% | 2.9% |
| _202608 - Splurger - Season's Back - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V…video | Social Hosts | Price Promotion | UGC | Aug 28 | $37 | 1 | 6.13x | $37 | 1.4% | 11.1% |
| FirstTimer - FinalCall - LDay - Static - BuyMoreSaveMoreXXL$Off+FreeShip - V1.pn…image | Broad | Price Promotion | Lifestyle Image with Text | Sep 2 | $35 | 0 | – | $0 | 2.0% | 0.0% |
| FirstTmer - EyeonXXL- LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1video | Social Hosts | Price Promotion | UGC | Aug 28 | $31 | 0 | – | $0 | 1.6% | 0.0% |
| FirstTimer - Don'tLeave$410onTheTable - LDay - UGCVid - BuyMoreSaveMoreXXL$Off -…video | Celebrators | Buy More, Save More | UGC | Aug 28 | $31 | 0 | – | $0 | 2.8% | 0.0% |
| Sale moment · 36 creatives | $30,122 | 243 | 6.21x | $124 | 2.7% | 1.4% |
Evergreen launches (1), life to date
ranked by spend · click a thumbnail to play · Curve + notes opens retention, why and the iteration
1BD - Repeat Buyer - LoyalCustomerReview - Static - Evergreen V2.png_105
Spend
$32
0.0% of spend
ROAS
–
acct 3.95x
Cost / purch.
–
acct $186
Outbound CTR
1.9%
acct 2.6%
CVR
0.0%
acct 0.9%
AOV
$0
acct $736
0 purch. · Sep 6
Lifestyle Image with Text · Review · Evergreen · No Offer · launched Sep 6
BD - Repeat Buyer - LoyalCustomerReview - Static - Evergreen V2.png_105
Why it is performing this way
- Outbound CTR 1.9% vs 2.6%: fewer clicks per impression than the account.
- CVR 0.0% vs 0.9% account, AOV $0 vs $736: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Ordered King Crab Legs from Alaskan King Crab Co. in 2019 for a birthday gift. Haven't stopped ordering since.”
09/05/2026_202608 - BD - Repeat Buyer - LoyalCustomerReview - Static - Evergreen V2_Image_HP
Ordered King Crab Legs from Alaskan King Crab Co. in 2019 for a birthday gift. Haven't stopped ordering since.
Headline: King Crab Delivered Overnight
Campaign: RSG - Acquisition - CBO - Evergreen August Batch - RG · 1 ad(s)
Ordered King Crab Legs from Alaskan King Crab Co. in 2019 for a birthday gift. Haven't stopped ordering since.
Headline: King Crab Delivered Overnight
Campaign: RSG - Acquisition - CBO - Evergreen August Batch - RG · 1 ad(s)
4 · Winners and iterations · creative by attribute · Motion, Meta pixel
Three creatives clear the winner bar and take 20% of spend at 12.22x
Winner bar: $300+ spend, 15+ purchases, ROAS at or above the account rate this week. Attribute tables use the Motion taxonomy; iteration calls follow the funded winners.
Winners
3
of 75 creatives shown
Winners share of spend
20%
$7,443
Winners ROAS
12.22x
account 5.36x
Winners purchases
120
44% of account purchases
The winners are all sale creative for Social Hosts with an offer-first hook. A Reason To Go Big $4.3K, 72 purchases, 12.75x; Labor Day Savings static $2.1K, 33, 12.50x; Go BIG for Labor Day $1.0K, 15, 9.51x. Together 120 purchases, 44% of the account.
The winners, ranked by spend
Meta pixel · Motion tags| Creative | Audience | Message | Hook | Format | Spend | Purch. | ROAS | CVR | Thumbstop | Iteration |
|---|---|---|---|---|---|---|---|---|---|---|
| Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1video | Social Hosts | Better Value Than Restaurants | Offer Only | UGC Mashup | $4,308 | 72 | 12.75x | 3.3% | 35.4% | Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook. |
| Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image…image | Celebrators | Price Promotion | Urgency | Lifestyle Image with Text | $2,087 | 33 | 12.50x | 1.8% | – | Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook. |
| Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1video | Social Hosts | Price Promotion | Offer Only | UGC | $1,048 | 15 | 9.51x | 3.8% | 31.2% | Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook. |
What is winning, by attribute
Motion glossary · top values by spend · tints vs accountAudience
tagged creatives = 100% of spend| Audience | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Social Hosts | 23 | $14,535 | 39% | 139 | 6.90x | $105 | 1.5% |
| Celebrators | 8 | $9,142 | 25% | 66 | 6.03x | $139 | 1.5% |
| Online Food Shoppers | 5 | $4,391 | 12% | 13 | 1.59x | $338 | 0.5% |
| Seafood Enthusiasts | 9 | $3,158 | 9% | 19 | 4.97x | $166 | 1.2% |
| Broad | 9 | $1,275 | 3% | 6 | 4.37x | $212 | 1.1% |
| Skeptical Buyers | 3 | $944 | 3% | 4 | 2.12x | $236 | 1.5% |
Best funded audience: Social Hosts at 6.90x on $14.5K and 139 purchases.
