Alaskan King Crab Co. Weekly Report
A week between windows: $112,943 of order revenue on 178 orders, +37% on the last week without a promo, with new-customer revenue of $63,388. Meta held 2.85x on $17,085 as the September evergreen set took a third of spend at 3.00x, the October giveaway opened at $0.08 a tracked entry, and October is three days in at 129% of the revenue plan with aMER 2.25x against 1.99x.
- Channel week in review
- Pacing against plan
- Month in context
- Launches & Creative Review
- Winners and iterations
- Top 10 by spend
- What we do next
- Action items
Meta 2.85x on $17,085 against 2.77x in the Free Shipping week, with 58 purchases against 95; the October giveaway opened at $0.08 a lead
Platform numbers only, Meta and Google, this week against the previous seven days. The previous seven days held the Free Shipping window (Sep 21 to 23), so the like-for-like read is called out under each table. Shopify revenue is tab 3 and the October plan is tab 2.
Efficiency held after the promo week: 2.85x against 2.77x, with spend eased to $17,085 from $22,849. Against the promo-free part of last week ($16,202 at 2.67x on 68 purchases once the Free Ship campaign is set aside) spend was level and ROAS improved on fewer, larger orders: platform AOV $839 against $666. CPM, CTR and CVR tiles exclude the lead generation campaign, whose 5,913 clicks and zero purchases would otherwise distort every rate.
Meta by tactic, this week over the previous seven days
Source: Meta (Supermetrics FA), 7d click / 1d view| Spend | Purchases | ROAS | CPA | CPM | Outbound CTR | CVR | AOV | |
|---|---|---|---|---|---|---|---|---|
| Acquisition | $15,267 $14,419 +5.9% | 46 44 +4.5% | 2.87x 2.31x +24.5% | $332 $328 +1.3% | $37.43 $31.02 +20.7% | 2.25% 2.39% −6.0% | 0.58% 0.46% +26.2% | $953 $756 +26.0% |
| Returning customers | $1,344 $1,783 −24.6% | 12 24 −50.0% | 3.57x 5.60x −36.3% | $112 $74 +50.8% | $50.71 $63.57 −20.2% | 1.15% 1.20% −3.6% | 4.94% 9.13% −45.9% | $399 $416 −4.0% |
| Lead generation (giveaway) | $474 $0 new | 0 0 – | – – – | – – – | $7.42 – – | 9.25% – – | 0.00% – – | – – – |
| Promo window | $0 $6,647 −100.0% | 0 27 −100.0% | – 3.01x – | – $246 – | – $34.27 – | – 2.15% – | – 0.76% – | – $742 – |
| Meta total | $17,085 $22,849 −25.2% | 58 95 −38.9% | 2.85x 2.77x +2.8% | $295 $241 +22.5% | $34.29 $33.26 +3.1% | 3.09% 2.27% +35.8% | 0.42% 0.71% −40.3% | $839 $666 +25.9% |
Current value on top, the previous seven days (Sep 20 to 26) underneath, and a change chip for every metric: green better, red worse, grey within 3% or a spend change. The lead generation line is judged on cost per lead, not purchases (next section). The returning-customers line is the account's standing RTN campaign; the consolidated acquisition structure re-serves cart and checkout audiences on its own.
Meta campaign by campaign
Source: Meta (Supermetrics FA), 7d click / 1d view| Spend | Purchases | ROAS | CPA | CPM | Outbound CTR | CVR | AOV | |
|---|---|---|---|---|---|---|---|---|
| RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG Acquisition | $5,943 $7,909 −24.9% | 16 27 −40.7% | 2.23x 2.74x −18.5% | $371 $293 +26.8% | $39.07 $27.66 +41.3% | 2.34% 2.32% +0.5% | 0.52% 0.48% +10.2% | $830 $803 +3.4% |
| RSG - Acquisition - CBO - New September Evergreen Ads - RG Acquisition | $5,883 $1,725 +240.9% | 19 2 +850.0% | 3.00x 0.68x +338.9% | $310 $863 −64.1% | $34.97 $40.08 −12.8% | 1.99% 1.61% +24.1% | 0.65% 0.34% +92.4% | $928 $589 +57.5% |
| RSG - Acquisition - CBO - Evergreen Batches - RG Acquisition | $3,441 $4,785 −28.1% | 11 15 −26.7% | 3.77x 2.18x +72.7% | $313 $319 −1.9% | $39.33 $35.22 +11.7% | 2.59% 2.79% −7.1% | 0.54% 0.44% +21.8% | $1,178 $696 +69.3% |
| RSG - RTN - Top Performing Ads (7dc) - RG Returning customers | $1,344 $1,783 −24.6% | 12 24 −50.0% | 3.57x 5.60x −36.3% | $112 $74 +50.8% | $50.71 $63.57 −20.2% | 1.15% 1.20% −3.6% | 4.94% 9.13% −45.9% | $399 $416 −4.0% |
| RSG - Acquisition - CBO - Lead Gen - October Giveaway - HV Lead generation (giveaway) | $474 $0 new | 0 0 – | – – – | – – – | $7.42 – – | 9.25% – – | 0.00% – – | – – – |
| RSG - Acquisition - CBO - Free Ship September - RG Promo window | $0 $6,647 −100.0% | 0 27 −100.0% | – 3.01x – | – $246 – | – $34.27 – | – 2.15% – | – 0.76% – | – $742 – |
The New September Evergreen Ads campaign earned its budget: $5,883 at 3.00x on 19 orders, from $1,725 at 0.68x on 2 in its first days. Evergreen Batches ran 3.77x on 11 orders and the Top Ads Consolidated campaign 2.23x on 16, so the three acquisition campaigns together ran 2.87x against 2.31x. The RTN campaign eased to 3.57x on 12 orders from 5.60x on 24 as the promo audience cooled; Oct 5 to 6 puts the retention offer in front of that audience.
The October giveaway, day by day: 4,022 tracked entries on $474, $0.08 a lead once tracking was live
Source: Meta (Supermetrics FA), custom conversion "Oct. Giveaway 2026 Lead"| Day | Spend | Impressions | CPM | Outbound clicks | Outbound CTR | Page views | Giveaway entries (Meta) | Cost per entry |
|---|---|---|---|---|---|---|---|---|
| Thu Oct 1 | $154 | 34,856 | $4.42 | 1,305 | 3.74% | 1,144 | not yet tracked | – |
| Fri Oct 2 | $101 | 7,265 | $13.93 | 1,304 | 17.95% | 1,229 | 1,126 | $0.09 |
| Sat Oct 3 | $219 | 21,821 | $10.05 | 3,304 | 15.14% | 3,146 | 2,896 | $0.08 |
| Oct 1 to 3 | $474 | 63,942 | $7.42 | 5,913 | 9.25% | 5,519 | 4,022 | $0.12 |
The campaign optimises to a custom conversion that fires on the entry thank-you page; that event went live on the evening of Oct 1, so Oct 1 entries were not recorded against it and the cost per entry on the full three days ($0.12) overstates the true figure. The KPI set for the campaign was $3 to $6 a lead with $2 as best in class; $0.08 is far inside that and should be read against your Klaviyo counts before it is banked (3,474 entrants and 2,093 new leads across all sources by Oct 2, per your team). The entries are a Meta-tracked count on the thank-you URL and will include repeat visits to that page.
Google Ads by tactic, this week over the previous seven days
Source: Google Ads (Supermetrics AW), account default conversions| Spend | Conversions | ROAS | Cost / conv | CPM | CTR | CVR | AOV | |
|---|---|---|---|---|---|---|---|---|
| Performance Max (non-brand) | $4,439 $4,275 +3.8% | 12.0 22.0 −45.6% | 1.93x 2.49x −22.5% | $370 $194 +90.9% | $33.77 $34.87 −3.1% | 3.45% 2.94% +17.4% | 0.26% 0.61% −56.8% | $714 $483 +47.9% |
| Non-brand search | $1,626 $1,796 −9.5% | 6.0 14.9 −59.8% | 1.84x 6.65x −72.4% | $271 $120 +125.4% | $283.08 $365.44 −22.5% | 14.24% 16.66% −14.5% | 0.73% 1.82% −59.8% | $498 $800 −37.7% |
| YouTube / Demand Gen | $832 $877 −5.1% | 1.0 1.0 +2.0% | 0.87x 1.75x −50.2% | $816 $877 −6.9% | $4.61 $5.24 −12.0% | 1.03% 1.14% −9.8% | 0.05% 0.05% +4.9% | $713 $1,538 −53.6% |
| Brand | $593 $616 −3.7% | 22.9 18.3 +25.2% | 32.11x 18.17x +76.7% | $26 $34 −23.1% | $11.66 $18.87 −38.2% | 2.25% 2.79% −19.4% | 2.01% 2.01% −0.3% | $831 $611 +35.9% |
| Google total | $7,491 $7,564 −1.0% | 41.9 56.3 −25.5% | 4.18x 4.67x −10.5% | $179 $134 +33.0% | $20.33 $23.10 −12.0% | 2.27% 2.21% +2.5% | 0.50% 0.78% −35.4% | $747 $628 +19.0% |
Google conversions are model-based and fractional, so this table is directional. The previous seven days include the Free Shipping window, which lifted every non-brand line; brand search is the intent the promo and the giveaway create.
