Rosewater Growth · Weekly report · Mon Oct 5 to Sun Oct 11, 2026

Alaskan King Crab Co. Weekly Report

$125,751 of order revenue (+18%) as the Wagyu offer lifted returning customers; October at 121% of the new-customer plan on 124% of planned spend.

Prepared Sun Oct 11, 2026 · Oct 11 complete through about 10pm PT

01

Channel week in review: Oct 5 to 11 against Sep 28 to Oct 4

Platform performance, last 7 days against the previous 7. $125,751 of order revenue on $31,212 of Meta and Google spend.

The week at a glance Shopify orders · Meta 7dc + 1dev · Google platform

Order revenue
$125,751
▲ 18% prior $106,845
New-customer revenue
$60,670
▼ 1% prior $61,452
Orders
197
▲ 25% prior 157
Paid spend (Meta + Google)
$31,212
▲ 24% prior $25,192
aMER
1.94x
▼ 20% prior 2.44x
Meta ROAS
1.43x
▼ 40% prior 2.36x
Google ROAS
5.23x
▲ 9% prior 4.82x

Order revenue rose 18% to $125,751, carried by returning customers through the Wagyu offer. Returning revenue grew 43%; new-customer revenue held flat at $60,670 on 85 first orders, so aMER eased to 1.94x from 2.44x.

  • Meta evergreen acquisition ran 1.45x on $17,291 (29 purchases) against 2.52x: traffic came in cheaper (CPM $27.39 from $37.40) and clicked more, but landing page to purchase fell to 0.21% from 0.51%.
  • The plan expected a post-promo trough Oct 7 to 8, so a mid-week CVR dip after the Wagyu window is in line with that; worth monitoring before calling a trend.
  • The giveaway spent $3,722 on a leads objective, so it shows no purchases here by design; it is read on entries and first orders (tab 7).
  • Google rose to 5.23x on $6,948, led by Performance Max Other Catches.

Meta by tactic Meta platform, 7-day click + 1-day engaged view

TacticSpendPurchasesROASCPAAOVCPMOutbound CTRCVR
Acquisition, evergreen
$17,291
$15,766
▲ 10%
29
42
▼ 31%
1.45x
2.52x
▼ 42%
$596
$375
▲ 59%
$864
$945
▼ 9%
$27.39
$37.40
▼ 27%
2.53%
2.26%
▲ 12%
0.21%
0.51%
▼ 59%
Giveaway lead gen
$3,722
$833
▲ 347%
0
0
0.00x
0.00x
–
–
–
–
$10.68
$8.12
▲ 32%
10.43%
10.50%
▼ 1%
0.00%
0.00%
Retention promo (Wagyu offer)
$1,672
new
3
new
1.93x
new
$557
new
$1,074
new
$39.07
new
0.88%
new
0.96%
new
Legacy retargeting
$1,580
$1,335
▲ 18%
13
8
▲ 62%
4.03x
2.02x
▲ 100%
$122
$167
▼ 27%
$490
$337
▲ 46%
$55.65
$49.13
▲ 13%
1.25%
1.14%
▲ 9%
4.25%
3.28%
▲ 30%
Meta total
$24,264
$17,935
▲ 35%
45
50
▼ 10%
1.43x
2.36x
▼ 40%
$539
$359
▲ 50%
$770
$848
▼ 9%
$23.09
$32.52
▼ 29%
5.05%
3.74%
▲ 35%
0.09%
0.27%
▼ 66%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Google by tactic Google Ads platform, directional

TacticSpendConversionsROASCPAAOVCPMCTRCVR
Performance Max
$4,035
$4,231
▼ 5%
22
14
▲ 55%
4.84x
2.42x
▲ 100%
$181
$294
▼ 38%
$878
$711
▲ 23%
$33.30
$33.91
▼ 2%
3.51%
3.54%
▼ 1%
0.52%
0.33%
▲ 61%
Non-Brand Search
$1,421
$1,559
▼ 9%
7
7
0%
5.98x
2.31x
▲ 159%
$203
$223
▼ 9%
$1,215
$515
▲ 136%
$261.61
$288.52
▼ 9%
13.88%
13.86%
▲ 0%
0.93%
0.93%
▼ 1%
Brand Shopping
$619
$371
▲ 67%
6
4
▲ 39%
3.64x
5.42x
▼ 33%
$99
$83
▲ 20%
$361
$448
▼ 19%
$7.41
$6.67
▲ 11%
0.86%
0.89%
▼ 3%
0.87%
0.91%
▼ 4%
YouTube / Demand Gen
$531
$801
▼ 34%
1
2
▼ 50%
0.66x
1.76x
▼ 62%
$531
$397
▲ 34%
$351
$697
▼ 50%
$4.50
$4.53
▼ 1%
1.06%
1.02%
▲ 3%
0.08%
0.11%
▼ 28%
Brand Search
$343
$296
▲ 16%
10
20
▼ 51%
16.69x
59.82x
▼ 72%
$34
$15
▲ 135%
$568
$868
▼ 35%
$106.09
$98.72
▲ 7%
26.14%
25.38%
▲ 3%
1.19%
2.68%
▼ 56%
Google total
$6,948
$7,258
▼ 4%
47
48
▼ 4%
5.23x
4.82x
▲ 9%
$149
$150
▼ 1%
$781
$724
▲ 8%
$20.97
$19.85
▲ 6%
2.36%
2.25%
▲ 5%
0.60%
0.59%
▲ 1%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Landing pages: 9 destinations, the top 5 carry 99% of Meta spend Meta platform, ad level, 7-day click + 1-day engaged view

Homepage is the biggest pathway: $15,110 (62% of spend) at 1.74x on 35 purchases. CVR 0.28% against 0.71% the week before.

  • Homepage: CVR 0.28% from 0.71%, 1.74x on $15,110 and 35 purchases.
  • New this week: Wagyu offer page, $1,672 at 1.93x on 3 purchases (a signal, not a result).
Landing pageSpendPurchasesROASCPAAOVOutbound CTRPage to cartCVR
Homepage
/
$15,110
$11,559
▲ 31%
35
43
▼ 19%
1.74x
3.16x
▼ 45%
$432
$269
▲ 61%
$751
$850
▼ 12%
2.50%
2.21%
▲ 13%
5.5%
8.2%
▼ 33%
0.28%
0.71%
▼ 61%
Giveaway entry page
/pages/win-a-king-crab-feast-on-us
$3,722
$833
▲ 347%
0
0
0.00x
0.00x
–
–
–
–
10.43%
10.50%
▼ 1%
0.8%
0.7%
▲ 15%
0.00%
0.00%
Welcome offer page
/pages/welcome-to-alaskan-king-crab-co
$2,955
$4,286
▼ 31%
3
7
▼ 57%
0.95x
1.36x
▼ 30%
$985
$612
▲ 61%
$934
$833
▲ 12%
2.42%
2.15%
▲ 13%
17.3%
15.7%
▲ 10%
0.23%
0.38%
▼ 40%
Wagyu offer page
/pages/get-free-wagyu
$1,672
new
3
new
1.93x
new
$557
new
$1,074
new
0.88%
new
10.6%
new
0.96%
new
Gifting page
/pages/gift-king-crab
$660
$1,150
▼ 43%
4
0
new
3.54x
0.00x
new
$165
–
new
$585
–
new
1.84%
2.19%
▼ 16%
8.2%
5.7%
▲ 43%
1.17%
0.00%
new
Everything else (4 destinations)
$145
$107
▲ 36%
0
0
0.00x
0.00x
–
–
–
–
2.75%
1.77%
▲ 55%
18.2%
24.0%
▼ 24%
0.00%
0.00%
Meta total (ad-level)
$24,264
$17,935
▲ 35%
45
50
▼ 10%
1.43x
2.36x
▼ 40%
$539
$359
▲ 50%
$770
$848
▼ 9%
5.05%
3.74%
▲ 35%
2.6%
4.8%
▼ 46%
0.09%
0.27%
▼ 66%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Meta campaign by campaign (6 campaigns)
CampaignSpendPurchasesROASCPAAOVCPMOutbound CTRCVR
RSG - Acquisition - CBO - New September Evergreen Ads - RG
Acquisition, evergreen
$8,585
$6,578
▲ 31%
13
20
▼ 35%
1.36x
2.79x
▼ 51%
$660
$329
▲ 101%
$900
$916
▼ 2%
$28.76
$34.28
▼ 16%
2.72%
2.07%
▲ 31%
0.18%
0.58%
▼ 68%
RSG - Acquisition - CBO - Evergreen Batches - RG
Acquisition, evergreen
$5,898
$3,613
▲ 63%
10
11
▼ 9%
1.32x
3.50x
▼ 62%
$590
$328
▲ 80%
$781
$1,150
▼ 32%
$22.54
$39.64
▼ 43%
2.34%
2.52%
▼ 7%
0.18%
0.53%
▼ 66%
RSG - Acquisition - CBO - Lead Gen - October Giveaway - HV
Giveaway lead gen
$3,722
$833
▲ 347%
0
0
0.00x
0.00x
–
–
–
–
$10.68
$8.12
▲ 32%
10.43%
10.50%
▼ 1%
0.00%
0.00%
RSG - Acquisition - CBO - Top Ads Consolidated (Evergreen + Welcome Offer) - RG
Acquisition, evergreen
$2,807
$5,575
▼ 50%
6
11
▼ 45%
1.97x
1.57x
▲ 26%
$468
$507
▼ 8%
$923
$793
▲ 16%
$39.49
$40.24
▼ 2%
2.40%
2.35%
▲ 2%
0.41%
0.39%
▲ 4%
RSG - Retention - CBO - October Retention Promotion - RG
Retention promo (Wagyu offer)
$1,672
new
3
new
1.93x
new
$557
new
$1,074
new
$39.07
new
0.88%
new
0.96%
new
RSG - RTN - Top Performing Ads (7dc) - RG
Legacy retargeting
$1,580
$1,335
▲ 18%
13
8
▲ 62%
4.03x
2.02x
▲ 100%
$122
$167
▼ 27%
$490
$337
▲ 46%
$55.65
$49.13
▲ 13%
1.25%
1.14%
▲ 9%
4.25%
3.28%
▲ 30%
Meta total
$24,264
$17,935
▲ 35%
45
50
▼ 10%
1.43x
2.36x
▼ 40%
$539
$359
▲ 50%
$770
$848
▼ 9%
$23.09
$32.52
▼ 29%
5.05%
3.74%
▲ 35%
0.09%
0.27%
▼ 66%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Google campaign by campaign (6 campaigns)
CampaignSpendConversionsROASCPAAOVCPMCTRCVR
RSG - Performance Max - NB - Other Catches
Performance Max
$2,742
$2,488
▲ 10%
17
6
▲ 179%
6.06x
2.19x
▲ 177%
$159
$403
▼ 61%
$963
$882
▲ 9%
$33.20
$36.40
▼ 9%
3.10%
3.14%
▼ 1%
0.67%
0.29%
▲ 134%
RSG - NB Search - Crab - Exact Match [AI Max Enabled April 8th]
Non-Brand Search
$1,421
$1,559
▼ 9%
7
7
0%
5.98x
2.31x
▲ 159%
$203
$223
▼ 9%
$1,215
$515
▲ 136%
$261.61
$288.52
▼ 9%
13.88%
13.86%
▲ 0%
0.93%
0.93%
▼ 1%
RSG - Performance Max - NB - Crab
Performance Max
$1,292
$1,743
▼ 26%
5
8
▼ 39%
2.26x
2.74x
▼ 18%
$259
$213
▲ 22%
$584
$582
▲ 0%
$33.53
$30.90
▲ 9%
4.40%
4.03%
▲ 9%
0.29%
0.36%
▼ 18%
RSG - Shopping - Brand
Brand Shopping
$619
$371
▲ 67%
6
4
▲ 39%
3.64x
5.42x
▼ 33%
$99
$83
▲ 20%
$361
$448
▼ 19%
$7.41
$6.67
▲ 11%
0.86%
0.89%
▼ 3%
0.87%
0.91%
▼ 4%
RSG - Demand Gen (YouTube) - NCA - Welcome Offer
YouTube / Demand Gen
$531
$801
▼ 34%
1
2
▼ 50%
0.66x
1.76x
▼ 62%
$531
$397
▲ 34%
$351
$697
▼ 50%
$4.50
$4.53
▼ 1%
1.06%
1.02%
▲ 3%
0.08%
0.11%
▼ 28%
RSG - Search - Brand - Exact Match
Brand Search
$343
$296
▲ 16%
10
20
▼ 51%
16.69x
59.82x
▼ 72%
$34
$15
▲ 135%
$568
$868
▼ 35%
$106.09
$98.72
▲ 7%
26.14%
25.38%
▲ 3%
1.19%
2.68%
▼ 56%
Google total
$6,948
$7,258
▼ 4%
47
48
▼ 4%
5.23x
4.82x
▲ 9%
$149
$150
▼ 1%
$781
$724
▲ 8%
$20.97
$19.85
▲ 6%
2.36%
2.25%
▲ 5%
0.60%
0.59%
▲ 1%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

All-channel view: Shopify revenue by customer type

Shopify order revenue Shopify, order revenue = total sales

Customer typeRevenuePriorOrdersPriorAOVPrior AOV
All orders$125,751 ▲ 18%$106,845197 ▲ 25%157$638$681
New customers$60,670 ▼ 1%$61,45285 0%85$714$723
Returning customers$65,081 ▲ 43%$45,393112 ▲ 56%72$581$630
02

Pacing: 121% of the new-customer plan, 102% of revenue, on 124% of spend

October to date against the Q4 Adjusted Forecast, the Wagyu window, and the plan for the days ahead.

October against the Q4 Adjusted Forecast Plan: Q4 Adjusted Forecast (Oct 1) · Actuals: Shopify + Meta + Google

Order revenue, Oct 1 to 11
$189,614
plan $185,785
102% of plan
New-customer revenue
$100,123
plan $82,646
121% of plan
Paid spend
$47,758
plan $38,584
124% of plan
aMER
2.10x
goal 2.14x
98% of plan
Wagyu window, Oct 5 to 6
$48,478
plan $54,718
89% of plan

October is ahead on new-customer revenue (121% of plan) and on plan for total revenue, on 124% of planned spend. aMER sits at 2.10x against a 2.14x goal, so the extra spend paid back at close to the plan rate.

  • This week: $125,751 against $127,588 (99%), new-customer revenue 114% of plan on 126% of planned spend; aMER 1.94x against 2.16x.
  • The Wagyu window brought $48,478 against $54,718 planned, with returning revenue at $31,203 against $33,721 (93%).
  • The headroom is spend discipline, not demand: the plan for Oct 12 to 18 is $31,614 ($4,516 a day) for $131,894 of revenue.

Day by day, Oct 5 to 11 Plan: Q4 Adjusted Forecast · Actuals: Shopify + platforms

$0$10.0K$20.0K$30.0K$40.0KMon 05 Order revenue: $23,800Tue 06 Order revenue: $24,678Wed 07 Order revenue: $11,756Thu 08 Order revenue: $16,756Fri 09 Order revenue: $21,461Sat 10 Order revenue: $11,558Sun 11 Order revenue: $15,741Mon 05 Paid spend: $4,575Tue 06 Paid spend: $5,126Wed 07 Paid spend: $4,559Thu 08 Paid spend: $4,455Fri 09 Paid spend: $3,992Sat 10 Paid spend: $3,783Sun 11 Paid spend: $4,723Mon 05 plan: $28,052Tue 06 plan: $26,665Wed 07 plan: $15,589Thu 08 plan: $13,893Fri 09 plan: $11,698Sat 10 plan: $13,732Sun 11 plan: $17,958Mon 05Tue 06Wed 07Thu 08Fri 09Sat 10Sun 11
Order revenuePaid spendRevenue plan (dashed)
DayPlan windowRevenuePlanNew-customerPlanSpendPlanaMER
Mon Oct 5Retention Wagyu GWP + Giveaway$23,800$28,052$8,805$10,503$4,575$4,6111.92x goal 2.28x
Tue Oct 6Retention Wagyu GWP + Giveaway$24,678$26,665$8,470$9,984$5,126$4,4741.65x goal 2.23x
Wed Oct 7Post-promo trough + Giveaway$11,756$15,589$8,300$5,774$4,559$2,4851.82x goal 2.32x
Thu Oct 8Post-promo trough + Giveaway$16,756$13,893$13,264$5,146$4,455$2,3442.98x goal 2.20x
Fri Oct 9Giveaway$21,461$11,698$10,291$5,900$3,992$3,1142.58x goal 1.89x
Sat Oct 10Giveaway$11,558$13,732$5,751$6,926$3,783$3,4631.52x goal 2.00x
Sun Oct 11Giveaway$15,741$17,958$5,787$9,058$4,723$4,2101.23x goal 2.15x
Week$125,751$127,588$60,670$53,291$31,212$24,7011.94x goal 2.16x

The plan for the next ten days Q4 Adjusted Forecast

DayWindowRevenueNew-customerSpendaMER goal
Mon Oct 12Giveaway$22,204$11,199$5,0572.21x
Tue Oct 13Giveaway$20,870$10,527$4,8692.16x
Wed Oct 14Giveaway$22,559$11,378$5,2562.16x
Thu Oct 15Giveaway$20,129$10,153$4,8142.11x
Fri Oct 16Giveaway$12,118$6,112$3,3211.84x
Sat Oct 17Giveaway$14,758$7,444$3,7821.97x
Sun Oct 18Giveaway$19,255$9,713$4,5152.15x
Mon Oct 19Free Shipping Promo + Giveaway$33,227$17,456$6,7952.57x
Tue Oct 20Free Shipping Promo + Giveaway$30,570$16,060$6,2642.56x
Wed Oct 21Free Shipping Promo + Giveaway$33,022$17,348$6,7622.57x

Plan is the Q4 Adjusted Forecast (revision 2, Oct 1), the default plan on the AKC Growth Dashboard. Actuals are Shopify order revenue (Draft Orders excluded) and Meta and Google platform spend; they reconcile to the dashboard within 1% over Oct 1 to 5, the days it has synced. Oct 11 is complete through about 10pm PT.

03

Moments review: the Wagyu offer, the giveaway, and October against the plan

How the two moments of the week performed, every ad that ran in each, then October to date by stretch and the calendar for the rest of the season.

Moments review: the Wagyu offer and the giveaway Shopify orders · Meta platform · Motion for creative

Wagyu window revenue
$48,478
plan $54,718
89% of plan
Returning revenue, Oct 5 to 6
$31,203
plan $33,721
93% of plan
Retention campaign
$1,672
3 purchases at 1.93x
Giveaway spend
$3,722
34,267 landing page views
Giveaway cost per page view
$0.11
CPM $10.68

The Wagyu offer brought returning customers back: $31,203 of returning revenue over the two days against $33,721 planned (93%). The retention campaign itself spent $1,672 for 3 Meta-tracked purchases, so most of the lift came through email and SMS to the same list.

  • The giveaway is a leads campaign: $3,722 bought 34,267 entry-page views this week; judge it on entries and first orders from the Klaviyo segment.
  • 35 giveaway creatives and 13 Wagyu offer creatives spent this week; every one is below.

Every Wagyu offer ad that spent: 13 creatives Motion, 7-day click + 1-day view

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free…
Spend$3001 purch.
ROAS2.00x1.77x
CPA$300$397
oCTR0.77%2.45%
AOV$601$701
Page to cart23.1%7.3%
CVR2.56%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video…
Spend$2642 purch.
ROAS7.75x1.77x
CPA$132$397
oCTR1.63%2.45%
AOV$1,022$701
Page to cart14.6%7.3%
CVR4.17%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Video
202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$1912 purch.
ROAS0.36x1.77x
CPA$96$397
oCTR0.60%2.45%
AOV$35$701
Page to cart5.5%7.3%
CVR2.74%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free Waygu

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
1 (1)_Carousel_Get Free Waygu LP
Spend$1690 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.85%2.45%
AOV–$701
Page to cart11.8%7.3%
CVR0.00%0.34%
Full name and copy

09/24/2026_1 (1)_Carousel_Get Free Waygu LP

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free W…
Spend$1320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.74%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free Wagyu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free …
Spend$941 purch.
ROAS12.57x1.77x
CPA$94$397
oCTR1.05%2.45%
AOV$1,176$701
Page to cart38.1%7.3%
CVR4.76%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Way…
Spend$810 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.95%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Vid…
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.80%2.45%
AOV–$701
Page to cart26.3%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Ge…
Spend$740 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.02%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$580 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.49%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Way…
Spend$510 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.04%2.45%
AOV–$701
Page to cart57.1%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Fr…
Spend$470 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.01%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP
Spend$320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.17%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Every giveaway ad that spent: 35 creatives Motion · leads objective, so ROAS does not apply

Giveaway (moment)Video
202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_…
Spend$1,7720 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.16%2.45%
AOV–$701
Page to cart0.9%7.3%
CVR0.00%0.34%
Full name and copy

10/01/2026_202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_Video_Win A King Crab LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - FirstTimeForFree - UGCVideo - LeadGenGiveaway - V1_Video_K…
Spend$1,0090 purch.
ROAS0.00x1.77x
CPA–$397
oCTR12.06%2.45%
AOV–$701
Page to cart0.9%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - FirstTimeForFree - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - 10Winners - UGCVideo - LeadGenGiveaway - V1_Video_King Cra…
Spend$4200 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.32%2.45%
AOV–$701
Page to cart0.5%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - 10Winners - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - First Timer - WinFeast - Static - LeadGenGiveaway - V1 - 1_Image_King Crab…
Spend$3480 purch.
ROAS0.00x1.77x
CPA–$397
oCTR8.51%2.45%
AOV–$701
Page to cart0.5%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - First Timer - WinFeast - Static - LeadGenGiveaway - V1 - 1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202609 - BD - First Timer- EnterToWin - Static - LeadGenGiveaway - V1-9x16_Image_King Cr…
Spend$610 purch.
ROAS0.00x1.77x
CPA–$397
oCTR11.67%2.45%
AOV–$701
Page to cart0.4%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- EnterToWin - Static - LeadGenGiveaway - V1-9x16_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - First Timer - GiveawayGiveaway - Static - LeadGenGiveaway- V1_Image_King C…
Spend$300 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.36%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - GiveawayGiveaway - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - WanttoWinThis - UGCVideo - LeadGenGiveaway- V1_Video_King Cra…
Spend$300 purch.
ROAS0.00x1.77x
CPA–$397
oCTR7.72%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - WanttoWinThis - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - IDon'tKnowWhatTheyreThinkin - UGCVideo - LeadGenGiveaway - V…
Spend$200 purch.
ROAS0.00x1.77x
CPA–$397
oCTR8.48%2.45%
AOV–$701
Page to cart3.5%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - FirstTimer - IDon'tKnowWhatTheyreThinkin - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - Host - HeyYouEnter - Static - LeadGenGiveaway - V1_Image_King Crab Feast…
Spend$70 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.08%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Host - HeyYouEnter - Static - LeadGenGiveaway - V1_Image_King Crab Feast LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202609 - BD - First Timer - BoxofItems - UGCVideo - Lead-Gen Giveaway - V1 (Instagram …
Spend$50 purch.
ROAS0.00x1.77x
CPA–$397
oCTR11.45%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/01/2026_202609 - BD - First Timer - BoxofItems - UGCVideo - Lead-Gen Giveaway - V1 (Instagram Reel)_Video_Win A King Crab LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - CaitlinHereOutdoor - UGCVid - LeadGenGiveaway - V1_Video_King…
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR6.99%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/06/2026_202610 - BD - FirstTimer - CaitlinHereOutdoor - UGCVid - LeadGenGiveaway - V1_Video_King Crab Feast LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast.