Message
tagged creatives = 100% of spend| Message | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Price Promotion | 19 | $8,931 | 24% | 102 | 8.85x | $88 | 2.0% |
| Better Value Than Restaurants | 3 | $7,982 | 22% | 89 | 8.46x | $90 | 1.8% |
| Shipped Overnight | 2 | $4,076 | 11% | 14 | 2.02x | $291 | 0.7% |
| Buy More, Save More | 1 | $2,699 | 7% | 14 | 3.96x | $193 | 1.9% |
| Perfect Gift | 5 | $2,272 | 6% | 4 | 1.37x | $568 | 0.4% |
| Special Occasion Elevation | 7 | $2,259 | 6% | 11 | 2.83x | $205 | 0.7% |
Best funded message: Price Promotion at 8.85x on $8,931 and 102 purchases.
Hook tactic
tagged creatives = 83% of spend| Hook tactic | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Offer Only | 6 | $6,495 | 18% | 97 | 11.06x | $67 | 2.9% |
| How To | 2 | $4,019 | 11% | 12 | 1.61x | $335 | 0.6% |
| Aspirational | 2 | $3,942 | 11% | 18 | 3.26x | $219 | 0.6% |
| Curiosity | 5 | $3,520 | 10% | 19 | 4.42x | $185 | 1.7% |
| Relatability | 5 | $2,926 | 8% | 12 | 2.43x | $244 | 1.0% |
| Contrast | 4 | $1,662 | 5% | 16 | 7.91x | $104 | 2.5% |
Best funded hook tactic: Offer Only at 11.06x on $6,495 and 97 purchases.
Visual format
tagged creatives = 100% of spend| Visual format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Montage | 34 | $21,662 | 59% | 175 | 6.36x | $124 | 1.6% |
| Offer-First Banner | 13 | $5,334 | 14% | 59 | 8.00x | $90 | 1.8% |
| Behind The Scenes | 6 | $4,702 | 13% | 13 | 1.48x | $362 | 0.5% |
| Greenscreen | 3 | $1,346 | 4% | 4 | 1.01x | $337 | 0.4% |
| Demo | 6 | $1,285 | 3% | 8 | 5.04x | $161 | 1.6% |
| Testimonial | 5 | $1,278 | 3% | 6 | 2.32x | $213 | 0.8% |
Best funded visual format: Offer-First Banner at 8.00x on $5,334 and 59 purchases.
Format
tagged creatives = 100% of spend| Format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| UGC | 47 | $24,218 | 66% | 116 | 3.56x | $209 | 0.9% |
| UGC Mashup | 8 | $6,509 | 18% | 90 | 10.65x | $72 | 2.9% |
| Lifestyle Image with Text | 16 | $4,726 | 13% | 51 | 8.21x | $93 | 1.6% |
| Product Image with Text | 3 | $1,217 | 3% | 7 | 3.63x | $174 | 1.3% |
| Text Only | 1 | $180 | 0% | 4 | 12.03x | $45 | 7.3% |
Best funded format: UGC Mashup at 10.65x on $6,509 and 90 purchases.
Offer
tagged creatives = 100% of spend| Offer | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Promo | 37 | $22,766 | 62% | 216 | 7.29x | $105 | 1.7% |
| No Offer | 30 | $11,857 | 32% | 39 | 2.12x | $304 | 0.6% |
| Always-On Offer | 8 | $2,226 | 6% | 13 | 4.48x | $171 | 1.1% |
Best funded offer: Promo at 7.29x on $22.8K and 216 purchases.
Moment
tagged creatives = 100% of spend| Moment | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Labor Day | 14 | $15,129 | 41% | 175 | 9.05x | $86 | 2.5% |
| Evergreen | 42 | $13,324 | 36% | 49 | 2.55x | $272 | 0.7% |
| Super Bowl | 3 | $3,631 | 10% | 17 | 3.74x | $214 | 0.6% |
| Birthday | 6 | $2,582 | 7% | 7 | 1.75x | $369 | 0.6% |
| Football Season | 7 | $1,683 | 5% | 16 | 5.61x | $105 | 1.1% |
| Game Day | 1 | $341 | 1% | 4 | 7.60x | $85 | 3.0% |
Best funded moment: Labor Day at 9.05x on $15.1K and 175 purchases.
Offer-led hooks and mashup or static formats win; plain UGC carries the most spend at the lowest rate. Offer Only hook 11.06x on $6.5K (97 purchases); UGC Mashup 10.65x on $6.5K and Offer-First Banner statics 8.00x on $5.3K, against UGC video at 3.56x on $24.2K. Social Hosts 6.90x on $14.5K is both the largest and the best funded audience.