Google campaign by campaign
Source: Google Ads (Supermetrics AW), account default conversions| Spend | Conversions | ROAS | Cost / conv | CPM | CTR | CVR | AOV | |
|---|---|---|---|---|---|---|---|---|
| RSG - Performance Max - NB - Other Catches Performance Max (non-brand) | $2,526 $2,154 +17.3% | 6.3 13.1 −51.6% | 2.17x 2.56x −15.2% | $399 $165 +142.5% | $37.04 $39.73 −6.8% | 3.03% 2.57% +17.9% | 0.31% 0.94% −67.4% | $866 $421 +105.7% |
| RSG - Performance Max - NB - Crab Performance Max (non-brand) | $1,913 $2,122 −9.8% | 5.7 8.9 −36.8% | 1.61x 2.42x −33.5% | $338 $237 +42.6% | $30.25 $31.02 −2.5% | 3.91% 3.24% +20.9% | 0.23% 0.40% −43.4% | $544 $573 −5.1% |
| RSG - NB Search - Crab - Exact Match [AI Max Enabled April 8th] Non-brand search | $1,626 $1,796 −9.5% | 6.0 14.9 −59.8% | 1.84x 6.65x −72.4% | $271 $120 +125.4% | $283.08 $365.44 −22.5% | 14.24% 16.66% −14.5% | 0.73% 1.82% −59.8% | $498 $800 −37.7% |
| RSG - Demand Gen (YouTube) - NCA - Welcome Offer YouTube / Demand Gen | $832 $877 −5.1% | 1.0 1.0 +2.0% | 0.87x 1.75x −50.2% | $816 $877 −6.9% | $4.61 $5.24 −12.0% | 1.03% 1.14% −9.8% | 0.05% 0.05% +4.9% | $713 $1,538 −53.6% |
| RSG - Shopping - Brand Brand | $325 $369 −11.8% | 3.5 2.6 +35.3% | 2.97x 5.07x −41.4% | $93 $143 −34.8% | $6.75 $11.98 −43.7% | 0.92% 1.03% −10.9% | 0.79% 0.82% −3.1% | $277 $725 −61.8% |
| RSG - Search - Brand - Exact Match Brand | $267 $247 +8.3% | 19.4 15.7 +23.6% | 67.52x 37.73x +79.0% | $14 $16 −12.3% | $101.80 $134.09 −24.1% | 26.68% 32.21% −17.2% | 2.77% 2.65% +4.5% | $930 $593 +56.9% |
Google held its spend at $7,491 with 41.9 conversions at 4.18x, against 56.3 at 4.67x in the promo week. Performance Max ran 1.93x on $4,439 and non-brand search 1.84x on $1,626; both carried the Free Shipping lift last week and are back to their September run-rate. Demand Gen recorded one conversion on $832 for a second week; the creative refresh is still the headroom there. Brand returned $19,025 on $593.
The Meta funnel, this week against the previous seven days, excluding the lead generation campaign
Source: Meta (Supermetrics FA), 7d click / 1d viewWhat moved, metric by metric, excluding the lead generation campaign
Source: Meta (Supermetrics FA), 7d click / 1d view| Metric | Sep 20 to 26 | Sep 27 to Oct 3 | Change |
|---|---|---|---|
| CPM | $33.26 | $38.24 | +15.0% |
| Outbound CTR | 2.27% | 2.18% | −4.0% |
| Page to cart | 8.8% | 10.5% | +19.2% |
| Cart to purchase | 8.0% | 6.7% | −16.4% |
| CVR (purchases / page views) | 0.71% | 0.70% | −0.3% |
| AOV | $666 | $839 | +25.9% |
| CPA | $241 | $286 | +19.1% |
| ROAS | 2.77x | 2.93x | +5.7% |
The order got bigger and the cart got rarer: AOV $839 against $666, page to cart 10.5% against 8.8%. CPM rose to $38.24 from $33.26 with the promo audience gone, CVR held at 0.70% against 0.71%, and cart to purchase eased to 6.7% from 8.0%. Free shipping lifts cart conversion; without it the order size does the work. That is the shape of a healthy week between windows.
Day by day
Source: Meta (Supermetrics FA), 7d click / 1d view| Day | Spend | Impressions | Page views | Carts | Purchases | Revenue | ROAS | CAC |
|---|---|---|---|---|---|---|---|---|
| Sun Sep 27 | $2,315 | 61,494 | 1,213 | 128 | 10 | $7,080 | 3.06x | $231 |
| Mon Sep 28 | $2,281 | 56,827 | 1,052 | 73 | 7 | $3,473 | 1.52x | $326 |
| Tue Sep 29 | $1,738 | 42,007 | 695 | 75 | 4 | $3,604 | 2.07x | $434 |
| Wed Sep 30 | $1,868 | 44,158 | 803 | 121 | 8 | $5,629 | 3.01x | $234 |
| Thu Oct 1 | $3,274 | 115,919 | 2,667 | 170 | 8 | $9,182 | 2.80x | $409 |
| Fri Oct 2 | $3,150 | 90,666 | 2,891 | 208 | 12 | $10,478 | 3.33x | $263 |
| Sat Oct 3 | $2,459 | 87,229 | 4,429 | 150 | 9 | $9,203 | 3.74x | $273 |
Sunday Oct 4 is in progress at the time of the pull and is left out of every table in this report. Oct 1 to 3 include the lead generation campaign's spend.
Revenue movers, ad by ad
Source: Meta ad-level, 7d click / 1d viewAll channels in one table
| Sep 20 to 26 | Sep 27 to Oct 3 | Change | |
|---|---|---|---|
| Meta spend | $22,849 | $17,085 | −25.2% |
| Meta purchases (7d click / 1d view) | 95 | 58 | −38.9% |
| Meta ROAS | 2.77x | 2.85x | +2.8% |
| Google spend | $7,564 | $7,491 | −1.0% |
| Google conversions (model-based) | 56.3 | 41.9 | −25.5% |
| Google ROAS | 4.67x | 4.18x | −10.5% |
| Shopify order revenue | $180,823 | $112,943 | −37.5% |
| Shopify orders | 289 | 178 | −38.4% |
| Shopify new-customer revenue | $97,774 | $63,388 | −35.2% |
| MER (order revenue / paid spend) | 5.95x | 4.60x | −22.7% |
Each row is one source. Platform revenue and Shopify revenue attribute differently and are never added or compared to each other. aMER (new-customer revenue over total spend, paid plus offline) lives in tab 2, where Statlas carries the total spend line.
October is three days in at 129% of the revenue plan on 135% of planned spend, with aMER 2.25x against a 1.99x goal; the month's plan is $584,438 on $131,667
This tab is the business revenue plan, measured against the October Statlas forecast (Statlas attribution, used for goals and pacing only). Platform performance is tab 1 and Shopify revenue is tab 3; the three layers are never mixed in one comparison. aMER here is new-customer revenue over total spend.
The month opened ahead on revenue and acquisition and on plan for efficiency: 129% of revenue, 153% of acquisition revenue, aMER 2.25x against 1.99x. Spend ran 135% of the three-day goal, which bought 34 new customers against 29 at a $344.67 CAC against $289.53; Saturday landed at $227.60 against $279.30. Returning revenue is the line to watch at 102% of goal, $17,036 against $16,646, with Oct 1 at $5,212 against $7,788; the Oct 5 to 6 retention offer is aimed at exactly that line.
Day by day: 2 of 3 days beat the revenue goal
Source: Statlas Calendar Report, calculated by daily| Day | Revenue | Goal | CM | Goal | Spend | Goal | Acq revenue | Goal | aMER | Goal | CAC | Goal | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Thu Oct 1 | $15,886 | $16,471 | 96% of goal | $1,902 | $1,342 | $4,729 | $4,366 | $10,674 | $8,683 | 2.26x | 1.99x | $401.93 | $302.35 |
| Fri Oct 2 | $12,534 | $9,361 | 134% of goal | $69 | $795 | $4,630 | $2,481 | $7,739 | $4,935 | 1.67x | 1.99x | $433.87 | $278.93 |
| Sat Oct 3 | $16,986 | $9,373 | 181% of goal | $3,539 | $797 | $3,223 | $2,485 | $9,957 | $4,941 | 3.09x | 1.99x | $227.60 | $279.30 |
New customers are derived as acquisition spend divided by CAC, the Statlas definition. The export was taken on the evening of Oct 4, so Oct 4 is held out and the window is Oct 1 to 3.
October, actual against the forecast by day
Source: Statlas Calendar Report; Oct 1 to 3 actual, Oct 4 to 31 goal onlyThe October plan, window by window
Source: Statlas Calendar Report (goals)| Window | Days | Revenue goal | Per day | Spend goal | Acquisition revenue goal | Returning revenue goal | aMER goal | CAC goal | New customers |
|---|---|---|---|---|---|---|---|---|---|
| Oct 1 to 3, done | 3 | $35,205 | $11,735 | $9,332 | $18,559 | $16,646 | 1.99x | $289.53 | 29 |
| Retention promo, Oct 5 to 6 | 2 | $75,738 | $37,869 | $10,633 | $17,190 | $58,548 | 1.62x | $368.36 | 26 |
| Free Shipping, Oct 19 to 21 | 3 | $143,526 | $47,842 | $24,238 | $80,324 | $63,202 | 3.31x | $177.47 | 124 |
| Rest of October, Oct 4 to 31 | 28 | $549,233 | $19,615 | $122,335 | $271,467 | $277,772 | 2.22x | $262.02 | 421 |
| October, full month | 31 | $584,438 | $18,853 | $131,667 | $290,026 | $294,418 | 2.20x | $263.79 | 450 |
Two windows carry the month. The Oct 5 to 6 retention promo is planned at $75,738 over two days with $58,548 of it returning revenue, so it is read on the returning line, not on aMER (1.62x planned). Free Shipping Oct 19 to 21 is planned at $143,526 on $24,238 at 3.31x aMER, with Wednesday Oct 21 the biggest planned day of the month at $66,203; September's window did $123,825 over three days and is the reference.
Acquisition by channel against plan
Source: Statlas Calendar Report (Statlas attribution)| Channel line | Spend, Oct 1 to 3 | Goal | Revenue | Goal | ROAS | Goal | Spend, October plan | Goal | Revenue, October plan | Goal | ROAS | Goal | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Facebook acquisition | $8,353 | $5,482 | $28,030 | $9,756 | 287% of goal | 3.36x | 1.78x | $84,120 | $81,249 | $162,893 | $144,619 | 113% of goal | 1.94x | 1.78x |
| Facebook non-acquisition (returning) | $530 | $476 | $833 | $1,692 | 49% of goal | 1.57x | 3.55x | $7,115 | $7,061 | $24,220 | $25,079 | 97% of goal | 3.40x | 3.55x |
| Google acquisition | $2,989 | $2,600 | $4,679 | $7,384 | 63% of goal | 1.57x | 2.84x | $33,806 | $33,417 | $92,202 | $94,907 | 97% of goal | 2.73x | 2.84x |
| Google brand | $333 | $459 | $9,548 | $3,258 | 293% of goal | 28.67x | 7.10x | $5,773 | $5,899 | $48,160 | $41,870 | 115% of goal | 8.34x | 7.10x |
| YouTube acquisition | $376 | $316 | $10 | $2,239 | 0% of goal | 0.03x | 7.09x | $4,112 | $4,052 | $26,478 | $28,707 | 92% of goal | 6.44x | 7.08x |
Facebook acquisition returned $28,030 against a $9,756 goal on $8,353 (152% of its spend goal), the line that carried the open. Google acquisition ran $4,679 against $7,384 on $2,989, while Google brand returned $9,548 against $3,258; Statlas attributes brand search the intent that paid social creates, so the two Google lines are read together.
Three days in, the month holds $539,032 of the $584,438 plan still to come, $219,264 of it in the two promo windows. The plan matches the October forecast loaded into Statlas on Sep 30: $131,667 of spend at 2.20x aMER and a $263.79 CAC for the month.