Giveaway (moment)Image
202610 - BD - First Timer - HowTo - Carousel - LeadGenGiveaway - V1 - 1_Carousel_King Cr…
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR9.28%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - First Timer - HowTo - Carousel - LeadGenGiveaway - V1 - 1_Carousel_King Crab Feast On Us_LP - Copy

Giveaway (moment)Image
202610 - BD - FirstTimer - EnterSubmitWin - Static - LeadGenGiveaway- V1_Image_King Crab…
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR9.63%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - EnterSubmitWin - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202609 - BD - FirstTimer- TrickOrTreat - Static - LeadGenGiveaway - V1-4x5_Image_King Cr…
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR9.71%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - FirstTimer- TrickOrTreat - Static - LeadGenGiveaway - V1-4x5_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - Skeptic - OurMarketingTeamisCrazy - Static - LeadGenGiveaway - V1_Image_K…
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR6.90%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Skeptic - OurMarketingTeamisCrazy - Static - LeadGenGiveaway - V1_Image_King Crab Feast LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - Host - $4850inKingCrab - Static - LeadGenGiveaway - V1_Image_Win A King …
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR5.98%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/01/2026_202610 - BD - Host - $4850inKingCrab - Static - LeadGenGiveaway - V1_Image_Win A King Crab LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - Skeptic - ThisMuchKingCrab - Static - LeadGenGiveaway - V1_Image_Win A Ki…
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR11.24%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/01/2026_202610 - BD - Skeptic - ThisMuchKingCrab - Static - LeadGenGiveaway - V1_Image_Win A King Crab LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - IJustEntered - UGCVideo - LeadGenGiveaway- V1_Video_King Crab…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR13.56%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - IJustEntered - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - Skeptic - OurMarketingTeamisCrazy - UGCVideo - LeadGenGiveaway - V1_Video…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR11.32%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Skeptic - OurMarketingTeamisCrazy - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202609 - BD - First Timer- GiveawayRepeating - Static - LeadGenGiveaway - V1-9x16_Image_…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR9.52%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- GiveawayRepeating - Static - LeadGenGiveaway - V1-9x16_Image_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - FirstTimer - FreeKingCrabFeast - Static - LeadGenGiveaway- V1_Image_King C…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR14.29%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - FreeKingCrabFeast - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202609 - BD - First Timer- LastChanceToWin - Static - LeadGenGiveaway - V1_Image_King Cr…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR12.00%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- LastChanceToWin - Static - LeadGenGiveaway - V1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - POV - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast …
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR8.89%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - First Timer - POV - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - 480010Winners - UGCVideo - LeadGenGiveaway- V1_Video_King Cra…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - 480010Winners - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202610 - BD - Host - DreamFeast - Static - LeadGenGiveaway - V1_Image_King Crab Feast On…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR6.67%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Host - DreamFeast - Static - LeadGenGiveaway - V1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First TImer - SomeonesgettingFired - UGCVideo - LeadGenGiveaway - V1_Video…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR11.76%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - First TImer - SomeonesgettingFired - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - NeverHadKingCrab - UGCVideo - LeadGenGiveaway- V1_Video_King …
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - NeverHadKingCrab - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Image
202609 - BD - First Timer- FREEKingCrabFeast - Static - LeadGenGiveaway - V1-4x5_Image_K…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR12.50%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- FREEKingCrabFeast - Static - LeadGenGiveaway - V1-4x5_Image_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - ExclusiveGiveaway - GIF - LeadGenGiveaway - V1_Video_King …
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR14.29%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - ExclusiveGiveaway - GIF - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - UnboxingHaul - UGCVideo - LeadGenGiveaway - V1-9x16_Video_…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR11.11%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - UnboxingHaul - UGCVideo - LeadGenGiveaway - V1-9x16_Video_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - FufillmentFootageGiveaway - UGCVideo - LeadGenGiveaway_Vid…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR16.67%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - FufillmentFootageGiveaway - UGCVideo - LeadGenGiveaway_Video_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - FamGroupChat - UGCVideo - LeadGenGiveaway- V1_Video_King Crab…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - FamGroupChat - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - WhatwouldUdo - UGCVideo - LeadGenGiveaway - V1_Video_King Cr…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/29/2026_202610 - BD - First Timer - WhatwouldUdo - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - TrickOrTreat - UGCVideo - LeadGenGiveaway - V1_Video_King …
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR12.50%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - TrickOrTreat - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - ForYou - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Fea…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/29/2026_202610 - BD - First Timer - ForYou - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

October so far, stretch by stretch Shopify + platforms against the Q4 Adjusted Forecast

StretchDaysRevenueOf planNew-customerOf planSpendaMER
Oct 1 to 4, giveaway opens4$63,863110%$39,453134%$16,5452.38x
Oct 5 to 6, Wagyu offer2$48,47889%$17,27684%$9,7011.78x
Oct 7 to 11, after the offer5$77,273106%$43,394132%$21,5112.02x

Every stretch of October has beaten the new-customer plan; the after-offer days carried the most spend against plan. The plan sizes October at $598,790 of revenue on $131,669 of spend; the Oct 19 to 21 Free Shipping window is the next planned lift at $96,819.

The rest of October and November on the calendar Alaskan King Crab Marketing Calendar

DateItem
Oct 19 to 21Free Shipping Promo (emails #1 to #7, SMS #1 to #3)
2026-10-01 to 2026-10-30(TBC) Ultimate King Crab Feast Giveaway Entry window continues (winner announcement flow Nov 2)
Tue Oct 13Repeat Buyer: King Crab is here for Fall (email/content)
Thu Oct 15Gifter: The Gift That Shows Up
Thu Oct 15SMS
Mon Oct 19Free Shipping Promo
Fri Oct 23Foodie: Sourcing Story
Sun Oct 25Gifter: Send King Crab
Sun Oct 25SMS
Tue Oct 27Host: Giveaway Reminder Ending / Last Chance
Thu Oct 29Host: Yotpo Points Reminder
Thu Oct 29Non-Purchasers in Tracks + Sample Size of Giveaway_Host: First King Crab Weekend

Thanksgiving promo Nov 15 to 18 (15% off sitewide, code CRAB4TURKEYDAY); BFCM Nov 27 to 30 (20% off XL king crab) plus a Cyber Monday add-on; giveaway winner flow Nov 2.

04

Launches: 118 ads live in October against 139 due

How much of the spend new ads carry, the October Creative Demand Model at mid-month, the week's launches, and the budgets that moved.

Creative vintage: last week's 116 launches now hold 48% of spend Meta ad IDs by first day with spend

Before Aug 31529 ads launched
33.0%prior 41.0%
Aug 31 to Sep 633 ads launched
0.1%prior 0.0%
Sep 7 to 1366 ads launched
1.7%prior 3.7%
Sep 14 to 2069 ads launched
7.6%prior 14.0%
Sep 21 to 2762 ads launched
2.0%prior 6.5%
Sep 28 to Oct 4116 ads launched
48.0%prior 34.8%
Oct 5 to 11 (this week)33 ads launched
7.7%prior 0.0%
Share of this week's Meta spendPrior week's share

Last week's October launches took over the account: 48% of this week's Meta spend, up from 35% in their launch week. Everything launched before Aug 31 fell to 33% from 41%.

This week added 33 ads (8% of spend), and none have started spending since Wed Oct 7. 15 in New September Evergreen Ads - RG, 14 in October Retention Promotion - RG, 4 in Lead Gen - October Giveaway - HV.

Concentration MotionThis week
Creatives with spend (Motion)265
Top creative share of spend15.3%
Top 10 share of spend61.0%
Wagyu offer creative13 creatives, $1,568 (6% of spend)
Giveaway creative (leads objective)35 creatives, $3,717 (14% of spend)
Evergreen creative214 creatives, $20,348 (79%), 1.70x, 49 purchases

Mid-month review: 118 ads live in October against 139 due by Oct 11 October 2026 Creative Demand Model · Meta ad IDs

Built for October
240
216 live in October, 24 Thanksgiving pre-build
Due by Oct 11
139
164 due by Oct 14
Launched Oct 1 to 11
118
97 distinct creatives in Motion
85% of due
Image vs video launched
56
image, against 62 video; plan 100 static / 129 UGC video / 11 carousel-GIF
To go by Oct 14
46
Oct 13 block (18), Oct 14 (7), plus this week's gap
Persona laneOctober targetDue by Oct 11Launched (ad IDs)Pacing
Host5032928% of due
Foodie362913% of due
Gifter36231148% of due
First Timer30241771% of due
Free Shipping (moment)1800not due yet
Splurger1611218% of due
Giveaway (moment)141460429% of due
Halloween (moment)1003ahead
Wagyu offer (moment)6614233% of due
No persona tag001needs a tag
Total21613911885% of due

60 of the 118 launches are giveaway variants against a 14-ad giveaway kit, so the evergreen lanes are where the shortfall sits.

  • Host: 9 launched against 32 due.
  • Foodie: 1 launched against 29 due.
  • First Timer: 17 launched against 24 due.
  • Gifter: 11 launched against 23 due.
  • Splurger: 2 launched against 11 due.
  • The Halloween giveaway refresh (10 ads, kit due Oct 10) goes live Oct 15.

Launched = Meta ad IDs whose first day with spend falls Oct 1 to 11. Motion counts a creative once across ad IDs, so the same 118 launches are 97 creatives there. Lane comes from the persona token in the ad name, then the Motion persona tag.

This week's launches: 32 creatives, $1,756 so far Motion, 7-day click + 1-day view · launch date Oct 5 to 11

Account rate under each metric (1.77x ROAS, $397 CPA, giveaway campaign excluded). Tap any tile to play the ad.

Moments: Wagyu offer and giveaway (18)

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free…
Spend$3001 purch.
ROAS2.00x1.77x
CPA$300$397
oCTR0.77%2.45%
AOV$601$701
Page to cart23.1%7.3%
CVR2.56%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video…
Spend$2642 purch.
ROAS7.75x1.77x
CPA$132$397
oCTR1.63%2.45%
AOV$1,022$701
Page to cart14.6%7.3%
CVR4.17%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Video
202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$1912 purch.
ROAS0.36x1.77x
CPA$96$397
oCTR0.60%2.45%
AOV$35$701
Page to cart5.5%7.3%
CVR2.74%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free Waygu

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
1 (1)_Carousel_Get Free Waygu LP
Spend$1690 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.85%2.45%
AOV–$701
Page to cart11.8%7.3%
CVR0.00%0.34%
Full name and copy

09/24/2026_1 (1)_Carousel_Get Free Waygu LP

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free W…
Spend$1320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.74%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free Wagyu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

13 more launches under $100 of spend so far ($517 together)
Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free …
Spend$941 purch.
ROAS12.57x1.77x
CPA$94$397
oCTR1.05%2.45%
AOV$1,176$701
Page to cart38.1%7.3%
CVR4.76%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Way…
Spend$810 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.95%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Vid…
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.80%2.45%
AOV–$701
Page to cart26.3%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Ge…
Spend$740 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.02%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$580 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.49%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Way…
Spend$510 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.04%2.45%
AOV–$701
Page to cart57.1%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Fr…
Spend$470 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.01%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP
Spend$320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.17%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Giveaway (moment)Video
202610 - BD - FirstTimer - CaitlinHereOutdoor - UGCVid - LeadGenGiveaway - V1_Video_King…
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR6.99%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/06/2026_202610 - BD - FirstTimer - CaitlinHereOutdoor - UGCVid - LeadGenGiveaway - V1_Video_King Crab Feast LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast.

Halloween (moment)Image
202610 - BD - Splurge - TrickorTreat - Static - Evergreen - V1_Image_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/05/2026_202610 - BD - Splurge - TrickorTreat - Static - Evergreen - V1_Image_HP

Skip the candy bowl this Halloween. 🦀 Treat yourself to the real thing: thick, sweet king crab legs, piled high and shipped overnight. The best treat on the block.

Giveaway (moment)Video
202610 - BD - FirstTimer - 480010Winners - UGCVideo - LeadGenGiveaway- V1_Video_King Cra…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - 480010Winners - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - TrickOrTreat - UGCVideo - LeadGenGiveaway - V1_Video_King …
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR12.50%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - TrickOrTreat - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - First Timer - ForYou - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Fea…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/29/2026_202610 - BD - First Timer - ForYou - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Evergreen (14)

14 more launches under $100 of spend so far ($183 together)
First TimerVideo
202610 - BD - First Timer - Anniversary - UGCVid - Evergreen - V1_Video_HP
Spend$340 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.75%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - Anniversary - UGCVid - Evergreen - V1_Video_HP

Anniversary dinner, but make it king crab. 🦀 Skip the crowded restaurant and set the table at home with thick, sweet, wild-caught king crab legs shipped overnight. Just heat, plate, and enjoy.

First TimerVideo
202609 - BD - First Timer - Overnight - UGCVideo - Evergreen - V1_Video_HP
Spend$310 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.65%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/06/2026_202609 - BD - First Timer - Overnight - UGCVideo - Evergreen - V1_Video_HP

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Arctic Ocean to your door.

First TimerImage
202610 - BD - Skeptic - CrabCult - Static - Evergreen - V1_Image_HP
Spend$280 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.70%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - CrabCult - Static - Evergreen - V1_Image_HP

Join the crab cult. 🦀 Thick, sweet, wild-caught king crab legs shipped overnight to your door. Try them once and you'll understand the obsession.

GifterImage
202610 - BD - Gifter - BirthdayMonthGifts - Carousel - Evergreen - V1 - Card1_Carousel_HP
Spend$220 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.58%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Gifter - BirthdayMonthGifts - Carousel - Evergreen - V1 - Card1_Carousel_HP

First TimerVideo
202610 - BD - FirstTimer - You'llWantToSeeThis - UGCVid - Evergreen - V1_Video_HP
Spend$160 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.72%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - FirstTimer - You'llWantToSeeThis - UGCVid - Evergreen - V1_Video_HP

Wait until you see what shows up at your door. 🦀 Wild-caught king crab legs, flash-frozen, hand-packed, and shipped overnight. Unbox it, heat it, and see what all the fuss is about.

First TimerVideo
202610 - BD - First Timer - ComparisonwSports - UGCVid - Evergreen - V1 (1)_Video_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.59%2.45%
AOV–$701
Page to cart16.7%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - ComparisonwSports - UGCVid - Evergreen - V1 (1)_Video_HP

How big are king crab legs, really? Bigger than you think. 🦀 See them next to something you already know, then pick the size that fits your table: Large, XL, or XXL.

First TimerVideo
202610 - BD - Skeptic - POVBiggestKCL - UGCVid - Evergreen - V1_Video_HP
Spend$100 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.02%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - POVBiggestKCL - UGCVid - Evergreen - V1_Video_HP

POV: you ordered king crab legs and these showed up. 🦀 Massive, meaty, wild-caught legs shipped overnight. Think king crab is all hype? Judge for yourself.

First TimerImage
202610 - BD - First Timer - Thaw,Heat,Eat - Carousel - Evergreen - V1 - Card1_Carousel_HP
Spend$60 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.27%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - Thaw,Heat,Eat - Carousel - Evergreen - V1 - Card1_Carousel_HP

HostVideo
202610 - BD - Host - ServeKingCrab - UGCVid - Evergreen - V1_Video_HP
Spend$60 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.65%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Host - ServeKingCrab - UGCVid - Evergreen - V1_Video_HP

Serve something your guests will actually talk about. 🦀 King crab legs arrive cooked and flash-frozen, so all you do is heat them and set them out. Big, sweet, and a centerpiece all on their own.

First TimerVideo
202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V1_Video_HP
Spend$50 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.90%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V1_Video_HP

Think king crab is all hype? We stopped measuring in inches and started measuring in wingspans. These legs are thick, sweet, and packed with meat from end to end. See for yourself.

First TimerVideo
10/0/2026_202609 - BD - Skeptic - Ididntknow - UGCVideo - Evergreen - V1_Video_HP
Spend$50 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.42%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/0/2026_202609 - BD - Skeptic - Ididntknow - UGCVideo - Evergreen - V1_Video_HP

Didn't know you could get real king crab delivered to your door? Now you do. Wild-caught, flash-frozen, and shipped overnight. It's already cooked, so all you do is heat and eat.

FoodieVideo
202610 - BD - Skeptic- JustThawHeatEat - UGCVid - Evergreen - V1_Video_HP
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.96%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic- JustThawHeatEat - UGCVid - Evergreen - V1_Video_HP

Think king crab is hard to make? Thaw. Heat. Eat. 🦀 It arrives already cooked, so there's no special equipment and no guesswork. Restaurant-quality king crab in minutes.

First TimerVideo
202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V2_Video_HP
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V2_Video_HP

Think king crab is all hype? We stopped measuring in inches and started measuring in wingspans. These legs are thick, sweet, and packed with meat from end to end. See for yourself.

First TimerImage
202610 - BD - FirstTimer - KeepMoneyInYourPocket - Static - Evergreen - V1_Image_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.50%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/05/2026_202610 - BD - FirstTimer - KeepMoneyInYourPocket - Static - Evergreen - V1_Image_HP

Skip the steakhouse tab. 🦀 Get restaurant-quality king crab legs delivered to your door and enjoy them at your own table. No reservation, no wait.

Campaign launches by channel #rwg_alaskan-king-crab-co and platforms

Meta

DateCampaignWhat changedDaily spend beforeDaily spend sinceThis week: spend · purchases · ROAS
Oct 5October Retention PromotionNew: Wagyu offer to the churned segment; cost control removed and opened to the full retention list the same day–$836$1,672 · 3 · 1.93x
Oct 6Lead Gen - October GiveawayBudget $450 to $600$179$581$3,722 · leads objective
Oct 7Retention promoSale assets pulled; campaign off
Oct 8RTN and acquisitionSmall budget cuts after a lower-efficiency Oct 7$209$207RTN $1,580 · 13 · 4.03x
Oct 11New September Evergreen AdsBudget $850 to $700$1,291$700 budget$8,585 · 13 · 1.36x

Google

DateCampaignWhat changedThis week: spend · conversions · ROAS
Oct 11Performance Max - Other CatchesBudget $510 to $610$2,742 · 17.2 conv. · 6.06x
Oct 11NB Search - Crab - Exact MatchBudget $216 to $260$1,421 · 7.0 conv. · 5.98x
Oct 10 to 11Demand Gen (YouTube) - Welcome OfferTarget CPA changed; budget $86 to $60$531 · 1.0 conv. · 0.66x
05

Winners: 1 funded ad above the 1.77x account rate

The ads that cleared the winner bar, the near-misses worth watching, then performance by Motion attribute.

Funded winners Motion · $300+ spend, 3+ purchases, at or above the account ROAS of 1.77x (a signal at AKC's order volume)

First TimerVideo
202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
This adAccount
Spend$3,9248 purch.
ROAS2.02x1.77x
CPA$490$397
Outbound CTR2.97%2.45%
AOV$993$701
Page to cart5.1%7.3%
CVR0.19%0.34%

Iteration: Charlotte's new hooks on this body are the right next test: keep the size breakdown, change the first ten seconds. Monitor whether it earns more budget.

Full ad name and copy

10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
This adAccount
Spend$1,1652 purch.
ROAS1.88x1.77x
CPA$582$397
Outbound CTR3.96%2.45%
AOV$1,097$701
Page to cart5.7%7.3%
CVR0.15%0.34%

Close to the bar on fewer orders; a signal, not a result.

Full ad name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

First TimerVideo
202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
This adAccount
Spend$6562 purch.
ROAS3.44x1.77x
CPA$328$397
Outbound CTR2.01%2.45%
AOV$1,128$701
Page to cart15.1%7.3%
CVR0.84%0.34%

Close to the bar on fewer orders; a signal, not a result.

Full ad name and copy

07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video…
This adAccount
Spend$2642 purch.
ROAS7.75x1.77x
CPA$132$397
Outbound CTR1.63%2.45%
AOV$1,022$701
Page to cart14.6%7.3%
CVR4.17%0.34%

Close to the bar on fewer orders; a signal, not a result.

Full ad name and copy

09/28/2026_202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

By persona Motion · persona token from the ad name, then the Motion tag

ValueAdsSpendSharePurchasesROASCPAOutbound CTRCVR
First Timer72$10,66249%211.87x$5082.98%0.22%
Host39$4,70422%111.39x$4281.74%0.36%
Foodie18$2,44411%51.00x$4893.18%0.27%
Wagyu offer (moment)13$1,5687%62.48x$2610.84%2.06%
Gifter35$8004%53.29x$1601.87%1.21%
No persona tag14$6783%11.59x$6781.95%0.33%
Splurger26$5783%10.92x$5782.14%0.34%
Repeat Buyer9$3742%54.12x$751.57%3.16%
Everything else (1 value)3$40%00.00x–––
Account rate$21,812100%551.77x$3972.45%0.34%

First Timer carries the account: $10,662 at 1.87x on 21 purchases. Gifter and Repeat Buyer convert above the rate on small spend; Host and Foodie ran under it this week.

By message
ValueAdsSpendSharePurchasesROASCPAOutbound CTRCVR
Massive Size25$5,76526%141.91x$4122.60%0.27%
Shipped Overnight17$4,32420%50.91x$8653.77%0.11%
Easy Preparation12$2,88513%30.70x$9621.69%0.12%
Free Product15$2,30011%20.98x$1,1502.39%0.20%
Free Gift With Purchase18$1,6698%62.33x$2780.94%1.66%
Restaurant Quality At Home11$9364%11.60x$9363.60%0.10%
Special Occasion Elevation31$7593%95.42x$841.60%3.63%
Perfect Gift27$6023%43.54x$1502.17%1.17%
Everything else (22 values)73$2,57212%113.01x$234––
Account rate$21,812100%551.77x$3972.45%0.34%
By hook tactic
ValueAdsSpendSharePurchasesROASCPAOutbound CTRCVR
Explainer1$3,92418%82.02x$4902.97%0.19%
Storytelling4$3,05414%51.07x$6111.72%0.19%
Not tagged in Motion86$2,95814%50.86x$5921.29%0.47%
How To4$2,23610%31.29x$7453.95%0.11%
If Then4$1,8308%10.30x$1,8303.78%0.06%
Question24$1,5237%83.45x$1901.88%1.22%
Relatability14$1,2606%61.65x$2102.48%1.15%
Bold Claim16$9714%51.56x$1941.73%1.04%
Everything else (18 values)76$4,05619%143.09x$290––
Account rate$21,812100%551.77x$3972.45%0.34%
By visual format
ValueAdsSpendSharePurchasesROASCPAOutbound CTRCVR
Montage85$8,66140%241.56x$3612.11%0.42%
Behind The Scenes15$4,28120%71.74x$6123.59%0.16%
Yapper2$3,92918%82.02x$4912.97%0.19%
Offer-First Banner16$1,1085%31.76x$3691.59%0.79%
Headline36$7053%10.87x$7051.13%0.46%
Feature Benefit Pointout10$6193%00.00x–1.09%0.00%
Greenscreen4$4562%45.64x$1142.09%2.92%
Testimonial5$3982%11.33x$3982.42%0.53%
Everything else (20 values)56$1,6548%72.44x$236––
Account rate$21,812100%551.77x$3972.45%0.34%
By format
ValueAdsSpendSharePurchasesROASCPAOutbound CTRCVR
UGC video130$15,97973%492.22x$3262.54%0.38%
High Production6$1,9529%10.28x$1,9523.63%0.06%
Lifestyle Image with Text70$1,8448%30.66x$6151.36%0.43%
Product Image with Text15$1,0675%21.26x$5331.19%0.57%
Hybrid7$9224%00.00x–2.54%0.00%
Lifestyle-Product Image with Text1$470%00.00x–1.01%0.00%
Account rate$21,812100%551.77x$3972.45%0.34%
By offer
ValueAdsSpendSharePurchasesROASCPAOutbound CTRCVR
No Offer167$16,72877%421.77x$3982.58%0.30%
Promo27$3,49616%91.91x$3881.85%0.75%
Always-On Offer35$1,5877%41.41x$3971.65%0.61%
Account rate$21,812100%551.77x$3972.45%0.34%
By moment
ValueAdsSpendSharePurchasesROASCPAOutbound CTRCVR
Evergreen146$19,32289%491.83x$3942.49%0.33%
Birthday27$1,0385%63.04x$1732.00%1.09%
Holiday Gifting1$8334%00.00x–2.73%0.00%
Fall33$4492%00.00x–1.43%0.00%
Game Day3$530%00.00x–2.42%0.00%
Anniversary3$450%00.00x–0.96%0.00%
Football Season3$340%00.00x–1.39%0.00%
Thanksgiving1$140%00.00x–1.47%0.00%
Everything else (5 values)12$230%00.00x–––
Account rate$21,812100%551.77x$3972.45%0.34%

The Lead Gen giveaway campaign is excluded from these tables and from the account rate (leads objective). UGC and UGC Mashup are merged into one "UGC video" row.

06

Creative review: all 121 ads with $10+ of spend, from 4 creative teams

The top 10 Meta funded most, every creative grouped by the team that made it, then every ad that spent $10 or more, filterable for your team's feedback. Tap any thumbnail to play it.

Top 10 by spend: 61% of the week's spend Motion, 7-day click + 1-day view

1First TimerVideo
202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
This adAccount
Spend$3,9248 purch.
ROAS2.02x1.77x
CPA$490$397
Outbound CTR2.97%2.45%
AOV$993$701
Page to cart5.1%7.3%
CVR0.19%0.34%

The top spender and the one funded winner: 8 purchases at 2.02x.

Full ad name and copy

10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

2HostVideo
202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP
This adAccount
Spend$2,7643 purch.
ROAS0.73x1.77x
CPA$921$397
Outbound CTR1.69%2.45%
AOV$670$701
Page to cart3.2%7.3%
CVR0.12%0.34%

$2,764 on 3 purchases this week; monitor before any change, one soft week after a strong September.

Full ad name and copy

08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen.

3FoodieVideo
202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
This adAccount
Spend$1,7911 purch.
ROAS0.30x1.77x
CPA$1,791$397
Outbound CTR3.81%2.45%
AOV$546$701
Page to cart5.7%7.3%
CVR0.06%0.34%

$1,791 on 1 purchases this week; monitor before any change, one soft week after a strong September.

Full ad name and copy

09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP

Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.

4Giveaway (moment)Video
202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_…
This adAccount
Spend$1,7720 purch.
ROAS0.00x1.77x
CPA–$397
Outbound CTR10.16%2.45%
AOV–$701
Page to cart0.9%7.3%
CVR0.00%0.34%

Giveaway entry ad on the leads objective; read on cost per entry, not ROAS.

Full ad name and copy

10/01/2026_202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_Video_Win A King Crab LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

5First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
This adAccount
Spend$1,1652 purch.
ROAS1.88x1.77x
CPA$582$397
Outbound CTR3.96%2.45%
AOV$1,097$701
Page to cart5.7%7.3%
CVR0.15%0.34%
Full ad name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

6First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
This adAccount
Spend$1,0701 purch.
ROAS0.65x1.77x
CPA$1,070$397
Outbound CTR3.93%2.45%
AOV$696$701
Page to cart5.7%7.3%
CVR0.08%0.34%

$1,070 on 1 purchases this week; monitor before any change, one soft week after a strong September.

Full ad name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

7Giveaway (moment)Video
202610 - BD - First Timer - FirstTimeForFree - UGCVideo - LeadGenGiveaway - V1_Video_K…
This adAccount
Spend$1,0090 purch.
ROAS0.00x1.77x
CPA–$397
Outbound CTR12.06%2.45%
AOV–$701
Page to cart0.9%7.3%
CVR0.00%0.34%

Giveaway entry ad on the leads objective; read on cost per entry, not ROAS.