Winning combinations: audience × message × format
funded combos, 15+ purchases, above the account rate| Audience | Message | Format | Creatives | Spend | Purch. | ROAS | CVR |
|---|---|---|---|---|---|---|---|
| Social Hosts | Better Value Than Restaurants | UGC Mashup | 1 | $4,308 | 72 | 12.75x | 3.3% |
| Social Hosts | Price Promotion | UGC | 6 | $2,331 | 26 | 7.44x | 1.8% |
| Celebrators | Price Promotion | Lifestyle Image with Text | 2 | $2,150 | 33 | 12.14x | 1.7% |
Iteration suggestions
derived from the funded winners and the gaps above1
$4,308 · 72 purchases · 12.75x
Extend: Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$O
- Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
- Keep Social Hosts and the Better Value Than Restaurants angle; change one variable at a time.
2
$2,087 · 33 purchases · 12.50x
Extend: Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXX
- Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
- Keep Celebrators and the Price Promotion angle; change one variable at a time.
3
$1,048 · 15 purchases · 9.51x
Extend: Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off
- Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
- Keep Social Hosts and the Price Promotion angle; change one variable at a time.
4
$4,391 at 1.59x vs 5.36x account
Re-brief Online Food Shoppers
- Largest audience under the account rate (13 purchases, CVR 0.5%).
- Test it with the best funded message, Price Promotion (8.85x), before adding spend.
5
18% of spend at 10.65x on 90 purchases
More UGC Mashup
- Above the account rate on a small share; brief the next batch to include more UGC Mashup executions.
- Monitor whether they earn budget on their own; no manual push.
Next batch: Social Hosts and Celebrators, offer in the first frame, mashup and static formats, with the September evergreen offer standing in for the sale discount. Online Food Shoppers ($4.4K at 1.59x) gets a re-brief with the Price Promotion angle before it gets more spend.
5 · Top 12 by spend this week and the watch list · Motion · Meta pixel · Aug 31 to Sep 6
Twelve creatives took 66% of the week's spend
The twelve biggest spenders of the week (66% of spend) with chips vs last week, then the weakest funded creatives. Click a thumbnail to play; Curve + notes opens retention, why and the iteration.
The two biggest lines split on efficiency. A Reason To Go Big $4.3K, 72 purchases, 12.75x, CVR 3.3% vs 1.3%. Behind The Scenes $3.7K, 10 purchases, 1.68x: earns the click (CTR 3.3% vs 2.6%), not the purchase.
1Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Spend
$4,308
11.7% of spend
week 2
ROAS
12.75x
acct 5.36x
▲ 103%
Cost / purch.
$60
acct $139
▼ 58%
Outbound CTR
2.8%
acct 2.6%
▼ 12%
CVR
3.3%
acct 1.3%
▲ 229%
Thumbstop
35.4%
acct 33.8%
▼ 7%
Retention · 35% thumbstopholds 8% to 50% acct 14%
72 purch. · Aug 28
UGC Mashup · Montage · Labor Day · Promo · launched Aug 28
Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 35.4% vs 33.8% account: the hook is average.
- Outbound CTR 2.8% vs 2.6%: in line with the account.
- CVR 3.3% vs 1.3% account, AOV $763 vs $745: converts the visit above the account rate.
Suggested iteration
Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
Opens with: “Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time o…” (Offer Only hook)
08/27/2026_202608 - Host - AReasonToGoBig - LDay - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP – Copy
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Take up to $410 off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: Save $410 On King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
2BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Spend
$3,701
10.0% of spend
▼ 22%
ROAS
1.68x
acct 5.36x
▼ 40%
Cost / purch.
$370
acct $139
▲ 17%
Outbound CTR
3.3%
acct 2.6%
▼ 4%
CVR
0.5%
acct 1.3%
▲ 38%
Thumbstop
43.2%
acct 33.8%
▲ 2%
Retention · 43% thumbstopholds 21% to 50% acct 14%
10 purch. · Aug 11
UGC · Behind The Scenes · Evergreen · No Offer · launched Aug 11
BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 43.2% vs 33.8% account: the hook holds.
- Outbound CTR 3.3% vs 2.6%: earns the click well.
- CVR 0.5% vs 1.3% account, AOV $622 vs $745: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water …” (How To hook)
08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.
Headline: Fresh King Crab. Guaranteed.
Campaign: RSG - Acquisition - CBO - Evergreen August Batch - RG · 1 ad(s)
Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.
Headline: Fresh King Crab. Guaranteed.
Campaign: RSG - Acquisition - CBO - Evergreen August Batch - RG · 1 ad(s)
3Host - ScoreBIGGER - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Spend
$3,511
9.5% of spend
week 2
ROAS
3.51x
acct 5.36x
new
Cost / purch.
$219
acct $139
new
Outbound CTR
3.0%
acct 2.6%
▲ 13%
CVR
0.6%
acct 1.3%
new
Thumbstop
34.9%
acct 33.8%
▲ 5%
Retention · 35% thumbstopholds 14% to 50% acct 14%
16 purch. · Aug 28
UGC · Montage · Super Bowl · Promo · launched Aug 28
Host - ScoreBIGGER - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 34.9% vs 33.8% account: the hook is average.
- Outbound CTR 3.0% vs 2.6%: in line with the account.
- CVR 0.6% vs 1.3% account, AOV $771 vs $745: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, d…” (Aspirational hook)
08/27/2026_202608 - Host - ScoreBIGGER - FBall - UGCVid - BuyMoreSaveMoreXXL$Off - V1_Video_Buy More Save More LP – Copy
Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, don’t wait months for the big game.