$112,943 of order revenue on 178 orders, −38% on the Free Shipping week and +37% on the last week without a promo; new-customer revenue $63,388
Shopify is the revenue truth layer here (Pacific days); Meta and Google platform numbers stay in tab 1 and the plan is tab 2. This week is compared with both the promo week and the last promo-free week.
Against the last week without a promo (Sep 13 to 19), revenue is +37% on +9% paid spend. That week did $82,458 on 140 orders with $41,959 of new-customer revenue on $22,647 of paid; this week did $112,943 on 178 with $63,388 new on $24,576, so new-customer revenue over paid went 1.85x to 2.58x and paid cost per new customer $310 to $279. The −38% against the promo week is the promo, not the account. September closed at $707,954 on 1,095 orders.
September and October day by day
Source: Shopify (Supermetrics SHP), Pacific days; paid spend from Meta and Google AdsSep 1 to 3 is the Labor Day sale tail and Sep 21 to 23 the Free Shipping window. Oct 4 is in progress at the time of the pull and is not shown.
Window by window
Source: Shopify (Supermetrics SHP); paid spend Meta + Google| Window | Days | Revenue | New revenue | New share | Orders | AOV | Paid spend | MER | New revenue / paid | Paid cost per new customer |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 1 to 12, Labor Day tail and after | 12 | $379,342 | $154,905 | 40.8% | 557 | $681 | $62,567 | 6.06x | 2.48x | $259 |
| Sep 13 to 19, no promo | 7 | $82,458 | $41,959 | 50.9% | 140 | $589 | $22,647 | 3.64x | 1.85x | $310 |
| Sep 20 to 26, Free Shipping week | 7 | $180,823 | $97,774 | 54.1% | 289 | $626 | $30,414 | 5.95x | 3.21x | $216 |
| Sep 27 to Oct 3, this week | 7 | $112,943 | $63,388 | 56.1% | 178 | $635 | $24,576 | 4.60x | 2.58x | $279 |
| September, closed | 30 | $707,954 | $327,552 | 46.3% | 1,095 | $647 | $127,623 | 5.55x | 2.57x | $251 |
| Oct 1 to 3 | 3 | $47,612 | $30,475 | 64.0% | 69 | $690 | $12,581 | 3.78x | 2.42x | $349 |
Paid cost per new customer here is Meta plus Google spend over Shopify new-customer orders; the Statlas CAC in tab 2 uses total spend and Statlas attribution, so the two are not compared.
October opened at $47,612 in three days with new customers at 64.0% of revenue and an AOV of $690. New-customer revenue over paid ran 2.42x on $12,581 of paid, the account's normal non-promo band; the promo windows in tab 2 are where the month's lift sits.
116 new ad IDs went live this week, 59 of them evergreen at 2.37x on $4,300; September closed at 261 launches against a floor of 216 and October opened with 85 in three days
Creative vintage and asset-type concentration first, then October against the Creative Demand Model, every launch as a tile (giveaway set first, evergreen second), and last week's launches one week on.
Creative vintage: every delivering ad assigned to the period it first spent, summing to 100% of Meta spend
Source: Meta ad-level; first spend by ad IDThis week's cohort includes the 57 giveaway ads ($474, no purchases by design); the 59 evergreen launches alone ran $4,300 at 2.37x on 13 orders.
Concentration by asset type
Source: Motion tags x Meta ad-level spend| Asset type | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| UGC video | 125 | $12,124 | 71.0% | 3.26% | 7.4% | 40 | 2.77x |
| Lifestyle Image with Text | 70 | $2,281 | 13.4% | 3.07% | 3.9% | 9 | 3.88x |
| High Production | 5 | $1,960 | 11.5% | 2.79% | 6.5% | 6 | 2.03x |
| Product Image with Text | 19 | $645 | 3.8% | 1.83% | 12.8% | 3 | 3.56x |
| Hybrid | 6 | $73 | 0.4% | 4.68% | 0.0% | 0 | – |
| Animation | 4 | $2 | 0.0% | 15.00% | 0.0% | 0 | – |
UGC and UGC Mashup are merged into one "UGC video" row (most are combined clips), summing spend, orders and revenue with rates recomputed from the totals. Shares are of Motion-covered spend ($17,084 of $17,085, giveaway ads included). Rows tinted green sit above the account ROAS of 2.85x, red below.
The account is still a UGC video account: 71.0% of spend at 2.77x on 40 orders. Statics (Lifestyle and Product Image with Text) are 17.1% of spend and ran 3.88x and 3.56x on 9 and 3 orders; the one High Production montage carried $1,960 at 2.03x. The static shelf is still the headroom: it is over-earning on a small share.
Launches earn as they age: this week's evergreen launches run 2.37x on $4,300 and 13 orders in their first days, the Sep 20 to 26 cohort 4.69x on 9.3% of spend, the Sep 1 to 19 cohort 3.96x on 18.8%. July creative is the cohort under the account rate at 1.71x on 20.7% of spend; that is the welcome-offer video pair in the Top Ads Consolidated campaign, which the September set is now out-earning. Give the new launches the same week the September set had before reading them.
October against the Creative Demand Model
Source: Launch counts: Meta ad IDs by first spendSeptember closed at 261 launched ad IDs against the 216 floor, 121%. October opened with 85 in three days against a week-one target of 112, 57 of them the giveaway wave and 28 evergreen from the Monday.com batch your team built the week of Sep 28. The CDM's next dated kits are the Halloween refresh (10, kit Oct 10, live Oct 15) and the Free Shipping set (18, kit Oct 14, live Oct 19).
October giveaway launches: 35 creatives across 57 ad IDs, $474, 4,022 tracked entries at the campaign level
Source: Meta ad-level for metrics; Motion for assets and tags; live Oct 1
| Spend | $166 | 35.1% of giveaway spend |
|---|---|---|
| CPM | $9.89 | campaign $7.42 |
| Outbound CTR | 16.41% | campaign 9.25% |
| Page views | 2,640 | 16,822 impressions |
| Entries | – | 4,022 tracked at campaign level |
Video retention against the account
10/01/2026_202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_Video_Win A King Crab LP
The steepest loss is between the 25% and 50% marks: 18.4% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 59.5% | 19.1% | +40.4 pts |
| 50% watched | 41.1% | 11.4% | +29.6 pts |
| 75% watched | 28.3% | 8.0% | +20.3 pts |
| 95% watched | 19.1% | 4.7% | +14.4 pts |
| 100% watched | 17.2% | 3.6% | +13.6 pts |
Full ad name & copy
10/01/2026_202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_Video_Win A King Crab LP
The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.
$4,850 in King Crab. 10 Winners.
RSG - Acquisition - CBO - Lead Gen - October Giveaway - HV
| Spend | $94 | 19.8% of giveaway spend |
|---|---|---|
| CPM | $13.17 | campaign $7.42 |
| Outbound CTR | 13.94% | campaign 9.25% |
| Page views | 935 | 7,118 impressions |
| Entries | – | 4,022 tracked at campaign level |
Full ad name & copy
09/28/2026_202610 - BD - First Timer - GiveawayGiveaway - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - Copy
The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.
$4,850 in King Crab. 10 Winners.
RSG - Acquisition - CBO - Lead Gen - October Giveaway - HV
| Spend | $58 | 12.3% of giveaway spend |
|---|---|---|
| CPM | $5.41 | campaign $7.42 |
| Outbound CTR | 4.92% | campaign 9.25% |
| Page views | 482 | 10,765 impressions |
| Entries | – | 4,022 tracked at campaign level |
Full ad name & copy
09/28/2026_202609 - BD - First Timer- EnterToWin - Static - LeadGenGiveaway - V1-9x16_Image_King Crab Feast On Us_LP - Copy
The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.
$4,850+ King Crab Giveaway
RSG - Acquisition - CBO - Lead Gen - October Giveaway - HV
| Spend | $39 | 8.2% of giveaway spend |
|---|---|---|
| CPM | $3.62 | campaign $7.42 |
| Outbound CTR | 4.24% | campaign 9.25% |
| Page views | 404 | 10,704 impressions |
| Entries | – | 4,022 tracked at campaign level |
Video retention against the account
09/23/2026_202610 - BD - FirstTimer - IDon'tKnowWhatTheyreThinkin - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast LP
The steepest loss is between the 25% and 50% marks: 3.8% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 12.0% | 19.1% | −7.1 pts |
| 50% watched | 8.1% | 11.4% | −3.3 pts |
| 75% watched | 6.6% | 8.0% | −1.4 pts |
| 95% watched | 5.8% | 4.7% | +1.1 pts |
| 100% watched | 3.7% | 3.6% | +0.0 pts |
Full ad name & copy
09/23/2026_202610 - BD - FirstTimer - IDon'tKnowWhatTheyreThinkin - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast LP
The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.
$4,850 in King Crab. 10 Winners.
RSG - Acquisition - CBO - Lead Gen - October Giveaway - HV
| Spend | $37 | 7.9% of giveaway spend |
|---|---|---|
| CPM | $10.44 | campaign $7.42 |
| Outbound CTR | 12.13% | campaign 9.25% |
| Page views | 415 | 3,586 impressions |
| Entries | – | 4,022 tracked at campaign level |
Full ad name & copy
09/29/2026_202610 - BD - First Timer - WinFeast - Static - LeadGenGiveaway - V1 - 1_Image_King Crab Feast On Us_LP - Copy
The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.
$4,850 in King Crab. 10 Winners.
