The live page never uses the words Labor Day, and the only date reference sits above the legal fine print near the bottom. A promotion that does not name its occasion reads as a permanent discount, which is the least urgent thing a sale can be.
Up to 25% off our largest legs — 0.8 to 1.25 lbs each. The more pounds you buy, the deeper the discount goes. No code needed.
Our best-performing sale ads all put a figure on screen in the first frame. Dollar-off earned a 3.50% outbound CTR against 2.30% for percent-off, so the click is bought with the dollar amount. The page should continue the sentence the ad started rather than restating the product.
Every tier is the same XXL Red King Crab legs. Only the discount changes. Savings apply automatically at checkout.
Percent-off returned 3.11 ROAS and a $931 AOV against 2.19 and $777 for flat dollar-off. The ladder is what does that work, and on the live page it appears in a floating modal and again near the bottom, below ten other sections. Moving it directly under the hero is the single biggest structural change here.
3 lbs is excluded from the promotion, and that only appears in the legal disclaimer. Anyone who lands, chooses 3 lbs and sees no discount applied has been given a reason to leave.
Meta recorded 153 checkout starts and 39 orders across the sale window. For a perishable gift with a hard date, 'will it arrive in time' is the decision. The live page keeps the shipping cut-off inside a modal, so most visitors never see it.
“Once again, these were fabulous and absolutely huge!”
“The kind of bite that ruins every other crab for you.”
“When they hit the table, the room goes quiet.”
0.8 to 1.25 pounds each. Meat slides out of the shell in one piece.
Frozen within hours of the catch, fully cooked and ready when you are.
Buy the 10 lb tier for the deepest discount and freeze what you do not use.
Nothing here removes the reasons to trust the product. It compresses them so the offer and the deadline are never more than one screen away.
It applies automatically at checkout. 15% off 4 lbs, 20% off 6 lbs, 25% off 10 lbs. There is no code to enter.
Thursday September 3. Orders placed by 3PM ET that day still ship the same day and arrive Friday September 4, in time for Labor Day weekend.
Yes, if you order by Thursday September 3. We do not ship Friday through Sunday, so orders after that leave on Monday September 7 and arrive Tuesday September 8.
No. This promotion covers the 4 lb, 6 lb and 10 lb XXL Red King Crab sizes only.
About 1 to 1.5 pounds per person as a main. Half a pound is plenty as part of a larger spread.
Every order ships overnight packed in dry ice and arrives frozen solid.
15% off 4 lbs · 20% off 6 lbs · 25% off 10 lbs. Applied automatically at checkout.
Shop XXL King CrabThe live page runs the reviews carousel, the product block, four benefit cards, a preparation video and the brand story before it restates the offer. Every scroll depth should be able to convert on its own.