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
Take up to $410 off XXL King Crab Legs, no code needed. Football's back, and it's finally time to make game day taste as good as it feels, don’t wait months for the big game.
Headline: Up to $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 2 ad(s)
4First Timer - ADealSoGood - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Spend
$2,699
7.3% of spend
week 2
ROAS
3.96x
acct 5.36x
▲ 1%
Cost / purch.
$193
acct $139
▼ 11%
Outbound CTR
2.0%
acct 2.6%
▲ 15%
CVR
1.9%
acct 1.3%
▲ 24%
Thumbstop
28.3%
acct 33.8%
▲ 8%
Retention · 28% thumbstopholds 8% to 50% acct 14%
14 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
First Timer - ADealSoGood - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1-9x16
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 28.3% vs 33.8% account: the hook loses viewers early.
- Outbound CTR 2.0% vs 2.6%: fewer clicks per impression than the account.
- CVR 1.9% vs 1.3% account, AOV $764 vs $745: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No cod…” (Curiosity hook)
08/27/2026_202608 - First Timer - ADealSoGood - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
5Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image…
Spend
$2,087
5.7% of spend
week 2
ROAS
12.50x
acct 5.36x
▲ 342%
Cost / purch.
$63
acct $139
▼ 75%
Outbound CTR
2.8%
acct 2.6%
▼ 25%
CVR
1.8%
acct 1.3%
▲ 318%
AOV
$791
acct $745
▲ 12%
33 purch. · Aug 28
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Aug 28
Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image…
Why it is performing this way
- Outbound CTR 2.8% vs 2.6%: in line with the account.
- CVR 1.8% vs 1.3% account, AOV $791 vs $745: converts the visit above the account rate.
Suggested iteration
Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
Opens with: “Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No co…”
08/27/2026_202608 - Hosting - LaborDaySavings- LDay - Static - BuyMoreSaveMoreXXL$Off - V1-4x5_Image_Buy More Save More LP
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Save up to $410 on King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to $410 Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
6Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi v…
Spend
$2,005
5.4% of spend
▲ 204%
ROAS
1.55x
acct 5.36x
▲ 45%
Cost / purch.
$501
acct $139
▼ 24%
Outbound CTR
2.7%
acct 2.6%
▲ 4%
CVR
0.5%
acct 1.3%
▲ 39%
Thumbstop
29.3%
acct 33.8%
▲ 10%
Retention · 29% thumbstopholds 22% to 50% acct 14%
4 purch. · May 4
UGC · Montage · Birthday · No Offer · launched May 4
Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi v…
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 29.3% vs 33.8% account: the hook loses viewers early.
- Outbound CTR 2.7% vs 2.6%: in line with the account.
- CVR 0.5% vs 1.3% account, AOV $775 vs $745: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Opens with: “Tired of sending the same birthday gift every year? 🎂 Send sweet, buttery Alaskan king crab — wild-caught, flash frozen, and delivered overn…” (Relatability hook)
05/01/2026_202501 - Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi vid-4x5_Video_202501 - Insense -NAKATMYDOOR/HEYSHANNONLEE - Gifting - Birthday - Evergreen - V1
Tired of sending the same birthday gift every year? 🎂 Send sweet, buttery Alaskan king crab — wild-caught, flash frozen, and delivered overnight.
Headline: Not Your Typical Birthday Gift
Campaign: RSG - Acquisition - ABO - Evergreen Testing - RG · 1 ad(s)
Tired of sending the same birthday gift every year? 🎂 Send sweet, buttery Alaskan king crab — wild-caught, flash frozen, and delivered overnight.
Headline: Not Your Typical Birthday Gift
Campaign: RSG - Acquisition - ABO - Evergreen Testing - RG · 1 ad(s)
7FirstTimer - LongWeekendLineup - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$1,552
4.2% of spend
week 2
ROAS
8.20x
acct 5.36x
▼ 47%
Cost / purch.
$129
acct $139
▲ 114%
Outbound CTR
2.4%
acct 2.6%
▼ 10%
CVR
2.0%
acct 1.3%
▼ 36%
Thumbstop
31.1%
acct 33.8%
flat
Retention · 31% thumbstopholds 11% to 50% acct 14%
12 purch. · Aug 28
UGC · Montage · Labor Day · Promo · launched Aug 28
FirstTimer - LongWeekendLineup - LDay - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 31.1% vs 33.8% account: the hook is average.
- Outbound CTR 2.4% vs 2.6%: in line with the account.
- CVR 2.0% vs 1.3% account, AOV $1,061 vs $745: converts the visit above the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time of…” (Other hook)
08/27/2026_202608 - FirstTimer - LongWeekendLineup - LDay - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Take up to 25% off XXL King Crab Legs for your long weekend Labor Day feast! The bigger your party, the bigger your savings. Limited-time offer; shipping in time for the holiday weekend.
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
8Skeptic - TheDealThatStartedMyObsession - LDay - UGCVid - BuyMoreSaveMoreXXL$Off…
Spend
$1,183
3.2% of spend
ROAS
8.92x
acct 5.36x
Cost / purch.