Full ad name and copy

09/28/2026_202610 - BD - First Timer - FirstTimeForFree - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

8HostVideo
202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HP
This adAccount
Spend$8330 purch.
ROAS0.00x1.77x
CPA–$397
Outbound CTR2.73%2.45%
AOV–$701
Page to cart23.0%7.3%
CVR0.00%0.34%

$833 on 0 purchases this week; monitor before any change, one soft week after a strong September.

Full ad name and copy

10/02/2026_202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

9First TimerVideo
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
This adAccount
Spend$6620 purch.
ROAS0.00x1.77x
CPA–$397
Outbound CTR4.16%2.45%
AOV–$701
Page to cart7.5%7.3%
CVR0.00%0.34%
Full ad name and copy

09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Bering Sea to your door.

10First TimerVideo
202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
This adAccount
Spend$6562 purch.
ROAS3.44x1.77x
CPA$328$397
Outbound CTR2.01%2.45%
AOV$1,128$701
Page to cart15.1%7.3%
CVR0.84%0.34%
Full ad name and copy

07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Creative by vendor: 4 producing teams, every ad grouped by who made it Motion, 7-day click + 1-day view · giveaway campaign excluded

Vendor comes from the ad name token and the campaign the ad runs in. Open a team to see its top performers, every launch since Sep 28, every ad with spend, and direction for its next batch. Spend chips compare with the prior week.

VendorAdsLaunched since Sep 28SpendSharePurchasesROASCPAOutbound CTRCVR
Black Drum (BD)16378$15,762 ▲ 46%72%321.55x$4932.30%0.27%
In-house, no vendor token437$4,405 ▼ 28%20%111.48x$4003.36%0.32%
Insense creators90$884 ▲ 28%4%75.16x$1262.17%1.70%
Legacy and other152$868 ▲ 39%4%53.44x$1741.57%2.10%
Account23087$21,920100%551.76x$3992.45%0.34%
Black Drum (BD) 163 ads · $15,762 (72%) · 1.55x on 32 purchases · 78 launched since Sep 28
Spend
$15,762
▲ 46% prior $10,782
ROAS
1.55x
▼ 57% prior 3.60x
Purchases
32
▼ 22% prior 41
CPA
$493
▲ 87% prior $263
Outbound CTR
2.30%
▲ 9% prior 2.11%

Top performers ($50+ spend)

Best ROAS
HostImage
202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP
Spend$932 purch.
ROAS14.43x1.77x
CPA$47$397
oCTR1.33%2.45%
AOV$672$701
Page to cart28.6%7.3%
CVR9.52%0.34%
Full name and copy

06/17/2026_202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP

Feed your whole dinner party with Alaskan King Crab Legs.

Lowest CPA
HostImage
202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP
Spend$932 purch.
ROAS14.43x1.77x
CPA$47$397
oCTR1.33%2.45%
AOV$672$701
Page to cart28.6%7.3%
CVR9.52%0.34%
Full name and copy

06/17/2026_202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP

Feed your whole dinner party with Alaskan King Crab Legs.

Top outbound CTR
First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Spend$1,1652 purch.
ROAS1.88x1.77x
CPA$582$397
oCTR3.96%2.45%
AOV$1,097$701
Page to cart5.7%7.3%
CVR0.15%0.34%
Full name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

Launched since Sep 28 (78)

First TimerVideo
202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
Spend$3,9248 purch.
ROAS2.02x1.77x
CPA$490$397
oCTR2.97%2.45%
AOV$993$701
Page to cart5.1%7.3%
CVR0.19%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

HostVideo
202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HP
Spend$8330 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.73%2.45%
AOV–$701
Page to cart23.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

No persona tagVideo
202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP
Spend$3840 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.02%2.45%
AOV–$701
Page to cart5.2%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP

Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.

First TimerImage
202610 - BD - First Timer - SizeComparison - Static - Evergreen - V1_Image_HP
Spend$3390 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.92%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - SizeComparison - Static - Evergreen - V1_Image_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free…
Spend$3001 purch.
ROAS2.00x1.77x
CPA$300$397
oCTR0.77%2.45%
AOV$601$701
Page to cart23.1%7.3%
CVR2.56%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video…
Spend$2642 purch.
ROAS7.75x1.77x
CPA$132$397
oCTR1.63%2.45%
AOV$1,022$701
Page to cart14.6%7.3%
CVR4.17%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

First TimerImage
202610 - BD - First Timer - TheMoreYouKnowLXLXXL - Static - Evergreen - V1_Image_HP
Spend$1910 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.38%2.45%
AOV–$701
Page to cart5.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - TheMoreYouKnowLXLXXL - Static - Evergreen - V1_Image_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

Wagyu offer (moment)Video
202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$1912 purch.
ROAS0.36x1.77x
CPA$96$397
oCTR0.60%2.45%
AOV$35$701
Page to cart5.5%7.3%
CVR2.74%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free Waygu

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free W…
Spend$1320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.74%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free Wagyu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free …
Spend$941 purch.
ROAS12.57x1.77x
CPA$94$397
oCTR1.05%2.45%
AOV$1,176$701
Page to cart38.1%7.3%
CVR4.76%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

First TimerVideo
202610 - BD - First Timer - ReIntroduceOurselvesIntro- UGCVideo - Evergreen - V1-9x16_Vi…
Spend$821 purch.
ROAS18.28x1.77x
CPA$82$397
oCTR2.19%2.45%
AOV$1,498$701
Page to cart13.6%7.3%
CVR2.27%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - ReIntroduceOurselvesIntro- UGCVideo - Evergreen - V1-9x16_Video_HP

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Arctic Ocean to your door.

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Way…
Spend$810 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.95%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

HostVideo
202609 - BD - Hosting- ReceiptCompare - UGCVideo - Evergreen - V1_HP
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.75%2.45%
AOV–$701
Page to cart7.4%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- ReceiptCompare - UGCVideo - Evergreen - V1_HP

Show the people you love how much you care with a king crab feast. Because when food is your love language, nothing says it better than sharing something special around the table.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Vid…
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.80%2.45%
AOV–$701
Page to cart26.3%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Ge…
Spend$740 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.02%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$580 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.49%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Way…
Spend$510 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.04%2.45%
AOV–$701
Page to cart57.1%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

Wagyu offer (moment)Image
202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Fr…
Spend$470 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.01%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

GifterImage
202610 - BD - Gifter - KingCrabForAll - Static - Evergreen - V1_Image_Gift King Crab LP
Spend$460 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.71%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifter - KingCrabForAll - Static - Evergreen - V1_Image_Gift King Crab LP

King crab for your dad. Your boss. Your best friend. Your neighbor who has everything. One gift that works for literally everyone.

GifterVideo
202610 - BD - Gifting - ForgotABday - UGCVideo - Evergreen - V1-9x16_Video_Gift King Cra…
Spend$390 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.72%2.45%
AOV–$701
Page to cart15.4%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifting - ForgotABday - UGCVideo - Evergreen - V1-9x16_Video_Gift King Crab LP – Copy

Forget the usual birthday gift. Send king crab. Wild-caught king crab delivered straight to their door for a birthday surprise they’ll actually remember.

GifterImage
202610 - BD - Gifting - FallBirthdays - Static - Evergreen - V1_Image_Gift King Crab LP
Spend$340 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.82%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifting - FallBirthdays - Static - Evergreen - V1_Image_Gift King Crab LP

Birthday tomorrow? Don't panic. We can help. Send King Crab Legs right to their door overnight. A last-minute gift that looks like you planned it for months.

First TimerVideo
202610 - BD - First Timer - Anniversary - UGCVid - Evergreen - V1_Video_HP
Spend$340 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.75%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - Anniversary - UGCVid - Evergreen - V1_Video_HP

Anniversary dinner, but make it king crab. 🦀 Skip the crowded restaurant and set the table at home with thick, sweet, wild-caught king crab legs shipped overnight. Just heat, plate, and enjoy.

Wagyu offer (moment)Image
202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP
Spend$320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.17%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

First TimerVideo
202609 - BD - First Timer - Overnight - UGCVideo - Evergreen - V1_Video_HP
Spend$310 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.65%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/06/2026_202609 - BD - First Timer - Overnight - UGCVideo - Evergreen - V1_Video_HP

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Arctic Ocean to your door.

First TimerImage
202610 - BD - Skeptic - CrabCult - Static - Evergreen - V1_Image_HP
Spend$280 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.70%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - CrabCult - Static - Evergreen - V1_Image_HP

Join the crab cult. 🦀 Thick, sweet, wild-caught king crab legs shipped overnight to your door. Try them once and you'll understand the obsession.

GifterImage
202610 - BD - Gifter - BirthdayMonthGifts - Carousel - Evergreen - V1 - Card1_Carousel_HP
Spend$220 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.58%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Gifter - BirthdayMonthGifts - Carousel - Evergreen - V1 - Card1_Carousel_HP

First TimerVideo
202610 - BD - FirstTimer - You'llWantToSeeThis - UGCVid - Evergreen - V1_Video_HP
Spend$160 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.72%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - FirstTimer - You'llWantToSeeThis - UGCVid - Evergreen - V1_Video_HP

Wait until you see what shows up at your door. 🦀 Wild-caught king crab legs, flash-frozen, hand-packed, and shipped overnight. Unbox it, heat it, and see what all the fuss is about.

First TimerImage
202609 - BD - First Timer - MassiveKCL - Static - Evergreen - V1_Image_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.05%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - First Timer - MassiveKCL - Static - Evergreen - V1_Image_HP

These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.

First TimerVideo
202610 - BD - First Timer - ComparisonwSports - UGCVid - Evergreen - V1 (1)_Video_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.59%2.45%
AOV–$701
Page to cart16.7%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - ComparisonwSports - UGCVid - Evergreen - V1 (1)_Video_HP

How big are king crab legs, really? Bigger than you think. 🦀 See them next to something you already know, then pick the size that fits your table: Large, XL, or XXL.

No persona tagVideo
202609 - BD - Skepticc - Lookatthis - UGCVideo - Evergreen - V1_Video_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.74%2.45%
AOV–$701
Page to cart8.3%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - Skepticc - Lookatthis - UGCVideo - Evergreen - V1_Video_HP

These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.

SplurgerVideo
10/0/2026_202610 - BD - Splurger - DecideDinnerForHer - UGCVideo - Evergreen - V1-9x16_V…
Spend$110 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.57%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/0/2026_202610 - BD - Splurger - DecideDinnerForHer - UGCVideo - Evergreen - V1-9x16_Video_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

Repeat BuyerVideo
202609 - BD - Repeat Buyer - Best Money Spent - UGCVideo - Evergreen - V1_Video_HP
Spend$110 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.15%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - Repeat Buyer - Best Money Spent - UGCVideo - Evergreen - V1_Video_HP

Not all king crab is created equal. Wild-caught, massive legs, and unforgettable flavor delivered straight to your door.

First TimerVideo
202610 - BD - Skeptic - POVBiggestKCL - UGCVid - Evergreen - V1_Video_HP
Spend$100 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.02%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - POVBiggestKCL - UGCVid - Evergreen - V1_Video_HP

POV: you ordered king crab legs and these showed up. 🦀 Massive, meaty, wild-caught legs shipped overnight. Think king crab is all hype? Judge for yourself.

SplurgerImage
202609 - BD - Splurger - BiggerPlate - Static - Evergreen - V1_HP
Spend$80 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.01%2.45%
AOV–$701
Page to cart20.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Splurger - BiggerPlate - Static - Evergreen - V1_HP

WARNING: You may need a larger plate to serve these King Crab Legs.

First TimerImage
202609 - BD - Skeptic - FrozenUponDelivery - Static - Evergreen - V1_HP
Spend$80 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.21%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Skeptic - FrozenUponDelivery - Static - Evergreen - V1_HP

Our King Crab is flash-frozen right off the boats and stays frozen until YOU thaw it. We ship everything overnight directly to your door.

First TimerImage
202610 - BD - First Timer - Thaw,Heat,Eat - Carousel - Evergreen - V1 - Card1_Carousel_HP
Spend$60 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.27%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - Thaw,Heat,Eat - Carousel - Evergreen - V1 - Card1_Carousel_HP

GifterVideo
202610 - BD - Gifting -ImpossibleToShopFor - UGCVideo - Evergreen - V1_Video_Gift King c…
Spend$60 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.75%2.45%
AOV–$701
Page to cart66.7%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifting -ImpossibleToShopFor - UGCVideo - Evergreen - V1_Video_Gift King crab_LP

Forget the usual birthday gift. Send king crab. Wild-caught king crab delivered straight to their door for a birthday surprise they’ll actually remember.

HostVideo
202610 - BD - Hosting - FallFreezerMustHave - UGCVideo - Evergreen - V1-9x16_Video_HP
Spend$60 purch.
ROAS0.00x1.77x
CPA–$397
oCTR5.23%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - FallFreezerMustHave - UGCVideo - Evergreen - V1-9x16_Video_HP

This Fall calls for a new Fall Flavor. King Crab. Buttery. Melts in your mouth kind of flavor.

HostVideo
202610 - BD - Host - ServeKingCrab - UGCVid - Evergreen - V1_Video_HP
Spend$60 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.65%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Host - ServeKingCrab - UGCVid - Evergreen - V1_Video_HP

Serve something your guests will actually talk about. 🦀 King crab legs arrive cooked and flash-frozen, so all you do is heat them and set them out. Big, sweet, and a centerpiece all on their own.

First TimerVideo
202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V1_Video_HP
Spend$50 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.90%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V1_Video_HP

Think king crab is all hype? We stopped measuring in inches and started measuring in wingspans. These legs are thick, sweet, and packed with meat from end to end. See for yourself.

First TimerImage
202609 - BD - Skeptic - ConvertYou - Static - Evergreen - V1_Image_HP
Spend$50 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.36%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - Skeptic - ConvertYou - Static - Evergreen - V1_Image_HP

These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.

First TimerVideo
10/0/2026_202609 - BD - Skeptic - Ididntknow - UGCVideo - Evergreen - V1_Video_HP
Spend$50 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.42%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/0/2026_202609 - BD - Skeptic - Ididntknow - UGCVideo - Evergreen - V1_Video_HP

Didn't know you could get real king crab delivered to your door? Now you do. Wild-caught, flash-frozen, and shipped overnight. It's already cooked, so all you do is heat and eat.

HostImage
202610 - BD - Hosting - GameDayUpgrade - Static - Evergreen - V1_Image_HP
Spend$40 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.21%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - GameDayUpgrade - Static - Evergreen - V1_Image_HP

These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.

SplurgerImage
202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V2_Image_HP
Spend$40 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.67%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V2_Image_HP

Hosting dinner? Make it a night they'll never forget. Serve premium King Crab for an ultimate show-stopping centerpiece. Restaurant-quality seafood delivered to your door.

GifterVideo
202610 - BD - Gifter - ForgottenBirthdayToCam - UGCVid - Evergreen - V1_Video_Gift King …
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.87%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifter - ForgottenBirthdayToCam - UGCVid - Evergreen - V1_Video_Gift King Crab

Forgot a birthday? Happens to the best of us. The fix: King Crab Legs delivered straight to their door overnight. Nobody stays mad at a crab feast.

FoodieVideo
202610 - BD - Skeptic- JustThawHeatEat - UGCVid - Evergreen - V1_Video_HP
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.96%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic- JustThawHeatEat - UGCVid - Evergreen - V1_Video_HP

Think king crab is hard to make? Thaw. Heat. Eat. 🦀 It arrives already cooked, so there's no special equipment and no guesswork. Restaurant-quality king crab in minutes.

First TimerVideo
202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V2_Video_HP
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V2_Video_HP

Think king crab is all hype? We stopped measuring in inches and started measuring in wingspans. These legs are thick, sweet, and packed with meat from end to end. See for yourself.

No persona tagVideo
202609 - BD - Hosting- PackingProcess - UGCVideo - Evergreen - V1_HP
Spend$30 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.98%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- PackingProcess - UGCVideo - Evergreen - V1_HP

Wild-caught in arctic waters, flash-frozen on the boat, and bigger than what most fine-dining restaurants serve — shipped straight to your door. Once you go real king crab, the grocery store stuff doesn't stand a chance.

HostImage
202610 - BD - Hosting - FallFreezerMustHave - Static - Evergreen - V1-4x5 (1)_Image_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.26%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - FallFreezerMustHave - Static - Evergreen - V1-4x5 (1)_Image_HP

The kind of meal that is perfect for any party. Hosting? Need a Gift? We got you. Order King Crab.

Halloween (moment)Image
202610 - BD - Splurge - TrickorTreat - Static - Evergreen - V1_Image_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/05/2026_202610 - BD - Splurge - TrickorTreat - Static - Evergreen - V1_Image_HP

Skip the candy bowl this Halloween. 🦀 Treat yourself to the real thing: thick, sweet king crab legs, piled high and shipped overnight. The best treat on the block.

HostVideo
202610 - BD - Hosting - AMealEveryoneWillLove - UGCVideo - Evergreen - V1-9x16_Video_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - AMealEveryoneWillLove - UGCVideo - Evergreen - V1-9x16_Video_HP

Hosting dinner? Make it a night they'll never forget. Serve premium King Crab for an ultimate show-stopping centerpiece. Restaurant-quality seafood delivered to your door.

GifterImage
202610 - BD - Gifter - TheyWon'tShare - Static - Evergreen - V1_Image_Gift King Crab LP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Gifter - TheyWon'tShare - Static - Evergreen - V1_Image_Gift King Crab LP

Fair warning: they won't share. Send King Crab Legs as a gift and watch them hide it in the back of the freezer. Probably the best gift they'll get all year.

GifterVideo
202610 - BD - Gifter - BirthdayTmrWeCanHelp - UGCVid - Evergreen - V1_Video_Gift King Crab
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR4.17%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Gifter - BirthdayTmrWeCanHelp - UGCVid - Evergreen - V1_Video_Gift King Crab

Birthday tomorrow? Don't panic. We can help. Send King Crab Legs right to their door overnight. A last-minute gift that looks like you planned it for months.

First TimerVideo
202609 - BD - First Timer - OweApology - UGCVideo - Evergreen - V1_Video_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/29/2026_202609 - BD - First Timer - OweApology - UGCVideo - Evergreen - V1_Video_HP

New to king crab? Your boil is the easiest place to start. Wild-caught, flash-frozen to lock in peak freshness, hand-packed, and shipped overnight — it's already cooked, so all you do is warm it and toss it in with the corn, potatoes, and sausage. One pot, one upgrade, and you'll wonder why you waited this long.

HostVideo
202610 - BD - Hosting - ThingsToGhost - UGCVideo - Evergreen - V1_Video_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - ThingsToGhost - UGCVideo - Evergreen - V1_Video_HP

Chocolate? Fruity? OR BUTTERY. We choose King Crab Always.

GifterImage
202610 - BD - Gifter - NeedaGift - Static - Evergreen - V1_Image_Gift King Crab LP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.19%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifter - NeedaGift - Static - Evergreen - V1_Image_Gift King Crab LP

Need a gift? Skip the gift card. King Crab Legs delivered to their door. Memorable, a little extravagant, and gone in one sitting.

First TimerImage
202610 - BD - FirstTimer - KingCrabStartsHere - Static - Evergreen - V1-9x16_Image_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - FirstTimer - KingCrabStartsHere - Static - Evergreen - V1-9x16_Image_HP

New to king crab? Your boil is the easiest place to start. Wild-caught, flash-frozen to lock in peak freshness, hand-packed, and shipped overnight — it's already cooked, so all you do is warm it and toss it in with the corn, potatoes, and sausage. One pot, one upgrade, and you'll wonder why you waited this long.

HostVideo
202609 - BD - Hosting- OysterRoastvsKCL - UGCVideo - Evergreen - V1_Video_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- OysterRoastvsKCL - UGCVideo - Evergreen - V1_Video_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

First TimerVideo
202610 - BD - First Timer - TrickNTreat1Delivery -UGCVideo- Evergreen - V1-9x16_Video_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - TrickNTreat1Delivery -UGCVideo- Evergreen - V1-9x16_Video_HP

Chocolate? Fruity? OR BUTTERY. We choose King Crab Always.

HostImage
202609 - BD - Hosting- HateToPrep- Static - Evergreen - V1_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.68%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- HateToPrep- Static - Evergreen - V1_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

SplurgerVideo
202609 - BD - Splurger - TreatedMyself - UGCVideo - Evergreen - V1_Video_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/29/2026_202609 - BD - Splurger - TreatedMyself - UGCVideo - Evergreen - V1_Video_HP

Not all king crab is created equal. Wild-caught, massive legs, and unforgettable flavor delivered straight to your door.

GifterVideo
202609 - BD - Gifter - NeverExpectedWeddingRegistry - UGCVideo - Evergreen - V1_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Gifter - NeverExpectedWeddingRegistry - UGCVideo - Evergreen - V1_HP

Skip the registry. Give them something they’ll actually remember. 🦀 King crab makes the ultimate wedding gift—wild-caught, delivered straight to their door, and way more exciting than another set of wine glasses. Send a wedding gift worth cracking into.

HostImage
202609 - BD - Host - PerfectForAnyParty - Static - Evergreen - V1_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Host - PerfectForAnyParty - Static - Evergreen - V1_HP

The kind of meal that is perfect for any party. Hosting? Need a Gift? We got you. Order King Crab.

HostVideo
202610 - BD - Hosting - OysterRoastAlt - UGCVideo - Evergreen - V1-9x16_Video_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - OysterRoastAlt - UGCVideo - Evergreen - V1-9x16_Video_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen.

Halloween (moment)Video
202610 - BD - Splurger - SpookyHalloween - UGCVid - Evergreen - V1_Video_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Splurger - SpookyHalloween - UGCVid - Evergreen - V1_Video_HP

The only thing spooky about Halloween? Not having enough king crab. Skip the candy bowl and treat yourself to the real thing. Thick, sweet King Crab Legs, piled high and worth every bite. Go big this Halloween. You deserve it.

GifterImage
202610 - BD - Gifting - SendKCL - Static - Evergreen - V1-4x5_Image_Gift King Crab LP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Gifting - SendKCL - Static - Evergreen - V1-4x5_Image_Gift King Crab LP

Forgot a birthday? Happens to the best of us. The fix: King Crab Legs delivered straight to their door overnight. Nobody stays mad at a crab feast.

HostImage
202610 - BD - Hosting - HolidayDinner - Static - Evergreen - V1_Image_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - HolidayDinner - Static - Evergreen - V1_Image_HP

Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.

First TimerImage
202610 - BD - FirstTimer - KeepMoneyInYourPocket - Static - Evergreen - V1_Image_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.50%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/05/2026_202610 - BD - FirstTimer - KeepMoneyInYourPocket - Static - Evergreen - V1_Image_HP

Skip the steakhouse tab. 🦀 Get restaurant-quality king crab legs delivered to your door and enjoy them at your own table. No reservation, no wait.

First TimerImage
202609 - BD - First Timer - SizeCheck - Static - Evergreen - V1_Image_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/29/2026_202609 - BD - First Timer - SizeCheck - Static - Evergreen - V1_Image_HP

These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.

Halloween (moment)Video
202610 - BD - Splurger - ChocoloateFruitSavoryHalloween - UGCVid - Evergreen - V1_Video_HP
Spend$10 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Splurger - ChocoloateFruitSavoryHalloween - UGCVid - Evergreen - V1_Video_HP

Chocolate? Fruity? OR BUTTERY. We choose King Crab Always.

GifterImage
202610 - BD - Gifting - HouseWarmingGift - Static - Evergreen - V1-4x5_Image_Gift King C…
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Gifting - HouseWarmingGift - Static - Evergreen - V1-4x5_Image_Gift King Crab LP

Fair warning: they won't share. Send King Crab Legs as a gift and watch them hide it in the back of the freezer. Probably the best gift they'll get all year.

No persona tagImage
202609 - BD - Skeptic- CustomerReview - Static - Evergreen - V1_Image_HP
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Skeptic- CustomerReview - Static - Evergreen - V1_Image_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

SplurgerImage
202610 - BD - Splurger - HandsOnDinner - Static - Evergreen - V1_Image_HP
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

10/02/2026_202610 - BD - Splurger - HandsOnDinner - Static - Evergreen - V1_Image_HP

King crab the size of your forearm? That’s a reason to host. Invite everyone over, put a few pounds on the table, and turn an ordinary dinner into something worth gathering for.

HostVideo
202609 - BD - Hosting- FeedYourWholeParty - UGCVideo - Evergreen - V1_HP
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- FeedYourWholeParty - UGCVideo - Evergreen - V1_HP

Show the people you love how much you care with a king crab feast. Because when food is your love language, nothing says it better than sharing something special around the table.

SplurgerImage
202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V1_Image_HP
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.23%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/29/2026_202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V1_Image_HP

Hosting dinner? Make it a night they'll never forget. Serve premium King Crab for an ultimate show-stopping centerpiece. Restaurant-quality seafood delivered to your door.

HostVideo
202609 - BD - Hosting- MinimalEffortBigReward - UGCVideo - Evergreen - V1_HP
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- MinimalEffortBigReward - UGCVideo - Evergreen - V1_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

HostImage
202609 - BD - Hosting- NewFallTradition- Static - Evergreen - V1_HP
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR5.26%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- NewFallTradition- Static - Evergreen - V1_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

No persona tagImage
202609 - BD - Splurger- StayInCouple - Static - Evergreen - V1_Image_HP
Spend$00 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.00%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Splurger- StayInCouple - Static - Evergreen - V1_Image_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

Older ads with $50+ this week (22)

HostVideo
202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP
Spend$2,7643 purch.
ROAS0.73x1.77x
CPA$921$397
oCTR1.69%2.45%
AOV$670$701
Page to cart3.2%7.3%
CVR0.12%0.34%
Full name and copy

08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen.