RSG - Acquisition - CBO - Lead Gen - October Giveaway - HV
30 more giveaway ads under $30 of spend
| Ad | Spend | Outbound CTR | Page views |
|---|---|---|---|
| 09/23/2026_202610 - BD - Host - HeyYouEnter - Static - LeadGenGiveaway - V1_Image_King Crab Feast LP - Copy | $20 | 3.07% | 95 |
| 09/28/2026_202610 - BD - FirstTimer - WanttoWinThis - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy | $13 | 17.17% | 120 |
| 09/28/2026_202610 - BD - First Timer - 10Winners - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy | $13 | 3.85% | 138 |
| 09/29/2026_202610 - BD - First Timer - HowTo - Carousel - LeadGenGiveaway - V1 - 1_Carousel_King Crab Feast On Us_LP - Copy | $10 | 2.18% | 74 |
| 10/01/2026_202610 - BD - Host - $4850inKingCrab - Static - LeadGenGiveaway - V1_Image_Win A King Crab LP | $4 | 14.10% | 27 |
| 09/28/2026_202610 - BD - First Timer - FirstTimeForFree - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP | $4 | 13.98% | 40 |
| 09/28/2026_202610 - BD - FirstTimer - EnterSubmitWin - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - Copy | $3 | 26.23% | 31 |
| 09/28/2026_202609 - BD - First Timer- GiveawayRepeating - Static - LeadGenGiveaway - V1-9x16_Image_King Crab Feast On Us_LP | $2 | 9.14% | 11 |
| 09/29/2026_202610 - BD - First TImer - SomeonesgettingFired - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP | $2 | 3.70% | 25 |
| 10/01/2026_202609 - BD - First Timer - BoxofItems - UGCVideo - Lead-Gen Giveaway - V1 (Instagram Reel)_Video_Win A King Crab LP | $2 | 18.29% | 12 |
| 09/28/2026_202609 - BD - FirstTimer- TrickOrTreat - Static - LeadGenGiveaway - V1-4x5_Image_King Crab Feast On Us_LP - Copy | $1 | 18.46% | 11 |
| 09/28/2026_202610 - BD - FirstTimer - FreeKingCrabFeast - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - Copy | $1 | 3.97% | 6 |
| 09/28/2026_202610 - BD - First Timer - UnboxingHaul - UGCVideo - LeadGenGiveaway - V1-9x16_Video_King Crab Feast On Us_LP | $1 | 7.34% | 8 |
| 09/24/2026_1 (2)_Carousel_King Crab Feast - Copy | $1 | 11.25% | 8 |
| 09/28/2026_202609 - BD - First Timer- LastChanceToWin - Static - LeadGenGiveaway - V1_Image_King Crab Feast On Us_LP - Copy | $1 | 25.00% | 9 |
| 09/28/2026_202609 - BD - First Timer- FREEKingCrabFeast - Static - LeadGenGiveaway - V1-4x5_Image_King Crab Feast On Us_LP | $0 | 4.92% | 3 |
| 09/28/2026_202610 - BD - FirstTimer - NeverHadKingCrab - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy | $0 | 38.46% | 4 |
| 09/23/2026_202610 - BD - Skeptic - OurMarketingTeamisCrazy - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast LP - Copy | $0 | 30.00% | 6 |
| 09/28/2026_202610 - BD - FirstTimer - IJustEntered - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy | $0 | 22.22% | 4 |
| 09/28/2026_202610 - BD - First Timer - ExclusiveGiveaway - GIF - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy | $0 | 0.00% | 0 |
| 09/23/2026_202610 - BD - Skeptic - OurMarketingTeamisCrazy - Static - LeadGenGiveaway - V1_Image_King Crab Feast LP - Copy | $0 | 11.11% | 2 |
| 10/01/2026_202610 - BD - Skeptic - ThisMuchKingCrab - Static - LeadGenGiveaway - V1_Image_Win A King Crab LP | $0 | 4.76% | 2 |
| 09/29/2026_202610 - BD - Host - DreamFeast - Static - LeadGenGiveaway - V1_Image_King Crab Feast On Us_LP - Copy | $0 | 3.57% | 1 |
| 09/28/2026_202610 - BD - FirstTimer - FamGroupChat - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy | $0 | 22.22% | 1 |
| 09/29/2026_202610 - BD - First Timer - WhatwouldUdo - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy | $0 | 0.00% | 0 |
| 09/28/2026_202610 - BD - First Timer - FufillmentFootageGiveaway - UGCVideo - LeadGenGiveaway_Video_King Crab Feast On Us_LP | $0 | 0.00% | 0 |
| 09/29/2026_202610 - BD - First Timer - POV - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy | $0 | 100.00% | 3 |
| 09/28/2026_202610 - BD - FirstTimer - 480010Winners - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy | $0 | 0.00% | 0 |
| 09/28/2026_202610 - BD - First Timer - ExclusiveGiveaway - GIF - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy | $0 | 0.00% | 0 |
| 09/29/2026_202610 - BD - First Timer - VoiceOver - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy | $0 | 0.00% | 0 |
Entries are tracked on the campaign's custom conversion and are not available per ad in Motion yet, so each tile shows reach and click metrics against the campaign; 19 videos, 16 statics and carousels.
Evergreen launches: 58 ads, $4,300, 13 orders at 2.37x, life to date
Source: Meta ad-level for metrics; Motion for assets and tags; launches since Sep 27, life to date
| Spend | $1,865 | 10.9% of launch spend |
|---|---|---|
| ROAS | 2.13x | acct 2.93x |
| CAC | $311 | acct $286 |
| Outbound CTR | 2.80% | acct 2.18% |
| AOV | $662 | acct $839 |
| Page to cart | 6.1% | acct 10.5% |
| CVR (purchases / page views) | 0.51% | acct 0.70% |
| Purchases | 6 | 1,175 page views |
Video retention against the account
09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
The steepest loss is between the 25% and 50% marks: 4.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 11.3% | 19.1% | −7.7 pts |
| 50% watched | 7.1% | 11.4% | −4.3 pts |
| 75% watched | 4.5% | 8.0% | −3.5 pts |
| 95% watched | 2.9% | 4.7% | −1.9 pts |
| 100% watched | 2.2% | 3.6% | −1.4 pts |
Full ad name & copy
09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.
King Crab at Home
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $613 | 3.6% of launch spend |
|---|---|---|
| ROAS | 3.26x | acct 2.93x |
| CAC | $307 | acct $286 |
| Outbound CTR | 2.34% | acct 2.18% |
| AOV | $999 | acct $839 |
| Page to cart | 9.9% | acct 10.5% |
| CVR (purchases / page views) | 0.64% | acct 0.70% |
| Purchases | 2 | 313 page views |
Video retention against the account
09/28/2026_202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP
The steepest loss is between the 25% and 50% marks: 7.0% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 21.5% | 19.1% | +2.4 pts |
| 50% watched | 14.4% | 11.4% | +3.0 pts |
| 75% watched | 12.9% | 8.0% | +4.9 pts |
| 95% watched | 6.2% | 4.7% | +1.5 pts |
| 100% watched | 3.7% | 3.6% | +0.1 pts |
Full ad name & copy
09/28/2026_202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP
Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.
King Crab at Home
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $328 | 1.9% of launch spend |
|---|---|---|
| ROAS | 2.14x | acct 2.93x |
| CAC | $328 | acct $286 |
| Outbound CTR | 2.32% | acct 2.18% |
| AOV | $704 | acct $839 |
| Page to cart | 12.1% | acct 10.5% |
| CVR (purchases / page views) | 0.50% | acct 0.70% |
| Purchases | 1 | 199 page views |
Video retention against the account
10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
The steepest loss is between the 25% and 50% marks: 3.8% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 12.1% | 19.1% | −6.9 pts |
| 50% watched | 8.3% | 11.4% | −3.1 pts |
| 75% watched | 6.7% | 8.0% | −1.4 pts |
| 95% watched | 5.1% | 4.7% | +0.4 pts |
| 100% watched | 2.3% | 3.6% | −1.3 pts |
Full ad name & copy
10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.
King Crab Feast
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $186 | 1.1% of launch spend |
|---|---|---|
| ROAS | – | acct 2.93x |
| CAC | – | acct $286 |
| Outbound CTR | 1.82% | acct 2.18% |
| AOV | – | acct $839 |
| Page to cart | 9.7% | acct 10.5% |
| CVR (purchases / page views) | 0.00% | acct 0.70% |
| Purchases | 0 | 72 page views |
Video retention against the account
09/28/2026_202609 - Gifter - ShellebrateBirthdays - UGCVideo - Evergreen - V1_Gift King Crab LP
The steepest loss is between the 25% and 50% marks: 10.5% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 17.4% | 19.1% | −1.7 pts |
| 50% watched | 6.9% | 11.4% | −4.6 pts |
| 75% watched | 3.9% | 8.0% | −4.1 pts |
| 95% watched | 2.3% | 4.7% | −2.5 pts |
| 100% watched | 2.0% | 3.6% | −1.6 pts |
Full ad name & copy
09/28/2026_202609 - Gifter - ShellebrateBirthdays - UGCVideo - Evergreen - V1_Gift King Crab LP
Forget the usual birthday gift. Send king crab. Wild-caught king crab delivered straight to their door for a birthday surprise they’ll actually remember.
King Crab at Hom
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $174 | 1.0% of launch spend |
|---|---|---|
| ROAS | – | acct 2.93x |
| CAC | – | acct $286 |
| Outbound CTR | 1.35% | acct 2.18% |
| AOV | – | acct $839 |
| Page to cart | 2.2% | acct 10.5% |
| CVR (purchases / page views) | 0.00% | acct 0.70% |
| Purchases | 0 | 45 page views |
Video retention against the account
09/29/2026_202609 - BD - Skepticc - Lookatthis - UGCVideo - Evergreen - V1_Video_HP
The steepest loss is between the 25% and 50% marks: 14.1% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 28.5% | 19.1% | +9.5 pts |
| 50% watched | 14.5% | 11.4% | +3.0 pts |
| 75% watched | 9.9% | 8.0% | +1.9 pts |
| 95% watched | 5.4% | 4.7% | +0.7 pts |
| 100% watched | 4.5% | 3.6% | +0.9 pts |
Full ad name & copy
09/29/2026_202609 - BD - Skepticc - Lookatthis - UGCVideo - Evergreen - V1_Video_HP
These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.
Massive King Crab Legs
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $166 | 1.0% of launch spend |
|---|---|---|
| ROAS | – | acct 2.93x |
| CAC | – | acct $286 |
| Outbound CTR | 1.22% | acct 2.18% |
| AOV | – | acct $839 |
| Page to cart | 6.2% | acct 10.5% |
| CVR (purchases / page views) | 0.00% | acct 0.70% |
| Purchases | 0 | 64 page views |
Full ad name & copy
09/29/2026_202609 - BD - First Timer - MassiveKCL - Static - Evergreen - V1_Image_HP
These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.
Massive King Crab Legs
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $146 | 0.9% of launch spend |
|---|---|---|
| ROAS | 4.68x | acct 2.93x |
| CAC | $146 | acct $286 |
| Outbound CTR | 1.51% | acct 2.18% |
| AOV | $681 | acct $839 |
| Page to cart | 8.8% | acct 10.5% |
| CVR (purchases / page views) | 1.10% | acct 0.70% |
| Purchases | 1 | 91 page views |
Full ad name & copy
10/02/2026_202610 - BD - First Timer - TheMoreYouKnowLXLXXL - Static - Evergreen - V1_Image_HP
New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.