$99
acct $139
Outbound CTR
3.1%
acct 2.6%
CVR
2.5%
acct 1.3%
Thumbstop
26.7%
acct 33.8%
Retention · 27% thumbstopholds 10% to 50% acct 14%
12 purch. · Sep 2
UGC Mashup · Montage · Labor Day · Promo · launched Sep 2
Skeptic - TheDealThatStartedMyObsession - LDay - UGCVid - BuyMoreSaveMoreXXL$Off…
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 26.7% vs 33.8% account: the hook loses viewers early.
- Outbound CTR 3.1% vs 2.6%: earns the click well.
- CVR 2.5% vs 1.3% account, AOV $879 vs $745: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Opens with: “The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. T…” (Contrast hook)
08/31/2026_202608 - Skeptic - TheDealThatStartedMyObsession - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1-_Video_Buy More Save More LP
The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
The final 48 hours are here! Save up to $410 on XXL King Crab Legs and get FREE overnight shipping, just in time for your Labor Day feast. They arrive precooked, so all you have to do is heat, crack, and enjoy. Order now before the offer ends!
Headline: $410 Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
9Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1
Spend
$1,048
2.8% of spend
ROAS
9.51x
acct 5.36x
Cost / purch.
$70
acct $139
Outbound CTR
2.4%
acct 2.6%
CVR
3.8%
acct 1.3%
Thumbstop
31.2%
acct 33.8%
Retention · 31% thumbstopholds 13% to 50% acct 14%
15 purch. · Sep 2
UGC · Montage · Labor Day · Promo · launched Sep 2
Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 31.2% vs 33.8% account: the hook is average.
- Outbound CTR 2.4% vs 2.6%: in line with the account.
- CVR 3.8% vs 1.3% account, AOV $664 vs $745: converts the visit above the account rate.
Suggested iteration
Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
Opens with: “LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more.…” (Offer Only hook)
08/27/2026_202608 - Host - GoBIGforLDay - LDay - UGCVid - BuyMoreSaveMoreXXL$Off+FreeShip - V1_Video_Buy More Save More LP
LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more. HURRY this sale ends soon.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
LAST CHANCE to save up to $410 on king crab. Celebrate this Labor Day with XXL king crab legs made for the whole table. Buy more, save more. HURRY this sale ends soon.
Headline: UP TO $410 OFF King Crab
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Last Chance - RG · 1 ad(s)
10BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP – Copy
Spend
$903
2.5% of spend
▲ 235%
ROAS
4.89x
acct 5.36x
▼ 1%
Cost / purch.
$129
acct $139
▼ 52%
Outbound CTR
2.0%
acct 2.6%
▲ 10%
CVR
1.7%
acct 1.3%
▲ 120%
AOV
$631
acct $745
▼ 53%
7 purch. · Jun 17
Product Image with Text · Offer-First Banner · Evergreen · Always-On Offer · launched Jun 17
BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP – Copy
Why it is performing this way
- Outbound CTR 2.0% vs 2.6%: fewer clicks per impression than the account.
- CVR 1.7% vs 1.3% account, AOV $631 vs $745: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Opens with: “Feed your whole dinner party with Alaskan King Crab Legs.”
06/17/2026_202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP – Copy
Feed your whole dinner party with Alaskan King Crab Legs.
Headline: King Crab. Delivered Overnight.
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Feed your whole dinner party with Alaskan King Crab Legs.
Headline: King Crab. Delivered Overnight.
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
11First Timer - LaborDaySale - LDay - Static - BuyMoreSaveMoreXXL_PercentOff - V1_…
Spend
$874
2.4% of spend
week 2
ROAS
8.93x
acct 5.36x
▲ 156%
Cost / purch.
$73
acct $139
▼ 70%
Outbound CTR
1.8%
acct 2.6%
▼ 24%
CVR
3.3%
acct 1.3%
▲ 235%
AOV
$650
acct $745
▼ 23%
12 purch. · Aug 28
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Aug 28
First Timer - LaborDaySale - LDay - Static - BuyMoreSaveMoreXXL_PercentOff - V1_…
Why it is performing this way
- Outbound CTR 1.8% vs 2.6%: fewer clicks per impression than the account.
- CVR 3.3% vs 1.3% account, AOV $650 vs $745: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Opens with: “Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No cod…”
08/27/2026_202608 - First Timer - LaborDaySale - LDay - Static - BuyMoreSaveMoreXXL_PercentOff - V1_Image_Buy more save more LP
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
Get up to 25% off King Crab Legs for your Labor Day feast. They arrive fully cooked, so all you have to do is heat, serve, and enjoy. No code needed. Offer ends 09/03. Order now for Labor Day delivery.
Headline: Up to 25% Off XXL King Crab Legs
Campaign: RSG - RTN - Top Performing Ads (7dc) - RG · 2 ad(s)
12Host - KickoffWithACrack - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Spend
$592
1.6% of spend
ROAS
6.52x
acct 5.36x
Cost / purch.