First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Spend$1,1652 purch.
ROAS1.88x1.77x
CPA$582$397
oCTR3.96%2.45%
AOV$1,097$701
Page to cart5.7%7.3%
CVR0.15%0.34%
Full name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Spend$1,0701 purch.
ROAS0.65x1.77x
CPA$1,070$397
oCTR3.93%2.45%
AOV$696$701
Page to cart5.7%7.3%
CVR0.08%0.34%
Full name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

First TimerVideo
202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer…
Spend$3580 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.83%2.45%
AOV–$701
Page to cart21.0%7.3%
CVR0.00%0.34%
Full name and copy

07/01/2026_202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

GifterVideo
202609 - BD - Gifter - IDidn'tAskForThis - UGCVideo - Evergreen - V1_Video_Gift King Cra…
Spend$2392 purch.
ROAS5.21x1.77x
CPA$119$397
oCTR2.50%2.45%
AOV$622$701
Page to cart7.9%7.3%
CVR1.32%0.34%
Full name and copy

09/14/2026_202609 - BD - Gifter - IDidn'tAskForThis - UGCVideo - Evergreen - V1_Video_Gift King Crab LP – Copy

I never asked for this birthday gift, but it ended up being the best gift I have ever gotten...

HostVideo
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repea…
Spend$2112 purch.
ROAS6.10x1.77x
CPA$106$397
oCTR2.55%2.45%
AOV$644$701
Page to cart27.3%7.3%
CVR2.27%0.34%
Full name and copy

05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2

I’ve ordered King Crab Legs THREE times now—and honestly, I already know there will be a fourth. Same massive legs. Same sweet, buttery meat. Same quality every single time.

First TimerImage
202609 - BD - First Timer - ClaimYourCrab - Static - WelcBuy4Get1 - V1_Image_Welcome Off…
Spend$1940 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.19%2.45%
AOV–$701
Page to cart13.8%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609 - BD - First Timer - ClaimYourCrab - Static - WelcBuy4Get1 - V1_Image_Welcome Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

HostVideo
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repea…
Spend$1822 purch.
ROAS7.08x1.77x
CPA$91$397
oCTR1.45%2.45%
AOV$644$701
Page to cart55.9%7.3%
CVR5.88%0.34%
Full name and copy

05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2

I’ve ordered King Crab Legs THREE times now—and honestly, I already know there will be a fourth. Same massive legs. Same sweet, buttery meat. Same quality every single time.

HostImage
202606 - BD - Host - ReceiptCompare - Static - Evergreen - V1_Image_HP – Copy
Spend$1411 purch.
ROAS0.00x1.77x
CPA$141$397
oCTR0.53%2.45%
AOV$0$701
Page to cart11.1%7.3%
CVR5.56%0.34%
Full name and copy

06/16/2026_202606 - BD - Host - ReceiptCompare - Static - Evergreen - V1_Image_HP – Copy

HostImage
202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP
Spend$1371 purch.
ROAS4.47x1.77x
CPA$137$397
oCTR1.27%2.45%
AOV$612$701
Page to cart11.6%7.3%
CVR2.33%0.34%
Full name and copy

09/22/2026_202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP

Halftime deserves better than leftover nachos. Wild-caught Alaskan King Crab Legs, flash-frozen to lock in peak freshness and hand-packed for the journey, arrive shipped overnight and ready to warm right before kickoff. Set it out at halftime and watch it disappear faster than a two-minute drill.

GifterVideo
202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthda…
Spend$1220 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.79%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/10/2026_202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthday - Evergreen - V1

🦀Don't buy your king crab legs or seafood from anywhere else 🚫 Experience the mouthwatering difference of wild-caught king crab legs from Alaskan King Crab Co. 🤤 🚚 Get them delivered straight to your door with free overnight shipping on orders over $350. Order now and taste the difference! 👉🦀

Repeat BuyerImage
202609 - BD - Repeat Buyer - SeasonChanges - Static - Evergreen - V1_Image_HP – Copy
Spend$1180 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.20%2.45%
AOV–$701
Page to cart8.1%7.3%
CVR0.00%0.34%
Full name and copy

09/14/2026_202609 - BD - Repeat Buyer - SeasonChanges - Static - Evergreen - V1_Image_HP – Copy

The season's changed, but are you still craving king crab? Order today, and enjoy king crab tomorrow.

First TimerImage
202609 - BD - First Timer - FreeCrabThisWay - Static - WelcBuy4Get1 - V1_Image_Welcome O…
Spend$1180 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.59%2.45%
AOV–$701
Page to cart10.9%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609 - BD - First Timer - FreeCrabThisWay - Static - WelcBuy4Get1 - V1_Image_Welcome Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

FoodieVideo
x05/01/2026_202605 - BD - Foodie - First Time - Fulfillment Highlight-lo-fi-vid-founder-…
Spend$990 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.70%2.45%
AOV–$701
Page to cart13.0%7.3%
CVR0.00%0.34%
Full name and copy

x05/01/2026_202605 - BD - Foodie - First Time - Fulfillment Highlight-lo-fi-vid-founder-v3-9x16_Video_202605 - BD - Foodie - First Time - Fulfillment Highlight

This is what it takes: a -9.9° freezer, a dialed-in fulfillment team, and zero shortcuts. Every order is packed to lock in freshness and arrive frozen solid — just how it should be. Free Overnight Shipping on orders $350+ →

First TimerImage
202607 - BD - FirstTimer - Free1lb - Static - WelcBuy4Get1 - V1_Image_Welcome_Offer LP
Spend$960 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.29%2.45%
AOV–$701
Page to cart24.2%7.3%
CVR0.00%0.34%
Full name and copy

07/01/2026_202607 - BD - FirstTimer - Free1lb - Static - WelcBuy4Get1 - V1_Image_Welcome_Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

HostImage
202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP
Spend$932 purch.
ROAS14.43x1.77x
CPA$47$397
oCTR1.33%2.45%
AOV$672$701
Page to cart28.6%7.3%
CVR9.52%0.34%
Full name and copy

06/17/2026_202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP

Feed your whole dinner party with Alaskan King Crab Legs.

First TimerVideo
202604 - BD - Skeptic - Restaurant Price Comparison - Evergreen - V1 - hi - fi - video-v…
Spend$830 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.72%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/22/2026_202604 - BD - Skeptic - Restaurant Price Comparison - Evergreen - V1 - hi - fi - video-v2_Video_202604 - BD - Skeptic - Restaurant Price Comparison - Evergreen - V1

A restaurant marks up king crab 3x and serves it under fluorescent lights. We ship the same wild-caught Alaskan king crab — flash frozen at peak freshness — straight to your kitchen for a fraction of the price. Pre-cooked. Thaw, heat, eat. Guaranteed expedited shipping on all orders 📦✈️

Repeat BuyerVideo
202608 - BD - RepeatBuyer Loyalist - BeenAwhile - UGCMash - Evergreen - V1_Video_HP
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.81%2.45%
AOV–$701
Page to cart50.0%7.3%
CVR0.00%0.34%
Full name and copy

08/20/2026_202608 - BD - RepeatBuyer Loyalist - BeenAwhile - UGCMash - Evergreen - V1_Video_HP

Been a minute since your last order? Your king crab fix is one click away, and it's just as good as you remember.

First TimerImage
202607 - BD - FirstTimer - Free1lbFirstOrder - Static - WelcBuy4Get1 - V1_Welcome_Offer LP
Spend$700 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.17%2.45%
AOV–$701
Page to cart26.5%7.3%
CVR0.00%0.34%
Full name and copy

07/01/2026_202607 - BD - FirstTimer - Free1lbFirstOrder - Static - WelcBuy4Get1 - V1_Welcome_Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

HostVideo
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V1_Video_202605 - BD - Repea…
Spend$550 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.69%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V1_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V1

I’ve ordered King Crab Legs THREE times now—and honestly, I already know there will be a fourth. Same massive legs. Same sweet, buttery meat. Same quality every single time.

SplurgerVideo
202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HP
Spend$550 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.38%2.45%
AOV–$701
Page to cart14.7%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HP

Now is the time to spoil yourself. You deserve it. Order King Crab.

Repeat BuyerImage
202608 - BD - RepeatBuyer _ Loyalist - BeenAwhile - Static - Evergreen - V1_Image_HP
Spend$540 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.63%2.45%
AOV–$701
Page to cart18.2%7.3%
CVR0.00%0.34%
Full name and copy

08/20/2026_202608 - BD - RepeatBuyer _ Loyalist - BeenAwhile - Static - Evergreen - V1_Image_HP

It's been a while since your last order. Time to fix that. Your king crab is waiting.

Spend and sales per asset (163 ads with spend)
AdPersonaLaunchedSpendPrior weekPurchasesROASCPA
202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HPFirst Timer2026-10-02$3,923.79$62482.02x$490
202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HPHost2026-08-04$2,763.76$1,28930.73x$921
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-09-15$1,164.81$1,34021.88x$582
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-08-11$1,070.36$85010.65x$1,070
202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HPHost2026-10-02$832.96$28300.00x–
202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HPNo persona tag2026-09-28$383.67$66100.00x–
202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer…First Timer2026-07-08$357.88$64600.00x–
202610 - BD - First Timer - SizeComparison - Static - Evergreen - V1_Image_HPFirst Timer2026-10-02$338.93$19800.00x–
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free…Wagyu offer (moment)2026-10-05$300.02–12.00x$300
202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video…Wagyu offer (moment)2026-10-05$263.82–27.75x$132
202609 - BD - Gifter - IDidn'tAskForThis - UGCVideo - Evergreen - V1_Video_Gift King Cra…Gifter2026-09-15$238.80$9125.21x$119
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repea…Host2026-09-15$211.10$17126.10x$106
202609 - BD - First Timer - ClaimYourCrab - Static - WelcBuy4Get1 - V1_Image_Welcome Off…First Timer2026-09-08$194.26$22700.00x–
202610 - BD - First Timer - TheMoreYouKnowLXLXXL - Static - Evergreen - V1_Image_HPFirst Timer2026-10-02$191.28$18500.00x–
202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free…Wagyu offer (moment)2026-10-05$191.08–20.36x$96
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repea…Host2026-08-04$181.78$15127.08x$91
202606 - BD - Host - ReceiptCompare - Static - Evergreen - V1_Image_HP – CopyHost2026-06-16$141.17$9010.00x$141
202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HPHost2026-09-22$136.88$39414.47x$137
202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free W…Wagyu offer (moment)2026-10-05$132.32–00.00x–
202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthda…Gifter2026-08-04$122.34$53300.00x–
202609 - BD - Repeat Buyer - SeasonChanges - Static - Evergreen - V1_Image_HP – CopyRepeat Buyer2026-09-16$118.10$9700.00x–
202609 - BD - First Timer - FreeCrabThisWay - Static - WelcBuy4Get1 - V1_Image_Welcome O…First Timer2026-09-08$117.55$19000.00x–
x05/01/2026_202605 - BD - Foodie - First Time - Fulfillment Highlight-lo-fi-vid-founder-…Foodie2026-08-04$99.02$9000.00x–
202607 - BD - FirstTimer - Free1lb - Static - WelcBuy4Get1 - V1_Image_Welcome_Offer LPFirst Timer2026-07-08$96.04$9400.00x–
202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free …Wagyu offer (moment)2026-10-05$93.60–112.57x$94
202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HPHost2026-06-17$93.19$76214.43x$47
202604 - BD - Skeptic - Restaurant Price Comparison - Evergreen - V1 - hi - fi - video-v…First Timer2026-04-30$83.06$4500.00x–
202610 - BD - First Timer - ReIntroduceOurselvesIntro- UGCVideo - Evergreen - V1-9x16_Vi…First Timer2026-10-02$81.97$27118.28x$82
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Way…Wagyu offer (moment)2026-10-05$80.73–00.00x–
202608 - BD - RepeatBuyer Loyalist - BeenAwhile - UGCMash - Evergreen - V1_Video_HPRepeat Buyer2026-08-23$76.11$6300.00x–
202609 - BD - Hosting- ReceiptCompare - UGCVideo - Evergreen - V1_HPHost2026-09-28$75.90$12700.00x–
202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Vid…Wagyu offer (moment)2026-10-05$75.58–00.00x–
202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Ge…Wagyu offer (moment)2026-10-05$73.62–00.00x–
202607 - BD - FirstTimer - Free1lbFirstOrder - Static - WelcBuy4Get1 - V1_Welcome_Offer LPFirst Timer2026-07-08$70.17$5900.00x–
202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free…Wagyu offer (moment)2026-10-05$58.06–00.00x–
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V1_Video_202605 - BD - Repea…Host2026-08-04$54.97$10000.00x–
202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HPSplurger2026-09-23$54.56$13800.00x–
202608 - BD - RepeatBuyer _ Loyalist - BeenAwhile - Static - Evergreen - V1_Image_HPRepeat Buyer2026-08-23$54.46$5900.00x–
202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Way…Wagyu offer (moment)2026-10-05$50.70–00.00x–
202608 - BD - Gifter - CrabistheGift - UGCVideo - Evergreen - V1_HP – CopyGifter2026-08-04$47.48$2300.00x–
202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Fr…Wagyu offer (moment)2026-10-05$47.06–00.00x–
202610 - BD - Gifter - KingCrabForAll - Static - Evergreen - V1_Image_Gift King Crab LPGifter2026-10-02$45.91$3900.00x–
202606 - BDProd - Splurger - USvThem - UGCVid - Evergreen - V1_Video_HP – Copy 2Splurger2026-06-25$41.17$4600.00x–
202607 - BD - Gifter - BirthdayKCL - Static - Evergreen - V1_Image_HP – Copy 2Gifter2026-07-30$40.42$3000.00x–
202610 - BD - Gifting - ForgotABday - UGCVideo - Evergreen - V1-9x16_Video_Gift King Cra…Gifter2026-10-02$39.25$2900.00x–
202608 - BD - Gifting - Foundtheperfectgift - UGCVideo - Evergreen - V2_Video_WelcomeOff…Gifter2026-08-13$36.86$12100.00x–
202610 - BD - Gifting - FallBirthdays - Static - Evergreen - V1_Image_Gift King Crab LPGifter2026-10-02$34.17$3900.00x–
202610 - BD - First Timer - Anniversary - UGCVid - Evergreen - V1_Video_HPFirst Timer2026-10-05$33.71–00.00x–
202609 - BD - Foodie - SoupSeasonUpgrade - UGCVideo - Evergreen - V1_Video_HPFoodie2026-09-23$33.68$5500.00x–
202609 - BD - Host - InChargeOfFood - UGCVideo - Evergreen - V1_Video_HPHost2026-09-23$32.47$7000.00x–
202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LPWagyu offer (moment)2026-10-05$32.11–00.00x–
202609 - BD - First Timer - Overnight - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-10-05$31.32–00.00x–
202608 - BD - Repeat Buyer - LoyalCustomerReview - Static - Evergreen V2_Image_HPRepeat Buyer2026-09-06$30.92$300.00x–
202610 - BD - Skeptic - CrabCult - Static - Evergreen - V1_Image_HPFirst Timer2026-10-05$28.41–00.00x–
202609 - BD - Repeat Buyer - TimeforFeast - Static - Evergreen - V1_Image_HPRepeat Buyer2026-09-22$27.60$14500.00x–
202609 - BD - Foodie - WhatCome'sinAPack - Static - Evergreen - V1_Image_HPFoodie2026-09-23$27.37$2600.00x–
202609 - BD - Splurger - CrackInTomorrow - UGCVideo - Evergreen - V1_Video_HPSplurger2026-09-23$25.04$3300.00x–
202610 - BD - Gifter - BirthdayMonthGifts - Carousel - Evergreen - V1 - Card1_Carousel_HPGifter2026-10-05$21.94–00.00x–
202609 - BD - Splurger - SwappedYourCloset - UGCVideo - Evergreen - V1_Video_HPSplurger2026-09-23$21.30$8100.00x–
202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1_Video_HPSplurger2026-09-22$19.13$1200.00x–
202609 - BD - Splurger - NewFallFlavor - Static - Evergreen - V1_Image_HP – CopySplurger2026-09-16$17.00$4800.00x–
1 (3)_Image_202608 - BD - RepeatBuyer -Purchased3TimesHeresWhy- UGCVideo - Evergreen - V…Repeat Buyer2026-08-04$15.78$400.00x–
202610 - BD - FirstTimer - You'llWantToSeeThis - UGCVid - Evergreen - V1_Video_HPFirst Timer2026-10-05$15.70–00.00x–
202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1 (1)_Video_HPSplurger2026-09-22$13.73$6000.00x–
202609 - BD - Splurger - Restaurant-QualityatHome - UGCVideo - Evergreen - V1_Image_HPSplurger2026-09-22$13.44$3200.00x–
202609 - BD - First Timer - MassiveKCL - Static - Evergreen - V1_Image_HPFirst Timer2026-09-29$13.22$17200.00x–
202610 - BD - First Timer - ComparisonwSports - UGCVid - Evergreen - V1 (1)_Video_HPFirst Timer2026-10-05$13.07–00.00x–
202609 - BD - Skepticc - Lookatthis - UGCVideo - Evergreen - V1_Video_HPNo persona tag2026-09-29$12.55$17600.00x–
202609 - BD - Foodie - FarmersMarkets - UGCVideo - Evergreen - V1_Video_HPFoodie2026-09-23$12.27$4200.00x–
202606 - BD - Gifter - SnowCrabJustIn - Static - Evergreen - V1_Image_Snow Crab CPGifter2026-06-02$12.03$500.00x–
10/0/2026_202610 - BD - Splurger - DecideDinnerForHer - UGCVideo - Evergreen - V1-9x16_V…Splurger2026-10-02$10.96$2300.00x–
202606 - BDProd - Foodie - MassiveSizeFlex - UGCVid - Evergreen - V1_Video_HPFoodie2026-06-25$10.72$800.00x–
202609 - BD - Repeat Buyer - Best Money Spent - UGCVideo - Evergreen - V1_Video_HPRepeat Buyer2026-09-29$10.56$900.00x–
202607 - BD - FirstTimer - ExtraKingCrab - Static - WelcBuy4Get1 - V1_Image_Welcome_Offe…First Timer2026-07-08$10.40$2300.00x–
202610 - BD - Skeptic - POVBiggestKCL - UGCVid - Evergreen - V1_Video_HPFirst Timer2026-10-05$9.78–00.00x–
202609 - BD - Gifter - OneDay'sNotice - UGCVideo - Evergreen - V1_Video_HPGifter2026-09-23$9.67$17151.91x$10
202609 - BD - Skeptic - NoPrepWork - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-09-23$8.89$100.00x–
202609 - BD - Splurger - BiggerPlate - Static - Evergreen - V1_HPSplurger2026-09-28$8.38$6100.00x–
202609 - BD - Gifter - FallBirthdayComing - Static - Evergreen - V1_Image_Gift King Cra…Gifter2026-09-15$8.16$1800.00x–
202609 - BD - Skeptic - FrozenUponDelivery - Static - Evergreen - V1_HPFirst Timer2026-09-28$8.15$1400.00x–
202609 - BD - Foodie - StopTalkingBite - UGCVideo - Evergreen - V1_Video_HP – CopyFoodie2026-09-15$7.23$200.00x–
202609 - BD - Host - YourStartingLineUp - Static - Evergreen - V1 (1)_Image_HPHost2026-09-22$6.86$400.00x–
202607 - BD - Gifter - ForgottenBday - UGCVideo - Evergreen - V1_Video_HPGifter2026-07-24$6.61$2800.00x–
202610 - BD - First Timer - Thaw,Heat,Eat - Carousel - Evergreen - V1 - Card1_Carousel_HPFirst Timer2026-10-05$6.37–00.00x–
202610 - BD - Gifting -ImpossibleToShopFor - UGCVideo - Evergreen - V1_Video_Gift King c…Gifter2026-10-02$6.17$200.00x–
202610 - BD - Hosting - FallFreezerMustHave - UGCVideo - Evergreen - V1-9x16_Video_HPHost2026-10-02$6.07$600.00x–
202610 - BD - Host - ServeKingCrab - UGCVid - Evergreen - V1_Video_HPHost2026-10-05$5.83–00.00x–
202609 - BD - Skeptic - RealPeople - Static - Evergreen - V1_Image_HP – CopyFirst Timer2026-09-09$5.71$300.00x–
202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V1_Video_HPFirst Timer2026-10-05$5.26–00.00x–
202609 - BD - Host - TenMinutes - UGCVideo - Evergreen - V1_Video_HPHost2026-09-22$5.25$1500.00x–
202609 - BD - First Timer - POVFire - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-09-22$5.00$100.00x–
202609 - BD - Skeptic - ConvertYou - Static - Evergreen - V1_Image_HPFirst Timer2026-09-29$4.83$7700.00x–
202609 - BD - Foodie - TryAtYourOwnRisk - UGCVideo - Evergreen - V1_Video_HP – CopyFoodie2026-09-15$4.81$100.00x–
10/0/2026_202609 - BD - Skeptic - Ididntknow - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-10-05$4.53–00.00x–
202607 - BD - FirstTimer - GifttoYou - Video - WelcBuy4Get1 - V1_Video_WelcomeOffer LPFirst Timer2026-07-02$4.12$4200.00x–
202610 - BD - Hosting - GameDayUpgrade - Static - Evergreen - V1_Image_HPHost2026-10-02$4.06$400.00x–
202609 - BD - Splurger - Noteverythingpumpkin - Static - Evergreen - V1_Image_HPSplurger2026-09-22$3.98$000.00x–
202609 - BD - Skeptic - IminHeavan - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-09-22$3.92$300.00x–
202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V2_Image_HPSplurger2026-09-29$3.90$1100.00x–
202609 - BD - First Timer - CrackLegs - Static - Evergreen - V1_Image_HPFirst Timer2026-09-22$3.46$000.00x–
202608 - BD - FirstTimer - DontThrowAway139 - GIF - WelcBuy4Get1 - V1 (1)_Video_WelcomeO…First Timer2026-08-04$3.45$1500.00x–
202609 - BD - Host - SavedMyMarriage - UGCVideo - Evergreen - V1_Video_HPHost2026-09-23$3.38$700.00x–
202610 - BD - Gifter - ForgottenBirthdayToCam - UGCVid - Evergreen - V1_Video_Gift King …Gifter2026-10-02$3.35$500.00x–
202610 - BD - Skeptic- JustThawHeatEat - UGCVid - Evergreen - V1_Video_HPFoodie2026-10-05$3.11–00.00x–
202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V2_Video_HPFirst Timer2026-10-05$3.05–00.00x–
202609 - BD - Gifter - ForgotBirthdaySendPack - UGCVideo - Evergreen - V1_Video_Gift Kin…Gifter2026-09-15$2.92$300.00x–
202609 - BD - Hosting- PackingProcess - UGCVideo - Evergreen - V1_HPNo persona tag2026-09-28$2.81$100.00x–
202609 - BD - Foodie - FallFlavor - UGCVideo - Evergreen - V1_Video_HP – CopyFoodie2026-09-15$2.52$200.00x–
202609 - BD - Splurger - LoveAtFirstBite - UGCVideo - Evergreen - V1_Video_HP – CopySplurger2026-09-15$2.52$000.00x–
202610 - BD - Hosting - FallFreezerMustHave - Static - Evergreen - V1-4x5 (1)_Image_HPHost2026-10-02$2.45$400.00x–
202609 - BD - Gifter - FallWeddingRegistry - UGCVideo - Evergreen - V1_Video_gift-king-c…Gifter2026-09-23$2.42$100.00x–
202609 - BD - First Timer - Reviews - UGCVideo - Evergreen - V1 (1)_Video_HPFirst Timer2026-09-22$2.31$200.00x–
202610 - BD - Splurge - TrickorTreat - Static - Evergreen - V1_Image_HPHalloween (moment)2026-10-05$2.26–00.00x–
202610 - BD - Hosting - AMealEveryoneWillLove - UGCVideo - Evergreen - V1-9x16_Video_HPHost2026-10-02$1.98$600.00x–
202610 - BD - Gifter - TheyWon'tShare - Static - Evergreen - V1_Image_Gift King Crab LPGifter2026-10-02$1.94$500.00x–
202610 - BD - Gifter - BirthdayTmrWeCanHelp - UGCVid - Evergreen - V1_Video_Gift King CrabGifter2026-10-02$1.90$200.00x–
202609 - BD - Repeat Buyer - TryAFallKingCrabFeast - UGCVideo - Evergreen - V1_Video_HPRepeat Buyer2026-09-16$1.87$100.00x–
202608 - BD - Gifting - TheirBdayTheirGift - Carousel - Evergreen - V1_HPGifter2026-08-11$1.79$200.00x–
202609 - BD - First Timer - OweApology - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-09-29$1.78$400.00x–
202610 - BD - Hosting - ThingsToGhost - UGCVideo - Evergreen - V1_Video_HPHost2026-10-02$1.65$1000.00x–
202610 - BD - Gifter - NeedaGift - Static - Evergreen - V1_Image_Gift King Crab LPGifter2026-10-02$1.64$300.00x–
202609 - BD - First Timer - Lineup - Static - Evergreen - V1_Image_HP – CopyFirst Timer2026-09-15$1.64$200.00x–
202610 - BD - FirstTimer - KingCrabStartsHere - Static - Evergreen - V1-9x16_Image_HPFirst Timer2026-10-02$1.55$500.00x–
202606 - BD - FirstTimer - WelcomeOffer - UGCVideo - WelcomeBuy4Get1 - V1_Video_WelcomeO…First Timer2026-07-08$1.36$1800.00x–
202609 - BD - Hosting- OysterRoastvsKCL - UGCVideo - Evergreen - V1_Video_HPHost2026-09-28$1.27$400.00x–
202610 - BD - First Timer - TrickNTreat1Delivery -UGCVideo- Evergreen - V1-9x16_Video_HPFirst Timer2026-10-02$1.27$1700.00x–
202609 - BD - First Timer - Reviews - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-09-22$1.26$100.00x–
202607 - BD - FirstTimer - 5lbForThePriceof4lbs- Static - WelcBuy4Get1 - V1_Image_Welcom…First Timer2026-07-08$1.22$400.00x–
202609 - BD - Hosting- HateToPrep- Static - Evergreen - V1_HPHost2026-09-28$1.10$900.00x–
202609 - BD - Splurger - TreatedMyself - UGCVideo - Evergreen - V1_Video_HPSplurger2026-09-29$1.10$500.00x–
202609 - BD - Gifter - NeverExpectedWeddingRegistry - UGCVideo - Evergreen - V1_HPGifter2026-09-28$1.02$300.00x–
202609 - BD - Host - PerfectForAnyParty - Static - Evergreen - V1_HPHost2026-09-28$0.94$2000.00x–
202609 - BD - Foodie - FallinInLoveWKingCrab - Static - Evergreen - V1_Image_HPFoodie2026-09-23$0.91$200.00x–
202610 - BD - Hosting - OysterRoastAlt - UGCVideo - Evergreen - V1-9x16_Video_HPHost2026-10-02$0.89$500.00x–
202609 - BD - Gifter - DevouredNotRe-Gifted - Static - Evergreen - V1_Image_HP – CopyGifter2026-09-09$0.83$000.00x–
202609 - BD - First Timer - RealCrabNoGoingBack - Static - Evergreen - V1_HPFirst Timer2026-09-22$0.78$000.00x–
202610 - BD - Splurger - SpookyHalloween - UGCVid - Evergreen - V1_Video_HPHalloween (moment)2026-10-02$0.78$300.00x–
202610 - BD - Gifting - SendKCL - Static - Evergreen - V1-4x5_Image_Gift King Crab LPGifter2026-10-02$0.74$000.00x–
202610 - BD - Hosting - HolidayDinner - Static - Evergreen - V1_Image_HPHost2026-10-02$0.62$100.00x–
202610 - BD - FirstTimer - KeepMoneyInYourPocket - Static - Evergreen - V1_Image_HPFirst Timer2026-10-05$0.61–00.00x–
202609 - BD - Gifter - KeepCelebrationsGoing - Static - Evergreen - V1_Image_Gift King…Gifter2026-09-16$0.60$000.00x–
202609 - BD - FirstTimer - KingCrabCravingReview - Static - Evergreen - V1_Image_HPFirst Timer2026-09-23$0.60$000.00x–
202605 - BD - FirstTimer - ThinkingForWeeks - UGCVid - Evergreen - V1_Video_202605 - BD …First Timer2026-05-21$0.59$1000.00x–
202609 - BD - First Timer - SizeCheck - Static - Evergreen - V1_Image_HPFirst Timer2026-09-29$0.54$1600.00x–
202610 - BD - Splurger - ChocoloateFruitSavoryHalloween - UGCVid - Evergreen - V1_Video_HPHalloween (moment)2026-10-02$0.53$000.00x–
202607 - BD - FirstTimer - Buy4lbsGet1lbFree - Static - WelcBuy4Get1 - V1_Image_WelcomeO…First Timer2026-07-08$0.50$300.00x–
202610 - BD - Gifting - HouseWarmingGift - Static - Evergreen - V1-4x5_Image_Gift King C…Gifter2026-10-02$0.48$100.00x–
202607 - BD - FirstTimer - NewHere - Static - WelcBuy4Get1 - V1-_Image_Welcome LPFirst Timer2026-07-08$0.47$700.00x–
202609 - BD - Splurge - WarningCraving - UGCVideo - Evergreen - V1_Video_HPSplurger2026-09-22$0.46$100.00x–
202609 - BD - Skeptic- CustomerReview - Static - Evergreen - V1_Image_HPNo persona tag2026-09-28$0.36$200.00x–
202610 - BD - Splurger - HandsOnDinner - Static - Evergreen - V1_Image_HPSplurger2026-10-02$0.34$100.00x–
202609 - BD - Hosting- FeedYourWholeParty - UGCVideo - Evergreen - V1_HPHost2026-09-28$0.30$100.00x–
202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V1_Image_HPSplurger2026-09-29$0.27$500.00x–
202607 - BD - FirstTimer - WelcomeAboard - Static - WelcBuy4Get1 - V1_Image_Welcome_Offe…First Timer2026-07-08$0.25$100.00x–
202609 - BD - Hosting- MinimalEffortBigReward - UGCVideo - Evergreen - V1_HPHost2026-09-28$0.22$100.00x–
202609 - BD - Host - TouchdownTailgate- Static - Evergreen - V1_Image_HPHost2026-09-22$0.18$100.00x–
202609 - BD - Host - SeafoodBoil - Static - Evergreen - V1_Image_HPHost2026-09-22$0.17$000.00x–
202609 - BD - First Timer - Swap for crab - UGCVideo - Evergreen - V1_Video_HPFirst Timer2026-09-22$0.17$000.00x–
202609 - BD - Hosting- NewFallTradition- Static - Evergreen - V1_HPHost2026-09-28$0.06$000.00x–
202609 - BD - Splurger- StayInCouple - Static - Evergreen - V1_Image_HPNo persona tag2026-09-28$0.06$100.00x–
202607 - BD - FirstTimer - GetaFreePound - UGCVideo - WelcBuy4Get1 - V1 (1)_Video_Welcom…First Timer2026-07-08$0.03$000.00x–
202609 - BD - Host - ScoreButterDunk - Static - Evergreen - V1_Image_HPHost2026-09-16$0.03–00.00x–
202609 - BD - Host - TouchdownTailgate- Static - Evergreen - V2_Image_HPHost2026-09-22$0.02$000.00x–