King Crab Feast
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $116 | 0.7% of launch spend |
|---|---|---|
| ROAS | – | acct 2.93x |
| CAC | – | acct $286 |
| Outbound CTR | 1.82% | acct 2.18% |
| AOV | – | acct $839 |
| Page to cart | 4.8% | acct 10.5% |
| CVR (purchases / page views) | 0.00% | acct 0.70% |
| Purchases | 0 | 63 page views |
Video retention against the account
09/28/2026_202609 - BD - Hosting- ReceiptCompare - UGCVideo - Evergreen - V1_HP
The steepest loss is between the 25% and 50% marks: 7.5% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 12.8% | 19.1% | −6.3 pts |
| 50% watched | 5.2% | 11.4% | −6.2 pts |
| 75% watched | 3.5% | 8.0% | −4.5 pts |
| 95% watched | 2.1% | 4.7% | −2.6 pts |
| 100% watched | 1.5% | 3.6% | −2.1 pts |
Full ad name & copy
09/28/2026_202609 - BD - Hosting- ReceiptCompare - UGCVideo - Evergreen - V1_HP
Show the people you love how much you care with a king crab feast. Because when food is your love language, nothing says it better than sharing something special around the table.
Fall King Crab
RSG - Acquisition - CBO - New September Evergreen Ads - RG
50 more launched ads under $100 of spend
| Ad | Campaign | Launched | Spend | Orders | ROAS |
|---|---|---|---|---|---|
| 09/28/2026_202609 - Host - ReasonToGoBig - UGCVideo - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $91 | 1 | 7.23x |
| 09/29/2026_202609 - BD - Skeptic - ConvertYou - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-29 | $74 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $68 | 0 | – |
| 09/28/2026_202609 - BD - Splurger - BiggerPlate - Static - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $60 | 1 | 11.45x |
| 09/28/2026_202609 - Hosting - LoveLanguage - UGCVideo - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $59 | 1 | 25.53x |
| 10/02/2026_202610 - BD - First Timer - SizeComparison - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $58 | 0 | – |
| 10/02/2026_202610 - BD - Gifting - FallBirthdays - Static - Evergreen - V1_Image_Gift King Crab LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $33 | 0 | – |
| 10/02/2026_202610 - BD - Gifter - KingCrabForAll - Static - Evergreen - V1_Image_Gift King Crab LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $32 | 0 | – |
| 10/0/2026_202610 - BD - Splurger - DecideDinnerForHer - UGCVideo - Evergreen - V1-9x16_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $21 | 0 | – |
| 09/28/2026_202609 - BD - Host - PerfectForAnyParty - Static - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $20 | 0 | – |
| 09/29/2026_202609 - BD - First Timer - SizeCheck - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-29 | $16 | 0 | – |
| 10/02/2026_202610 - BD - First Timer - TrickNTreat1Delivery -UGCVideo- Evergreen - V1-9x16_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $16 | 0 | – |
| 09/28/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_Gift King Crab LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $12 | 0 | – |
| 09/28/2026_202609 - BD - Skeptic - FrozenUponDelivery - Static - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $12 | 0 | – |
| 09/29/2026_202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V2_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-29 | $10 | 0 | – |
| 10/02/2026_202610 - BD - Gifting - ForgotABday - UGCVideo - Evergreen - V1-9x16_Video_Gift King Crab LP – Copy | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $9 | 0 | – |
| 09/29/2026_202609 - BD - Repeat Buyer - Best Money Spent - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-29 | $9 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - ThingsToGhost - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $9 | 0 | – |
| 09/28/2026_202609 - BD - Hosting- HateToPrep- Static - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $9 | 0 | – |
| 10/02/2026_202610 - BD - First Timer - ReIntroduceOurselvesIntro- UGCVideo - Evergreen - V1-9x16_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $8 | 0 | – |
| 09/28/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $7 | 0 | – |
| 09/28/2026_202609 - Splurger - TherapyVSKingCrab - UGCVideo - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $6 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - AMealEveryoneWillLove - UGCVideo - Evergreen - V1-9x16_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $5 | 0 | – |
| 09/29/2026_202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-29 | $5 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - OysterRoastAlt - UGCVideo - Evergreen - V1-9x16_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $5 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - FallFreezerMustHave - UGCVideo - Evergreen - V1-9x16_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $5 | 0 | – |
| 10/02/2026_202610 - BD - FirstTimer - KingCrabStartsHere - Static - Evergreen - V1-9x16_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $5 | 0 | – |
| 09/28/2026_202609 - BD - Hosting- OysterRoastvsKCL - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $4 | 0 | – |
| 09/29/2026_202609 - BD - Splurger - TreatedMyself - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-29 | $4 | 0 | – |
| 10/02/2026_202610 - BD - Gifter - TheyWon'tShare - Static - Evergreen - V1_Image_Gift King Crab LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $4 | 0 | – |
| 09/29/2026_202609 - BD - First Timer - OweApology - UGCVideo - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-29 | $4 | 0 | – |
| 10/02/2026_202610 - BD - Gifter - ForgottenBirthdayToCam - UGCVid - Evergreen - V1_Video_Gift King Crab | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $3 | 0 | – |
| 09/28/2026_202609 - BD - Gifter - NeverExpectedWeddingRegistry - UGCVideo - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $3 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - FallFreezerMustHave - Static - Evergreen - V1-4x5 (1)_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $3 | 0 | – |
| 10/02/2026_202610 - BD - Splurger - SpookyHalloween - UGCVid - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $3 | 0 | – |
| 10/02/2026_202610 - BD - Gifter - BirthdayTmrWeCanHelp - UGCVid - Evergreen - V1_Video_Gift King Crab | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $2 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - GameDayUpgrade - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $2 | 0 | – |
| 10/02/2026_202610 - BD - Gifter - NeedaGift - Static - Evergreen - V1_Image_Gift King Crab LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $2 | 0 | – |
| 09/28/2026_202609 - BD - Skeptic- CustomerReview - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $2 | 0 | – |
| 10/02/2026_202610 - BD - Gifting -ImpossibleToShopFor - UGCVideo - Evergreen - V1_Video_Gift King crab_LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $1 | 0 | – |
| 10/02/2026_202610 - BD - Gifting - HouseWarmingGift - Static - Evergreen - V1-4x5_Image_Gift King Crab LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $1 | 0 | – |
| 09/28/2026_202609 - BD - Hosting- PackingProcess - UGCVideo - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $1 | 0 | – |
| 09/28/2026_202609 - BD - Splurger- StayInCouple - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $1 | 0 | – |
| 09/28/2026_202609 - BD - Hosting- FeedYourWholeParty - UGCVideo - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $1 | 0 | – |
| 09/28/2026_202609 - BD - Hosting- MinimalEffortBigReward - UGCVideo - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $1 | 0 | – |
| 10/02/2026_202610 - BD - Hosting - HolidayDinner - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $0 | 0 | – |
| 10/02/2026_202610 - BD - Splurger - ChocoloateFruitSavoryHalloween - UGCVid - Evergreen - V1_Video_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $0 | 0 | – |
| 09/28/2026_202609 - BD - Hosting- NewFallTradition- Static - Evergreen - V1_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-28 | $0 | 0 | – |
| 10/02/2026_202610 - BD - Gifting - SendKCL - Static - Evergreen - V1-4x5_Image_Gift King Crab LP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $0 | 0 | – |
| 10/02/2026_202610 - BD - Splurger - HandsOnDinner - Static - Evergreen - V1_Image_HP | Acquisition - CBO - New September Evergreen Ads - RG | 2026-10-02 | $0 | 0 | – |
58 in New September Evergreen Ads. Launch tiles carry the top-10 card metrics with the account rate for the week under each; "of launch spend" is the share of all evergreen launch spend ($4,300). Statics open the full image in the lightbox; videos play in place.
Last week's launches, one week on: the New September Evergreen set holds $3,308 and 8 orders at 2.60x life to date; the Free Shipping set closed at $6,647 and 27 orders at 3.01x
Source: Meta ad-level for metrics; Motion for tags; launches Sep 21 to 26, life to date60 ads launched Sep 21 to 26, life to date (top 15 by spend)
| Ad | Launched | Spend | Orders | ROAS | oCTR | Thumbstop |
|---|---|---|---|---|---|---|
| 09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | 2026-09-21 | $2,167 | 9 | 4.30x | 2.83% | 30.5% |
| 09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | 2026-09-21 | $1,693 | 8 | 3.10x | 2.45% | 28.9% |
| 09/08/2026_202609 - BD - First Timer - HolyCrab - Static - FreeShip - V1_Image_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | 2026-09-21 | $813 | 3 | 1.50x | 1.74% | 0.0% |
| 09/23/2026_202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-23 | $652 | 2 | 2.12x | 2.16% | 27.0% |
| 09/22/2026_202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-22 | $499 | 2 | 7.82x | 1.65% | 0.0% |
| 09/08/2026_202609 - BD - First Timer - OrderTodayEatToms - Static - FreeShipSep - V3_Image_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | 2026-09-21 | $396 | 1 | 1.64x | 1.30% | 0.0% |
| 09/23/2026_202609 - BD - Host - InChargeOfFood - UGCVideo - Evergreen - V1_Video_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-23 | $338 | 1 | 2.51x | 1.94% | 28.1% |
| 09/08/2026_202609_Gifter-ForgotGift-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | 2026-09-21 | $333 | 3 | 5.09x | 2.10% | 22.7% |
| 09/23/2026_202609 - BD - Repeat Buyer - TimeforFeast - Static - Evergreen - V1_Image_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-22 | $296 | 1 | 1.75x | 1.48% | 0.0% |
| 09/14/2026_202609 - Hosting - UpgradeSpread - Static - FreeShipSep - V1_Image_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | 2026-09-21 | $292 | 0 | – | 1.79% | 0.0% |
| 09/22/2026_202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1 (1)_Video_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-22 | $261 | 0 | – | 1.77% | 25.4% |
| 09/14/2026_202609 - BD - FirstTimer - NotCloseToOcean - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | 2026-09-21 | $188 | 1 | 3.65x | 1.62% | 27.2% |
| 09/23/2026_202609 - BD - Splurger - SwappedYourCloset - UGCVideo - Evergreen - V1_Video_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-23 | $167 | 1 | 7.72x | 1.97% | 29.2% |
| 09/23/2026_202609 - BD - Foodie - FarmersMarkets - UGCVideo - Evergreen - V1_Video_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-23 | $134 | 0 | – | 1.30% | 29.4% |
| 09/22/2026_202609 - BD - Splurger - Restaurant-QualityatHome - UGCVideo - Evergreen - V1_Image_HP Acquisition - CBO - New September Evergreen Ads - RG | 2026-09-22 | $108 | 0 | – | 1.44% | 0.0% |
The Free Shipping assets are logged as the reference for Oct 19 to 21: the two video bodies (PlayoffSavings $2,167 at 4.30x on 9 orders, SickofExpensiveShip $1,693 at 3.10x on 8) are the ones to re-open with new first ten seconds. The Host Upgrade static ($499 at 7.82x on 2 orders life to date) is the first static from the September batch to earn above the rate; two orders is a signal, not a result.