$85
acct $139
Outbound CTR
3.5%
acct 2.6%
CVR
1.3%
acct 1.3%
Thumbstop
32.6%
acct 33.8%
Retention · 33% thumbstopholds 13% to 50% acct 14%
7 purch. · Aug 28
UGC · Montage · Football Season · Promo · launched Aug 28
Host - KickoffWithACrack - FBall - UGCVid - BuyMoreSaveMoreXXL%Off - V1
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 32.6% vs 33.8% account: the hook is average.
- Outbound CTR 3.5% vs 2.6%: earns the click well.
- CVR 1.3% vs 1.3% account, AOV $551 vs $745: converts at the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch part…” (Offer Only hook)
08/27/2026_202608 - Host - KickoffWithACrack - FBall - UGCVid - BuyMoreSaveMoreXXLPercentOff - V1_Video_Buy more save more LP
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Season opener, served. 🏈🦀 Take 25% off XXL King Crab Legs and make the first weekend of football one to remember. The bigger your watch party, the bigger your savings. Limited-time offer: ship in time for kickoff!
Headline: 25% Off King Crab Legs
Campaign: RSG - Acquisition - CBO - Aquisition - Labor Day Promo - CC · 3 ad(s)
Watch list: the five weakest funded creatives
$300+ this week, launched before Aug 31 · Motion · Meta pixelLike for like test
Weakest funded: Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Evergr…
UGC · Screen Recording · Evergreen · No Offer · Skeptical Buyers · Reliable Delivery
Spend
$454
ROAS
–
Cost / purch.
–
CTR
1.7%
Thumbstop
33.0%
CVR
0.0%
Purchases
0
Closest peer, best ROAS: BDProd - Foodie - MassiveSizeFlex - UGCVid - Evergreen - V1_Video_HP – Copy 2
UGC · Montage · Evergreen · No Offer · Seafood Enthusiasts · Massive Size
Spend
$326
ROAS
10.74x
Cost / purch.
$109
CTR
2.5%
Thumbstop
33.7%
CVR
2.2%
Purchases
3
Weakest funded creative against the best performer sharing its audience or format. The gap is where the creative loses, not the audience.
| Creative | Audience | Launched | Spend | Purch. | ROAS | Last wk | Cost / purch. | CTR | Thumbstop | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Evergr…video | Skeptical Buyers | Aug 17 | $454 | 0 | – | 1.35x | – | 1.7% | 33.0% | 0.0% |
| Insense - MSGREENEBEAUTY - Splurge - POV Treat Yourself - Evergreen - V1_Video_2…video | Self Treaters | May 4 | $369 | 0 | – | – | – | 4.2% | 38.7% | 0.0% |
| Skeptic - HolySmokesPackAnOrder - UGCVideo - Evergreen - V1video | Seafood Enthusiasts | Aug 10 | $311 | 0 | – | – | – | 3.0% | 40.2% | 0.0% |
| BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat…video | Social Hosts | Aug 4 | $537 | 1 | 0.43x | 3.87x | $537 | 4.2% | 31.8% | 0.2% |
| BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat…video | Social Hosts | May 16 | $534 | 1 | 0.43x | 4.86x | $534 | 4.2% | 31.9% | 0.2% |
Monitor, not cut: one week of data. Red tint marks where each creative loses to the account rate.
Three of the five have no purchases on $300 to $450; none is earning more budget. The two Ordered 3 Times videos: $1.1K combined, 2 purchases, 0.43x, 4.2% CTR, so the click is there and the visit does not convert. Monitor through Thursday.
6 · Week over week · Shopify store and platform channels
Store revenue doubled on 47% more spend
Mon Aug 31 to Sun Sep 6 against Aug 24 to 30. Shopify for the store, each platform for its own channel.
Store revenue · Shopify
$382.2K
▲ 111%$181.2K prior week
Orders · Shopify
540
▲ 126%239 prior
AOV · Shopify
$708
▼ 7%$758 prior
New customer revenue
$156.0K
▲ 90%235 first orders · 41% of revenue
Returning revenue
$226.2K
▲ 128%305 repeat orders
Paid spend · Meta + Google
$52.5K
▲ 47%$35.7K prior
MER · store revenue / spend
7.29x
▲ 44%5.08x prior
aMER · new revenue / spend
2.97x
▲ 29%2.30x prior
New customer CAC · spend / first orders
$223
▼ 28%$310 prior
Revenue doubled while spend rose less than half as fast. Shopify $382.2K on 540 orders vs $181.2K; MER 7.29x vs 5.08x, aMER 2.97x vs 2.30x, CAC $223 vs $310.