What is working, iterate on this. 202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP: $93 at 14.43x on 2 purchases. The Offer-First Banner format is the element to carry into the next cuts.

Under the account rate, and the likely why. 202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP: $2,764 at 0.73x on 3 purchases; the opening is not stopping the scroll as often as the account average, so a new first ten seconds is the cheapest test. Monitor before any change.

Creative direction for the next batch. Format split this week: Image $2,646 at 0.97x, Video $13,116 at 1.67x. Build new variations of the Offer-First Banner format on the video format first: hold the layout or body, change the headline and the first ten seconds.

In-house, no vendor token 43 ads · $4,405 (20%) · 1.48x on 11 purchases · 7 launched since Sep 28
Spend
$4,405
▼ 28% prior $6,105
ROAS
1.48x
▼ 34% prior 2.24x
Purchases
11
▼ 27% prior 15
CPA
$400
▼ 2% prior $407
Outbound CTR
3.36%
▲ 28% prior 2.62%

Top performers ($50+ spend)

Best ROAS
First TimerVideo
202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$6562 purch.
ROAS3.44x1.77x
CPA$328$397
oCTR2.01%2.45%
AOV$1,128$701
Page to cart15.1%7.3%
CVR0.84%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Lowest CPA
First TimerVideo
202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$6562 purch.
ROAS3.44x1.77x
CPA$328$397
oCTR2.01%2.45%
AOV$1,128$701
Page to cart15.1%7.3%
CVR0.84%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Top outbound CTR
First TimerVideo
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
Spend$6620 purch.
ROAS0.00x1.77x
CPA–$397
oCTR4.16%2.45%
AOV–$701
Page to cart7.5%7.3%
CVR0.00%0.34%
Full name and copy

09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Bering Sea to your door.

Launched since Sep 28 (7)

FoodieVideo
202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
Spend$1,7911 purch.
ROAS0.30x1.77x
CPA$1,791$397
oCTR3.81%2.45%
AOV$546$701
Page to cart5.7%7.3%
CVR0.06%0.34%
Full name and copy

09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP

Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.

GifterVideo
202609 - Gifter - ShellebrateBirthdays - UGCVideo - Evergreen - V1_Gift King Crab LP
Spend$241 purch.
ROAS24.70x1.77x
CPA$24$397
oCTR2.35%2.45%
AOV$594$701
Page to cart21.1%7.3%
CVR5.26%0.34%
Full name and copy

09/28/2026_202609 - Gifter - ShellebrateBirthdays - UGCVideo - Evergreen - V1_Gift King Crab LP

Forget the usual birthday gift. Send king crab. Wild-caught king crab delivered straight to their door for a birthday surprise they’ll actually remember.

HostVideo
202609 - Host - ReasonToGoBig - UGCVideo - Evergreen - V1_HP
Spend$120 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.77%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - Host - ReasonToGoBig - UGCVideo - Evergreen - V1_HP

King crab the size of your forearm? That’s a reason to host. Invite everyone over, put a few pounds on the table, and turn an ordinary dinner into something worth gathering for.

First TimerVideo
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_Gift King Crab LP
Spend$70 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.19%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_Gift King Crab LP

Wild-caught in arctic waters, flash-frozen on the boat, and bigger than what most fine-dining restaurants serve — shipped straight to your door. Once you go real king crab, the grocery store stuff doesn't stand a chance.

SplurgerVideo
202609 - Splurger - TherapyVSKingCrab - UGCVideo - Evergreen - V1_HP
Spend$40 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.84%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - Splurger - TherapyVSKingCrab - UGCVideo - Evergreen - V1_HP

We’re not saying king crab can solve all your problems. But cracking into a few pounds of it certainly can’t hurt.

HostVideo
202609 - Hosting - LoveLanguage - UGCVideo - Evergreen - V1_HP
Spend$40 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.47%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - Hosting - LoveLanguage - UGCVideo - Evergreen - V1_HP

Show the people you love you care with king crab. Because when food is your love language, nothing says it better than gathering around a table full of something special.

First TimerVideo
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_HP
Spend$20 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.86%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_HP

Wild-caught in arctic waters, flash-frozen on the boat, and bigger than what most fine-dining restaurants serve — shipped straight to your door. Once you go real king crab, the grocery store stuff doesn't stand a chance.

Older ads with $50+ this week (10)

First TimerVideo
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
Spend$6620 purch.
ROAS0.00x1.77x
CPA–$397
oCTR4.16%2.45%
AOV–$701
Page to cart7.5%7.3%
CVR0.00%0.34%
Full name and copy

09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Bering Sea to your door.

First TimerVideo
202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$6562 purch.
ROAS3.44x1.77x
CPA$328$397
oCTR2.01%2.45%
AOV$1,128$701
Page to cart15.1%7.3%
CVR0.84%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

First TimerVideo
202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy
Spend$2721 purch.
ROAS3.77x1.77x
CPA$272$397
oCTR3.89%2.45%
AOV$1,024$701
Page to cart4.6%7.3%
CVR0.46%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy

If you're going to order king crab, order the real thing. Wild-caught in Alaska, flash frozen at peak freshness, shipped overnight. Swipe to see the difference. 👉

First TimerVideo
202607 - FirstTimer - Buy4lbsGet1lbFree -UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$2271 purch.
ROAS2.40x1.77x
CPA$227$397
oCTR4.02%2.45%
AOV$546$701
Page to cart21.4%7.3%
CVR0.79%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - Buy4lbsGet1lbFree -UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

FoodieVideo
202607 - Foodie - IntroBigger - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$1300 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.36%2.45%
AOV–$701
Page to cart3.6%7.3%
CVR0.00%0.34%
Full name and copy

07/13/2026_202607 - Foodie - IntroBigger - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

First TimerVideo
202608 - 202608 - Skeptic - HolySmokesPackAnOrder - UGCVideo - Evergreen - V1_HP
Spend$1020 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.20%2.45%
AOV–$701
Page to cart5.2%7.3%
CVR0.00%0.34%
Full name and copy

08/10/2026_202608 - 202608 - Skeptic - HolySmokesPackAnOrder - UGCVideo - Evergreen - V1_HP

See what happens right after you place a king crab order with Alaskan King Crab Co.

First TimerVideo
202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy
Spend$900 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.23%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy

If you're going to order king crab, order the real thing. Wild-caught in Alaska, flash frozen at peak freshness, shipped overnight. Swipe to see the difference. 👉

First TimerVideo
202608 - Skeptic - ComePack$1500Order - UGCVideo - Evergreen - V1_HP
Spend$800 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.78%2.45%
AOV–$701
Page to cart5.6%7.3%
CVR0.00%0.34%
Full name and copy

08/10/2026_202608 - Skeptic - ComePack$1500Order - UGCVideo - Evergreen - V1_HP

First TimerVideo
202607 - First Timer - $139For1LbWasInsane - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Of…
Spend$750 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.79%2.45%
AOV–$701
Page to cart38.7%7.3%
CVR0.00%0.34%
Full name and copy

07/20/2026_202607 - First Timer - $139For1LbWasInsane - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

First impressions matter—and we'd like ours to be delicious. That's why we're welcoming you with a special offer: Buy 4 lbs of King Crab, get 1 lb FREE. Fresh, sweet, and ready for your next seafood feast.

FoodieImage
202607 - Foodie - RealVsFake - Carousel - Evergreen - V1-1_Carousel_HP
Spend$700 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.00%2.45%
AOV–$701
Page to cart2.7%7.3%
CVR0.00%0.34%
Full name and copy

07/07/2026_202607 - Foodie - RealVsFake - Carousel - Evergreen - V1-1_Carousel_HP

Spend and sales per asset (43 ads with spend)
AdPersonaLaunchedSpendPrior weekPurchasesROASCPA
202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HPFoodie2026-09-28$1,791.18$2,11810.30x$1,791
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – CopyFirst Timer2026-09-16$662.19$60400.00x–
202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LPFirst Timer2026-07-14$656.50$1,67723.44x$328
202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – CopyFirst Timer2026-08-10$271.63$21413.77x$272
202607 - FirstTimer - Buy4lbsGet1lbFree -UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LPFirst Timer2026-07-14$227.30$27112.40x$227
202607 - Foodie - IntroBigger - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LPFoodie2026-07-14$129.91$18000.00x–
202608 - 202608 - Skeptic - HolySmokesPackAnOrder - UGCVideo - Evergreen - V1_HPFirst Timer2026-08-10$102.12$5800.00x–
202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – CopyFirst Timer2026-08-04$90.07$8900.00x–
202608 - Skeptic - ComePack$1500Order - UGCVideo - Evergreen - V1_HPFirst Timer2026-08-10$79.91$6400.00x–
202607 - First Timer - $139For1LbWasInsane - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Of…First Timer2026-07-21$74.72$11700.00x–
202607 - Foodie - RealVsFake - Carousel - Evergreen - V1-1_Carousel_HPFoodie2026-07-08$70.27$6500.00x–
202607 - Repeat Buyer - AnotherFeast - UGCVid - Evergreen - V1_HPRepeat Buyer2026-07-20$38.77$20539.78x$8
202609 - Hosting - SundayFootball - Static - Evergreen - V1_Image_HP – CopyHost2026-09-16$32.80$4100.00x–
202607 - Gifter - BirthdayGiftFastShip - UGCVideo - FreeShipJuly - V1 -.mp4_Video_Free-S…Gifter2026-08-03$28.16$5600.00x–
202609 - Gifter - ShellebrateBirthdays - UGCVideo - Evergreen - V1_Gift King Crab LPGifter2026-09-28$24.05$197124.70x$24
202607 - First Timer - Spend636Get139Off - Static - WelcBuy4Get1 - V2_Image_Welcome Offe…First Timer2026-07-20$21.71$5300.00x–
202607 - Gifter - TreatParents - UGCVid - Evergreen - V1_Video_HPGifter2026-07-07$19.32$3400.00x–
202609_Foodie-LoveCrab-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LPFoodie2026-09-08$14.40$4900.00x–
202609 - Host - ReasonToGoBig - UGCVideo - Evergreen - V1_HPHost2026-09-28$11.61$9500.00x–
202607 - Foodie - IntroFoodie - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LPFoodie2026-07-14$8.57$100.00x–
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_Gift King Crab LPFirst Timer2026-09-28$7.12$1300.00x–
202607 - Gifter - BiggerGift - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LPGifter2026-07-28$7.11$300.00x–
202609 - Splurger - SweaterWeather - Static - Evergreen - V1_Image_HP – CopySplurger2026-09-16$5.01$300.00x–
202609 - Foodie - CoverGrill - Video - Evergreen - V1_Video_HP – CopyFoodie2026-09-09$5.00$000.00x–
202609 - Splurger - TherapyVSKingCrab - UGCVideo - Evergreen - V1_HPSplurger2026-09-28$4.27$700.00x–
202609 - Hosting - LoveLanguage - UGCVideo - Evergreen - V1_HPHost2026-09-28$3.54$6000.00x–
202609 - FirstTimer - SeptemberUpgrade - Static - Evergreen - V1_(1)_Image_HP – CopyFirst Timer2026-09-16$2.57$000.00x–
202609 - Gifter - SeptBirthdays - UGCVideo - Evergreen - V1_Video_HP – CopyGifter2026-09-16$2.25$000.00x–
202607 - Foodie - BreakALeg - UGCVid - Evergreen - V1_Video_HP – CopyFoodie2026-08-04$2.17$000.00x–
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_HPFirst Timer2026-09-28$1.90$700.00x–
202609 - Host - VolunteerHosting - Video - Evergreen - V1_Video_HP – CopyHost2026-09-09$1.44$000.00x–
202609 - Splurger - FallComfortFood - UGCVideo - Evergreen - V1_HP – CopySplurger2026-09-15$1.41$300.00x–
202609 - Splurger - FallFamilyDinner - Static - Evergreen - V1_Image_HP – CopySplurger2026-09-16$0.84$100.00x–
202609 - First Timer - SizeMatters- Static - Evergreen - V1_Image_HP – CopyFirst Timer2026-09-09$0.71$000.00x–
202609 - Hosting - HostMaxxing - UGCVideo - Evergreen - V1_Video_HP – CopyHost2026-09-16$0.64$000.00x–
202607 - FirstTimer - IntroFirstFeast - Static - WelcBuy4Get1 - V2_Image_Welcome Offer LPFirst Timer2026-07-11$0.63$300.00x–
202609 - Splurger - CraveableFallComfort - UGCVideo - Evergreen - V1_Video_HP – CopySplurger2026-09-15$0.63$000.00x–
202609 - Gifter -SayItWithCrab - UGCVideo - Evergreen - V1_Video_HP – CopyNo persona tag2026-09-09$0.61$000.00x–
202609 - Splurger - MakeKCLYourNextDateNight - UGCVideo - Evergreen - V1_Video_HP – CopySplurger2026-09-16$0.52–00.00x–
202609 - Hosting - HostLikeAPro - UGCVideo - Evergreen - V1_Video_HP – CopyHost2026-09-16$0.48–00.00x–
202609 - Splurger - CrabAholic - Static - Evergreen - V1_Image_HP – CopySplurger2026-09-16$0.33$000.00x–
202609 - First Timer - FreezerFriendly - Static - Evergreen - V1-_Image_HP – CopyFirst Timer2026-09-15$0.19$000.00x–
202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HPFirst Timer2026-09-15$0.01$100.00x–

What is working, iterate on this. 202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP: $656 at 3.44x on 2 purchases. The Question hook is the element to carry into the next cuts.

Under the account rate, and the likely why. 202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP: $1,791 at 0.30x on 1 purchases; it earns the click but the page or the offer is not closing, so the destination is the first thing to check, not the hook. Monitor before any change.

Creative direction for the next batch. Format split this week: Image $135 at 0.00x, Video $4,270 at 1.52x. Build new variations of the Question hook on the video format first: hold the layout or body, change the headline and the first ten seconds.

Insense creators 9 ads · $884 (4%) · 5.16x on 7 purchases · 0 launched since Sep 28
Spend
$884
▲ 28% prior $690
ROAS
5.16x
▲ 23% prior 4.20x
Purchases
7
▲ 75% prior 4
CPA
$126
▼ 27% prior $172
Outbound CTR
2.17%
▲ 14% prior 1.91%

Top performers ($50+ spend)

Best ROAS
First TimerVideo
202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Ever…
Spend$2553 purch.
ROAS11.12x1.77x
CPA$85$397
oCTR2.06%2.45%
AOV$946$701
Page to cart30.1%7.3%
CVR2.44%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Evergreen - V1_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

Lowest CPA
First TimerVideo
202608 - Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Ev…
Spend$1542 purch.
ROAS5.84x1.77x
CPA$77$397
oCTR2.17%2.45%
AOV$450$701
Page to cart7.9%7.3%
CVR2.25%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Evergreen - V2_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

Top outbound CTR
SplurgerVideo
202606 - Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1_Vid…
Spend$2781 purch.
ROAS1.91x1.77x
CPA$278$397
oCTR2.45%2.45%
AOV$531$701
Page to cart9.8%7.3%
CVR0.61%0.34%
Full name and copy

06/16/2026_202606 - Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1_Video_HP

I wanted to make my husband's birthday extra special, so I ordered King Crab. His reaction said it all.

Older ads with $50+ this week (4)

SplurgerVideo
202606 - Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1_Vid…
Spend$2781 purch.
ROAS1.91x1.77x
CPA$278$397
oCTR2.45%2.45%
AOV$531$701
Page to cart9.8%7.3%
CVR0.61%0.34%
Full name and copy

06/16/2026_202606 - Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1_Video_HP

I wanted to make my husband's birthday extra special, so I ordered King Crab. His reaction said it all.

First TimerVideo
202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Ever…
Spend$2553 purch.
ROAS11.12x1.77x
CPA$85$397
oCTR2.06%2.45%
AOV$946$701
Page to cart30.1%7.3%
CVR2.44%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Evergreen - V1_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

First TimerVideo
202608 - Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Ev…
Spend$1542 purch.
ROAS5.84x1.77x
CPA$77$397
oCTR2.17%2.45%
AOV$450$701
Page to cart7.9%7.3%
CVR2.25%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Evergreen - V2_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

First TimerVideo
202608 - Insense [Nate Gill_@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - E…
Spend$540 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.32%2.45%
AOV–$701
Page to cart15.4%7.3%
CVR0.00%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill_@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Evergreen - V1_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

Spend and sales per asset (9 ads with spend)
AdPersonaLaunchedSpendPrior weekPurchasesROASCPA
202606 - Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1_Vid…Splurger2026-06-17$278.41$16611.91x$278
202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Ever…First Timer2026-08-17$255.18$171311.12x$85
202608 - Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Ev…First Timer2026-08-17$154.15$19225.84x$77
202608 - Insense [Nate Gill_@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - E…First Timer2026-08-17$54.31$1900.00x–
202604 - Insense - MSGREENEBEAUTY_BLOGOFSALT - Splurge - POV Treat Yourself - Evergreen …Splurger2026-05-01$48.91$5500.00x–
202604 - Insense - ADAYDREAMBLOG - Skeptic - Worth the Price - Evergreen - V2_Video_2026…First Timer2026-09-15$35.33$3400.00x–
202604 - Insense - ADAYDREAMBLOG - Skeptic - Worth the Price - Evergreen - V2_Video_2026…First Timer2026-08-04$34.87$3300.00x–
202501 - Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi …Gifter2026-09-15$13.29$1600.00x–
202501 - Insense - HEYSHANNONLEE - Gifting - Birthday - Evergreen - V1_Video_202501 - In…Gifter2026-08-02$10.01$4128.98x$10

What is working, iterate on this. 202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Ever…: $255 at 11.12x on 3 purchases. The Shocking Statement hook is the element to carry into the next cuts.

Under the account rate, and the likely why. Nothing with $100+ of spend ran under the account rate this week.

Creative direction for the next batch. Format split this week: Video $884 at 5.16x. Build new variations of the Shocking Statement hook on the video format first: hold the layout or body, change the headline and the first ten seconds.

Legacy and other 15 ads · $868 (4%) · 3.44x on 5 purchases · 2 launched since Sep 28
Spend
$868
▲ 39% prior $626
ROAS
3.44x
▲ 3% prior 3.35x
Purchases
5
▼ 29% prior 7
CPA
$174
▲ 94% prior $89
Outbound CTR
1.57%
▼ 3% prior 1.62%

Top performers ($50+ spend)

Best ROAS
FoodieVideo
VI | Break a Leg – Copy
Spend$2214 purch.
ROAS8.63x1.77x
CPA$55$397
oCTR1.32%2.45%
AOV$477$701
Page to cart27.3%7.3%
CVR4.55%0.34%
Full name and copy

VI | Break a Leg – Copy

Alaskan King Crab Co. brings the Bering Sea to your doorstep overnight. Choose from king crab, fish, scallops, salmon, and more for a fresh-off-the-dock taste that will blow your mind. 🦀 Alaskan King Crab Legs 🐟 Wild-Caught Fish 🦞 Lobster Tails 🦐 USA Gulf Shrimp ... And More! ⭐⭐⭐⭐⭐ "Best crab legs! We have ordered multiple times. Absolutely delicious! As long as your arm." - Ron W.

Lowest CPA
FoodieVideo
VI | Break a Leg – Copy
Spend$2214 purch.
ROAS8.63x1.77x
CPA$55$397
oCTR1.32%2.45%
AOV$477$701
Page to cart27.3%7.3%
CVR4.55%0.34%
Full name and copy

VI | Break a Leg – Copy

Alaskan King Crab Co. brings the Bering Sea to your doorstep overnight. Choose from king crab, fish, scallops, salmon, and more for a fresh-off-the-dock taste that will blow your mind. 🦀 Alaskan King Crab Legs 🐟 Wild-Caught Fish 🦞 Lobster Tails 🦐 USA Gulf Shrimp ... And More! ⭐⭐⭐⭐⭐ "Best crab legs! We have ordered multiple times. Absolutely delicious! As long as your arm." - Ron W.