Broad, Seafood Enthusiasts and Social Hosts take 63.0% of spend; Massive Size is the message that converts at 4.96x on 19 orders; 8 ads cleared the 30-day winner bar
Creative cut by the Motion taxonomy, never by ad-name keywords, giveaway ads set aside. Funded winners on the week and on the last 30 days, winning combinations and three iteration cards.
Massive Size is the message to brief more of: $2,598 at 4.96x on 19 orders, against Free Product at 1.16x on $3,376 and 4. Shipped Overnight is the biggest theme at $3,586 and ran 2.40x on 9 orders. By audience, Social Hosts ran 3.46x on $2,885 and 11 orders and Couples 4.73x on 6, while Seafood Enthusiasts, the welcome-offer audience, ran 1.87x on $3,145 and 12. Most rows rest on fewer than 15 orders; the 30-day table below is the settled read.
Intended Audience
Motion tag x Meta spend| Intended Audience | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Broad | 45 | $4,437 | 26.7% | 2.05% | 11.2% | 18 | 3.45x |
| Seafood Enthusiasts | 19 | $3,145 | 18.9% | 2.17% | 15.5% | 12 | 1.87x |
| Social Hosts | 41 | $2,885 | 17.4% | 1.86% | 10.5% | 11 | 3.46x |
| Online Food Shoppers | 6 | $1,607 | 9.7% | 3.51% | 5.6% | 3 | 2.70x |
| Gift Givers | 20 | $1,101 | 6.6% | 2.31% | 6.2% | 2 | 1.90x |
| Couples | 7 | $984 | 5.9% | 2.06% | 11.3% | 6 | 4.73x |
| At-Home Gourmets | 2 | $617 | 3.7% | 3.55% | 10.2% | 2 | 5.55x |
| Skeptical Buyers | 6 | $350 | 2.1% | 1.36% | 7.4% | 0 | – |
| Everything else, 14 tagged values | 48 | $1,483 | 8.9% | – | – | 4 | 2.00x |
Messaging theme
Motion tag x Meta spend| Messaging theme | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Shipped Overnight | 14 | $3,586 | 21.6% | 2.96% | 6.3% | 9 | 2.40x |
| Free Product | 15 | $3,376 | 20.3% | 2.24% | 14.3% | 4 | 1.16x |
| Massive Size | 20 | $2,598 | 15.6% | 1.79% | 12.6% | 19 | 4.96x |
| Easy Preparation | 10 | $1,263 | 7.6% | 1.98% | 9.1% | 3 | 2.36x |
| Perfect Gift | 25 | $1,147 | 6.9% | 2.37% | 7.4% | 2 | 1.82x |
| Restaurant Quality At Home | 10 | $855 | 5.1% | 2.97% | 9.0% | 2 | 4.01x |
| Special Occasion Elevation | 28 | $795 | 4.8% | 1.56% | 12.2% | 5 | 5.27x |
| Everyday Indulgence | 6 | $387 | 2.3% | 1.56% | 6.2% | 1 | 3.34x |
| Everything else, 21 tagged values | 65 | $2,602 | 15.7% | – | – | 13 | 3.58x |
Hook Tactic
Motion tag x Meta spend| Hook Tactic | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Question | 23 | $3,166 | 19.1% | 2.10% | 15.0% | 13 | 2.72x |
| If Then | 4 | $1,930 | 11.6% | 2.80% | 6.2% | 6 | 2.06x |
| Storytelling | 4 | $1,397 | 8.4% | 2.02% | 9.0% | 4 | 2.74x |
| How To | 3 | $1,317 | 7.9% | 3.59% | 5.5% | 2 | 2.86x |
| Shocking Statement | 3 | $967 | 5.8% | 2.43% | 10.3% | 1 | 0.69x |
| Bold Claim | 15 | $897 | 5.4% | 2.26% | 20.5% | 4 | 2.85x |
| Directive | 7 | $830 | 5.0% | 2.15% | 4.9% | 2 | 2.52x |
| Direct Address | 3 | $628 | 3.8% | 3.53% | 10.1% | 2 | 5.45x |
| Everything else, 15 tagged values | 57 | $2,785 | 16.8% | – | – | 12 | 3.08x |
Untagged in Motion: $2,692 of spend, left out of this table.
Visual Format
Motion tag x Meta spend| Visual Format | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Montage | 64 | $7,793 | 46.9% | 2.27% | 10.2% | 24 | 2.11x |
| Behind The Scenes | 9 | $2,995 | 18.0% | 3.19% | 7.6% | 7 | 3.30x |
| Headline | 28 | $984 | 5.9% | 1.24% | 14.3% | 6 | 6.80x |
| Reaction Video | 4 | $754 | 4.5% | 2.20% | 4.8% | 2 | 2.77x |
| Offer-First Banner | 8 | $482 | 2.9% | 1.45% | 22.0% | 3 | 5.16x |
| Yapper | 1 | $328 | 2.0% | 2.32% | 12.1% | 1 | 2.14x |
| Offer-First Banner / Split Screen | 2 | $313 | 1.9% | 1.60% | 18.5% | 1 | 3.24x |
| Screen Recording / Testimonial / Unboxing | 2 | $291 | 1.8% | 2.21% | 12.3% | 0 | – |
| Everything else, 36 tagged values | 68 | $2,666 | 16.1% | – | – | 14 | 3.51x |
Offer Type
Motion tag x Meta spend| Offer Type | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| No Offer | 148 | $11,500 | 69.2% | 2.23% | 8.8% | 46 | 3.38x |
| Promo | 17 | $3,276 | 19.7% | 2.43% | 15.5% | 6 | 1.46x |
| Always-On Offer | 29 | $1,833 | 11.0% | 1.66% | 16.4% | 6 | 2.73x |
Seasonality
Motion tag x Meta spend| Seasonality | Ads | Spend | Share | oCTR | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Evergreen | 119 | $14,127 | 85.1% | 2.21% | 11.0% | 48 | 2.87x |
| Birthday | 25 | $1,380 | 8.3% | 2.19% | 8.6% | 6 | 3.45x |
| Fall | 31 | $729 | 4.4% | 1.77% | 10.1% | 4 | 4.57x |
| Game Day | 2 | $140 | 0.8% | 1.85% | 16.7% | 0 | – |
| Thanksgiving | 1 | $79 | 0.5% | 1.66% | 0.0% | 0 | – |
| Holiday Gifting | 1 | $68 | 0.4% | 2.20% | 0.0% | 0 | – |
| Football Season | 3 | $41 | 0.2% | 1.10% | 0.0% | 0 | – |
| Anniversary | 2 | $21 | 0.1% | 1.68% | 0.0% | 0 | – |
| Everything else, 3 tagged values | 7 | $24 | 0.1% | – | – | 0 | – |
Shares are of Motion-covered spend excluding the giveaway campaign; an ad tagged with two values in one category counts in both rows. Rows tinted green sit above the account ROAS excluding the giveaway spend, 2.93x, red below.
Funded winners this week: 0 ads cleared the bar
Source: Meta ad-level, 7d click / 1d viewNo single ad cleared all three bars this week.
The AKC bar is $300+ of spend, 3 or more orders (stated as a signal, the account runs 25 to 60 purchases a week) and at or above the week's account rate of 2.93x. With 58 purchases spread across 269 delivering ads, the week-level bar is thin; the 30-day view below is where the winners settle.
Funded winners, last 30 days (Sep 4 to Oct 3): 8 ads at $500+, 5+ orders, at or above the 30-day rate of 2.46x
Source: Motion (Meta ad level), 7d click / 1d view| Ad | Spend | Orders | ROAS | CAC | CVR | Iteration call |
|---|---|---|---|---|---|---|
| 08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG | $3,476 | 16 | 3.84x | $217 | 0.82% | The Host body that became the account's biggest new winner; brief two more openings on the same body. |
| 09/14/2026_202609 - Hosting - PlayoffSavings - UGCVideo - FreeShipSep - V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | $2,167 | 9 | 4.30x | $241 | 0.72% | Free Shipping body; re-open with new first ten seconds for Oct 19 to 21. |
| 07/13/2026_202607 - FirstTimer - Buy4lbsGet1lbFree -UGCVid - WelcBuy4Get1 - V1_Video_HP Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG | $1,752 | 7 | 3.07x | $250 | 0.65% | Welcome-offer video that still converts; keep in the consolidated campaign. |
| 09/08/2026_202609_First-Timer-SickofExpensiveShip-UGCVideo-FreeShipSep-V1_Video_Free Overnight Shipping LP Acquisition - CBO - Free Ship September - RG | $1,693 | 8 | 3.10x | $212 | 0.83% | Free Shipping body; re-open with new first ten seconds for Oct 19 to 21. |
| 05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2 RTN - Top Performing Ads (7dc) - RG | $801 | 8 | 5.45x | $100 | 6.50% | Repeat-buyer proof video; a natural fit for the Oct 5 to 6 retention audience. |
| VI | Break a Leg – Copy RTN - Top Performing Ads (7dc) - RG | $747 | 12 | 4.74x | $62 | 4.94% | Creator video at 4.74x on 12 orders; rights check before wider use. |
| 07/01/2026_202607 - BD - FirstTimer - Free1lb - Static - WelcBuy4Get1 - V1_Image_HP Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG | $725 | 7 | 6.76x | $104 | 1.90% | Static welcome offer at 6.76x on 7 orders; a layout to multiply. |
| 06/16/2026_202606 - BD - Host - ReceiptCompare - Static - Evergreen - V1_Image_HP – Copy RTN - Top Performing Ads (7dc) - RG | $532 | 5 | 3.45x | $106 | 4.67% | Price-comparison static; the Hosting ReceiptCompare video launched Sep 28 is its video twin. |
Thirty days gives these ads 5 to 16 orders each, enough to call a direction; only 1 of the 8 is at the 15-order mark where a read is settled. Two of the 8 are the Free Shipping bodies.
Within reach of the account rate this week
Source: Meta ad-level, 7d click / 1d view| Ad | Spend | Orders | ROAS | CAC |
|---|---|---|---|---|
| 08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP – Copy Acquisition - CBO - Evergreen Batches - RG | $1,096 | 3 | 2.72x | $365 |
Funded ads at 80% to 100% of the account ROAS. Monitor, do not cut.