Channel view, week over week
Meta pixel · Google Ads reported| Channel | Spend | Platform revenue | ROAS | Purchases / conv. | Cost per purchase | AOV | CPM / CPC | Conv. rate |
|---|---|---|---|---|---|---|---|---|
| Meta | $36,600▲ 41% | $149,836▲ 143% | 4.09x▲ 72% | 198▲ 139% | $185▼ 41% | $757▲ 2% | $45.90▲ 14% | 1.0%▲ 100% |
| Google Brand | $1,406▲ 39% | $37,606▲ 73% | 26.74x▲ 24% | 61▲ 98% | $23▼ 30% | $613▼ 12% | $0.91▲ 39% | 4.0%▲ 97% |
| Google Non-Brand | $14,448▲ 66% | $50,830▲ 47% | 3.52x▼ 11% | 81▲ 63% | $179▲ 2% | $629▼ 10% | $0.99▲ 39% | 0.6%▲ 36% |
Meta: Meta pixel, account attribution setting, CVR = purchases / landing page views. Google: platform conversions, CVR = conversions / clicks. Chips and tints vs Aug 24 to 30.
Meta did the heavy lifting; Google held its efficiency at higher spend. Meta 4.09x on $36.6K and 198 purchases (2.38x last week); Google 5.58x on $15.9K.
Meta funnel pool, this week vs last
Meta pixelLanding page views
19,524
16,393 prior week ▲ 19%
Adds to cart
1,952
1,505 prior week ▲ 30%
Purchases
198
83 prior week ▲ 139%
Unconverted carts
1,754
1,422 prior week ▲ 23%
The unconverted cart pool is re-served inside the consolidated structure; it is the audience for proof and closing creative.
6 · Meta campaigns · week over week · Meta pixel, account attribution setting
Sale campaigns and the retention campaign turned $36.6K into $149.8K of pixel revenue
Ranked by this week's spend; tints against the account rate.
Meta spend
$36.6K
▲ 41%$26.0K prior
Meta revenue · pixel
$149.8K
▲ 143%$61.7K prior
ROAS
4.09x
▲ 72%2.38x prior
Purchases
198
▲ 139%83 prior
Four campaigns did the sale. RTN Top Performing Ads $61.9K on $6.0K (79 purchases, 10.40x); Last Chance $21.6K on $2.8K (29, 7.72x); Promo cost cap 3.81x on $5.8K; Promo ABO 1.69x on $7.0K and 14 purchases.
Campaign table
Meta pixel · this week, with last week in grey| Campaign | Spend | Share | Purchases | Revenue | ROAS | Last wk | Cost / purch. | Last wk | CPM | Conv. rate | AOV |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Evergreen Testing (ABO) | $7,129▲ 136% | 19% | 26▲ 420% | $16,145▲ 475% | 2.26x | 0.93x | $274 | $604 | $47.80 | 0.7% | $621 |
| Labor Day Promo (ABO)sale | $7,042▲ 1% | 19% | 14▼ 12% | $11,900▼ 13% | 1.69x | 1.97x | $503 | $434 | $47.51 | 0.4% | $850 |
| Evergreen August Batch (CBO) | $6,320▼ 25% | 17% | 17▼ 39% | $12,979▼ 34% | 2.05x | 2.33x | $372 | $303 | $48.13 | 0.5% | $763 |
| RTN Top Performing Ads | $5,955▲ 333% | 16% | 79▲ 427% | $61,945▲ 401% | 10.40x | 9.00x | $75 | $92 | $52.37 | 3.1% | $784 |
| Labor Day Promo (CBO, cost cap)sale | $5,805▲ 301% | 16% | 30▲ 900% | $22,110▲ 928% | 3.81x | 1.49x | $193 | $482 | $33.60 | 0.6% | $737 |
| Labor Day Last Chance (CBO)salenew this week | $2,799new | 8% | 29new | $21,606new | 7.72x | – | $97 | $0 | $61.88 | 2.7% | $745 |
| Welcome Offer (CBO) | $1,552▼ 46% | 4% | 3▼ 75% | $3,150▼ 55% | 2.03x | 2.44x | $517 | $238 | $41.89 | 0.4% | $1,050 |
| Celebrations (CBO)paused | $0▼ 100% | 0% | 0▼ 100% | $0▼ 100% | – | 2.19x | $0 | $465 | $0.00 | 0.0% | $0 |
| Account | $36,600 | 100% | 198 | $149,836 | 4.09x | 2.38x | $185 | $313 | $45.90 | 1.0% | $757 |
Hover a name for the full platform name. Chips vs last week. CVR = purchases / landing page views.
Revenue movers, week over week
Meta pixelRTN Top Performing Ads $12.4K → $61.9K+$49.6K
Labor Day Last Chance (CBO) $0 → $21.6K+$21.6K
Labor Day Promo (CBO, cost cap) $2,151 → $22.1K+$20.0K
Evergreen Testing (ABO) $2,810 → $16.1K+$13.3K
Evergreen August Batch (CBO) $19.7K → $13.0K-$6,766
Celebrations (CBO) $4,073 → $0-$4,073
Welcome Offer (CBO) $6,949 → $3,150-$3,798
Labor Day Promo (ABO) $13.6K → $11.9K-$1,740
Evergreen Testing recovered with the sale. 0.93x on $3.0K to 2.26x on $7.1K and 26 purchases; August Batch 2.05x from 2.33x on lower spend.
6 · Google campaigns · week over week · Google Ads reported conversions
Google grew spend 63% at a 5.6x, then went quiet after the sale
Google conversions are model based; read ROAS against the same campaign last week.