Top outbound CTR
No persona tagVideo
x04/17/2026_AlaskanKingCrab_ASMR_Vid1_9x16_v1._Video – Copy
Spend$970 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.07%2.45%
AOV–$701
Page to cart29.2%7.3%
CVR0.00%0.34%
Full name and copy

x04/17/2026_AlaskanKingCrab_ASMR_Vid1_9x16_v1._Video – Copy

Launched since Sep 28 (2)

Wagyu offer (moment)Image
1 (1)_Carousel_Get Free Waygu LP
Spend$1690 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.85%2.45%
AOV–$701
Page to cart11.8%7.3%
CVR0.00%0.34%
Full name and copy

09/24/2026_1 (1)_Carousel_Get Free Waygu LP

No persona tagImage
1 (2)_Carousel_King Crab Feast - Copy
Spend$1080 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.27%2.45%
AOV–$701
Page to cart2.6%7.3%
CVR0.00%0.34%
Full name and copy

09/24/2026_1 (2)_Carousel_King Crab Feast - Copy

Older ads with $50+ this week (3)

FoodieVideo
VI | Break a Leg – Copy
Spend$2214 purch.
ROAS8.63x1.77x
CPA$55$397
oCTR1.32%2.45%
AOV$477$701
Page to cart27.3%7.3%
CVR4.55%0.34%
Full name and copy

VI | Break a Leg – Copy

Alaskan King Crab Co. brings the Bering Sea to your doorstep overnight. Choose from king crab, fish, scallops, salmon, and more for a fresh-off-the-dock taste that will blow your mind. 🦀 Alaskan King Crab Legs 🐟 Wild-Caught Fish 🦞 Lobster Tails 🦐 USA Gulf Shrimp ... And More! ⭐⭐⭐⭐⭐ "Best crab legs! We have ordered multiple times. Absolutely delicious! As long as your arm." - Ron W.

No persona tagVideo
x04/17/2026_AlaskanKingCrab_ASMR_Vid1_9x16_v1._Video – Copy
Spend$970 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.07%2.45%
AOV–$701
Page to cart29.2%7.3%
CVR0.00%0.34%
Full name and copy

x04/17/2026_AlaskanKingCrab_ASMR_Vid1_9x16_v1._Video – Copy

No persona tagVideo
x20250502_Gr0-ad_May2025_What_I_Ordered_vs_What_I_Got – Copy
Spend$831 purch.
ROAS13.00x1.77x
CPA$83$397
oCTR1.23%2.45%
AOV$1,077$701
Page to cart30.8%7.3%
CVR7.69%0.34%
Full name and copy

x20250502_Gr0-ad_May2025_What_I_Ordered_vs_What_I_Got – Copy

High-quality crab, fish, shrimp, and more with overnight shipping. Wild-caught and flash-frozen. Order now and get Free Overnight Shipping on orders $300+ 📦

Spend and sales per asset (15 ads with spend)
AdPersonaLaunchedSpendPrior weekPurchasesROASCPA
VI | Break a Leg – CopyFoodie2026-07-07$221.12$19548.63x$55
1 (1)_Carousel_Get Free Waygu LPWagyu offer (moment)2026-10-05$169.23–00.00x–
1 (2)_Carousel_King Crab Feast - CopyNo persona tag2026-10-02$107.97$100.00x–
x04/17/2026_AlaskanKingCrab_ASMR_Vid1_9x16_v1._Video – CopyNo persona tag2026-04-18$96.57$6900.00x–
x20250502_Gr0-ad_May2025_What_I_Ordered_vs_What_I_Got – CopyNo persona tag2026-03-19$82.91$43113.00x$83
202609_Host-FreeFieldGoal-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LPHost2026-09-08$48.90$13000.00x–
202609_Host-ExtraGuest-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LPHost2026-09-08$36.70$6400.00x–
AlaskanKingCrab_ShippingTestimonial_Vid1_9x16..mp4_Video – CopyNo persona tag2026-04-18$26.85$3000.00x–
Copy of Alaskan King Crab Co_September 2024_Mukbang Mashup_V01-FINAL_Video_202409 - Mukb…No persona tag2026-04-02$21.64$2000.00x–
20250219_AKC_MB_Mashup_Short_4 – CopyNo persona tag2026-03-19$19.48$3400.00x–
202609_Host-Fallishere-UGCVideo-FreeShipSep-V1 (1)_Video_HP – CopyNo persona tag2026-09-09$15.62$1700.00x–
GR0-Ad | VI | Brand | Mukbang | Sarah – CopyNo persona tag2026-03-19$7.60$100.00x–
1_Carousel_HPNo persona tag2026-09-23$7.45$1900.00x–
202609 - Gifting - DontMakeGiftingComplicated - UGCVideo - Evergreen - V1_Video_Gift Ki…Gifter2026-09-15$5.83$000.00x–
202609 - Gifting - WeddingAnniversary - UGCVideo - Evergreen - V1_Video_Gift King Crab…Gifter2026-09-16$0.51$000.00x–

What is working, iterate on this. VI | Break a Leg – Copy: $221 at 8.63x on 4 purchases. The Question hook is the element to carry into the next cuts.

Under the account rate, and the likely why. 1 (1)_Carousel_Get Free Waygu LP: $169 at 0.00x on 0 purchases; the opening is not stopping the scroll as often as the account average, so a new first ten seconds is the cheapest test. Monitor before any change.

Creative direction for the next batch. Format split this week: Image $285 at 0.00x, Video $584 at 5.11x. Build new variations of the Question hook on the video format first: hold the layout or body, change the headline and the first ten seconds.

Creative review: all 121 ads with $10+ of spend this week Motion, 7-day click + 1-day view · giveaway campaign excluded from the account rate

$25,295 of $25,637 of the week's Motion spend. Filter by persona or format; account rate under each metric.

First TimerVideo
202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP
Spend$3,9248 purch.
ROAS2.02x1.77x
CPA$490$397
oCTR2.97%2.45%
AOV$993$701
Page to cart5.1%7.3%
CVR0.19%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - BreakDownTheSizes - UGCVid - Evergreen - V1_Video_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

HostVideo
202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP
Spend$2,7643 purch.
ROAS0.73x1.77x
CPA$921$397
oCTR1.69%2.45%
AOV$670$701
Page to cart3.2%7.3%
CVR0.12%0.34%
Full name and copy

08/04/2026_202608 - BD - Host - NotaChef - UGCVideo - Evergreen - V1_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen.

FoodieVideo
202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP
Spend$1,7911 purch.
ROAS0.30x1.77x
CPA$1,791$397
oCTR3.81%2.45%
AOV$546$701
Page to cart5.7%7.3%
CVR0.06%0.34%
Full name and copy

09/28/2026_202609 - Foodie - InstantExcitement - UGCVideo - Evergreen - V1_HP

Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.

Giveaway (moment)Video
202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_…
Spend$1,7720 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.16%2.45%
AOV–$701
Page to cart0.9%7.3%
CVR0.00%0.34%
Full name and copy

10/01/2026_202609 - BD - First Timer - ThisIsWhat4500LooksLike - UGCVideo - LeadGenGiveaway - V1_Video_Win A King Crab LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Spend$1,1652 purch.
ROAS1.88x1.77x
CPA$582$397
oCTR3.96%2.45%
AOV$1,097$701
Page to cart5.7%7.3%
CVR0.15%0.34%
Full name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

First TimerVideo
202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP
Spend$1,0701 purch.
ROAS0.65x1.77x
CPA$1,070$397
oCTR3.93%2.45%
AOV$696$701
Page to cart5.7%7.3%
CVR0.08%0.34%
Full name and copy

08/11/2026_202608 - BD - First Timer - BehindTheScenes - UGCVideo - Evergreen - V1_Video_HP

Ever wonder how fresh, wild-caught king crab makes its way from the ocean to your house? 🦀🌊 From the moment it’s pulled from the icy water to the moment it arrives at your door, there’s a whole journey behind every bite. Watch how we bring fresh, wild-caught king crab from the ocean straight to your table.

Giveaway (moment)Video
202610 - BD - First Timer - FirstTimeForFree - UGCVideo - LeadGenGiveaway - V1_Video_K…
Spend$1,0090 purch.
ROAS0.00x1.77x
CPA–$397
oCTR12.06%2.45%
AOV–$701
Page to cart0.9%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - FirstTimeForFree - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

HostVideo
202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HP
Spend$8330 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.73%2.45%
AOV–$701
Page to cart23.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Hosting - 5thPoundFree- UGCVideo - WelcBuy4Get1 - V1-9x16_Video_HP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

First TimerVideo
202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy
Spend$6620 purch.
ROAS0.00x1.77x
CPA–$397
oCTR4.16%2.45%
AOV–$701
Page to cart7.5%7.3%
CVR0.00%0.34%
Full name and copy

09/14/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V1_Video_HP – Copy

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Bering Sea to your door.

First TimerVideo
202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$6562 purch.
ROAS3.44x1.77x
CPA$328$397
oCTR2.01%2.45%
AOV$1,128$701
Page to cart15.1%7.3%
CVR0.84%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - $139Value - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Giveaway (moment)Video
202610 - BD - First Timer - 10Winners - UGCVideo - LeadGenGiveaway - V1_Video_King Cra…
Spend$4200 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.32%2.45%
AOV–$701
Page to cart0.5%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - 10Winners - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

No persona tagVideo
202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP
Spend$3840 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.02%2.45%
AOV–$701
Page to cart5.2%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- 4lbsPerfectForDateNight - UGCVideo - Evergreen - V1_HP

Craving king crab? Don’t wait. Order today and get wild-caught king crab shipped overnight, straight to your door.

First TimerVideo
202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer…
Spend$3580 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.83%2.45%
AOV–$701
Page to cart21.0%7.3%
CVR0.00%0.34%
Full name and copy

07/01/2026_202607 - BD - FirstTimer - 4lbsNotEnough - Video - WelcBuy4Get1 - V1_Video_Welcome_Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Giveaway (moment)Image
202610 - BD - First Timer - WinFeast - Static - LeadGenGiveaway - V1 - 1_Image_King Crab…
Spend$3480 purch.
ROAS0.00x1.77x
CPA–$397
oCTR8.51%2.45%
AOV–$701
Page to cart0.5%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - First Timer - WinFeast - Static - LeadGenGiveaway - V1 - 1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

First TimerImage
202610 - BD - First Timer - SizeComparison - Static - Evergreen - V1_Image_HP
Spend$3390 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.92%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - SizeComparison - Static - Evergreen - V1_Image_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free…
Spend$3001 purch.
ROAS2.00x1.77x
CPA$300$397
oCTR0.77%2.45%
AOV$601$701
Page to cart23.1%7.3%
CVR2.56%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1 (1)_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

SplurgerVideo
202606 - Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1_Vid…
Spend$2781 purch.
ROAS1.91x1.77x
CPA$278$397
oCTR2.45%2.45%
AOV$531$701
Page to cart9.8%7.3%
CVR0.61%0.34%
Full name and copy

06/16/2026_202606 - Insense [LIFEWITHSHANB] - Splurger - GiftSurprise - UGCVid - Evergreen - V1_Video_HP

I wanted to make my husband's birthday extra special, so I ordered King Crab. His reaction said it all.

First TimerVideo
202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy
Spend$2721 purch.
ROAS3.77x1.77x
CPA$272$397
oCTR3.89%2.45%
AOV$1,024$701
Page to cart4.6%7.3%
CVR0.46%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy

If you're going to order king crab, order the real thing. Wild-caught in Alaska, flash frozen at peak freshness, shipped overnight. Swipe to see the difference. 👉

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video…
Spend$2642 purch.
ROAS7.75x1.77x
CPA$132$397
oCTR1.63%2.45%
AOV$1,022$701
Page to cart14.6%7.3%
CVR4.17%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - 48HoursPackanOrder - UGCVideo - OctRentention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

First TimerVideo
202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Ever…
Spend$2553 purch.
ROAS11.12x1.77x
CPA$85$397
oCTR2.06%2.45%
AOV$946$701
Page to cart30.1%7.3%
CVR2.44%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill_@nategill8] - Skeptic - ShippingHesistation - UGCVid - Evergreen - V1_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

GifterVideo
202609 - BD - Gifter - IDidn'tAskForThis - UGCVideo - Evergreen - V1_Video_Gift King Cra…
Spend$2392 purch.
ROAS5.21x1.77x
CPA$119$397
oCTR2.50%2.45%
AOV$622$701
Page to cart7.9%7.3%
CVR1.32%0.34%
Full name and copy

09/14/2026_202609 - BD - Gifter - IDidn'tAskForThis - UGCVideo - Evergreen - V1_Video_Gift King Crab LP – Copy

I never asked for this birthday gift, but it ended up being the best gift I have ever gotten...

First TimerVideo
202607 - FirstTimer - Buy4lbsGet1lbFree -UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$2271 purch.
ROAS2.40x1.77x
CPA$227$397
oCTR4.02%2.45%
AOV$546$701
Page to cart21.4%7.3%
CVR0.79%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - Buy4lbsGet1lbFree -UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

FoodieVideo
VI | Break a Leg – Copy
Spend$2214 purch.
ROAS8.63x1.77x
CPA$55$397
oCTR1.32%2.45%
AOV$477$701
Page to cart27.3%7.3%
CVR4.55%0.34%
Full name and copy

VI | Break a Leg – Copy

Alaskan King Crab Co. brings the Bering Sea to your doorstep overnight. Choose from king crab, fish, scallops, salmon, and more for a fresh-off-the-dock taste that will blow your mind. 🦀 Alaskan King Crab Legs 🐟 Wild-Caught Fish 🦞 Lobster Tails 🦐 USA Gulf Shrimp ... And More! ⭐⭐⭐⭐⭐ "Best crab legs! We have ordered multiple times. Absolutely delicious! As long as your arm." - Ron W.

HostVideo
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repea…
Spend$2112 purch.
ROAS6.10x1.77x
CPA$106$397
oCTR2.55%2.45%
AOV$644$701
Page to cart27.3%7.3%
CVR2.27%0.34%
Full name and copy

05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2

I’ve ordered King Crab Legs THREE times now—and honestly, I already know there will be a fourth. Same massive legs. Same sweet, buttery meat. Same quality every single time.

First TimerImage
202609 - BD - First Timer - ClaimYourCrab - Static - WelcBuy4Get1 - V1_Image_Welcome Off…
Spend$1940 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.19%2.45%
AOV–$701
Page to cart13.8%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609 - BD - First Timer - ClaimYourCrab - Static - WelcBuy4Get1 - V1_Image_Welcome Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

First TimerImage
202610 - BD - First Timer - TheMoreYouKnowLXLXXL - Static - Evergreen - V1_Image_HP
Spend$1910 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.38%2.45%
AOV–$701
Page to cart5.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - TheMoreYouKnowLXLXXL - Static - Evergreen - V1_Image_HP

New to king crab? Let's break down the sizes. Large, XL, XXL. The bigger you go, the thicker the legs and the bigger the bites. Not sure where to start? We'll help you pick the right size for your table.

Wagyu offer (moment)Video
202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$1912 purch.
ROAS0.36x1.77x
CPA$96$397
oCTR0.60%2.45%
AOV$35$701
Page to cart5.5%7.3%
CVR2.74%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- WagyuForFREE - UGCVideo - Retention Only - V1_Video_Get Free Waygu

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

HostVideo
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repea…
Spend$1822 purch.
ROAS7.08x1.77x
CPA$91$397
oCTR1.45%2.45%
AOV$644$701
Page to cart55.9%7.3%
CVR5.88%0.34%
Full name and copy

05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V2

I’ve ordered King Crab Legs THREE times now—and honestly, I already know there will be a fourth. Same massive legs. Same sweet, buttery meat. Same quality every single time.

Wagyu offer (moment)Image
1 (1)_Carousel_Get Free Waygu LP
Spend$1690 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.85%2.45%
AOV–$701
Page to cart11.8%7.3%
CVR0.00%0.34%
Full name and copy

09/24/2026_1 (1)_Carousel_Get Free Waygu LP

First TimerVideo
202608 - Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Ev…
Spend$1542 purch.
ROAS5.84x1.77x
CPA$77$397
oCTR2.17%2.45%
AOV$450$701
Page to cart7.9%7.3%
CVR2.25%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Evergreen - V2_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

HostImage
202606 - BD - Host - ReceiptCompare - Static - Evergreen - V1_Image_HP – Copy
Spend$1411 purch.
ROAS0.00x1.77x
CPA$141$397
oCTR0.53%2.45%
AOV$0$701
Page to cart11.1%7.3%
CVR5.56%0.34%
Full name and copy

06/16/2026_202606 - BD - Host - ReceiptCompare - Static - Evergreen - V1_Image_HP – Copy

HostImage
202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP
Spend$1371 purch.
ROAS4.47x1.77x
CPA$137$397
oCTR1.27%2.45%
AOV$612$701
Page to cart11.6%7.3%
CVR2.33%0.34%
Full name and copy

09/22/2026_202609 - BD - Host - Upgrade - Static - Evergreen - V2_Image_HP

Halftime deserves better than leftover nachos. Wild-caught Alaskan King Crab Legs, flash-frozen to lock in peak freshness and hand-packed for the journey, arrive shipped overnight and ready to warm right before kickoff. Set it out at halftime and watch it disappear faster than a two-minute drill.

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free W…
Spend$1320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.74%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - $88ValueFree - Static - OctRetention - V1_Image_Get Free Wagyu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

FoodieVideo
202607 - Foodie - IntroBigger - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP
Spend$1300 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.36%2.45%
AOV–$701
Page to cart3.6%7.3%
CVR0.00%0.34%
Full name and copy

07/13/2026_202607 - Foodie - IntroBigger - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

Been thinking about King Crab? Now's the time to order. We're giving you free crab. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

GifterVideo
202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthda…
Spend$1220 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.79%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/10/2026_202604 - BD - Gifting - Birthday - Evergreen - v1_Video_202604 - BD - Gifting - Birthday - Evergreen - V1

🦀Don't buy your king crab legs or seafood from anywhere else 🚫 Experience the mouthwatering difference of wild-caught king crab legs from Alaskan King Crab Co. 🤤 🚚 Get them delivered straight to your door with free overnight shipping on orders over $350. Order now and taste the difference! 👉🦀

Repeat BuyerImage
202609 - BD - Repeat Buyer - SeasonChanges - Static - Evergreen - V1_Image_HP – Copy
Spend$1180 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.20%2.45%
AOV–$701
Page to cart8.1%7.3%
CVR0.00%0.34%
Full name and copy

09/14/2026_202609 - BD - Repeat Buyer - SeasonChanges - Static - Evergreen - V1_Image_HP – Copy

The season's changed, but are you still craving king crab? Order today, and enjoy king crab tomorrow.

First TimerImage
202609 - BD - First Timer - FreeCrabThisWay - Static - WelcBuy4Get1 - V1_Image_Welcome O…
Spend$1180 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.59%2.45%
AOV–$701
Page to cart10.9%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609 - BD - First Timer - FreeCrabThisWay - Static - WelcBuy4Get1 - V1_Image_Welcome Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

No persona tagImage
1 (2)_Carousel_King Crab Feast - Copy
Spend$1080 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.27%2.45%
AOV–$701
Page to cart2.6%7.3%
CVR0.00%0.34%
Full name and copy

09/24/2026_1 (2)_Carousel_King Crab Feast - Copy

First TimerVideo
202608 - 202608 - Skeptic - HolySmokesPackAnOrder - UGCVideo - Evergreen - V1_HP
Spend$1020 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.20%2.45%
AOV–$701
Page to cart5.2%7.3%
CVR0.00%0.34%
Full name and copy

08/10/2026_202608 - 202608 - Skeptic - HolySmokesPackAnOrder - UGCVideo - Evergreen - V1_HP

See what happens right after you place a king crab order with Alaskan King Crab Co.

FoodieVideo
x05/01/2026_202605 - BD - Foodie - First Time - Fulfillment Highlight-lo-fi-vid-founder-…
Spend$990 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.70%2.45%
AOV–$701
Page to cart13.0%7.3%
CVR0.00%0.34%
Full name and copy

x05/01/2026_202605 - BD - Foodie - First Time - Fulfillment Highlight-lo-fi-vid-founder-v3-9x16_Video_202605 - BD - Foodie - First Time - Fulfillment Highlight

This is what it takes: a -9.9° freezer, a dialed-in fulfillment team, and zero shortcuts. Every order is packed to lock in freshness and arrive frozen solid — just how it should be. Free Overnight Shipping on orders $350+ →

No persona tagVideo
x04/17/2026_AlaskanKingCrab_ASMR_Vid1_9x16_v1._Video – Copy
Spend$970 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.07%2.45%
AOV–$701
Page to cart29.2%7.3%
CVR0.00%0.34%
Full name and copy

x04/17/2026_AlaskanKingCrab_ASMR_Vid1_9x16_v1._Video – Copy

First TimerImage
202607 - BD - FirstTimer - Free1lb - Static - WelcBuy4Get1 - V1_Image_Welcome_Offer LP
Spend$960 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.29%2.45%
AOV–$701
Page to cart24.2%7.3%
CVR0.00%0.34%
Full name and copy

07/01/2026_202607 - BD - FirstTimer - Free1lb - Static - WelcBuy4Get1 - V1_Image_Welcome_Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free …
Spend$941 purch.
ROAS12.57x1.77x
CPA$94$397
oCTR1.05%2.45%
AOV$1,176$701
Page to cart38.1%7.3%
CVR4.76%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - GoodInstincts - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

HostImage
202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP
Spend$932 purch.
ROAS14.43x1.77x
CPA$47$397
oCTR1.33%2.45%
AOV$672$701
Page to cart28.6%7.3%
CVR9.52%0.34%
Full name and copy

06/17/2026_202606 - BD - Host - feedyourwholeparty - Static - Evergreen - V1_Image_HP

Feed your whole dinner party with Alaskan King Crab Legs.

First TimerVideo
202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy
Spend$900 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.23%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

07/13/2026_202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HP – Copy

If you're going to order king crab, order the real thing. Wild-caught in Alaska, flash frozen at peak freshness, shipped overnight. Swipe to see the difference. 👉

First TimerVideo
202604 - BD - Skeptic - Restaurant Price Comparison - Evergreen - V1 - hi - fi - video-v…
Spend$830 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.72%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/22/2026_202604 - BD - Skeptic - Restaurant Price Comparison - Evergreen - V1 - hi - fi - video-v2_Video_202604 - BD - Skeptic - Restaurant Price Comparison - Evergreen - V1

A restaurant marks up king crab 3x and serves it under fluorescent lights. We ship the same wild-caught Alaskan king crab — flash frozen at peak freshness — straight to your kitchen for a fraction of the price. Pre-cooked. Thaw, heat, eat. Guaranteed expedited shipping on all orders 📦✈️

No persona tagVideo
x20250502_Gr0-ad_May2025_What_I_Ordered_vs_What_I_Got – Copy
Spend$831 purch.
ROAS13.00x1.77x
CPA$83$397
oCTR1.23%2.45%
AOV$1,077$701
Page to cart30.8%7.3%
CVR7.69%0.34%
Full name and copy

x20250502_Gr0-ad_May2025_What_I_Ordered_vs_What_I_Got – Copy

High-quality crab, fish, shrimp, and more with overnight shipping. Wild-caught and flash-frozen. Order now and get Free Overnight Shipping on orders $300+ 📦

First TimerVideo
202610 - BD - First Timer - ReIntroduceOurselvesIntro- UGCVideo - Evergreen - V1-9x16_Vi…
Spend$821 purch.
ROAS18.28x1.77x
CPA$82$397
oCTR2.19%2.45%
AOV$1,498$701
Page to cart13.6%7.3%
CVR2.27%0.34%
Full name and copy

10/02/2026_202610 - BD - First Timer - ReIntroduceOurselvesIntro- UGCVideo - Evergreen - V1-9x16_Video_HP

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Arctic Ocean to your door.

Wagyu offer (moment)Image
202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Way…
Spend$810 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.95%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - FreeSteak - Static - Retention Only - V1_Image_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

First TimerVideo
202608 - Skeptic - ComePack$1500Order - UGCVideo - Evergreen - V1_HP
Spend$800 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.78%2.45%
AOV–$701
Page to cart5.6%7.3%
CVR0.00%0.34%
Full name and copy

08/10/2026_202608 - Skeptic - ComePack$1500Order - UGCVideo - Evergreen - V1_HP

Repeat BuyerVideo
202608 - BD - RepeatBuyer Loyalist - BeenAwhile - UGCMash - Evergreen - V1_Video_HP
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.81%2.45%
AOV–$701
Page to cart50.0%7.3%
CVR0.00%0.34%
Full name and copy

08/20/2026_202608 - BD - RepeatBuyer Loyalist - BeenAwhile - UGCMash - Evergreen - V1_Video_HP

Been a minute since your last order? Your king crab fix is one click away, and it's just as good as you remember.

HostVideo
202609 - BD - Hosting- ReceiptCompare - UGCVideo - Evergreen - V1_HP
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.75%2.45%
AOV–$701
Page to cart7.4%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- ReceiptCompare - UGCVideo - Evergreen - V1_HP

Show the people you love how much you care with a king crab feast. Because when food is your love language, nothing says it better than sharing something special around the table.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Vid…
Spend$760 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.80%2.45%
AOV–$701
Page to cart26.3%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202610 - BD - Repeat Buyer - Thank You Surf & Turf - UGCVideo - OctRetention - V1_Video_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

First TimerVideo
202607 - First Timer - $139For1LbWasInsane - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Of…
Spend$750 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.79%2.45%
AOV–$701
Page to cart38.7%7.3%
CVR0.00%0.34%
Full name and copy

07/20/2026_202607 - First Timer - $139For1LbWasInsane - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LP

First impressions matter—and we'd like ours to be delicious. That's why we're welcoming you with a special offer: Buy 4 lbs of King Crab, get 1 lb FREE. Fresh, sweet, and ready for your next seafood feast.