Winning combinations: audience, message and asset type together
Source: Motion tags x Meta ad-level| Audience | Message | Asset type | Ads | Spend | Page to cart | Orders | ROAS |
|---|---|---|---|---|---|---|---|
| Seafood Enthusiasts | Free Product | UGC video | 3 | $2,589 | 14.3% | 3 | 1.11x |
| Broad | Shipped Overnight | High Production | 1 | $1,865 | 6.1% | 6 | 2.13x |
| Online Food Shoppers | Shipped Overnight | UGC video | 1 | $1,317 | 5.5% | 2 | 2.86x |
| Social Hosts | Easy Preparation | UGC video | 2 | $1,173 | 8.1% | 3 | 2.54x |
| Gift Givers | Perfect Gift | UGC video | 10 | $1,055 | 6.3% | 2 | 1.98x |
| Broad | Massive Size | Lifestyle Image with Text | 3 | $771 | 11.5% | 3 | 5.95x |
| Couples | Massive Size | UGC video | 2 | $758 | 12.8% | 6 | 6.15x |
| At-Home Gourmets | Restaurant Quality At Home | UGC video | 2 | $617 | 10.2% | 2 | 5.55x |
Spend-ranked, combinations with $300 or more. A combination is only settled at roughly 15 orders or more; below that it is a signal.
Iteration cards
Source: Meta ad-level; assets and retention from Motion| Spend | $1,865 | 10.9% of week new |
|---|---|---|
| ROAS | 2.13x | acct 2.93x |
| CAC | $311 | acct $286 |
| Outbound CTR | 2.80% | acct 2.18% |
| AOV | $662 | acct $839 |
| Page to cart | 6.1% | acct 10.5% |
| CVR (purchases / page views) | 0.51% | acct 0.70% |
| Purchases | 6 | 1,175 page views |
Video retention against the account
09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
The steepest loss is between the 25% and 50% marks: 4.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 11.3% | 19.1% | −7.7 pts |
| 50% watched | 7.1% | 11.4% | −4.3 pts |
| 75% watched | 4.5% | 8.0% | −3.5 pts |
| 95% watched | 2.9% | 4.7% | −1.9 pts |
| 100% watched | 2.2% | 3.6% | −1.4 pts |
Full ad name & copy
09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.
King Crab at Home
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $459 | 2.7% of week +1074.1% |
|---|---|---|
| ROAS | 8.49x | acct 2.93x |
| CAC | $230 | acct $286 |
| Outbound CTR | 1.55% | acct 2.18% −49.2% |
| AOV | $1,951 | acct $839 |
| Page to cart | 15.3% | acct 10.5% −54.1% |
| CVR (purchases / page views) | 1.27% | acct 0.70% new |
| Purchases | 2 | 157 page views |
Full ad name & copy
09/22/2026_202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP
Halftime deserves better than leftover nachos. Wild-caught Alaskan King Crab Legs, flash-frozen to lock in peak freshness and hand-packed for the journey, arrive shipped overnight and ready to warm right before kickoff. Set it out at halftime and watch it disappear faster than a two-minute drill.
Football King Crab
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $609 | 3.6% of week −38.7% |
|---|---|---|
| ROAS | 5.62x | acct 2.93x +365.3% |
| CAC | $304 | acct $286 −38.7% |
| Outbound CTR | 3.55% | acct 2.18% +8.3% |
| AOV | $1,713 | acct $839 |
| Page to cart | 10.3% | acct 10.5% +11.2% |
| CVR (purchases / page views) | 0.43% | acct 0.70% +45.9% |
| Purchases | 2 | 464 page views |
Video retention against the account
09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
The steepest loss is between the 25% and 50% marks: 4.7% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 10.8% | 19.1% | −8.3 pts |
| 50% watched | 6.1% | 11.4% | −5.4 pts |
| 75% watched | 3.8% | 8.0% | −4.2 pts |
| 95% watched | 2.5% | 4.7% | −2.2 pts |
| 100% watched | 1.9% | 3.6% | −1.7 pts |
Full ad name & copy
09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Bering Sea to your door.
Straight From the Bering Sea to Your Doorstep
RSG - Acquisition - CBO - Evergreen Batches - RG
The ten largest ads carried $9,459 of $17,085, 55.4% of Meta spend and 23 of 58 orders
Every tile plays or opens in the lightbox. Seven metrics per ad with the account rate (ex giveaway) beside each, and the week-over-week chip where the ad ran last week.
4 of the ten were launched in the last two weeks, and the two biggest spenders are a new Foodie montage and the July welcome-offer video. The welcome-offer pair ($1,750 at 1.27x and $783 at 0.85x) is where the Seafood Enthusiasts lane's soft week sits; monitor whether they keep earning budget as the September set takes share. The top ten holds 55.4% of spend across 229 delivering creatives.
Creative-level metrics are Motion's 7-day click / 1-day view read of the Meta ad level; account rates are the Supermetrics week totals excluding the giveaway campaign.
| Spend | $1,865 | 10.9% of week new |
|---|---|---|
| ROAS | 2.13x | acct 2.93x |
| CAC | $311 | acct $286 |
| Outbound CTR | 2.80% | acct 2.18% |
| AOV | $662 | acct $839 |
| Page to cart | 6.1% | acct 10.5% |
| CVR (purchases / page views) | 0.51% | acct 0.70% |
| Purchases | 6 | 1,175 page views |
Video retention against the account
09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
The steepest loss is between the 25% and 50% marks: 4.2% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 11.3% | 19.1% | −7.7 pts |
| 50% watched | 7.1% | 11.4% | −4.3 pts |
| 75% watched | 4.5% | 8.0% | −3.5 pts |
| 95% watched | 2.9% | 4.7% | −1.9 pts |
| 100% watched | 2.2% | 3.6% | −1.4 pts |
Full ad name & copy
09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.
King Crab at Home
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $1,750 | 10.2% of week +194.5% |
|---|---|---|
| ROAS | 1.27x | acct 2.93x −74.0% |
| CAC | $875 | acct $286 +341.8% |
| Outbound CTR | 2.25% | acct 2.18% −10.1% |
| AOV | $1,111 | acct $839 |
| Page to cart | 17.0% | acct 10.5% −7.0% |
| CVR (purchases / page views) | 0.30% | acct 0.70% −71.2% |
| Purchases | 2 | 671 page views |
Video retention against the account
07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
The steepest loss is between the 25% and 50% marks: 6.1% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 10.2% | 19.1% | −8.9 pts |
| 50% watched | 4.0% | 11.4% | −7.4 pts |
| 75% watched | 2.5% | 8.0% | −5.5 pts |
| 95% watched | 1.5% | 4.7% | −3.3 pts |
| 100% watched | 1.2% | 3.6% | −2.4 pts |
Full ad name & copy
07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.
Get 5th Pound Free
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $1,317 | 7.7% of week −34.5% |
|---|---|---|
| ROAS | 2.86x | acct 2.93x +28.5% |
| CAC | $658 | acct $286 +96.6% |
| Outbound CTR | 3.59% | acct 2.18% +2.2% |
| AOV | $1,885 | acct $839 |
| Page to cart | 5.5% | acct 10.5% +4.5% |
| CVR (purchases / page views) | 0.21% | acct 0.70% −44.1% |
| Purchases | 2 | 968 page views |
Video retention against the account
08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
The steepest loss is between the 75% and 95% marks: 5.4% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 13.7% | 19.1% | −5.3 pts |
| 50% watched | 11.2% | 11.4% | −0.3 pts |
| 75% watched | 8.4% | 8.0% | +0.4 pts |
| 95% watched | 3.0% | 4.7% | −1.7 pts |
| 100% watched | 1.7% | 3.6% | −1.9 pts |
Full ad name & copy
08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.
Fresh King Crab. Guaranteed.
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $1,164 | 6.8% of week +11.5% |
|---|---|---|
| ROAS | 2.56x | acct 2.93x −46.4% |
| CAC | $388 | acct $286 +160.1% |
| Outbound CTR | 2.02% | acct 2.18% +1.5% |
| AOV | $993 | acct $839 |
| Page to cart | 7.9% | acct 10.5% −12.5% |
| CVR (purchases / page views) | 0.57% | acct 0.70% −41.1% |
| Purchases | 3 | 529 page views |
Video retention against the account
08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP
The steepest loss is between the 25% and 50% marks: 16.0% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 37.6% | 19.1% | +18.5 pts |
| 50% watched | 21.6% | 11.4% | +10.2 pts |
| 75% watched | 15.1% | 8.0% | +7.1 pts |
| 95% watched | 7.4% | 4.7% | +2.7 pts |
| 100% watched | 5.3% | 3.6% | +1.7 pts |
Full ad name & copy
08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP
Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen.
Order King Crab Legs
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $783 | 4.6% of week −74.4% |
|---|---|---|
| ROAS | 0.85x | acct 2.93x −35.6% |
| CAC | $783 | acct $286 +27.9% |
| Outbound CTR | 2.65% | acct 2.18% −3.1% |
| AOV | $665 | acct $839 |
| Page to cart | 10.1% | acct 10.5% −9.7% |
| CVR (purchases / page views) | 0.27% | acct 0.70% −15.6% |
| Purchases | 1 | 367 page views |
Video retention against the account
07/01/2026_202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer LP
The steepest loss is between the 25% and 50% marks: 8.5% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 13.8% | 19.1% | −5.3 pts |
| 50% watched | 5.2% | 11.4% | −6.2 pts |
| 75% watched | 2.7% | 8.0% | −5.3 pts |
| 95% watched | 1.7% | 4.7% | −3.0 pts |
| 100% watched | 1.4% | 3.6% | −2.2 pts |
Full ad name & copy
07/01/2026_202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer LP
Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.
Get 5th Pound Free
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $613 | 3.6% of week new |
|---|---|---|
| ROAS | 3.26x | acct 2.93x |
| CAC | $307 | acct $286 |
| Outbound CTR | 2.34% | acct 2.18% |
| AOV | $999 | acct $839 |
| Page to cart | 9.9% | acct 10.5% |
| CVR (purchases / page views) | 0.64% | acct 0.70% |
| Purchases | 2 | 313 page views |
Video retention against the account
09/28/2026_202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP
The steepest loss is between the 25% and 50% marks: 7.0% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 21.5% | 19.1% | +2.4 pts |
| 50% watched | 14.4% | 11.4% | +3.0 pts |
| 75% watched | 12.9% | 8.0% | +4.9 pts |
| 95% watched | 6.2% | 4.7% | +1.5 pts |
| 100% watched | 3.7% | 3.6% | +0.1 pts |
Full ad name & copy
09/28/2026_202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP
Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.