Google spend
$15.9K
▲ 63%$9,728 prior
Conversion value
$88.4K
▲ 57%$56.4K prior
Brand ROAS
26.74x
▲ 24%$1,406 spend
Non-brand ROAS
3.52x
▼ 11%$14.4K spend
Brand and non-brand search both converted through the sale. NB Search Crab $3.8K, 27.7 conversions, 5.25x; PMax Crab $6.9K, 40.3, 3.67x; brand search $32.1K on $822.
Campaign table
Google Ads · this week, with last week in grey| Campaign | Spend | Share | Conversions | Conv. value | ROAS | Last wk | Cost / conv. | CPC | CTR |
|---|---|---|---|---|---|---|---|---|---|
| Brand | $1,406▲ 39% | 9% | 61.4 | $37,606 | 26.74x | 21.49x | $23 | $0.91 | 3.1% |
| Brand Search Exact | $822▲ 63% | 5% | 49.4▲ 97% | $32,119▲ 73% | 39.05x | 36.95x | $17 | $0.75 | 33.6% |
| Brand Shopping | $584▲ 15% | 4% | 12.0▲ 100% | $5,487▲ 74% | 9.40x | 6.19x | $49 | $1.31 | 1.0% |
| Non-brand | $14,448▲ 66% | 91% | 80.8 | $50,830 | 3.52x | 3.97x | $179 | $0.99 | 2.5% |
| PMax NB Crab | $6,919▲ 60% | 44% | 40.3▲ 82% | $25,370▲ 86% | 3.67x | 3.16x | $172 | $0.92 | 2.7% |
| NB Search Crab Exact | $3,791▲ 133% | 24% | 27.7▲ 98% | $19,922▲ 56% | 5.25x | 7.84x | $137 | $2.51 | 14.4% |
| PMax NB Other Catches | $2,585▲ 55% | 16% | 8.8▼ 6% | $3,053▼ 35% | 1.18x | 2.80x | $293 | $0.82 | 3.6% |
| Demand Gen YouTube Welcome Offer | $1,153▲ 5% | 7% | 4.0flat | $2,485▼ 31% | 2.16x | 3.25x | $288 | $0.47 | 1.3% |
Tints vs the segment (brand or non-brand) this week.
PMax Other Catches is the one to monitor; post-sale days need until Thursday to read. Other Catches $2.6K, 8.8 conversions, 1.18x vs 2.80x. Sep 4 to 7: 2 to 11 conversions a day on about $1.8K, with reporting lag.
7 · What we do next · calls for the week of Sep 7
Carry the offer in the ad, then front-load the evergreen batch
1
Sale vs evergreen creative, tab 2 · trigger: Sale assets 1.4% CVR vs evergreen 0.7% on the same sale site
Next sale moment: every ad carries the offer
- Brief the next moment so the offer is in the first frame and the primary text, on every persona.
- Keep evergreen running for reach, but do not expect it to convert the offer on its own.
Owner · Rosewater and AKC creative
2
Inside the sale set, tab 2 · trigger: Labor Day themed 6.80x on $22.9K; football themed 4.19x
Labor Day style montage for evergreen: Social Hosts, price led
- Two evergreen cuts of the Go Big and Long Weekend Lineup structure with a standing offer (Welcome Offer or bundle) in place of the sale.
- Hold the football framing for actual game weeks rather than a sale.
Owner · Rosewater
3
Launches, tab 3 · trigger: 1 evergreen launch since Aug 24 ($32) against 36 sale assets
Front-load the September batch into Evergreen Testing
- Full batch early in the month, persona split per the demand model; Social Hosts and Celebrators first.
- Every video opens on the product or the deal, not on a person talking.
Owner · Rosewater and AKC creative
4
Meta funnel, tab 6 · trigger: 1,754 adds to cart without a purchase
Proof and closing creative for the cart pool
- Delivery-window and freshness proof; gifting close for Premium Gifter and Celebration Host.
- Runs inside the consolidated structure; no separate retargeting.
Owner · Rosewater
5
Same evergreen creatives, tab 2 · trigger: First Timer Behind the Scenes 4.16x before, 1.80x during, 1.53x after
Re-cut the evergreen creatives that slid through the sale
- New first three seconds on the same body, offer line added.
- Retire nothing yet; read again after two weekday cycles.
Owner · Rosewater
6
Shopify sale window, tab 1 · trigger: 243 new customers in seven days, 2.3x the pre-sale pace
Second-order flow for the 243 sale first-timers
- Welcome and reorder email timed to the next Mon to Thu delivery window.
- Lead with what they bought plus one adjacent catch.
Owner · AKC (Anna, Sarah)
Calls logged
No calls were logged from the Aug 24 to 30 edition; the six above are logged now and will be marked next week.
Alaskan King Crab Co. · Weekly report · Week of Aug 31 to Sep 6, 2026 · Prepared by Rosewater GrowthSources: Motion (creative, Meta pixel) · Shopify and Meta and Google Ads via Supermetrics · Statlas (plan) · Sep 7 shown in progress where noted