Wagyu offer (moment)Image
202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Ge…
Spend$740 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.02%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - Repeat Buyer - AndyQuoteFreeWagyu - Static - OctRentention - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

FoodieImage
202607 - Foodie - RealVsFake - Carousel - Evergreen - V1-1_Carousel_HP
Spend$700 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.00%2.45%
AOV–$701
Page to cart2.7%7.3%
CVR0.00%0.34%
Full name and copy

07/07/2026_202607 - Foodie - RealVsFake - Carousel - Evergreen - V1-1_Carousel_HP

First TimerImage
202607 - BD - FirstTimer - Free1lbFirstOrder - Static - WelcBuy4Get1 - V1_Welcome_Offer LP
Spend$700 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.17%2.45%
AOV–$701
Page to cart26.5%7.3%
CVR0.00%0.34%
Full name and copy

07/01/2026_202607 - BD - FirstTimer - Free1lbFirstOrder - Static - WelcBuy4Get1 - V1_Welcome_Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

Giveaway (moment)Image
202609 - BD - First Timer- EnterToWin - Static - LeadGenGiveaway - V1-9x16_Image_King Cr…
Spend$610 purch.
ROAS0.00x1.77x
CPA–$397
oCTR11.67%2.45%
AOV–$701
Page to cart0.4%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - BD - First Timer- EnterToWin - Static - LeadGenGiveaway - V1-9x16_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Wagyu offer (moment)Video
202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free…
Spend$580 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.49%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Repeat Buyer - WantSteak - UGCVideo - Retention Only - V1_Video_Get Free Waygu LP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

HostVideo
202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V1_Video_202605 - BD - Repea…
Spend$550 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.69%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

05/15/2026_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V1_Video_202605 - BD - Repeat - Ordered3Times - UGCVid - Evergreen - V1

I’ve ordered King Crab Legs THREE times now—and honestly, I already know there will be a fourth. Same massive legs. Same sweet, buttery meat. Same quality every single time.

SplurgerVideo
202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HP
Spend$550 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.38%2.45%
AOV–$701
Page to cart14.7%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Splurge - FallKingCrabSplurge - UGCVideo - Evergreen - V1_Video_HP

Now is the time to spoil yourself. You deserve it. Order King Crab.

Repeat BuyerImage
202608 - BD - RepeatBuyer _ Loyalist - BeenAwhile - Static - Evergreen - V1_Image_HP
Spend$540 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.63%2.45%
AOV–$701
Page to cart18.2%7.3%
CVR0.00%0.34%
Full name and copy

08/20/2026_202608 - BD - RepeatBuyer _ Loyalist - BeenAwhile - Static - Evergreen - V1_Image_HP

It's been a while since your last order. Time to fix that. Your king crab is waiting.

First TimerVideo
202608 - Insense [Nate Gill_@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - E…
Spend$540 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.32%2.45%
AOV–$701
Page to cart15.4%7.3%
CVR0.00%0.34%
Full name and copy

08/17/2026_202608 - Insense [Nate Gill_@nategill8] - Skeptic - NoConcernsWithShipping - UGCVid - Evergreen - V1_Video_HP

Worried King Crab Legs won't survive shipping? It will. Alaskan King Crab Legs — packed in dry ice, shipped overnight, and frozen solid on arrival, every single time. See for yourself.

Wagyu offer (moment)Video
202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Way…
Spend$510 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.04%2.45%
AOV–$701
Page to cart57.1%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - RepeatBuyer - $88Upgrade - UGCVideo - OctRetention - V1_Video_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

SplurgerVideo
202604 - Insense - MSGREENEBEAUTY_BLOGOFSALT - Splurge - POV Treat Yourself - Evergreen …
Spend$490 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.79%2.45%
AOV–$701
Page to cart20.0%7.3%
CVR0.00%0.34%
Full name and copy

04/22/2026_202604 - Insense - MSGREENEBEAUTY_BLOGOFSALT - Splurge - POV Treat Yourself - Evergreen - V1_Video_202604 - Insense - MSGREENEBEAUTY/BLOGOFSALT - Splurge - POV Treat Yourself - Evergreen - V1 - Partnership Ad

POV: You decided to treat yourself… and now it’s buttery, melt-in-your-mouth, next-level good. No special occasion—just Alaskan King Crab that’s worth it.

HostVideo
202609_Host-FreeFieldGoal-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LP
Spend$490 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.37%2.45%
AOV–$701
Page to cart12.5%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609_Host-FreeFieldGoal-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

GifterVideo
202608 - BD - Gifter - CrabistheGift - UGCVideo - Evergreen - V1_HP – Copy
Spend$470 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.23%2.45%
AOV–$701
Page to cart12.0%7.3%
CVR0.00%0.34%
Full name and copy

08/04/2026_202608 - BD - Gifter - CrabistheGift - UGCVideo - Evergreen - V1_HP – Copy

Psst, over here. Forgot a gift? We ship overnight, so there's still time to look like you had it handled all along.

Wagyu offer (moment)Image
202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Fr…
Spend$470 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.01%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - Splurger - FallisTheBestSeason - Static - OctRentention - V1_Image_Get Free Waygu LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

GifterImage
202610 - BD - Gifter - KingCrabForAll - Static - Evergreen - V1_Image_Gift King Crab LP
Spend$460 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.71%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifter - KingCrabForAll - Static - Evergreen - V1_Image_Gift King Crab LP

King crab for your dad. Your boss. Your best friend. Your neighbor who has everything. One gift that works for literally everyone.

SplurgerVideo
202606 - BDProd - Splurger - USvThem - UGCVid - Evergreen - V1_Video_HP – Copy 2
Spend$410 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.64%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

06/06/2026_202606 - BDProd - Splurger - USvThem - UGCVid - Evergreen - V1_Video_HP – Copy 2

You think all king crab tastes the same—until you try wild-caught Alaskan king crab shipped fresh from the source. The difference is in every bite.

GifterImage
202607 - BD - Gifter - BirthdayKCL - Static - Evergreen - V1_Image_HP – Copy 2
Spend$400 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.32%2.45%
AOV–$701
Page to cart40.0%7.3%
CVR0.00%0.34%
Full name and copy

07/29/2026_202607 - BD - Gifter - BirthdayKCL - Static - Evergreen - V1_Image_HP – Copy 2

Forgot a birthday? We won't tell. Order now, it ships overnight, and you'll still look like you had this planned since last month.

GifterVideo
202610 - BD - Gifting - ForgotABday - UGCVideo - Evergreen - V1-9x16_Video_Gift King Cra…
Spend$390 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.72%2.45%
AOV–$701
Page to cart15.4%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifting - ForgotABday - UGCVideo - Evergreen - V1-9x16_Video_Gift King Crab LP – Copy

Forget the usual birthday gift. Send king crab. Wild-caught king crab delivered straight to their door for a birthday surprise they’ll actually remember.

Repeat BuyerVideo
202607 - Repeat Buyer - AnotherFeast - UGCVid - Evergreen - V1_HP
Spend$395 purch.
ROAS39.78x1.77x
CPA$8$397
oCTR2.40%2.45%
AOV$308$701
Page to cart20.0%7.3%
CVR50.00%0.34%
Full name and copy

07/20/2026_202607 - Repeat Buyer - AnotherFeast - UGCVid - Evergreen - V1_HP

That first feast was too good to be the last. Stock up for round two and enjoy premium King Crab delivered overnight—ready whenever you're craving it.

GifterVideo
202608 - BD - Gifting - Foundtheperfectgift - UGCVideo - Evergreen - V2_Video_WelcomeOff…
Spend$370 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.71%2.45%
AOV–$701
Page to cart11.1%7.3%
CVR0.00%0.34%
Full name and copy

08/12/2026_202608 - BD - Gifting - Foundtheperfectgift - UGCVideo - Evergreen - V2_Video_WelcomeOffer LP

Looking for a birthday gift that actually gets a reaction? 🎉 Try sending 4 lbs of wild-caught Alaskan king crab legs—delivered frozen and packed in dry ice. It’s not another candle. It’s not a gift card. It’s a next-level surprise they’ll be talking about long after the candles are blown out. Make their birthday unforgettable.

HostVideo
202609_Host-ExtraGuest-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LP
Spend$370 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.07%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609_Host-ExtraGuest-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

First TimerVideo
202604 - Insense - ADAYDREAMBLOG - Skeptic - Worth the Price - Evergreen - V2_Video_2026…
Spend$350 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.23%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/29/2026_202604 - Insense - ADAYDREAMBLOG - Skeptic - Worth the Price - Evergreen - V2_Video_202604 - Insense - ADAYDREAMBLOG -Skeptic - Worth the Price - Evergreen - V1

Not cheap—and that’s the point. Wild-caught Alaskan King Crab with unmatched richness, sweetness, and quality you can taste.

First TimerVideo
202604 - Insense - ADAYDREAMBLOG - Skeptic - Worth the Price - Evergreen - V2_Video_2026…
Spend$350 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.00%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/29/2026_202604 - Insense - ADAYDREAMBLOG - Skeptic - Worth the Price - Evergreen - V2_Video_202604 - Insense - ADAYDREAMBLOG -Skeptic - Worth the Price - Evergreen - V1

Not cheap—and that’s the point. Wild-caught Alaskan King Crab with unmatched richness, sweetness, and quality you can taste.

GifterImage
202610 - BD - Gifting - FallBirthdays - Static - Evergreen - V1_Image_Gift King Crab LP
Spend$340 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.82%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/02/2026_202610 - BD - Gifting - FallBirthdays - Static - Evergreen - V1_Image_Gift King Crab LP

Birthday tomorrow? Don't panic. We can help. Send King Crab Legs right to their door overnight. A last-minute gift that looks like you planned it for months.

First TimerVideo
202610 - BD - First Timer - Anniversary - UGCVid - Evergreen - V1_Video_HP
Spend$340 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.75%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - Anniversary - UGCVid - Evergreen - V1_Video_HP

Anniversary dinner, but make it king crab. 🦀 Skip the crowded restaurant and set the table at home with thick, sweet, wild-caught king crab legs shipped overnight. Just heat, plate, and enjoy.

FoodieVideo
202609 - BD - Foodie - SoupSeasonUpgrade - UGCVideo - Evergreen - V1_Video_HP
Spend$340 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.16%2.45%
AOV–$701
Page to cart10.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Foodie - SoupSeasonUpgrade - UGCVideo - Evergreen - V1_Video_HP

Fall is the best season... and you know what makes it even better King Crab. Upgrade your soup to king crab.

HostImage
202609 - Hosting - SundayFootball - Static - Evergreen - V1_Image_HP – Copy
Spend$330 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.29%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/14/2026_202609 - Hosting - SundayFootball - Static - Evergreen - V1_Image_HP – Copy

Skip the wings this season—make your Sunday spread unforgettable with wild-caught Alaskan king crab legs, delivered overnight.

HostVideo
202609 - BD - Host - InChargeOfFood - UGCVideo - Evergreen - V1_Video_HP
Spend$320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.44%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Host - InChargeOfFood - UGCVideo - Evergreen - V1_Video_HP

Alaskan King Crab Co. saved my dinner party and my marriage ...

Wagyu offer (moment)Image
202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP
Spend$320 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.17%2.45%
AOV–$701
Page to cart–7.3%
CVR–0.34%
Full name and copy

09/28/2026_202609 - BD - Hosting- FreeWagyu - Static - Retention Only - V1_Image_Get Free Waygu_LP

We noticed you've ordered king crab from us before, so this time we're adding a wagyu New York strip to the box. Free, no code needed. That steak alone runs $88 at most steakhouses. Order 4 pounds of king crab legs this week and yours ships in the same box.

First TimerVideo
202609 - BD - First Timer - Overnight - UGCVideo - Evergreen - V1_Video_HP
Spend$310 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.65%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/06/2026_202609 - BD - First Timer - Overnight - UGCVideo - Evergreen - V1_Video_HP

New here? Allow us to reintroduce ourselves—we're the team bringing wild-caught Alaskan king crab straight from the Arctic Ocean to your door.

Repeat BuyerImage
202608 - BD - Repeat Buyer - LoyalCustomerReview - Static - Evergreen V2_Image_HP
Spend$310 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.27%2.45%
AOV–$701
Page to cart9.5%7.3%
CVR0.00%0.34%
Full name and copy

09/05/2026_202608 - BD - Repeat Buyer - LoyalCustomerReview - Static - Evergreen V2_Image_HP

Ordered King Crab Legs from Alaskan King Crab Co. in 2019 for a birthday gift. Haven't stopped ordering since.

Giveaway (moment)Image
202610 - BD - First Timer - GiveawayGiveaway - Static - LeadGenGiveaway- V1_Image_King C…
Spend$300 purch.
ROAS0.00x1.77x
CPA–$397
oCTR10.36%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - First Timer - GiveawayGiveaway - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

Giveaway (moment)Video
202610 - BD - FirstTimer - WanttoWinThis - UGCVideo - LeadGenGiveaway- V1_Video_King Cra…
Spend$300 purch.
ROAS0.00x1.77x
CPA–$397
oCTR7.72%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202610 - BD - FirstTimer - WanttoWinThis - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - Copy

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

First TimerImage
202610 - BD - Skeptic - CrabCult - Static - Evergreen - V1_Image_HP
Spend$280 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.70%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Skeptic - CrabCult - Static - Evergreen - V1_Image_HP

Join the crab cult. 🦀 Thick, sweet, wild-caught king crab legs shipped overnight to your door. Try them once and you'll understand the obsession.

GifterVideo
202607 - Gifter - BirthdayGiftFastShip - UGCVideo - FreeShipJuly - V1 -.mp4_Video_Free-S…
Spend$280 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.19%2.45%
AOV–$701
Page to cart14.3%7.3%
CVR0.00%0.34%
Full name and copy

07/22/2026_202607 - Gifter - BirthdayGiftFastShip - UGCVideo - FreeShipJuly - V1 -.mp4_Video_Free-Shipping-Sale LP

The only thing better than King Crab? FREE Overnight Shipping. For a limited time, use code CRABSHIP and get premium, wild-caught King Crab delivered overnight—on us. Order today while the offer lasts.

Repeat BuyerImage
202609 - BD - Repeat Buyer - TimeforFeast - Static - Evergreen - V1_Image_HP
Spend$280 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.80%2.45%
AOV–$701
Page to cart20.6%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Repeat Buyer - TimeforFeast - Static - Evergreen - V1_Image_HP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

FoodieImage
202609 - BD - Foodie - WhatCome'sinAPack - Static - Evergreen - V1_Image_HP
Spend$270 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.05%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Foodie - WhatCome'sinAPack - Static - Evergreen - V1_Image_HP

Everything you need for a true King Crab Feast in one pack. Order yours today.

No persona tagVideo
AlaskanKingCrab_ShippingTestimonial_Vid1_9x16..mp4_Video – Copy
Spend$270 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.92%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/17/2026_AlaskanKingCrab_ShippingTestimonial_Vid1_9x16..mp4_Video – Copy

SplurgerVideo
202609 - BD - Splurger - CrackInTomorrow - UGCVideo - Evergreen - V1_Video_HP
Spend$250 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.52%2.45%
AOV–$701
Page to cart14.3%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Splurger - CrackInTomorrow - UGCVideo - Evergreen - V1_Video_HP

Order your King Crab today, enjoy it tomorrow. Overnight shipping always.

GifterVideo
202609 - Gifter - ShellebrateBirthdays - UGCVideo - Evergreen - V1_Gift King Crab LP
Spend$241 purch.
ROAS24.70x1.77x
CPA$24$397
oCTR2.35%2.45%
AOV$594$701
Page to cart21.1%7.3%
CVR5.26%0.34%
Full name and copy

09/28/2026_202609 - Gifter - ShellebrateBirthdays - UGCVideo - Evergreen - V1_Gift King Crab LP

Forget the usual birthday gift. Send king crab. Wild-caught king crab delivered straight to their door for a birthday surprise they’ll actually remember.

GifterImage
202610 - BD - Gifter - BirthdayMonthGifts - Carousel - Evergreen - V1 - Card1_Carousel_HP
Spend$220 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.58%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - Gifter - BirthdayMonthGifts - Carousel - Evergreen - V1 - Card1_Carousel_HP

First TimerImage
202607 - First Timer - Spend636Get139Off - Static - WelcBuy4Get1 - V2_Image_Welcome Offe…
Spend$220 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.68%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

07/20/2026_202607 - First Timer - Spend636Get139Off - Static - WelcBuy4Get1 - V2_Image_Welcome Offer LP – Copy

First impressions matter—and we'd like ours to be delicious. That's why we're welcoming you with a special offer: Buy 4 lbs of King Crab, get 1 lb FREE. Fresh, sweet, and ready for your next seafood feast.

No persona tagVideo
Copy of Alaskan King Crab Co_September 2024_Mukbang Mashup_V01-FINAL_Video_202409 - Mukb…
Spend$220 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.31%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

04/02/2026_Copy of Alaskan King Crab Co_September 2024_Mukbang Mashup_V01-FINAL_Video_202409 - Mukbang Mashup – Copy

Alaskan King Crab Co. offers high-quality crab, fish, shrimp, and more with guaranteed expedited shipping on all orders. Wild-caught and flash-frozen.

SplurgerVideo
202609 - BD - Splurger - SwappedYourCloset - UGCVideo - Evergreen - V1_Video_HP
Spend$210 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.05%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Splurger - SwappedYourCloset - UGCVideo - Evergreen - V1_Video_HP

Swapped out your Summer closet to Fall? Now is the time to also swap your dinner party menu with King Crab.

Giveaway (moment)Video
202610 - BD - FirstTimer - IDon'tKnowWhatTheyreThinkin - UGCVideo - LeadGenGiveaway - V…
Spend$200 purch.
ROAS0.00x1.77x
CPA–$397
oCTR8.48%2.45%
AOV–$701
Page to cart3.5%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202610 - BD - FirstTimer - IDon'tKnowWhatTheyreThinkin - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast LP

The Ultimate King Crab Giveaway is here 🦀 We're giving away $4,850 in king crab, and ten winners take it all home: large king crab legs, hand-rolled butter, butter warmers, seafood shears, bibs, and our lemon and garlic seasoning — everything you need for a feast. Enter now, then boost your odds: refer up to 5 friends and earn 5 extra entries for every one who enters — up to 25 extra shots at winning. No purchase necessary. Ends 10/30/26 at 11:59 pm ET.

No persona tagVideo
20250219_AKC_MB_Mashup_Short_4 – Copy
Spend$190 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.17%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

20250219_AKC_MB_Mashup_Short_4 – Copy

High-quality crab, fish, shrimp, and more with overnight shipping. Wild-caught and flash-frozen. Order now and get expedited shipping with all orders 📦

GifterVideo
202607 - Gifter - TreatParents - UGCVid - Evergreen - V1_Video_HP
Spend$190 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.56%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

07/06/2026_202607 - Gifter - TreatParents - UGCVid - Evergreen - V1_Video_HP

My parents would never spend this much on themselves. That's exactly why we did. Because sometimes the best gift isn't something to unwrap—it's gathering around the table for a meal you'll be talking about for years.

SplurgerVideo
202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1_Video_HP
Spend$190 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.40%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/22/2026_202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1_Video_HP

The best time to try king crab for the first time isn't Thanksgiving Day. Order now — it ships as fast as overnight, and you'll already be the expert by November.

SplurgerImage
202609 - BD - Splurger - NewFallFlavor - Static - Evergreen - V1_Image_HP – Copy
Spend$170 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.09%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/14/2026_202609 - BD - Splurger - NewFallFlavor - Static - Evergreen - V1_Image_HP – Copy

Try this at your own risk... This may cause King Crab to become your favorite fall flavor.

Repeat BuyerImage
1 (3)_Image_202608 - BD - RepeatBuyer -Purchased3TimesHeresWhy- UGCVideo - Evergreen - V…
Spend$160 purch.
ROAS0.00x1.77x
CPA–$397
oCTR3.41%2.45%
AOV–$701
Page to cart8.0%7.3%
CVR0.00%0.34%
Full name and copy

08/04/2026_1 (3)_Image_202608 - BD - RepeatBuyer -Purchased3TimesHeresWhy- UGCVideo - Evergreen - V1_HP

I’ve ordered King Crab Legs THREE times now—and honestly, I already know there will be a fourth. Same massive legs. Same sweet, buttery meat. Same quality every single time.

First TimerVideo
202610 - BD - FirstTimer - You'llWantToSeeThis - UGCVid - Evergreen - V1_Video_HP
Spend$160 purch.
ROAS0.00x1.77x
CPA–$397
oCTR0.72%2.45%
AOV–$701
Page to cart33.3%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - FirstTimer - You'llWantToSeeThis - UGCVid - Evergreen - V1_Video_HP

Wait until you see what shows up at your door. 🦀 Wild-caught king crab legs, flash-frozen, hand-packed, and shipped overnight. Unbox it, heat it, and see what all the fuss is about.

No persona tagVideo
202609_Host-Fallishere-UGCVideo-FreeShipSep-V1 (1)_Video_HP – Copy
Spend$160 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.15%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609_Host-Fallishere-UGCVideo-FreeShipSep-V1 (1)_Video_HP – Copy

Upgrade your grilling and smoking this season with King Crab Legs.

FoodieVideo
202609_Foodie-LoveCrab-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LP
Spend$140 purch.
ROAS0.00x1.77x
CPA–$397
oCTR4.19%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/08/2026_202609_Foodie-LoveCrab-UGCVideo-WelcBuy4Get1-V1_Video_Welcome Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

SplurgerVideo
202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1 (1)_Video_HP
Spend$140 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.47%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/22/2026_202609 - BD - Splurger - Thanksgiving - UGCVideo - Evergreen - V1 (1)_Video_HP

The best time to try king crab for the first time isn't Thanksgiving Day. Order now — it ships as fast as overnight, and you'll already be the expert by November.

SplurgerImage
202609 - BD - Splurger - Restaurant-QualityatHome - UGCVideo - Evergreen - V1_Image_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.74%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/22/2026_202609 - BD - Splurger - Restaurant-QualityatHome - UGCVideo - Evergreen - V1_Image_HP

Ready to make your King Crab Legs into a Surf and Turf? Buy 4 lbs of Large King Crab Legs, and we'll drop a free Wagyu New York strip into your order. No code, we add it for you.

GifterVideo
202501 - Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi …
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.70%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

05/01/2026_202501 - Insense -NAKATMYDOORHEYSHANNONLEE - Gifting - Birthday - Evergreen - V1- hi-fi vid-4x5_Video_202501 - Insense -NAKATMYDOOR/HEYSHANNONLEE - Gifting - Birthday - Evergreen - V1

Tired of sending the same birthday gift every year? 🎂 Send sweet, buttery Alaskan king crab — wild-caught, flash frozen, and delivered overnight.

First TimerImage
202609 - BD - First Timer - MassiveKCL - Static - Evergreen - V1_Image_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.05%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - First Timer - MassiveKCL - Static - Evergreen - V1_Image_HP

These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.

First TimerVideo
202610 - BD - First Timer - ComparisonwSports - UGCVid - Evergreen - V1 (1)_Video_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.59%2.45%
AOV–$701
Page to cart16.7%7.3%
CVR0.00%0.34%
Full name and copy

10/05/2026_202610 - BD - First Timer - ComparisonwSports - UGCVid - Evergreen - V1 (1)_Video_HP

How big are king crab legs, really? Bigger than you think. 🦀 See them next to something you already know, then pick the size that fits your table: Large, XL, or XXL.

No persona tagVideo
202609 - BD - Skepticc - Lookatthis - UGCVideo - Evergreen - V1_Video_HP
Spend$130 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.74%2.45%
AOV–$701
Page to cart8.3%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - Skepticc - Lookatthis - UGCVideo - Evergreen - V1_Video_HP

These aren't your average crab legs. We're talking massive, meaty, fall-off-the-shell legs that make dinner feel like an event.

FoodieVideo
202609 - BD - Foodie - FarmersMarkets - UGCVideo - Evergreen - V1_Video_HP
Spend$120 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.25%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/23/2026_202609 - BD - Foodie - FarmersMarkets - UGCVideo - Evergreen - V1_Video_HP

As farmer's markets close for the season, the king crab stays fresh and ready to go. Order yours today and get it on the table tomorrow.

GifterImage
202606 - BD - Gifter - SnowCrabJustIn - Static - Evergreen - V1_Image_Snow Crab CP
Spend$120 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.26%2.45%
AOV–$701
Page to cart10.0%7.3%
CVR0.00%0.34%
Full name and copy

06/01/2026_202606 - BD - Gifter - SnowCrabJustIn - Static - Evergreen - V1_Image_Snow Crab CP

Fresh restock ALERT! Snow Crab Clusters are BACK. Sweet and tender and ready to ship.

HostVideo
202609 - Host - ReasonToGoBig - UGCVideo - Evergreen - V1_HP
Spend$120 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.77%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/28/2026_202609 - Host - ReasonToGoBig - UGCVideo - Evergreen - V1_HP

King crab the size of your forearm? That’s a reason to host. Invite everyone over, put a few pounds on the table, and turn an ordinary dinner into something worth gathering for.

SplurgerVideo
10/0/2026_202610 - BD - Splurger - DecideDinnerForHer - UGCVideo - Evergreen - V1-9x16_V…
Spend$110 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.57%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

10/0/2026_202610 - BD - Splurger - DecideDinnerForHer - UGCVideo - Evergreen - V1-9x16_Video_HP

Thaw. Heat. Eat. Impress. Restaurant-quality king crab, ready in minutes — no special equipment, no guesswork, no stress. Just set it out and let it do the talking. By the time the shells start cracking, someone's already asking how you made it happen."