King Crab at Home
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $609 | 3.6% of week −38.7% |
|---|---|---|
| ROAS | 5.62x | acct 2.93x +365.3% |
| CAC | $304 | acct $286 −38.7% |
| Outbound CTR | 3.55% | acct 2.18% +8.3% |
| AOV | $1,713 | acct $839 |
| Page to cart | 10.3% | acct 10.5% +11.2% |
| CVR (purchases / page views) | 0.43% | acct 0.70% +45.9% |
| Purchases | 2 | 464 page views |
Video retention against the account
09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
The steepest loss is between the 25% and 50% marks: 4.7% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 10.8% | 19.1% | −8.3 pts |
| 50% watched | 6.1% | 11.4% | −5.4 pts |
| 75% watched | 3.8% | 8.0% | −4.2 pts |
| 95% watched | 2.5% | 4.7% | −2.2 pts |
| 100% watched | 1.9% | 3.6% | −1.7 pts |
Full ad name & copy
09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Bering Sea to your door.
Straight From the Bering Sea to Your Doorstep
RSG - Acquisition - CBO - Evergreen Batches - RG
| Spend | $571 | 3.3% of week −50.7% |
|---|---|---|
| ROAS | 3.66x | acct 2.93x +124.4% |
| CAC | $286 | acct $286 −26.1% |
| Outbound CTR | 2.37% | acct 2.18% +16.7% |
| AOV | $1,046 | acct $839 |
| Page to cart | 5.1% | acct 10.5% +131.5% |
| CVR (purchases / page views) | 0.42% | acct 0.70% +195.8% |
| Purchases | 2 | 472 page views |
Video retention against the account
04/10/2026_202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthday - Evergreen - V1
The steepest loss is between the 25% and 50% marks: 16.3% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 45.7% | 19.1% | +26.7 pts |
| 50% watched | 29.4% | 11.4% | +18.0 pts |
| 75% watched | 22.4% | 8.0% | +14.4 pts |
| 95% watched | 13.1% | 4.7% | +8.4 pts |
| 100% watched | 9.8% | 3.6% | +6.2 pts |
Full ad name & copy
04/10/2026_202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthday - Evergreen - V1
🦀Don't buy your king crab legs or seafood from anywhere else 🚫 Experience the mouthwatering difference of wild-caught king crab legs from Alaskan King Crab Co. 🤤 🚚 Get them delivered straight to your door with free overnight shipping on orders over $350. Order now and taste the difference! 👉🦀
Enjoy $20 off your first order
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
| Spend | $459 | 2.7% of week +1074.1% |
|---|---|---|
| ROAS | 8.49x | acct 2.93x |
| CAC | $230 | acct $286 |
| Outbound CTR | 1.55% | acct 2.18% −49.2% |
| AOV | $1,951 | acct $839 |
| Page to cart | 15.3% | acct 10.5% −54.1% |
| CVR (purchases / page views) | 1.27% | acct 0.70% new |
| Purchases | 2 | 157 page views |
Full ad name & copy
09/22/2026_202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP
Halftime deserves better than leftover nachos. Wild-caught Alaskan King Crab Legs, flash-frozen to lock in peak freshness and hand-packed for the journey, arrive shipped overnight and ready to warm right before kickoff. Set it out at halftime and watch it disappear faster than a two-minute drill.
Football King Crab
RSG - Acquisition - CBO - New September Evergreen Ads - RG
| Spend | $328 | 1.9% of week new |
|---|---|---|
| ROAS | 2.14x | acct 2.93x |
| CAC | $328 | acct $286 |
| Outbound CTR | 2.32% | acct 2.18% |
| AOV | $704 | acct $839 |
| Page to cart | 12.1% | acct 10.5% |
| CVR (purchases / page views) | 0.50% | acct 0.70% |
| Purchases | 1 | 199 page views |
Video retention against the account
10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
The steepest loss is between the 25% and 50% marks: 3.8% of impressions leave there.
| Point | This ad | Account | Gap |
|---|---|---|---|
| 25% watched | 12.1% | 19.1% | −6.9 pts |
| 50% watched | 8.3% | 11.4% | −3.1 pts |
| 75% watched | 6.7% | 8.0% | −1.4 pts |
| 95% watched | 5.1% | 4.7% | +0.4 pts |
| 100% watched | 2.3% | 3.6% | −1.3 pts |
Full ad name & copy
10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.
King Crab Feast
RSG - Acquisition - CBO - New September Evergreen Ads - RG
Four moves for the week to Oct 10, and last week's ten calls scored
The moves. Owners, dates and the number each one moves are the assignment sheet in tab 8; nothing is repeated across the two.
- Run the Oct 5 to 6 retention offer as built and read it on returning revenue. The Wagyu gift-with-purchase goes to the 17,000-customer churned segment only, with the plan carrying $75,738 over the two days and $58,548 of it returning. Returning revenue has the least cushion of any line (102% of goal Oct 1 to 3, 67% on Oct 1), and this window is planned to carry most of that week's returning revenue; frequency on the segment is the number to watch while it runs.
- Scale the giveaway while the Klaviyo cross-check holds. $0.08 a Meta-tracked entry against a $3 to $6 KPI, 4,022 entries on $321 over Oct 2 to 3. Two things make it real: the campaign identifier goes to Keelin so the paid-media segment isolates these entries, and the read moves from cost per entry to new-to-file leads and first orders from that segment by the Oct 19 window.
- Hold Meta spend to the daily plan and step up only on days aMER holds. Oct 1 to 3 ran 135% of planned spend at 113% of the aMER goal and 129% of revenue; CAC $344.67 against $289.53. The plan averages $4,369 a day of total spend for the rest of the month, with the Oct 19 to 21 Free Shipping set the next place spend goes up.
- Let the September evergreen set keep earning share, and brief the Oct 19 to 21 kit off the two Free Shipping bodies. The New September Evergreen Ads campaign ran $5,883 at 3.00x on 19 orders and now carries 34.4% of Meta spend; monitor whether it earns more. The Free Shipping kit (18 assets, due Oct 14) starts from PlayoffSavings and SickofExpensiveShip with new first ten seconds, plus five statics on the Host Upgrade layout.
Last week’s calls, marked
Carried forward from the Sep 20 to 26 editionThe retention offer runs Oct 5 to 6, the giveaway gets its Klaviyo cross-check, and October opened 85 launches against a week-one target of 112
The assignment sheet: owner, due date and the number each action moves. The strategic moves are tab 7; nothing is repeated.
This week’s directives
Source: Owners as agreed on the weekly call| Action | Owner | Due | The number it moves |
|---|---|---|---|
| 1. Send the giveaway campaign identifier so Klaviyo can isolate paid entries The campaign name and the UTM campaign value, so Keelin's paid-media segment separates giveaway entries from Meta; then the weekly read is new-to-file leads and first orders from that segment. | Max; Keelin McDermott on the segment | Mon Oct 5 | 4,022 Meta-tracked entries so far |
| 2. Set the October Retention Promotion live Monday morning and monitor frequency on the segment RSG - Retention - CBO - October Retention Promotion - RG, Oct 5 to 6, 17,000-customer churned segment only, get-free-wagyu page with its UTM. Frequency above 3 over the two days is the signal to widen or stop. | Mylene to launch; Anna Lane Patterson on the segment | Mon Oct 5 | $58,548 of planned returning revenue |
| 3. Brief the Oct 19 to 21 Free Shipping kit: two new openings per promo body plus five Host statics PlayoffSavings and SickofExpensiveShip keep their body, offer and close with new first ten seconds; five statics on the Host Upgrade layout with the free-shipping line. Kit due Oct 14 for Oct 19. | Sarah Giblin, Black Drum | Fri Oct 9 | 18 Free Shipping assets for a $143,526 window |
| 4. Build the remaining October ads from the old ad log and the BFCM and Thanksgiving assets as they land in Monday.com The pre-Monday.com October items and the first BFCM set are in; the Campaign Details column tags Black Friday, Cyber Monday and Thanksgiving so they build into the right campaigns. | Mylene; Ava Schwarze on the board | Fri Oct 9 | 27 more launches to reach the week-one target of 112 |
| 5. Brief four closing assets for the unconverted cart pool Two proof-led (reviews, the overnight-arrival guarantee) and two objection-led (how much to order, how it arrives). They run inside the consolidated campaigns, which reach the cart audience on their own. | Sarah Giblin, Black Drum | Fri Oct 9 | Cart to purchase, 6.7% this week |
| 6. Decide the Nov 1 to 14 offer and confirm the Holiday Promo dates (Dec 13 to 16) The Q4 plan sizes Nov 1 to 14 without a promo; a holiday-themed framing of the welcome offer is the biggest upside left in the plan. The Holiday Promo tiers (10% to 25% off king crab legs) are set and the dates need a yes. | Anna Lane Patterson and Sarah Giblin | Fri Oct 9 | The Q4 plan, $4.29M on $552k |
| 7. Finish the Google Ads manager link and Merchant Center access GA4 and GTM are done; the manager account acceptance and the Merchant Center invite are the remaining steps once the passkey clears, so the Q4 Google work and the Demand Gen refresh can start. | Anna Lane Patterson; Rod to confirm | Tue Oct 6 | $7,491 of weekly Google spend |
October’s first batch: 216 live in October, 112 of them in week one, 85 live by Oct 3
Source: October 2026 Creative Demand ModelEvergreen lanes for October: Host 50, Gifter 36, Foodie 36 (National Seafood Month), First Timer 30, Splurger 16. Moments: giveaway (live Oct 1), Wagyu gift-with-purchase Oct 5 to 6 (6), Halloween refresh Oct 15 (10, kit Oct 10), Free Shipping Oct 19 to 21 (18, kit Oct 14), Thanksgiving pre-build (24, kit Nov 10).
How to hit the number: one concept produces five statics by holding the layout and changing the headline and the image, and one finished video produces three ads by changing only the first ten seconds. This week's proof is the Host Upgrade static and the Foodie montage above: one layout, five headlines; one body, three openings.
A kit is the dated batch of briefs your creative team builds from, approved five days before the ads go live. A lane is one persona group in the Creative Demand Model.
September closed at 261 launched ad IDs against a floor of 216, and October opened with 85 in three days against a week-one target of 112. That pace is what let the account hold 2.85x in a week without a promo: the September evergreen set is already a third of Meta spend at 3.00x. If week one lands a little short of 112 that is fine; the Host statics and the two Free Shipping bodies above are the cheapest way to close it, and they are also the Oct 19 kit.
Rosewater plans, briefs, schedules and measures this slate. Every ad is made by your team and your creative partners.