FoodieVideo
202606 - BDProd - Foodie - MassiveSizeFlex - UGCVid - Evergreen - V1_Video_HP
Spend$110 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.61%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

06/06/2026_202606 - BDProd - Foodie - MassiveSizeFlex - UGCVid - Evergreen - V1_Video_HP

Not all king crab is created equal. Wild-caught, massive legs, and unforgettable flavor delivered straight to your door.

Repeat BuyerVideo
202609 - BD - Repeat Buyer - Best Money Spent - UGCVideo - Evergreen - V1_Video_HP
Spend$110 purch.
ROAS0.00x1.77x
CPA–$397
oCTR2.15%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

09/29/2026_202609 - BD - Repeat Buyer - Best Money Spent - UGCVideo - Evergreen - V1_Video_HP

Not all king crab is created equal. Wild-caught, massive legs, and unforgettable flavor delivered straight to your door.

First TimerImage
202607 - BD - FirstTimer - ExtraKingCrab - Static - WelcBuy4Get1 - V1_Image_Welcome_Offe…
Spend$100 purch.
ROAS0.00x1.77x
CPA–$397
oCTR1.85%2.45%
AOV–$701
Page to cart0.0%7.3%
CVR0.00%0.34%
Full name and copy

07/01/2026_202607 - BD - FirstTimer - ExtraKingCrab - Static - WelcBuy4Get1 - V1_Image_Welcome_Offer LP

Haven't tried us yet? Now's the time. Buy 4lbs of our best-selling Extra Large King Crab Legs, and we'll throw in an extra 1lb of our Large King Crab Legs to your order. You've got a feast, we're just making it bigger.

GifterVideo
202501 - Insense - HEYSHANNONLEE - Gifting - Birthday - Evergreen - V1_Video_202501 - In…
Spend$101 purch.
ROAS28.98x1.77x
CPA$10$397
oCTR2.01%2.45%
AOV$290$701
Page to cart166.7%7.3%
CVR33.33%0.34%
Full name and copy

05/01/2026_202501 - Insense - HEYSHANNONLEE - Gifting - Birthday - Evergreen - V1_Video_202501 - Insense -NAKATMYDOOR/HEYSHANNONLEE - Gifting - Birthday - Evergreen - V1

Tired of sending the same birthday gift every year? 🎂 Send sweet, buttery Alaskan king crab — wild-caught, flash frozen, and shipped with expedited delivery.

144 more ads under $10 of spend this week
Ad namePersonaSpendPurchases
10/05/2026_202610 - BD - Skeptic - POVBiggestKCL - UGCVid - Evergreen - V1_Video_HPFirst Timer$9.780
09/23/2026_202609 - BD - Gifter - OneDay'sNotice - UGCVideo - Evergreen - V1_Video_HPGifter$9.671
09/23/2026_202609 - BD - Skeptic - NoPrepWork - UGCVideo - Evergreen - V1_Video_HPFirst Timer$8.890
07/13/2026_202607 - Foodie - IntroFoodie - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LPFoodie$8.570
09/28/2026_202609 - BD - Splurger - BiggerPlate - Static - Evergreen - V1_HPSplurger$8.380
09/14/2026_202609 - BD - Gifter - FallBirthdayComing - Static - Evergreen - V1_Image_Gift King Crab – CopyGifter$8.160
09/28/2026_202609 - BD - Skeptic - FrozenUponDelivery - Static - Evergreen - V1_HPFirst Timer$8.150
GR0-Ad | VI | Brand | Mukbang | Sarah – CopyNo persona tag$7.600
09/23/2026_1_Carousel_HPNo persona tag$7.450
09/14/2026_202609 - BD - Foodie - StopTalkingBite - UGCVideo - Evergreen - V1_Video_HP – CopyFoodie$7.230
09/28/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_Gift King Crab LPFirst Timer$7.120
07/28/2026_202607 - Gifter - BiggerGift - UGCVid - WelcBuy4Get1 - V1_Video_Welcome Offer LPGifter$7.110
09/23/2026_202609 - BD - Host - YourStartingLineUp - Static - Evergreen - V1 (1)_Image_HPHost$6.860
07/24/2026_202607 - BD - Gifter - ForgottenBday - UGCVideo - Evergreen - V1_Video_HPGifter$6.610
09/23/2026_202610 - BD - Host - HeyYouEnter - Static - LeadGenGiveaway - V1_Image_King Crab Feast LP - CopyGiveaway (moment)$6.580
10/05/2026_202610 - BD - First Timer - Thaw,Heat,Eat - Carousel - Evergreen - V1 - Card1_Carousel_HPFirst Timer$6.370
10/02/2026_202610 - BD - Gifting -ImpossibleToShopFor - UGCVideo - Evergreen - V1_Video_Gift King crab_LPGifter$6.170
10/02/2026_202610 - BD - Hosting - FallFreezerMustHave - UGCVideo - Evergreen - V1-9x16_Video_HPHost$6.070
09/14/2026_202609 - Gifting - DontMakeGiftingComplicated - UGCVideo - Evergreen - V1_Video_Gift King Crab LP – CopyGifter$5.830
10/05/2026_202610 - BD - Host - ServeKingCrab - UGCVid - Evergreen - V1_Video_HPHost$5.830
09/08/2026_202609 - BD - Skeptic - RealPeople - Static - Evergreen - V1_Image_HP – CopyFirst Timer$5.710
10/05/2026_202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V1_Video_HPFirst Timer$5.260
09/23/2026_202609 - BD - Host - TenMinutes - UGCVideo - Evergreen - V1_Video_HPHost$5.250
09/14/2026_202609 - Splurger - SweaterWeather - Static - Evergreen - V1_Image_HP – CopySplurger$5.010
09/08/2026_202609 - Foodie - CoverGrill - Video - Evergreen - V1_Video_HP – CopyFoodie$5.000
09/22/2026_202609 - BD - First Timer - POVFire - UGCVideo - Evergreen - V1_Video_HPFirst Timer$5.000
09/29/2026_202609 - BD - Skeptic - ConvertYou - Static - Evergreen - V1_Image_HPFirst Timer$4.830
09/14/2026_202609 - BD - Foodie - TryAtYourOwnRisk - UGCVideo - Evergreen - V1_Video_HP – CopyFoodie$4.810
10/01/2026_202609 - BD - First Timer - BoxofItems - UGCVideo - Lead-Gen Giveaway - V1 (Instagram Reel)_Video_Win A King Crab LPGiveaway (moment)$4.740
10/0/2026_202609 - BD - Skeptic - Ididntknow - UGCVideo - Evergreen - V1_Video_HPFirst Timer$4.530
09/28/2026_202609 - Splurger - TherapyVSKingCrab - UGCVideo - Evergreen - V1_HPSplurger$4.270
07/01/2026_202607 - BD - FirstTimer - GifttoYou - Video - WelcBuy4Get1 - V1_Video_WelcomeOffer LPFirst Timer$4.120
10/02/2026_202610 - BD - Hosting - GameDayUpgrade - Static - Evergreen - V1_Image_HPHost$4.060
09/22/2026_202609 - BD - Splurger - Noteverythingpumpkin - Static - Evergreen - V1_Image_HPSplurger$3.980
09/22/2026_202609 - BD - Skeptic - IminHeavan - UGCVideo - Evergreen - V1_Video_HPFirst Timer$3.920
09/29/2026_202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V2_Image_HPSplurger$3.900
09/28/2026_202609 - Hosting - LoveLanguage - UGCVideo - Evergreen - V1_HPHost$3.540
09/22/2026_202609 - BD - First Timer - CrackLegs - Static - Evergreen - V1_Image_HPFirst Timer$3.460
08/04/2026_202608 - BD - FirstTimer - DontThrowAway139 - GIF - WelcBuy4Get1 - V1 (1)_Video_WelcomeOffer LPFirst Timer$3.450
09/23/2026_202609 - BD - Host - SavedMyMarriage - UGCVideo - Evergreen - V1_Video_HPHost$3.380
10/02/2026_202610 - BD - Gifter - ForgottenBirthdayToCam - UGCVid - Evergreen - V1_Video_Gift King CrabGifter$3.350
10/06/2026_202610 - BD - FirstTimer - CaitlinHereOutdoor - UGCVid - LeadGenGiveaway - V1_Video_King Crab Feast LPGiveaway (moment)$3.270
09/29/2026_202610 - BD - First Timer - HowTo - Carousel - LeadGenGiveaway - V1 - 1_Carousel_King Crab Feast On Us_LP - CopyGiveaway (moment)$3.140
10/05/2026_202610 - BD - Skeptic- JustThawHeatEat - UGCVid - Evergreen - V1_Video_HPFoodie$3.110
10/05/2026_202610 - BD - Skeptic - MeasureInWingSpans - UGCVid - Evergreen - V2_Video_HPFirst Timer$3.050
09/14/2026_202609 - BD - Gifter - ForgotBirthdaySendPack - UGCVideo - Evergreen - V1_Video_Gift King Crab LP – CopyGifter$2.920
09/28/2026_202609 - BD - Hosting- PackingProcess - UGCVideo - Evergreen - V1_HPNo persona tag$2.810
09/14/2026_202609 - FirstTimer - SeptemberUpgrade - Static - Evergreen - V1_(1)_Image_HP – CopyFirst Timer$2.570
09/14/2026_202609 - BD - Foodie - FallFlavor - UGCVideo - Evergreen - V1_Video_HP – CopyFoodie$2.520
09/14/2026_202609 - BD - Splurger - LoveAtFirstBite - UGCVideo - Evergreen - V1_Video_HP – CopySplurger$2.520
10/02/2026_202610 - BD - Hosting - FallFreezerMustHave - Static - Evergreen - V1-4x5 (1)_Image_HPHost$2.450
09/23/2026_202609 - BD - Gifter - FallWeddingRegistry - UGCVideo - Evergreen - V1_Video_gift-king-crab LPGifter$2.420
09/22/2026_202609 - BD - First Timer - Reviews - UGCVideo - Evergreen - V1 (1)_Video_HPFirst Timer$2.310
10/05/2026_202610 - BD - Splurge - TrickorTreat - Static - Evergreen - V1_Image_HPHalloween (moment)$2.260
09/08/2026_202609 - Gifter - SeptBirthdays - UGCVideo - Evergreen - V1_Video_HP – CopyGifter$2.250
07/07/2026_202607 - Foodie - BreakALeg - UGCVid - Evergreen - V1_Video_HP – CopyFoodie$2.170
09/28/2026_202610 - BD - FirstTimer - EnterSubmitWin - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - CopyGiveaway (moment)$2.130
10/02/2026_202610 - BD - Hosting - AMealEveryoneWillLove - UGCVideo - Evergreen - V1-9x16_Video_HPHost$1.980
10/02/2026_202610 - BD - Gifter - TheyWon'tShare - Static - Evergreen - V1_Image_Gift King Crab LPGifter$1.940
09/28/2026_202609 - FirstTimer - ReIntroduceOurselves - UGCVideo - Evergreen - V2_HPFirst Timer$1.900
10/02/2026_202610 - BD - Gifter - BirthdayTmrWeCanHelp - UGCVid - Evergreen - V1_Video_Gift King CrabGifter$1.900
09/16/2026_202609 - BD - Repeat Buyer - TryAFallKingCrabFeast - UGCVideo - Evergreen - V1_Video_HPRepeat Buyer$1.870
08/10/2026_202608 - BD - Gifting - TheirBdayTheirGift - Carousel - Evergreen - V1_HPGifter$1.790
09/29/2026_202609 - BD - First Timer - OweApology - UGCVideo - Evergreen - V1_Video_HPFirst Timer$1.780
10/02/2026_202610 - BD - Hosting - ThingsToGhost - UGCVideo - Evergreen - V1_Video_HPHost$1.650
10/02/2026_202610 - BD - Gifter - NeedaGift - Static - Evergreen - V1_Image_Gift King Crab LPGifter$1.640
09/14/2026_202609 - BD - First Timer - Lineup - Static - Evergreen - V1_Image_HP – CopyFirst Timer$1.640
10/02/2026_202610 - BD - FirstTimer - KingCrabStartsHere - Static - Evergreen - V1-9x16_Image_HPFirst Timer$1.550
09/08/2026_202609 - Host - VolunteerHosting - Video - Evergreen - V1_Video_HP – CopyHost$1.440
09/14/2026_202609 - Splurger - FallComfortFood - UGCVideo - Evergreen - V1_HP – CopySplurger$1.410
06/25/2026_202606 - BD - FirstTimer - WelcomeOffer - UGCVideo - WelcomeBuy4Get1 - V1_Video_WelcomeOffer LPFirst Timer$1.360
09/28/2026_202609 - BD - Hosting- OysterRoastvsKCL - UGCVideo - Evergreen - V1_Video_HPHost$1.270
10/02/2026_202610 - BD - First Timer - TrickNTreat1Delivery -UGCVideo- Evergreen - V1-9x16_Video_HPFirst Timer$1.270
09/22/2026_202609 - BD - First Timer - Reviews - UGCVideo - Evergreen - V1_Video_HPFirst Timer$1.260
06/29/2026_202607 - BD - FirstTimer - 5lbForThePriceof4lbs- Static - WelcBuy4Get1 - V1_Image_Welcome LPFirst Timer$1.220
09/28/2026_202609 - BD - FirstTimer- TrickOrTreat - Static - LeadGenGiveaway - V1-4x5_Image_King Crab Feast On Us_LP - CopyGiveaway (moment)$1.200
09/28/2026_202609 - BD - Hosting- HateToPrep- Static - Evergreen - V1_HPHost$1.100
09/29/2026_202609 - BD - Splurger - TreatedMyself - UGCVideo - Evergreen - V1_Video_HPSplurger$1.100
09/23/2026_202610 - BD - Skeptic - OurMarketingTeamisCrazy - Static - LeadGenGiveaway - V1_Image_King Crab Feast LP - CopyGiveaway (moment)$1.080
09/28/2026_202609 - BD - Gifter - NeverExpectedWeddingRegistry - UGCVideo - Evergreen - V1_HPGifter$1.020
09/28/2026_202609 - BD - Host - PerfectForAnyParty - Static - Evergreen - V1_HPHost$0.940
09/23/2026_202609 - BD - Foodie - FallinInLoveWKingCrab - Static - Evergreen - V1_Image_HPFoodie$0.910
10/02/2026_202610 - BD - Hosting - OysterRoastAlt - UGCVideo - Evergreen - V1-9x16_Video_HPHost$0.890
10/01/2026_202610 - BD - Host - $4850inKingCrab - Static - LeadGenGiveaway - V1_Image_Win A King Crab LPGiveaway (moment)$0.880
09/14/2026_202609 - Splurger - FallFamilyDinner - Static - Evergreen - V1_Image_HP – CopySplurger$0.840
09/08/2026_202609 - BD - Gifter - DevouredNotRe-Gifted - Static - Evergreen - V1_Image_HP – CopyGifter$0.830
10/01/2026_202610 - BD - Skeptic - ThisMuchKingCrab - Static - LeadGenGiveaway - V1_Image_Win A King Crab LPGiveaway (moment)$0.810
09/21/2026_202609 - BD - First Timer - RealCrabNoGoingBack - Static - Evergreen - V1_HPFirst Timer$0.780
10/02/2026_202610 - BD - Splurger - SpookyHalloween - UGCVid - Evergreen - V1_Video_HPHalloween (moment)$0.780
10/02/2026_202610 - BD - Gifting - SendKCL - Static - Evergreen - V1-4x5_Image_Gift King Crab LPGifter$0.740
09/08/2026_202609 - First Timer - SizeMatters- Static - Evergreen - V1_Image_HP – CopyFirst Timer$0.710
09/14/2026_202609 - Hosting - HostMaxxing - UGCVideo - Evergreen - V1_Video_HP – CopyHost$0.640
07/10/2026_202607 - FirstTimer - IntroFirstFeast - Static - WelcBuy4Get1 - V2_Image_Welcome Offer LPFirst Timer$0.630
09/14/2026_202609 - Splurger - CraveableFallComfort - UGCVideo - Evergreen - V1_Video_HP – CopySplurger$0.630
10/02/2026_202610 - BD - Hosting - HolidayDinner - Static - Evergreen - V1_Image_HPHost$0.620
09/08/2026_202609 - Gifter -SayItWithCrab - UGCVideo - Evergreen - V1_Video_HP – CopyNo persona tag$0.610
10/05/2026_202610 - BD - FirstTimer - KeepMoneyInYourPocket - Static - Evergreen - V1_Image_HPFirst Timer$0.610
09/16/2026_202609 - BD - Gifter - KeepCelebrationsGoing - Static - Evergreen - V1_Image_Gift King Crab LPGifter$0.600
09/23/2026_202609 - BD - FirstTimer - KingCrabCravingReview - Static - Evergreen - V1_Image_HPFirst Timer$0.600
05/20/2026_202605 - BD - FirstTimer - ThinkingForWeeks - UGCVid - Evergreen - V1_Video_202605 - BD - FirstTimer - ThinkingForWeeks - UGCVid - Evergreen - V1First Timer$0.590
09/29/2026_202609 - BD - First Timer - SizeCheck - Static - Evergreen - V1_Image_HPFirst Timer$0.540
10/02/2026_202610 - BD - Splurger - ChocoloateFruitSavoryHalloween - UGCVid - Evergreen - V1_Video_HPHalloween (moment)$0.530
09/14/2026_202609 - Splurger - MakeKCLYourNextDateNight - UGCVideo - Evergreen - V1_Video_HP – CopySplurger$0.520
09/14/2026_202609 - Gifting - WeddingAnniversary - UGCVideo - Evergreen - V1_Video_Gift King Crab LP – CopyGifter$0.510
06/25/2026_202607 - BD - FirstTimer - Buy4lbsGet1lbFree - Static - WelcBuy4Get1 - V1_Image_WelcomeOffer LPFirst Timer$0.500
09/28/2026_202610 - BD - FirstTimer - IJustEntered - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.490
09/14/2026_202609 - Hosting - HostLikeAPro - UGCVideo - Evergreen - V1_Video_HP – CopyHost$0.480
10/02/2026_202610 - BD - Gifting - HouseWarmingGift - Static - Evergreen - V1-4x5_Image_Gift King Crab LPGifter$0.480
06/29/2026_202607 - BD - FirstTimer - NewHere - Static - WelcBuy4Get1 - V1-_Image_Welcome LPFirst Timer$0.470
09/22/2026_202609 - BD - Splurge - WarningCraving - UGCVideo - Evergreen - V1_Video_HPSplurger$0.460
09/23/2026_202610 - BD - Skeptic - OurMarketingTeamisCrazy - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast LP - CopyGiveaway (moment)$0.460
09/28/2026_202609 - BD - First Timer- GiveawayRepeating - Static - LeadGenGiveaway - V1-9x16_Image_King Crab Feast On Us_LPGiveaway (moment)$0.420
09/28/2026_202609 - BD - Skeptic- CustomerReview - Static - Evergreen - V1_Image_HPNo persona tag$0.360
09/28/2026_202610 - BD - FirstTimer - FreeKingCrabFeast - Static - LeadGenGiveaway- V1_Image_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.360
10/02/2026_202610 - BD - Splurger - HandsOnDinner - Static - Evergreen - V1_Image_HPSplurger$0.340
09/14/2026_202609 - Splurger - CrabAholic - Static - Evergreen - V1_Image_HP – CopySplurger$0.330
09/28/2026_202609 - BD - First Timer- LastChanceToWin - Static - LeadGenGiveaway - V1_Image_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.310
09/28/2026_202609 - BD - Hosting- FeedYourWholeParty - UGCVideo - Evergreen - V1_HPHost$0.300
09/29/2026_202609 - BD - Splurger - RestaurantPrices - Static - Evergreen - V1_Image_HPSplurger$0.270
09/29/2026_202610 - BD - First Timer - POV - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.270
07/01/2026_202607 - BD - FirstTimer - WelcomeAboard - Static - WelcBuy4Get1 - V1_Image_Welcome_Offer LPFirst Timer$0.250
09/28/2026_202609 - BD - Hosting- MinimalEffortBigReward - UGCVideo - Evergreen - V1_HPHost$0.220
09/28/2026_202610 - BD - FirstTimer - 480010Winners - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.200
09/14/2026_202609 - First Timer - FreezerFriendly - Static - Evergreen - V1-_Image_HP – CopyFirst Timer$0.190
09/21/2026_202609 - BD - Host - TouchdownTailgate- Static - Evergreen - V1_Image_HPHost$0.180
09/22/2026_202609 - BD - Host - SeafoodBoil - Static - Evergreen - V1_Image_HPHost$0.170
09/22/2026_202609 - BD - First Timer - Swap for crab - UGCVideo - Evergreen - V1_Video_HPFirst Timer$0.170
09/29/2026_202610 - BD - Host - DreamFeast - Static - LeadGenGiveaway - V1_Image_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.130
09/29/2026_202610 - BD - First TImer - SomeonesgettingFired - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LPGiveaway (moment)$0.120
09/28/2026_202610 - BD - FirstTimer - NeverHadKingCrab - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.070
09/28/2026_202609 - BD - Hosting- NewFallTradition- Static - Evergreen - V1_HPHost$0.060
09/28/2026_202609 - BD - Splurger- StayInCouple - Static - Evergreen - V1_Image_HPNo persona tag$0.060
09/28/2026_202609 - BD - First Timer- FREEKingCrabFeast - Static - LeadGenGiveaway - V1-4x5_Image_King Crab Feast On Us_LPGiveaway (moment)$0.060
09/28/2026_202610 - BD - First Timer - ExclusiveGiveaway - GIF - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.060
09/28/2026_202610 - BD - First Timer - UnboxingHaul - UGCVideo - LeadGenGiveaway - V1-9x16_Video_King Crab Feast On Us_LPGiveaway (moment)$0.050
09/28/2026_202610 - BD - First Timer - FufillmentFootageGiveaway - UGCVideo - LeadGenGiveaway_Video_King Crab Feast On Us_LPGiveaway (moment)$0.050
09/28/2026_202610 - BD - FirstTimer - FamGroupChat - UGCVideo - LeadGenGiveaway- V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.040
09/29/2026_202610 - BD - First Timer - WhatwouldUdo - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.040
07/01/2026_202607 - BD - FirstTimer - GetaFreePound - UGCVideo - WelcBuy4Get1 - V1 (1)_Video_Welcome_Offer LPFirst Timer$0.030
09/16/2026_202609 - BD - Host - ScoreButterDunk - Static - Evergreen - V1_Image_HPHost$0.030
09/21/2026_202609 - BD - Host - TouchdownTailgate- Static - Evergreen - V2_Image_HPHost$0.020
09/28/2026_202610 - BD - First Timer - TrickOrTreat - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.020
09/29/2026_202610 - BD - First Timer - ForYou - UGCVideo - LeadGenGiveaway - V1_Video_King Crab Feast On Us_LP - CopyGiveaway (moment)$0.020
07/13/2026_202607 - FirstTimer - OrderingKingCrabOnline - UGCVid - V1_Video_HPFirst Timer$0.010
07

What we do next: spend back to plan, and the Oct 13 to 15 go-lives

Next steps, one line each, then last week's calls scored. Owners and dates are in tab 8.

Next steps

Last week's calls, marked Carried forward from the Sep 27 to Oct 3 edition

08

Action items: spend to plan, the giveaway read, and 46 ads by Wednesday

The assignment sheet: owner, due date and the number each action moves. Nothing here repeats tab 7.

This week's directives Owners as agreed on the weekly call

ActionOwnerDueThe number it moves
Pull the giveaway read from the Klaviyo segment
New-to-file leads and first orders from paid entries.
Keelin McDermott; MaxWed Oct 14$3,722 of giveaway spend this week
Build the Oct 13 and 14 go-lives and the Halloween refresh
Clusters 05, 11, 20 (Oct 13) and 15 (Oct 14); the 10-ad refresh for Oct 15.
Mylene; Ava Schwarze on the boardWed Oct 1446 ads to reach 164
Approve the Free Shipping kit
Two new openings per promo body plus five Host statics, 18 assets.
Sarah Giblin, Black DrumWed Oct 14$96,819 planned Oct 19 to 21
Cut the new BreakDownTheSizes hooks and the Host Upgrade video
Same body, new first ten seconds.
Charlotte Sperry; Keelin McDermottFri Oct 16$3,924 top spender
Brief four closing assets for the cart pool
Two proof-led, two objection-led; they run inside the consolidated campaigns.
Sarah Giblin, Black DrumFri Oct 16998 add to carts this week
Decide the Nov 1 to 14 offer and confirm the Holiday Promo dates
Carried from last week.
Anna Lane Patterson; Sarah GiblinFri Oct 16November plan
Accept the Google Ads manager link and Merchant Center invite
Carried from last week.
Anna Lane Patterson; Rod to confirmTue Oct 13$6,948 of weekly Google spend

October's first batch: 118 live against 139 due, 164 due by Oct 14 October 2026 Creative Demand Model

Built for October
240
216 live in October
Live by Oct 11
118
139 due
Due by Oct 14
164
46 to go
Next kits
18
Free Shipping, due Oct 14

On the batch: week one landed past its target of 112, and last week's launches are now nearly half of Meta spend. The gap is the last four days: nothing new has spent since Oct 7, and the giveaway variants took a lot of the volume. If Oct 14 lands a little short of 164 that is fine; Host, Foodie and Gifter ads built off the BreakDownTheSizes and Host Upgrade bodies are the quickest way to close it. One finished video makes three ads by changing only the first ten seconds.